Professional Documents
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We are pleased to bring you tidings of growth and success from 2008! Red Pacific Airlines has had a
year of exciting endeavors, and despite the global economic downturn, has met and surpassed our
financial and strategic objectives!
Red Pacific started the year with a challenge – a challenge to enhance and expand our organization from
the ground up. Our goals were high but our will was strong, and 2008 proved to be the most prosperous
year in Red Pacific’s history.
Our strategy for success started with the individuals who set Red Pacific apart from the rest, our family
of employees. The heavy investment in increased compensation as well as total quality management
and training programs provided Red Pacific with huge returns in the form of increased efficiency and an
impeccable safety record. This commitment to our employees will continue in 2009 as we work
together to flourish in the future.
In addition to revitalizing our human resource capital, the Red Pacific fleet got a facelift as well in 2008!
The upgrading of our aircraft allowed us to step up our service and expand our markets. Growing
demand in resort and international markets lead us to Vail and Vancouver, BC!
Our customers responded to our improvements with their increased business, and Red Pacific is proud
to be leading the airline industry! Our competitive edge positions us for further market domination, and
continued increases in profits for you, our shareholders.
The future for Red Pacific has continued expansion and success in store, with growing returns as well as
strengthening our market position. In 2009 we will be implementing our very own strategic system for
identifying viable markets, allowing us to further maximize revenue passenger miles and our return on
sales.
On behalf of all of us at Red Pacific Airlines, thank you for joining us as we bring the banner year of
2008to a close and usher in a new year of prosperity!
Sincerely,
Stephanie Perry
Age: 48
Stephanie Perry joined Red Pacific Airlines in August 2009. Since that time she has spent
countless hours meeting with the CFO and XXX strategizing, forecasting and decision making to
make our airline the most trusted airline in the United States.
Prior to Red Pacific Airlines, Perry had a successful career as a mother, full time student and a
hair dresser. Her experience in the hair dressing field has given her the insight into the human
psych that was needed when making customer service decisions for the airline.
Chief Operations Officer
Laura Martinson
Daniel Reierson
Age: 30
Core Values
Integrity
Integrity is defined as ‘adhering to ethics or principles.’ Our commitment to our customers, employees
and shareholders and the environment shall remain undiminished. From the small tasks to the
miraculous ones, each is completed with integrity.
Trust / Reliability
Red Pacific Airlines has earned the trust of its customers, past, present, and future, by following through
on our mission statement.
Care
Taking care with each employee, providing a sense of ownership, accountability and pride enables Red
Pacific Airlines to continue providing the most excellent customer service in the industry.
SAFETY
Safety is of the utmost importance in the airline industry. Our mechanical staff are well trained and our
safety standards are second to none. The Red Pacific Airlines fleet does not leave the ground without
state of the art safety checks. Our safety guidelines are three times more rigorous than that of the
federal standards.
Our pilots are some of the best
trained Pilots in the world. Each pilot
is required to attend at least 100
hours of training each year. In
addition, pilots come to Red Pacific
Airlines with only the highest
credentials. There is no question that
Red Pacific Airlines is not only the
best airline for investment purposes,
we are the safest and most reliable
airline in the air.
Competitive Industry
Advantage Outlook
Striving to achieve the highest levels of customer satisfaction in the industry, Red Pacific upgraded its
fleet to consist of more comfortable and fuel efficient aircraft. To further increase comfort and
amenities, our cabin service levels were increased to the highest in the industry. With huge changes in
place for the first half of 2008, Red Pacific was ready to take on the world – and so we did just that.
Expanding to new, profitable markets both international and domestic was a major strategic objective
for Red Pacific, and accomplishing these goals was instrumental in pushing us far ahead of our
competitors. The addition of a resort market proved especially profitable for Red Pacific, and gave us
the opportunity to showcase our new fleet and improved service. The final piece in implementing our
differentiation strategy was to get the word out; Red Pacific was the airline to fly in 2008, and our
customers and potential customers needed to know! Heavy investments in marketing and promotion
throughout the year were key in achieving the highest market standing, and positioning Red Pacific for
further growth in 2009.
Destinations
2008 was marked as a destination revolution for Red Pacific Airlines. Armed with a new and improved
fleet, enhanced service, and a highly motivated workforce, Red Pacific took its world-class airline to the
next level by expanding into several new and exciting markets. Utilizing rigorous market research and
industry trends, management at Red Pacific was constantly assessing available markets and their
profitability potential. Our strategic market expansion in 2008 was driven by demand we well as
superior standards for load factors and revenue passenger miles. In the first quarter of 2008 Red Pacific
introduced service to Vancouver, a landmark move as the company’s first international destination. This
exciting addition to our routes serves a bustling tourism market as well as several other diversified
industries. The addition of Vancouver to Red Pacific’s service represents the beginning of strategic
global expansion as our airline continues to diversify. In addition to exciting new international markets,
Red Pacific expanded its domestic service in 2008 as well. Recognizing the potential for a higher class of
aircraft and service, the airline inaugurated itself into the lavish resort market of Vail, Colorado. With
potential for a growing demand, and the absence of any major airline, Vail was in need of a caliber of
service that Red Pacific was able to offer, and pleased to do so! Exotic and fun destinations aside, 2008
was not all play and no work for Red Pacific. As domestic markets provided room for expansion, our
airline was ready and willing to meet demand. The second and third quarters saw new service launched
to growing cities with industrial parks, as well as growing routes from Red Pacific’s mini-hub. Service
was further expanded in the fifth quarter with the addition of routes to serve a major university as well
as a high tech industrial center.
Financial Highlights
Financial Objectives
EBIT 3352222
Taxes 1293696
Net Income After Tax 2058526
Dividends 642692
Profits Retained 1415834
Red Pacific Airlines
Balance Sheet as of 4/29/09 (in thousands)
Cash 3932
Accounts Receivable 2740
Total Current Assets 6672
Aircraft 23800
Depreciation -2372
Facilities Net 550
Total Fixed Assets 20582