Slide # 1

Purpose 2010 Product Mix

Sales Review
Annual sales & marketing plan
Sales team update
Sales Review of 2009
BPM
Fever management
products
Market situation
Products Position
Market Size & Share
Market Feedback from consumers
2010 Sales & Marketing Strategy
BPM
Fever Management Products
A&P overall plan
Event details
Promotion details
Annual sales forecast
Other issue you would like to
specify

Slide # 2
 In a view of the competitive market, Microlife as a
manufacturer and marketer would like to devote
ourselves to not only consumer market but also medical
settings. By doing annual sales and marketing planning,
we hope to build up the common goal with distributors
for maximizing our benefit during 2010.

Slide # 3
 Annual sales & marketing plan, program submitted
by each distributor before 10/30. Microlife will
review the annual sales & marketing plan with
distributors from 11/1~11/30. The plan should be
reached the consensus and agreed by Microlife
and Distributor mutually at the end of discussion.
Distributors should elaborate the details in the
sales & marketing plan as many as possible enable
Microlife can know the market and provide the
adequate supporting to distributors.

Slide # 4
Slide # 5
 Name Position Responsibility
(channel)

Slide # 6
 Total Sales Amount in USD: 111,344.00
Model No. Total Sales (USD)
3BZ1-3 24,000.00
3BXO-A 36,000.00
3AR1-3 20,000.00
TH186 18,144.00
TH1DB1 13,200.00
Total 111,344.00

Slide # 7
 Sales Review ~ BPM Q’ty cont’d.

BP 2008 Sales MTD 2009 Sales

3BXO-A BP 3AR1
40% 22%

BP 3Z1-
3
33%

BP BP
3BZ1-3 3BXO-A
60% 45%

Slide # 8
 Model Distribution by Channel_BPM
2008 Sales 2009 Sales
Capital Others Capital
retailer 4% retailer
20%
20%

Outside Outside
of of capital
capital retailer
retailer 76%
80%

Slide # 9
 Model Contribution
2008 Sales MTD 2009 Sales
TH198
7%

TH186
TH186 100%
93%

Slide # 10
 Model Distribution by Channel_MT_IR_FR
2008 Sales 2009 Sales

Others Others
35% 35%
Capital
Outside Capital Outside retailer
of capital retailer of capital 55%
retailer 60% retailer
5% 10%

Slide # 11
 Model Name Channel Model Name Channel
BPM IR
3BZ1-3,3BXO-A Outside of capital THDB1 Outside of capital
retailer retailer ,capital retailer

3AR1 Outside of capital Orther

retailer ,capital retailer

3AR1,3BZ1-3,3BXO-A Orther

MT Others
TH186 Outside of capital ST72 capital retailer
retailer ,capital retailer

TH186 Orther ST77 capital retailer

BPM IR
3BZ1-3,3BXO-A Outside of capital THDB1 Outside of capital
retailer retailer ,capital retailer

Slide # 12
Slide # 13
 Price in “your
IW2 local currency”

A100+
Price?
UA 511
1000 IA1 MU 701I
A100
W100 Price?
? 900 IA2 Y701
IR 1DE1
?
800 REM 2
IR 1DE1-1 3BM1-3
?
? 700
3AD1 REM 1
IR 1DB1 ? 3BM1-3P?
? 600 SEM 2
MG 150f

3AR1
IR 100? 540,000 500 MC 510 UT 101
SEM 1
FR 100 3BZ1-3 3BXO-A 400 CH403C UA 705
500/750 MT 1671 540,000 460,000
?
FR 1DM1 300 UA 704
445 ~499/756 MT 100 3AS1-2
? ? 200 MC 270
TH186
29,000 5
MC 240
MT 1931
? 0
Slide # 14 Microlife Omron Citizen AND Rossmax Homemedics
 Segment Market Market Retail Microlife 1st 2nd
size (in growth price market competito competito
USD or in (%)thi range (in share(%)t r and r and
Units) truong USD)gia hi phan market market
tang ban le share (%) share (%)
truong khoang
UAA BPM 3,000 300% 620,000 7% 60% 20%
Wrist BPM 1,500 0% 700,000 5% 50% 17%
MT 17,280 -1.2% 32,000 65% 20% 10%
IR 1,100 10% 400,000 30% 40% 20%
FR
Others

Slide # 15
 Market Feedback from consumers
best warranty , good quality

What are the major points that influence

consumers’ decision on purchasing BPM/
MT/IR?
HEALTH PROLEM, MIDDLE,HIGH-INCOME PEOPLE,
compare with doctor’s,seller

Slide # 16
 What is the average of consumers’ budget in
entry, standard, and premium
entry

How do consumers identify accuracy of BPM?

For example: compare with doctor’s data and/
or other brand name device…?
brand name device, Advertise , compare with
doctor’s,seller

Slide # 17
 What kind of promotion do consumers
appreciate?
HIGH VALUE

What kind of free gift on-pack do they prefer

to?
NOT IMPORTAN

Slide # 18
 What are the top 3 challenges for sales growth
in 2009?
ORIGIN
BRAND NAME
A&P BUDGET or PRICE

What are the drivers for sales growth in 2009?

Marketing plane :good
Price : good
Quality : good
Service : good

Slide # 19
Slide # 20
 What are the top 3 challenges for sales growth
in 2010?
ORIGIN
BRAND NAME
A&P BUDGET or PRICE

Slide # 21
 Strategy for BPM: Advertise of ProCheck Brand,
To develop Agent, To develop new product
market .
Ads on newspaper.
Ads on Magazine.
Designing webpage.
Medical Exhibition.
Promotion to Agent , End-user .
Seminar End-user , doctor , Agent.

Slide # 22
 Strategy for Fever Management Products:
Advertise of ProCheck Brand to develop Agent,
to develop foreign market .
Ads on newspaper .
Designing webpage.
Medical Exhibition .

Slide # 23
 Item Target model Month Estimate cost
Event
MEDICAL EXHIBITION BP+MT+IR JULY 3,500

Promotion BP
BUY 1BP GIFT 1 T- BP DECEM 2,400
SHIRT
BUY 1BP GIFT 1 BAG BP APR 2,400
BUY 1BP GIFT 1 RAIN BP AUG 2,000
COAT

Slide # 24
 Item Target model Month Estimate cost
Ad
YOURTH NEW PAPER BP+MT+IR NOVEM,MAY 3,400
WOMAN NEW PAPER BP+MT+IR DEC,FEB,JUN,SEP 2,200

Seminar
END-USER BP+MT+IR NOVEM ,JAN,FEB,MAY 2,400
AGRENT BP+MT+IR JAN 4,000

Point of Sale
POSTERS BP+IR NOVEM , MAY 700
X POSTER STAND 500

Slide # 25
 Item Target model Month Estimate cost
Others
DOCTOR’S OFFIC BP 3AR1 1YEAR 2,000
CHANEL PHARMACY BP +MT+IR 1 YEAR 3,000
CHANEL SUPER BP +MT+IR 1YEAR 4,000
MARKET

Slide # 26
 Date Name of Location Objective Target Approx.
the Event model expense
khoang chi
phi(USD)
12-7-10 MEDICAL HCM CITY Advertise of BP+MT+IR+S 3,500
EXHIBITION Procheck T
Brand, To
develop
Agent,To
develop new
product
market .

Slide # 27
 Promotion Promotion Promotion Expected Cost of the Requested
period target method increase promotion supporting
audience revenue (in (in USD$) from
USD$) Microlife
DECEM END-USER BUY 1BP GIFT 20% 2,400
1 T-SHIRT
APR END-USER BUY 1BP GIFT 20% 2,400
1 BAG
AUG END-USER BUY 1BP GIFT 20% 2,000
1 RAIN COAT

Slide # 28
 Model Unit Price Q1 Q2 Q3 Q4 Total Total
(FOB HK Quantity Amount
USD) (piece) (USD)

3BZ1-3 16 500 1000 500 1000 3,000 48,000

3BXO-A 18 1000 1500 1000 1000 4,500 81,000
3AR1 20 1500 1000 1000 1000 4,500 90,000
TH186 1.05 4320 5760 4320 4320 18,720 19,656
TH1DB1 12 500 500 1,000 12,000

TOTAL 250,656

Slide # 29
 Origin product.
Design product.
New product.
Quality product.
Price.

Slide # 30
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