First Edition
ble of Contents
a
About the Author «.
Preface so
Acknowledgements
Considerations
How to use this hook
Sexism ..
Slippery Stopes...
Ag fine in the sand
Leorne to praise Ms, Browne, not 16 bu
Foundations
"The Myth of the Cold Reading
The Truth about Cold Reading .
What's My Motivation?
Metheds in the Madness .......
Jnterpretation - The Method Behind the Met
dust the Pacts Ma‘am .
Involvement: Sitter-desived Readings .
Climbing Out on the Psycisio Lire
fammunity via Uniqueness
Dealing with Skeptics
SummaiThe Dance
The Dance
2} Beast with Two Backs ~ The Rhythm of the Di
is it this one, or this one? How to Ask a Question ....35
Does this Make Sense? 0 cceccten 56
Multiple Choice . 58
Off Center Fishing oh. 59
Negative Question and the Method 6L
Beware the Friendly’ Stereotype .
Crafted Communication . .
Data Collection fa.k.a. clip boards are for wussies}
We have ways of mains you tale...
Backpedaling
The method as Method .
Froject Misses into the Future...
Projecting into the Shadows of the Past
An Anecilote for the Problem
‘The Ethical Issue .
Recapitulation ....
The Dance and Method, a Summary
-
‘fable of Contents
Atiltudes
Headgames 0... ecieeene va BL
Private Readings
Commitment .
The Stance. .
Who it’s not about.
A Warning to Magician
‘Who it is about
Performance Reading
When Skeptics Attacks - Sacri
To Read or Not To Read
‘The Nature pf the Beast .
When THEY decide it’s ShowTime
Going on Staze | woe
We might as sel] T-shirts ......
Dance a Little Side Step...
Team Effort
fin ready for
Conclusion... -
De. Being Perfect...
Performance Pieces
The Old Gypsy Woman ..
‘The Everlasting Pendulum. Trick6 The Dance
ja
About the Author
Brad Henderson has given private readings for over
10 years, Currently he makes his living as a performer
of the magical arts. He is best known for his work as a
mind reader and sleight of hand artist, Most notable is
his work in the field of public speaking, where he teaches
‘these valuable techniques as tool to improve one’s
communication skills
Brad was production assistant and script
consultant for Fox Famiiy’s Exploring the Unexplained
televisions episode on psychic surgery. appeared on
CBC’s Man Alive, was featured in a special “Psychics
and Mindreaders” episode of the Weakest Link, and was
showcased in the feature film “No Pain, No Gain.” He is
the winner of numerous magic awards including best
comedy magic for the state of Texas.
Brad's writings include contributions to the Miracle
Factory's “Mystery Schoo! Book”, Jon Racherbaume:’s
acclaimed “MO”, Simon Lovells “Simon Says", Michael
Ammas’s “Easy to Master Card Miracles” series, and
“Easy to Master Money Miracles” series. For the latter.
Brad served as co-writer, consuitant, and production
assistant. He is also a contributing author to the best
selling “Chicken Soup for the Grandparent's Soul”.
Brad was a facilitator at Jeff McBride's Myste
School and séctures for groups of magicians on special
occasions, He may be teached through his website:
wew.themindshow.com.
“I
Preface
Preface
How do you read minds? You know, like the
paychies you see on TV. Skeptics say it's Cold Reading.
Rut, if you read most cold reading books or listen to one
of our skeptic friends and then watch John Edward or
Sylvia Browne, it quickly becomes apparent that they
are NOT simply cold reading.
Or are they? In The Dance, Brad Henderson
explores some of the more guarded secrets in the cold
yeatier’s arsenal. With the techniques divuiged in The
Dance you too can deliver readings 4s powerful as any
‘seen on TV, But it won't come without 2 price. The
differences between the superstar psychic and the
banquet show performer or talk show skeptic is one of
understanding, attitude, and practice, Nothing comes
easy, and the techniques taught herein will not tell you
Show they did it.” But they are how it is done! With
diligence, thought, and attention you too can give others:
the most profound experience a human can have. You
will reach into their minds and tell them about their past
and their future. You will help others see the world
around them more clearly and make them feel wonderful
about being alive.& The Dance
a
Acknowledgements
I would like to take this opportunity to thank
severel people, without whom, this book could have never
come into existence. First, Bryce Kuhlman, Richard
Hatch, and Scott Wells provided a very thorough proof
reeding of the initial manuscript. If you think their are
grammar mistakes in this incarnation, yau should have
seen what these pour guys had to wade thru, There help
was greatly appreciated.
Td also like to think Jeff Peyton, even though he
Probably doesn't remember me. Jeff, a.k.a. Ers!
Dr. Dees taught me more about reading in one sentence
than most of the books ! have on my shelves,
I would like to acknowledge Fred Rosenbaum,
reviewer for The Linking Ring, for providing insightful
comments on one of the early drafts, | say this not to
curry favor with Pred'in hope of a favorable review; that
would be unscrupulous. That's what the $50 check in
his complimentary copy is for. (Pred, I swear it was there.
Look on the floor. It must have fallen out when you
opened the envelope.)
Dan Harlan, an AMAZING cold reader in his own
Tight, convinced me to include a deleted section on my
personal ethics. ! hope they are of use to someone - they
male little enough sense to me. Dan also has some very
scathing opinions on the effectivencss of “established”
psychological techniques. Hopefully you will have the
opportunity someday to hear him talk about them.
Fascinating
Acknowledgments
Finally, } must bow down to Ronn Brashear. The
concept for The Dance was Ronn's and without his
patience and persistence, it would never have been
completed, You can ask him, it took iong enough. Ronn
was not only the chief motivator, but was responsible
for helping with every decision along the path to
production.
Seriously, Ronn is a dear friend without whom
most of my best work would never actually make it into
practice, Thanks.Considerations
Considerations u
NO esas Asicansnnsnnn
How to use this book
} think everyone interested in “learning cold
reading’ searches for that holy grail of books which,
having been read, opens wide the world of psychic
reading, For years, ! searched in vain for such 8 book.
Well, we can each stop looking right new, Not
because this book will teach you everything you need to
know, but because the book we described does not exist
Fundamentally, cold reading entails risk-taking.
‘There is not now, nor will there ever be, a simple formula
which one may memorize to generate a perfect reading,
Why? Because people are not simple formulas. Each has
a distinct personality and a unique history. We need both
t@ recognize and respect this simple fact.
What we can provide, however, is a breakdown of
the processes involved in cold reading and a discussion
of the tools used to navigate those processes. We car’
also offer some questions that one should consider before
peginning their exploration. After that, it will be up to
the reader to take the plunge and begin his or her journey
into the world of psychic reading.
} like-to believe that this book offers something
poth different and valuable to the student of cold reading.
Nothing would make me happier than to learn that those
who have tried in the past to learn this skill finally
discovered success after reading this book. Consequently,
Jhave tried to address issues and concepts not commonly
found in other texts.i2 The Dance
ee
‘This book is about process rather than content. It
attempts to question what cald reading might be. as well
as help others grow in their understanding and their
practice. It is not a beginnier’s book: therefore, one would
be well advised to study this text after, or at least along
with, some of the more traditional cold reading manuals.
However, if you are new to cold reading, | hope that it
‘will encourage you to answer some critical questions that
may shape the rest of your reading experience.
‘This treatise will include occasional digressions
into the state of the art in cold reading, ethics, Neuro
Linguistic Programming {NLP}, and the relationship of
psychics to their clients. tt should go without saying that
these are my opinions and, whether one agrees with them
or not, | hope that the remaining sections on methods
prove useful to all students. One should be
warned that at times my language is intentionally harsh.
[have spent hours trying to soften the “bad words" only
to find the vehemence I attach to these issues has been
diluted, 1 decided to keep many of those words in place
as they accurately express the passion I feel towards the
concepts being discussed.
Thope you enjoy the time you spend with titis book,
and 1 hope it gives you a better insight into what your
intentions are and how best for you to realize them. And
if may offer a “one word” summary of this entire text,
would be simply: listen.
Considerations 13
Sexism
‘The original draft of The Dance attempted to be
non-gender specific in references to readers and sitters.
it was also practically unreadable. I have adopted the
convention of referring to the reader in the masculine
and the sitter in the feminine. This is not to imply
anything about the quality or prevalence of either cex in
either role, only to afford us a clearer and more readable
text, Many may argue that the effort was in vain,
Slippery Slopes
Let me get this out in the open. I do not believe in
disclaimers and I see no problem with people pretending
to be psychic. I do use the word “pretending” because to
knowingly employ the techniques of cold reading shouts
an unspoken admission that what one is doing is not
“real.” It troubles me when cold reatiers come to believe
that they may possess some sort of genuine gift. Self
delusion corrupts powerfully.
(Now, 1 do believe that readers often say
extraordinarily accurate things, without consciously “cold
reading” their client. However, it is my contention that
the techniques of analysis have become so ingrained that
they are merely “cold reading” on a ‘subconscious” level.
ido not believe these are psychic flashes, but the results
of someone internalizing a learned behavior.)
Ethically it is important to realize that we are
offering advice. Character readings, prognostications forid The Dance
—
the future, even the mere act of helping someone see a
situation for what it is, or might become, will affect the
way someone may choose to act.
Let’s state that again. People will make decisions
based on our “advice”. Though it is their choice to turn to
us for counsel, I think ethically we must acknowledge
that our words will carry great impori for this other
human being. We must be prepared to deal with our
sitters respectfully, and to take care of them as a dear
friend might for another.
If you are unwilling te accept this emotional
responsibility, then do NOT become a psychic reader.
Giving advice is giving advice. Whether a person
turns to a psychic, psychologist, or friend, that person
is choosing to accept advice from someone outside of
himself or herself. Further, if they blindly accept that
advice, they are placing authority in someone outside of
themselves. Preferably, they will weigh the advice given
against their own judgments and consider it in terms of
the advice giver’s experience and expertise. Then, they
will reclaim their personal authority as they make a
decision based on what THEY see as being the best choice
for their lives,
It is said that above the entrance to the Oracle at
Delphi were printed the words “Know thysell.”
An ethical cold reader elicits information from their
client, feeds it back to them, and ideally helps them see
the situation or themselves more clearly than if they tried
to examine their own life through their own clouded,
Considerations 15
introspective microscopes. As long as we, the readers,
do net try to impose our will upon the sitter’s decisions,
as long as we do not convince them to invest in shady
business deals or scare them into paying for demonic
cleansings, as long as we simply present that which they
reveal to us in a manner intended to help them
understand their feelings more clearly, then [ believe we
are doing no harm.
Can the reader make mistakes that might lead to
the sitter choosing an unwise course of action? Of course
But so can a psychologist or a friend. We must be as
truthful and as accurate in our readings as we can, while
always encouraging the sitter to rely on their judgement
and evaluation before taking any action.
As for fostering belief in superstition and non-
scientific thinking, | contend that the sitter made this
decision before attending our session. We are not
indoctrinating others. We are only helping them, through
a medium they chose, to gain a better understanding of
themselves, their desires, and their immediate
environment. Further, as will be detailed shortly, one
can present “readings" outside the umbrella of
supernatural methodology.the
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16 The Dance
‘A jagged) line in the sand
Ok. This is my personal statement of ethics
concerning the use of deception in psychic practices. The
ethical issue of placing oneself in a position of authority
under the auspices of presenting advice in a psychic
context will be discussed later. (see: The Ethical Issue.)
What i want to discuss here is the ethic of the act of cold
reading, as a form of communication and as a form of
deception. 1 would Eke to say from the start, that my
view on cold reading as deception is hypocritical. | realize
this, but I'm ok with it, I will also say that one can adopt
a methed of cold reading that climinates these ethical
concerns, and has been my chosen pattern of work for
the past two years.
Basically, 1 see a difference between “pure” cold
reading and the deceptive techniques employed by
psychic entertainers who claim to be real and then go on
to offer readings as an extension of their performances.
(Being a “mentalist” ie. performer who does not offer a
disclaimer js perfectly fine in my book. To require a
theatrical performer to present a disclaimer is
tantamount to mandating the actors at Les Miserables
stop the show and remind the audience that Fontine is
not really dead. Even in a one-on-one performance
environment, a mind reading presentation needs no
disclaimer. Our audiences should be allowed to judge
for themselves. If they choose to believe that is their
choice. 1 once quipped, “Let the audience believe what
they want." I believe that to this day, But les maintain
our focus on readings per se.)
Considerations 17
ceca
‘The hypocrisy in my ethic results from the nagging
truth that cold reading when coupled with any sort of
psychic methodology, at its heart, is a deceptive
technique. I will try to explain and perbaps this will give
someone, somewhere, something to think about. Maybe
it will help. Maybe it will only confuse matters. 1 will
however offer a method on which readers cant base thelr
cold reading practice that solves all hitherte offered
ethical concerns.
‘The horny issue in my mind is the nature af the
specific deception. | take issue to people employing
deception in order to “prove” that they should be the one
turned te for advice. The performer is using a tool in
order to create the ilfusion they have a certain ability,
which they don't. Purther, this ability they claim to have,
often in no way follows from the tool they present in
sorder to establish this ability.
Allow me to say this another way,
Using design duplication, tarot card matching, and
center tears in order io establish one’s psychic validity
is manipulative at best and hints at serious self-esteem
issues at worse. If someone is turning to you for help
because you told him or her the word in a book they are
thinicing of, well that person just isn’t very bright and
worse you are taking advantage of them. They are coming
to you based on the assumption you have a certain power,
and this power is reoted entirely in fraud. Further, and
this is what | mean when I say the ability doesn’t follow
from the tool, even if the performer really could tell them
the word in the book they were thinking of, so what?38 The Dance
How does this in any way qualify them to answer
a personal question?
But is this really different from knowingly
employing cold reading techniques? | mean we're not
really psychic, are we? Cold reading when presented as
“psychic reading” is deceptive, is it not? Ai, the hypocrisy.
{ guess for me it boils down to this:
Cold reading, depending on how it is framed, is
not the same type of fraud as using a clipboard or center
sear. Cold reading can exist in a pure state; a state free
from claims of the supernatural, and one in which the
tool and ability follow from each other. This is haw, of
jate, | have come to present all of my readings.
Cold reading, as | see it, is merely a dialogue
between the sitter and reader. The reader can now call
attention tc information the sitter is providing. When we
use the techniques of cold reading we are extracting
information and giving it back to the sitter, or we may
offer adivice, or merely describe how the situation seems
to be developing, based of course on the information they
are providing.
As this information ts derived from them, and as
we are honestly trying to give them the best advice, then
J think we are on "karmicaliy” safe territory. We are not
uusing deceptive means to make them believe what we
are saying. We are not throwing a bunch of smoke in
mirrors at them to invest our words with power. We are
merely saying thein, We are helping them te “Know
Considerations 19
thyself.” As long as our intentions are clear, then both
parties benefit from the situation,
To perform “magic tricks,” if you will, in order to
establish eur powers is misleading. What we just
accomplished in no way has any bearing on what we
imight be able to offer a sitter. We can’t really tell them
what word they're thinking of so we can’t really know
what they are thinking, If we don't know what they're
thinking, then how, as someone whe believes our
demonstrated power is integral to the reading’s success,
can we help them?
A“pure” cold reader, however, cantalk to someone
and tell them information about their personality and
situation, We really can de that. When we employ
traditional deceptive techniques, ali of the information
sis being delivered from sources outside the sitter
(clipboards, sleight of hand) and the reader is essentially
creating for himself an aura of power and authority. It is
hoped that the sitter will accept what is said based on
this manufactured authority (and the authority of the
demonstration, i.e., magic trick). in the pure reading
situation, the reader is working with the subject, through
the medium of a method, puiling information from the
sitter directly through dialogue, and attempting to help
them see pattems developing in their life. The sitter is
the focus and the content is its own authority,
Hopefully, the sitters will evaluate this information
on its own terms and decide for themselves what value it
holds for them.20 he Dance
Unfortunately, many people will believe the reader
because of the authority of the “psychic” imprimatur on
the reading itself, Cold reading is not psychic, and
therefore should not be given the authority a psychic
experience should {if it exists} deserve. This is the
difficulty, and the hypocrisy, within my ethical stance
as | am a proponent of tarot cards and the like which
necessarily imply the working of the supernatural
‘Though { tend to downplay this aspect in my own work,
itis, nevertheless, omnipresent, Recently, however, [have
abandoned tarot cards in favor of a mere honest
“method,” that of actually reading the client.
Ideally, the ethical cold reader would present
himseif in this manner. He or she would state, ‘I am
here to help you make sense of a problem or concern
you have. | am going to listen to you, and study you, and
based on my observations, I am going to tell you as much
as | can about the situation that you find yourself in,
and about you, yourself. I will say things that may have
meaning for you, and together we will work through what
I say and discover the information which you now
currently seek” This is exactly what cold readers do. It
is ethically sound.
Further, | will contend that one can employ cold
reading as a stated method and free themselves of ail
ethical concerns. What does this mean? Well. it is possible
to state that your gift is the ability to study and listen to
people, and based on your experience tell them about
their past, their personalities, and even their future, You
can then speak of your skills as a method just like a
tarot reader would speak of their cards. In short, you
are claiming to do exactly what you are doing.
Considerations 21
Does-this in anyway detract from the power of the
reading? I can answer, unequivocally, no. It is, in fact,
the method I have chosen tc adopt for the past two years.
Later in The Dance, we will tall: about the importance of
adopting a “method” and the benefits that entails,
I come to praise Ms, Browne, not to bury her
For those skeptics whe would like to offer this book
as evidence that psychics are frauds, they can’t, Uniess
they catch a psychic utilizing some sort of mechanical
aid or a confederate, they can never offer concrete
evidence that the psychic is merely “cold reading.”
Cold reading, if it exists at all, is not a product
that can be held up as proof. Crafted communication
vemains, fundamentally, communication. Excellent
communicators in a myriad of fields employ all of the
techniques at the reader's disposal.
‘The only way to expose a psychic is to shaw proof
of mechanical aid, collusion, or demonstrate clear intent
to use fraudulent means to create the illusion of psychic
ability, ie., cold reading. The latter, the only one a cold
reader must fear, is practically impossible to prove.Foundations
Foundations 23
‘The Myth of the Cold Reading
‘There is ne such thing as a “cold reading.” It is the
belief in this mythic creature that generates what I believe
to be the central problem one ericounters in trying to
learn these techniques. instructional materials currently
available approach cold reading from this “entity
perspective.” From the days of Nelson through the more
modern works of Dewey, et al. authors have focused
almost exclusively on the content of the reading, that
cradle-to-grave script that will bow! over our sitters, those
perfect lines that will really zing them, or various
taxonomies of interest domains that no one can fail but
be compelled by.
‘This, 1 think, is an inaccurate view of what cold
reading fruly is and as such, instructional texts
approaching the subject in this manner are destined to
fall short. Although, for what they are, these are fabulous
books, The student would be wise to stady all of them
and evaluate each for their individual merits
L would like te add that I am not a fan of the newer
cold reading pamphlets that place cold reading under
the auspices of NLP. To be quite frank, | find most books
on NLP to be self important, self-serving. and self
referential. Most of their claims, and the evidence they
provide, are inconclusive and based on a pseudoscientific
logic that would never hold up under critical serutiny.
This is not to say that some of the techniques espoused
do not produce results. Some of them do worl, but I
contend not for the reasons that the NLP gurus would
have us believe.
i24 The Dance
A
A case in point involves a friend of mind who is 4
major NLP devatee. He had a show cancelled due to some
bad press concerning hypnotists that appeared ine local
newspaper. The organization decided net to bring hin
in for the performance,
He told me that he tried to create a “convergence”,
or “schism”, or one of the NLP two-dollar syndromes
inside this poor woman's head. He said, “if you don’t feel
you're capable of marketing such a show, if you don't
have the energy that you are willing te direct to its
success, then maybe this is the best decision.” He says
this is NLP. I disagree. I say it’s creepy.
Is this a revolutionary cognitive technology, or is
it merely guilt and insults masquerading behind a veiled
attempt to manipulate others? Is this all that different
from the school yard taunt of, “I don’t think you can.
Prove it.” I think not,
Some may argue that I have provided a bad
example, particularly since this technique failed on our
subject. | suggest, then, looking at any advertising piece
for any NLP/cold reading beck and tell me if it's
revolutionary or simply a hard-sell with a soft touch
Further, many of these books continue to sell you on
themselves throughout the text. I promise you, none of
these techniques are-used here. | will let the content
stand or fall on its own merit.
NLP is a fim way to think about things, but it
doesn't bear scrutiny. If you practice NLP on yourself,
and it works, then more power #0 you. I'll never tefl
someone to change a behavior if they feel it accomplishes
Foundations 25.
something positive in their life. But I do advise taking
any NLP claim with a grain of salt until you can verify it
for yourself,
Now back to our previously scheduled program,
Cold reading is not the reciting of a script of
generalities. Nor is it speaking in obscure sweeping
statements and hoping our sitter will leap from their seat
and exclaim, “Phat one was right! Tell me more about
that one,”
‘The concept of an “inverse pyramid of generality,”
to begin broadly and narrow down to specific details, i
impractical and can only hope fo create a generation of
readers whe even the most credulous of sitters would
ismiss as vague “fishers” far information.
Cold ‘reading is neither a recitation of
demographically researched data, nor a foray into
stereotypes. Cold reading by its nature transcends each
of these things, yet in defense of those whe have come
before, includes these elements within its embrace.
Sadly though, many readers hold strong beliefs
that these techniques, on their own, actually work on
people other than themselves. It always amazes me that
the most easily duped, the strongest believers, are often
those who profess to understand what's really going on
the most, Once again, we learn never to underestimate
the power of denial.26 The Dance
cn
The Truth about Cold Reading
Reading is a collection of skills, techniques, and
rocesses. Cold reading, fundamentally, is not about
content; though content becomes the resuit of an effective
reader's technique. Cold reading is about the relationship
between reader and sitter: how thet relationship is
developed; and how derived content is communicated
by the reader and then interpreted hy the sitter
Can a process like this be placed into words which
someone can simply parrot and garner instant success?
Can an actor read an acting book and by doing what the
words tell him. to do, become an Glivier? Ne. Nor does
buying the sheet music to “Les Etudes dieu Chronique”
make the musician into Paganini
Cold reading is, as 1 like te say, a dance. it is a
process, not a product. I de nat “give a cold reading” like
a salesman might hand someone an “off the rack” suit
and try to convince them it fits. Instead, I tailor that suit
as I guide them down the runway of their reading. It is
an active process ‘that grows organically from the
interaction between the reader and the sitter. It is not,
nor ever can be, pre-packaged.
Now we return to the original question: Can
something so alive be taught cither from teacher to
student or in the form ofa printed text? Well, musicians
take lessons and improve. Actors read acting books and
become better. So the answer is yes, But bear in mind,
the trumpet player who only reads and doesn’t practice
his evades never plays before a symphony. I encourage
you to try these techniques. Take comfort in the fact
Foundations 2
that if you adopt the attitudes suggested in this bool,
“being wrong” will be the last of gour worries,
in these next few pages, we will map the terrain of
our exploration, from the private session to the dinner
demonstration to the performance stage. We will explore
how to maximize the impact of the relationship built
between you and your sitters. We will discuss the
psychological, emotional, and philosophical dynamics at
play when it comes to “reading” another human being
We will look at specific techniques that allow the reader
to guide the sitter through a successful reeding. Finally,
we will talk about maintaining accuracy and credibility
even when one’s readings fall short of hitting the nail on
the head. [Let's face it, this happens. It is a good reader
that covers his or her mistakes well. Any psychic
entertainer who professes that they never miss either
thas never given a reading, making their statement
somewhat true, or has never really listened to what their
clients have to say. Once again we find someone suffering
from a bad case of denial.)
Finally, please note that most cold reading books
approach the subject only from the perspective of 2
professional psychic reader. Many people who practice
these techniques use them for the purposes of psychic
entertainment. | will endeavor to offer specific
techniques, which are suited to a performance venue
and will enable the psychic performer to maximize the
impact of his public cold reading demonstrations.28 The Dance
er
What's My Motivation?
One of the first questions a reader must answer is
“Why am { going to do this?” Many times psychic
entertainers are attracted to the impact a reading has
on someone. “That cold reading stuff, that’s powerful,
awe inspiring,” really translates into, “that cold reading
stuff, that gives me power [over them}, they're in awe of
me.” Of course, any person with the least amount of
compassion can see how creepy this dynamic quickly
becomes. In these situations, the performer/reader is
seen both as “apart frons” and “abeve” his audience. A
“hierarchy of worth” is created. While sometimes
appropriate for star-making venues (such as the
entertainment world), this interpersonal dynamic is
diametrically opposed to the interpley that comprises
the successful reader/sitter paradigin.
(i find it interesting that today’s psychic stars have
eschewed the Svengaii-like persona, John Edward, James
Van Praagh, and to a lesser extent Sylvia Browne each
adopt a very non-threatening, ‘’m on your side’, Tm just
as perplexed and amazed as you’, demeanor. I don’t think
anyone is willing to argue with its success.)
A private reading is less a performance and more
@ session: yes, a session, like therapy. The relationship
between the two participants and thei: goals are exactly
that of a therapist and client. The reader is working on
behalf of and for the sitter, with a genuine interest in
helping the sitter acitieve their desires. The client is there
for help. While therapists often have egos as big as top
name movie stars, the ideal therapeutic attitude would
be one of servant, not seer.
Foundations. 29
For those who would argue that a reader is
unlicensed or untrained and thereby unqualified to
engage in this dynamic, | will offer that this “dynamic” is
not exclusive te therapists and is no different from two
friends sitting across the table from each other and
discussing their intimate problems. Anyone may offer
advice, and each of us has the right to solicit advice from
those of our choosing. As long as the reader is not offering
legal or medical advice, then one can say ethically that
no harm has been done.
Ultimately the egocentric approach ie cold reading
(in which the reader comes off as someone with power}
is fundamentally at odds with the nature of cold reading
itself. Even, | would add, if the reading were being
delivered in a performance context.
; Receiving a reading is an inherently personal
experience and, by its nature, centers about the receive:
their feelings, thoughts, hopes, and fears. To refocus thi
experience onto something outside the sitter (the power
of the reader) works counter to the nature of the reading
itself.
So, one must ask, why are we going to do this and
what character and presentational choices must we make
in order to achieve our objectives?
Much of my approach has been that of someone
who has been working for the sitter. That will be detailed
at great length in the section on Private Reading, Other
approaches are of course possible {and some will be
mentioned), but the practitioner must bear in mind they3e The Dance
iessen the value of the reading by redirecting focus away
from the reading itself.
We must never forget the reading is about the
person sitting across the tabie from us. It is never about
us.
Methods in the Madness
How do we do what we do? Not in the cold reading
sense, but in the psychic sense, What is the skill, power,
or phenomenon that allows us to provide this valuable
information to our sitters?
Many readers consider the use of external sources
such as tarot cards or the lines in a sitter's palm to be
crutches. However, as | have found again and again,
employing an observable technique has more impact and
jends more credibility to your psychic practices than
being an abstract “super-psychic
Psychic purists who avoid an observable method
fail into the trap of having to explain their gift. The only
two rationalizations possible for a pure psychic reading
are telepathy and clairvoyance, However, in order to
*clairvoyantiy” read the sitter, the psychic would need to
be sufficiently telepathic in order to discern their concerns
and past history, or limit themselves only to statements
concerning the sitter’s future.
Telepathy as a method suffers from the condition
of immediate falsification. When the reader is wrong, He's
wrong and the sitter knows it. Further, if the reader were
Foundations 31
tt
truly telepathic he would be able to answer such trivial
questions as, “What am | thinking now?” We never want
to be backed into that corner.
Ofcourse, many professional psychics work in this
purist format. For a “sbut-eye” believer this approach is
fae gnod as any other. But when a critical person begins
to evaluate how they might spend their money, regardicss
of the degree to which they are inclined to believe, this
logical fallacy needs to be addressed.
Interpretation - The Method Behind the Method
An external method of reading such as tarot, rune
stones, or even listening to messages from guardian
spirits has many advantages,
inst, a reading using an external method is not
immediately-disprovable, as the reader is required to
interpret the method. All external methods are
necessarily interpretive
As with a great work of art, some interpretations
are better than others. If an error occurs, the method is
not immediately decried for being untrue, only the
interpretation is questioned. Depending on the
performer's attitude toward his role gs interpreter and
the degree of rapport that he has developed with his
client, this will not necessarily hinder the reading’s
suecess. Further, sometimes the method itself is
unclear’ arid difficult te interpret on its own merit, Tarot
cards fall in contradictory patterns and angels have a
nasty habit of speaking too softly.32 The Dance
Even “reading” a client is net without peril. One can
easily point to certain word choices a sitter has made or
their darting eve patterns when certain topics come up.
Ag will be discussed shortly, the very fact they were ob-
served remains significant even if the initial interpreta-
tion misses the mark,
Second, by using an external method it then
becomes reasonable to bring the sitter inte the
interpretation process. This allows the sitter to bring the
specifies of their question into light as they attempt to
make sense of the method's indicators, assisted by the
guiding hands of the reader, The method allows the sitter
tp participate in the reading process more actively than
if the reading depended entirely upon the internalized
gifts of the psychic.
Lenjoy asking a sitter to look at a card te comment
on any of its elements that seem to stand out in their
sind, ‘Then, by careful questioning, | encaurage her to
explore how these symbols may reflect certain specifies
of their life, It is amazing the depth of symbolic
interpretation an “amateur” sitter can reach.
Another favored tactic is simply to ask why a sitter
has chosen to use certain words when describing a
probiem or person. Once a sitter was concerned over a
relationship decision she had to make. Specifically, she
was falling in love with a young man who was in the
seminary. As you can see, this was a daunting decision
for both of them; however, she kept using the word
“difficult.” In. truth, there was nothing “difficult” about
her relationship decision as she had described it to me.
Rither they would decide to be together or they wouldn't.
Foundations 33.
en
The choice was dramatic, but not difficult.
So, | asked, “why is it you keep saying that this
decision is difficult when in reality that which you have
described to me is reaily just dramatic.” She paused and
replied, “You're good.”
See, there was a difficulty hidden in there that
she had not been willing to address herself. By calling
attention to her actions, and asking her why she was
making those word choices, it forced her to see the
difficulties that were repressed even to her own inner
eye.
Some may argue that allowing the sitter to interpret
their own “method indicators” would demystify the
reading and render the reader obsolete. (By “method
indicators” we are referring to the data that is created or
obtained by engaging in the process of the reading itself.
It is from this data that the content of the reading is
derived, Cards in a tarot reading, words written in script
by the sitter, a client’s wringing hands when the topic of
family is broached, and the voices of a spirit are all
examples of potential method indicators}
As to demystification, consider the number of
people who've purchased runes, tarot cards, or ouija
hoards from their storekeeper, played with them, and
used some simple text to guide them in their
interpretations. Even though they are clearly bringing
the ‘details to the table,” they invariably are amazed at
‘the method's ability to reveal that which it does. The
validity of the method is confirmed and they are often
more amazed because it worked so easily for them.34 The Dance
Foundations 35
Now if they, an amateur, can produce such
amazing results, how much better then would their
experiences become when aided by a knowledgeable
guide? The credibility, necessity, and even powers of the
reader as “method expert” are confirmed.
Finally, using an external method allows for ve-
interpretive back-pedaling. Ifyou make a claim, and that
claim is denied, you can then re-interpret the method's
indicator ‘perhaps by looking at the next card or rane}
and continue to use the method’s system to recant your
original statement, The interesting thing is that by
discussing what in the system led you to this erroneous
conclusion, people will not only see how your statements
were true, given the “facts at hand,” but will tend to ignore
the original faise statement completely. Now that more
information is present, everything becomes clear.
‘The reader does not lose credibility since the
indicators were confusing. Consequently, no attempt
need be made to save face. Often the holes we dig for
ourselves are the hardest to climb out of. Relying on the
snethod is an ever-present rope from witich we can pull
ourselves from the deepest of pits.
Lastly, a miss followed by re-interpretation can
often be spun into a strength for the method itself as it
is now seen to possess an effective self-correcting
mechanism.
Just the Facts Ma‘am
Anything we say is more likely to be believed as
trae if cur claim is supported by accompanying evidence
~ whether or not that evidence is accurate or even makes
sense. (‘Nine out of ten people think this dict soft drink
tastes more bke this regular soft drink.” Tastes more
like this regular drink than what? They never say. Than
motor oil? Than broccoli?) Hence the ever popular use
of statistics.
The reader should always describe that which
made them say what they did. Which card made you si
there is new love on the horizon and which rune means
a toubling relationship in their past? If you make a claim
and point out what in the system made you believe those
statements true, your assertion will be granted 2 higher
Gegree of credibility than the claim alone.
This was brought to light early on in my career
when I would offer tarot readings at parties and deliver a
standard, stock cold-reading script, [found it interesting
that sitters would often ask, “Now where do you see that?”
At first | thought they were trying to prove that I was
wrong, or imply that I was saying something general.
Admittedly, { knew I was a charlatan and assumed they
were on to me.
Actually, their intentions were quite to the
contr
I learned thet whenever | said something that
wasn’t entirely consistent with the sitter’s perception of
affairs, something they perhaps didn’t believe were true
about them or their situation, they would ask to see what36 The Dance
—
jn the cards made me say what i had. They did this, it
tums out, because they inherently believed that 1 had
the ability to tell them the truth and that the system was
working in spite of this apparent miss. They were
Prompted to ask where ! had “seen” this clue, not in
order to challenge me, but in order to see for themselves
what was really there. They wanted to figure out if they
may have been incorrect in their perceptions and
sometimes feared that the cards were revealing a side of
them they perhaps did not even recognize. Interestingly,
sometimes I would be right and they would ask to know
what | had seen in order to confirm that this, usually
happy circumstance, would most likely come to pass.
Of course, as a reader with a shred of self-honesiy
i must admit that sometimes this was not the case, I
would just be wrong. However, the fact that this exchange
repeatedly occurred led me to reconsider what I believed
Was going on inside my clients’ heads. It was this
revelation, among others, that led me to many of the
techniques presented here.
In short, sitters trust the method simply because
it exists, in spite of the human errors that may hinder it
for the moment. Meny people when “reading” merely “say
stuff." I know it sounds terribly simpie, but always
Support your interpretations with references to the
method and you will find greater success in all of your
statements.
Foundations 37,
SEE ELL
Involvement: Sitter-derived Readings
Methods may be imaginative and non-traditional,
Almost anything can work. However, the credibility of a
method is in direot proportion to how much it is seemingly
derived from the sitter themselves, be it behaviors,
decisions, personal history, ete. For exampie, shuffling
cards, choosing runes, doodling, handwriting analysis,
personal guardian angels, and numerology are al! derived
from behaviors /qualities contributed directly by the sitter
for uniquely related to them, as in the case of angels}.
The sitter becomes the foundation of the reading’s
structure.
Further, by deriving the method's indicaters from
date generated by the sitter, they now find themselves
having something at stake in the reading process. If we
base “quality” type statements regarding the sitter’s
character or attitudes on their contributions, they will
be more readily believed
Studies show (sound familiar?) that when people
commit to an idea or belief in a public forum, they are
much more edsily persuaded to act in accordance with
those stated beliefs. For example, a large group of people
were asked if they supported environmental planning.
Of those that agreed, one group of subjects was asked to
sign @ petition of support. A month later all subjects
who agreed to support environmental planning were
asked for donations to an environmental fund. Those
that signed the petition were reminded of such. The
bumber of contributions received was staggeringly higher
from those subjects who had signed the petition than38 The Dance
from those who agreed to supporting the cause, but
had not made a public commitment
For those who are skeptical about psychological
studies such as this (and I applaud you for being so}
please note that the above description is incredibly brief,
but a quick trip to any major university brary will arn
up several studies like this that demonstrate the power
of social influence.
] went to a time-share presentation once thinking
that the free trip they promised would actually he worth
the trouble to receive it. At the beginning, there was an
interview. He called it “getting to know me.” Basically he
Jed me to admit that I was a successful person, that I
valued the time I had with my family, that 1 deserved
time off, and quality activities for my leisure. 1 mean,
who wouldn't agree to these things? At the “close” when
T passed on the offer, all of these things were dredged
up. *So do you not want to spend time with you family?
I thought that was important te you? You're doing OK
for yourself, aren't you? } mean it’s not like you can't
afford this, is it?” Etc, it was very hard to say no, because
he was using my own words against me. if anyone wants
a week of a time-share in Canyon Vista, Texas give me a
call sometime. Seriously, I did not bite, I called him on
sehat he was doing and told him J found it manipulative.
If we reference the sitter, their qualities, their
choices, their words as the basis for our interpretation,
then the sitter wili tend to accept our statements as they
are no longer ineffable opinions, but claims which follow
from data provided by therm themselves. Further, if you
link these claims to positive statements about the client's
Foundations 39
ea ncoa e
personality or intelligence, then they will all the more
be inclined to accept your assessments. For example,
“This card indicates an intelligent person with a keen
insight into people’s motivations, 1 see you can often
have difficulty really getting to know and trust someone.
To deny haif of the statement would force them aiso to
deny the other half, the one in which they found
themselves complimented. {t's amazing what types of
mental gymnastics peopie will perform in order to justify
something to themselves that they so much want to
believe as true, You know, come to think of it, 1 de have
a hard time getting to know people,
Is this as manipuiative as what our salesman
‘engaged in previously? Maybe. But I think that in this
case we must consider our goals. Is it to make someone
‘buy something they don’t want because they feel guilty,
ores it te give the sitter what they want - a detailed,
accurate reading?
Sitter-derived reading structures can engender
powerful emotional connections. Do not discount them.
Palm reading'is a classic example. There is something
very intimate about a palm reading, it simply feels good.
Plus, we KNOW the reader is talking about US, to US.
it’s almost as if two lovers are speaking intimate!
For a more vicarious example, remember when you
were in schoo! and you finished the picture for the day
and you couldn't wait for the feedback you were about
to receive from your teacher, or it being bestowed in the
place of honor upon the refrigerator door? Now compare
that toa doodie or signature that is about te be evaluated
‘by an expert. Don't you secretly wish for them to say40 The Dance
Sl iss
good things, for your handiwork to be seen as unusual?
Do you fesi that excitement and triumph when you learn
Fou have 4 most unusux! style? That's connection, For
example, i was told the font I chose for The Dance was a
sign of unrecognized genius. Do you believe it? I do,
Even the order in which we place the tarot cards
reflect upon us, though perhaps less so than the previous
examples, Now consider the reader who is attuned to
our word choices, our eye movements, how we interpret
what we are told. This “Sherlock Holmsian” reading
technique is just as pawerful, if not more so, than any
other methods because aii of its indicators stem from
the person directly, with no middieman.
In comparison, imagine the reader that simply sits
there and talks. Why should we listen ro them, way
should we be involved? Unless they are damned good,
chances are, we won't be.
in summary, a sitter-derived method always
involves the client more emotionally than just looking at
them and delivering psychic impressions.
Looking over the sitter’s left ar and having a
conversation with their guardian angel, while still
extremely pure in the psychic sense, has all the personal
involvement that other Sitter-derived methods have to
offer. Further, by having to listen ta the angel ané make
sense of the information it's providing, this method
remains fundamentally interpretive and retains all the
benefits afforded thereto.
i Foundations at
a
Climbing Out on the Psychic Limb
Someone who is using an external method is
afforded the opportunity te play legitimate “psychic.” If
you get a vibe or intuition, go with it, As long as your
intentions are to help the sitter, and the sitter feels this
has been your goal ail along, a miss is easily excused,
particularly if some of the verbal techniques taught later
are employed,
In the event of a miss, becoming arrogant and
trying to force the claim will lead to disaster. It also
changes the entire dynamic of the reader/sitter
relationship intc one of star as opposed to servant. We
are now in thé pit and forced to save face. If we simply
brush the miss off, we open the doar to a greater sense
of rapport and the possibility that the event alluded to
may eventually come to pass, at which point our
credibility will sicyrocket. (See: Projecting Inte the Future.)
Of course, you can always hope that by pressuring
the sitter you can eventually coerce them into
“remembering” some link in their past to the claim you
are making. John Edward employs this technique all too
often,
Many times Edward will press and press until
SOME connection, ANY connection is acknowledged.
Then he will claim it as a major hit saying that, “We
can't always know why this is important to us, but
someone on the other side needs us to acknowledge it
happened.”42 The Dance
Gnee, at a show in Atlantic City, he became stuck
on a sitter. He almost became violent, yelling, ‘Can you
believe for one second that maybe the spirits which are
trying to come through may know something that you
don't. Can you just acknowledge...”
Interestingly, he also became fixated on “oil or
grease” when it came to one audience member. It was
going nowhere. Eventually an elderly woman, eager to
be read, raised her hand to confess that Grease was her
favorite movie.
i guess that constitutes a “hit.”
A word of caution is in order. Please remember
that by reading this book, at some deep level you
isherently realize that you are not a “hmm hmm real”
psychic whatever that may be. During the curse of your
career, particularly if you are afforded the opportunity
to practice regularly, there will be many opportunities in
which you will surprise even yourself.
Remember that as we become better cold readers,
we are also becoming better communicators.
Communication is a two-way street. Not only is it about
getting our points across effectively, it’s also about
watching and adapting our communication style to each
and every audience. To da that, we as human beings are
constantly processing minute amounts of information.
much of which we choose to ignore in our conscious
perceptual matrix, However, better communicators “see”
more, This may not be a conscious process but more of
an intuitive one. It becomes very reasonable for our minds
to “put two and two together” from the seemingly ignored
cues we are constantly receiving. [ am fully convinced
Foundations 43,
an aL nae
that our psychic hits come from these types of situations,
where our skills as communicators go on autopilot and
deliver the perfect thing to say. Much like cach of us has
probably experienced in an argument, or a speech, of
‘an ad-lib at a party that brought the house down,
T also believe that there are people out there who
do feel that they are genuinely psychic and never attempt
ta employ any type of deceptive technique such as cold
reading, (Cold reading is fundamentally a deceptive
technique as we employ methods that are not the same
ones we claim to be using, unless of course you adopt
the pure approach described earlier} | believe that often
these are good-natured men and women who are
naturally gifted communicators and who can very easily
process the cures we all “give off." They have enough life
experience from which they can draw convincing and
accurate conclusions appropriate far a large selection of
potential clients,
As a further caution, let us also not forget that we,
like our sitters, only tend to remember our hits. Many
gamblers in Vegas talk about the times they bet on hard
eight and it came up. We simply choose to forget all the
times our chips were silently raked away. When we hit,
we choose to believe we came out ahead, but that's only
because we haven't had the foresight to accurately tally
our hits against our misses. if we had, our psyehic ledger
would probably be more humbling than we wished it
would.44 > The Dance
Immunity via Uniqueness
In today’s marketplace, people vaiue novelty. Tarot
readers are a dime a dozen. Peopie are intrigued by
something unique and mystical. !f you prove yourself
effective and accurate with a “new” method, they will
return to you for more readings and declare you the
expert in this new branch of psychic phenomenon
Experts in any field can command greater fees than
students er copycats.
Further, by being the authority in a unique branch
of psychic reading you are freed from the yoke of
answering to psychic wannabes, those peaple who always
have something to criticize about your chosen layout,
your eclectic interpretation, or the type of cards you use,
If conflict from an outside source ever arises, you can
always shut down the situation by the weight of your
credentials. As Mel Brooks wrote, “It's good to be the
King.”
Lest I be misunderstood later, any type of challenge
should be met with utmost dignity and even humility.
You never want to be seen as the aggressor iest they
think “thou doth protest too much.”
Dealing with Skeptics
This becomes particularly true when confronted
by @ skeptic. Position yourself as the one being placed
under attack, Force them into the position of having to
provide the burden of proof. And if challenged on this
fact, state that you “don’t know how or even ifthe system
Foundations 45
i
works” and couldn't begin to offer any explanation that
would be of worth to someone of their intellect and keen
insight. Scientific thinking dictates that the agency
making the claim shoulders the burden of proof, as it is
impossible to prove a negative To combat
this, simply donot make a claim, It will appear the skeptic
is making all the assertions and the need for proof will
ie in his court.
To combat the particularly assertive inteader you
might wish to suggest that your system isn’t as simple
to understand as physics for whatever branch of the
sciences for which he is claiming te speak as an autherity}
and as such you're keeping an open mind and not rushing
to judgment about whot’s really going on until you're
afforded the opportunity to objectively consider your
experiences working within the system and compare thase
Yo what you know about how the world works, if they
are willing to spend as much time studying your system
as you have, then you'd be happy to help them by
providing any information and training they may want.
Any good scientist knows that before one makes definitive
claims the topic must first be researched and tested. Let
them know that in spite of the fact they seem to have
made up their mind without true study, you would be
happy to provide an opportunity for them, if it is their
choice, to study under you.
Be giving. be nice...they hate that.
Might [also recommend the works of Ken Wilbur?
He is a philosopher who writes on these very issues, and
will prove a great source for intellectual ammunition when
dealing with an arch skeptic. His books, Sense and46 The Dance
a nnn
Sensibility and a Brief History of Everything, should be
in every reader's library.
For those who assert that you are conning people,
mention that you merely wish to share this ayste
those whe are interested and choose to exercise their
‘personal freedom by seeking out non-traditional sources
of information, "If they want to attack those people whe
are interested in bettering their lives and learning how
the world may or may not work, they should perhaps
consider the value of curiosity in their own tives hefore
rushing to judge others.
Notice how these statements all embody
assumptions that few people would be willing to dispute.
Ne one wishes to champion closed-minded-ness or take
away another's freedom. And if they do, they will hang
themselves and you are off the hook.
Regardless of the conflict, you will appear as the
underdog and maintain the respect of and rapport with
your client. After all, it’s really only our clients who need
to concern us, not zealots who refuse to let anyone
worship at the temple of their choice, forcing instead
obedience at the shrine of science. tended by clerics in
lab coats.
But | happily digress,
Foundations a7
cancel seicn lena
Summary
Cold reading as an entity does not exist. Don't look
for pre-written scripts, or turnkey techniques to help you
on your quest to becoming a reader. instead remember
that each person is unique, and as such each reading
should be as well.
Decide what psychic gifts you possess, if you wish
toclaim to have any. Maintain consistency based on these
claims. Give your readings within the context ofa method,
either established or original. Methods offer great
protection fo the reader as they are necessarily
jnterpretive, and they offer great appéal to the sitter if
they are in some way derived from decisions and
attributes of the sitter themseives. Choose an interesting
and unique method on which to build your readings and
notoriety will follow more readily. Take chances.
‘Always support your claims with references to the
methed, Maintain an attitude of helpfulness and edopt
a team approach. Invite the sitter into the reading process
as an active participant, not just subject.The Dance
The Dance 49
As a magician, one of my favorite quotes comes
from Channing Pollack. Channing once said, “You can
tell how great a magician is by how well he covers his
mistakes.” As a musician, | always took heart in hearing
that Charlie Parker was attributed to having said
something to the effect of, in mprovisation there are no
wrong notes, it’s only the ones on either side that make
them so. All cold readers will make mistakes, but its
only how we follow through from those mistakes that
determine whether they are hits or misses. The following
are techniques that, although alluded to in many cold
reading texts, are never given the attention they deserve.
Cold reading is like a dance. It is @ “give and take
between the reader, the sitter, and the method. If you
can maintain flexibility and keep your head about you,
you will always deliver a very powerful and detailed
reading. But first, why do these techniques work?
A Beast with Two Backs ~The Rhythm of the Dance
Although all of the techniques to be taught under
“The Dance” can be easily applied without a complete
understanding of how they work, 1 think it behooves us
to explore the linguistic and structural facets that form
the underpinnings of the cold reading framework. i
believe understanding how these dynamics work allow
us greater versatility in dealing with unexpected reading
circumstances, as well as allow us the ability to generate
new techniques to incorporate in our future readings
Many of the cold reading concepts which will be
taught under “The Dance” result from the *dual50, The Dance
a
information-channe! structure” inherent in method-
based readings. In every reading finvelving a method}
there are three players {processors}, and two channels
for information exchange. The method (and its indicators}
is the perceived primary processor. Second or the line is
the reader/interpreter, Lastly, we must not neglect the
sitter/interpreter who is the final link in the information
chain. These are the three processors, and the exchanges
of information between them are our two information
channels.
Process 3:
‘Communicates
indicator’s
Interprets
indicators
Interprets
veader’s
message
i
i
‘The Dance 51
i
Ali mmethod-generated information must be
processed four times during the course of transferring
Phroueh the two data channels. (i truth, at least one of
the channels is bi-directional and the information the
sitter ‘sends’ the reader does play = functional role in
the reader's actual interpretation/delivery of content.
However, for now, we will consider the structure on Hs
purest perceived level.)
The two channels, of course, run between the
method and the reader and then from the reader to the
sitter, The method generates the method indicators. This
fs the first process. The reader must interpret these
tonite” and formulate meaning from them, the second
process. {Whether or not the reader actually rélies oF
The method indicators for the content of fis readings
irrelevant. It only matters that it SEEMS as if he must
process their meanings.) The conveyance of “data” from
pre method fo the reader occurs within the first channe!
of information distribution.
Once the reader has formulated his interpretations,
he must now place them into some symbolic form (ex.
words} which will be used to communicate with the sitter.
This js the third processing. Onev he has decided what
he will say {if words are to be the means of
communication), he then delivers this information via
the second information channel to the sitter.
Now the Sitter becomes responsible for
understanding what the reader MEANT. This is not
always exactly what was said. Words, being symbolic,
have both connotative and denotative quabties. The
fourth and final process is the one the sitter must enact
whereby sbe generates meaning from the reader's words.52 The Dance
Because of the numerous proceasings required,
and the two-channel dynamic, many linguistic “rieks”
are possible. [ think the student will, after consideration,
see how many of the techziques in “The Dance” stem
from this fascinating interchange. This structure allows
us both to generate new statements laden with content,
as well as work ourselves out of situations wherein oar
statements are deemed less than accurate.
But, without getting ahead of ourselves, Jet's
consider some simple yet specific examples
In order to generate new information, the reader
can play himseif against the methad, in essence creating
a THIRD channel of information exchange. This allows
the reader to make two completely contradictory
statements, yet have each seem like an unequivocal
Statement. Whenever the reader refers to the method’s
indicators, he should use the word “indicate.” The method
“indicates” something to be true. However, as a psychic,
he is allowed the occasional intuitive license. He should
refer to these spetis using the word “feel.”
Now the reader has a powerful muitipte choice too!
in his arsenal.
“The cards indicate someone with a very positive
and cheery outlook, someone who always sees what's
right with the world, But [ have to admit, when you sat
down | got this feeling that right now in your life you
might be having a very hard time keeping up that kind
of outlook. I sense something darker in your vision.”
Or, “the cards indicate a new job opportunity,
either a promotion or a better job coming your way. or
The Dance 82
EE
maybe this is something outside of work, an investment
or project that could really make yeu some money. (See
also Multiple Choice} However, based on the way the
cards have been turning, 1 get the feeling that this may
be a tong time.in coming. Sometimes the cards address
what's mest inferesting to us, but choose nat to be too
specific on the time. I feel right now you're working
through some kind of stagnation or difficulty in the career
department of your life, but yet you are icoking for this
change. Don’ worry, change will come, just maybe not
as fast as we would like.”
In this example, the reader obtains the
contradictory: statement, the reader's feelings, from
information received outside the channels. We are in
effect inserting a second information pipeline, which if it
is dry, should not divert the established flow of
information from the method down to the sitter,
hod di Reader
Method |“Indicates”
-754 The Dance
a
Wf the reader's “feelings” are off, simply accept the
blow and defer to the.cards. If your feelings are correct,
the initial statement about the method will be forgotten
and the sitter will remember your skill at reaching inte a
level not even addressed by the method.
Secondly, the interpretive nature of the reading
can be used as an excuse to backpedal, (Sce also
Backpedaling} Of course, the method indicators can be
contradictory. We have already discussed that. But what
about confusion which might arise from the sitter’s
ynisinterpretation of the reader himself?
‘Though it is almost a cliche, the ruse of informing
fa sifter that the method is symbolic and that you, in
turn, may have difficulty communicating the method's
message, remains effective. Whenever the sitter shies
away from a statement as being true, one can always,
gently, correct the sitter, claiming that they
tnisunderstood what you seid. Always accept the blame.
Say it was your fault and you did not do a good enought
job communicating the nuances of the method’s message.
Merely ze-spin the statement and try again,
“This card traditionally represents a change of
scenery, a new place or location in your life. I'm seeing
something exotic or very different for you. Does this make
sense?”
Sitter: “I've never been out of my home town and
don't have any plans to go anywhere.”
“Pm sorry. | must have been unclear. I'm not
talking about a literal trip. This card is more figurative,
The Dance 38.
how can I put this. The card indicates a new outlook in
your life, a néw vision for you to follow. A new way of
seeing the same old things in a new light, am I making
myself clear?”
In this example, the problem seers to be coming
from that second information channel, and a little from
both the reader's and sitter’s individual processing.
Is it this one, or this one? How to Ask a Question
Can we obtain information without appearing to
ask for it? Many books advise directly questioning the
sitter in order to encourage them to speak. They believe
that the sitter will turn into a babbling fount of dats that
the reader can pan for specific informational auggets.
Depending on the type of question being asked,
this will almost never be true, some very desperate or
talkative sitters aside, Sitters come to a reading to be
read - not to tell their life story. However, once the reader
convinces the sitter that he has obtained enough
information. (via the method} to establish knowledge of
the sitter’s question and situation, then it is not
uncommon for the sitter to begin talking. The art then,
is getting our. sitters to that point.
| will add that getting the sitter to talk at the
beginning of a reading is a good start. Asking questions
with the goal of merely developing rapport is always to
be encouraged. interestingly, asking them indirect
questions or enlisting their aid in interpretation is often56 The Dance
effective, bat as soon as you ask a direct question, it’s
amazing how quickly some sitters will ‘clam up.”
[Note: As will be discussed under Public Readings,
in a performance environment, we are afforded the
opportunity to esk for confirmations in order that the
sudience may appreciate the value of the reading. The
nature of the performance dynamic effectively obscures
the fact that we are really asking the sitter for
information.]
‘Does this Make Sense?
‘One of the most powerful queries a reader can
make is, “Does this make sense to you?" This question
has two meanings. At one level, it means, “do you
understand or comprehend what 1 am saying?” It is a
yeasonable request that demonstrates the reader’s
concern for the sitter’s grasp of the reading
__The latent interpretation of this question is, “Is
this right? Does.this have meaning for you?”
In each case, the questioning remains indirect. As
you are apparently discussing the method and possible
interpretations, the sitter may open up and begin talking.
This technique works because of the “two channel”
structure discussed earlier.
Regardiess of whether or not your claim is correct,
it becomes quite simple to determine haw to handle the
situation based on the sitter's reaction to the natural
ambiguity of the question.
The Dance 57
‘An excellent variation of the “Does this make
sense?” query.is simply to ask, “Does this mean anything
io you?” Again, the statement has at least two
ierpretations, one being “Am } making any sense at
all>” (This would be the reader to sitter channeling of
information} and the other “Do these facts jive with your
experienice?” (The method to reader channel}
For example, the reader can make a statement
about a divorce or separation followed by, “Does this
gmake sense £6 you?” The client takes this to mean, “Are
you now ar have you been in @ divorce?” Let's suppase
the client replies “no.*
“The reader now spins the statement to mean, “Did
you understand?” by saying, “This is very tough for me
to put into words, perhaps ! wasn’t clear. The cards
indicate a separaticn or being torn away from something,
this could be enything from a selationship to a goal or
plan you had made that has fallen though. Does this
ynean anything to you?”
Let's assume the unlikely event that again they
deny the validity of our claim. Stay calm
“That's interesting, because I very clearly see some
kind of break up or disappointment, but the cards are
not clear as to whom this is effecting, The separation is
clear, but for whom’ is not. I'm seeing someone around
you, someone with a relationship problem, maybe
someone whase ex is giving him or her problems. Does
this make any sense at all?”58 The Dance
— ee
it would be hard to find someone for whom the
above scenario {any ene of them) could not be said ta be
true, But notice the way we dance through the
information, At no time are we dead wrong, and at worst
we are seen to be having trouble with the method. It is
unclear and perhaps a second layout wilf clarify things.
Of course, on this second layout, we now begin
with a great deal of information, don't we? Misses in the
first layout can become very convincing hits in the
second, if navigated and rewover: carefully.
it should be added that this type of “clarification”
approach can be particularly effective when presenting
an “old schooi” medium style reading wherein individuals
are read after they have been identified out of a group.
Many seminar and TV psychics use this technique to
great success. Also, if you really “lay a clam” the “Does
this mean anything to you line?" will often be taken to
heart by another audience member, usually sitting
nearby, who wil! inform you that he or she believes you
are talking about them and not the originally identified
subject. .
If this new subject happens to be an your payroll,
it has been my experience that this tends to succeed
more often than not.
Multiple Choice
Another technique at our disposal is the multiple-
choice approach. This subterfuge is best applied when
the general nature of the question has been ascertained
The Dance 59
and the reader is pursuing specifics. When proposing
specific details to a sitter, it is usually best to give three
or four options and allow the sitter to choose the one
that is most accurate for them.
For exampie, the reader may have already
determined that the sitter has a question concerning
travel. Now the reader says, “I ami seeing a trip. Maybe
‘you - maybe someone around you. Could be a quick fittle
jaunt or more of an extended move, I'm seeing business
but a side excursion that’s purely for fun. Does that make
sense to you?" (The examples under *A Beast with Two
Backs” utilize this technique as well.)
Rather like a Chinese menu, the sifter is afforded
many statements on which to hang his or her truth. Since
they are delivered orally, and at a fairly quick clip, the
sitter will by nature-be forced te focus upon and then
recall only those statements that held true to their
situation, That's just the way we process information.
Of course, you will notice that the “Does this make
sense” example took advantage of multiple choices in
order to maximize the chances of finding a “hit” within
the context of heiping the sitter better understand what
2 to communicate
Off Center Fishing
Using Off Center Fishing we can have fan going
for dead-to-right facts. Colors of objects (blue is the most
popular car color} and location of scars {knees and legs,
usually left) are well known psychic bombshells. Coupled60. The Dance
Ot
with the pause end spin techniques illustrated in the
following example, off-centered fishing allows us to
continue our reading without being stopped cold by a
blatant miss. Yes, basically we ate guessing, but by
always offering the mogt likely choice first, our average
number of hits will be greater.
So, offer the most likely solution first and then
pause. If you get some type of confirmation go with it.
Dead silence or a quizzicai look and you now know to
offer a second choice
“This card would traditionally indicate something
foreign, perhaps a trip {pause} not necessarily abroad
bur to some place new {pause} or something entering
your life from an unexpected channel.”
Or, ‘I'm seeing a house with a car in front of i. 1
believe it is blue (if they own a blue car, whoo hoo!
blackish. | can’t tell because of the reflection I'm seeing
but it’s « dark car, yes...” (if n9 confirmation, at all) “It’s
pulling up in front of a house, I believe it's your house.
Someone will be paying you a visit who will be driving @
dark, perhaps dark blue car. Do you understand?”
(Perhaps now they will tell you the bill collector drives a
purple Toyota, if not they know to be on the look out).
And finally, if the first choice elicits an overt
negative response you would immediately spin its
opposite. “This card traditionaliy represents a new
relationship, perhaps someone who you have just begun
dating (negative response} but in conjunction with these
two cards I see something a bit different for you. Perhaps
this could mean a period of stagnation in your dating
: The Dance 61
nnn cect
life (pause, quizzical look} or « long term relationship
that has become so content that it seems to have become
such an important, omnipresent part of your life that...”
Magicians and mind readers whe have truly
mastered the art of equivoque provide excellent models
of these techniques. At no point do you ever “hear thera
think.” Every response from the spectator is immediately
met with the next step, a step that is designed to get
them beck on track or lead them to the conclusion the
magician wishes to force. Like a gunslinger, they are
always prepared to pul! the right process from the holster
immediately upon seeing their audience's draw.
Negative Question and the Method
1 When employing an observabie method, it is much
easier to ask practically direct questions and heve them
appear as statements. The “negative question” is almost
magical in its capabilities. Although pure psychics can
take advantage of this linguistic construction, it becomes
a frighteningly beautiful technique when employed in
conjunction with en external method,
Always ask direct questions negatively. For
example, instead of asking, “Are you dating anyone now?"
look at the cards and ask/say, “You're nat dating anyone
now, are you?” If they reply yes, the reader can identify’
‘the method indicators that tead him to believe that this
was tHe.
However, if they say ne, simply reply “No, I didn’t
think so.” A miss is now “spun” into a hit. Then proceed62 ‘The Dance
to show them how the method indicates that set of
circumstances te be true.
Remember, when we adopt an attitude of working
on behalf of the sitter, trying to figure out and interpret
the external system makes such questioned statements
completely plausible. In fact, they can almost be delivered
as an aside to oneself, as if the reader were talking
through something out loud, Don’t overlook this devious
subtlety.
“That's odd. The magician card here doesn’t quite
fit, {to self] This isn't someone she’s seeing now, is it?”
Sitter: “Actually, my next deor neighbor end Ihave
st started going out, and he does the most AMAZING
card tricks.”
Or
“That's odd. The magician here doesn’t quite fit.
{to self} This isn’t someone she’s seeing now, is it?” {no
reaction} “No, that wouldn't be right, we'd need the lovers
card somewhere here... (to Sitter) Ok, this is most
unusuai, the cards indicate something having to de with
relationships but they're not clear if it's a romantic or
business...”
Of course, at the conclusion of the reading the
reader will remind the sitter, “if you remember, | said
you were/weren't seeing someone right now.
The method-linked negative question will be
completely forgotten.
The Dance 63
Beware the Friendly Stereotype
Stereotypes are both your friend and your enemy.
Although some of the “lines” found in classic texts
such as Nelson cause even the most conservative among
us to recoil in a state of politically correct horror,
stereotypes exist for a reason, For any group of people,
particularly if they belong to a demographic who values
their unique heritage, there will be certain behavior
patterns that are reinforced by that “oulture.”
However, people within that culture are often sick
and tired of having these traits (both positive and
negative} pointed out to them, In the 1950's when
conforming fo the cultural norm was a widespread
behavioral aspiration, hearing statements that pegged
tus as part of a group were flaitering. However today’s
society values the different, the unique. In fact, many
people will reject any statement they feel was derived
from some type of stereotyped judgment even ifthey know
if to be true about themsetves. This becomes particularly
true in a performance reading situation where many
people's natural response to a stereotypical assertion is
one of defensiveness. In these cases if is better to tell
them what they want to bear rather than raising their
skeptical ire. Sometimes the truth is less important than
being right,
Acase in point: | was once reading for an African-
American woman who gave me several indications that
she was involved in some kind of legal matter. This was
not @ stereotyped decision; it came from very specific
clues that She gave me during our introductory64 The Dance
conversation and Subsequent reading. When | suggested
trouble involving the law, she flat-out denied it. However,
later in the reading we worked around to another woman,
the woman with whom she had just gone to court over a
civil matter. Even though the “I'm seeing something
involving the law, something that’s troubling you -that
has you down” directly related to her situation, her knee
Jerk reaction was fo avoid admitting it. I surmise, based
on other personality traits she revealed to me in the
course of the reading, she wanted at all costs to distance
herself from the negative preconceptions with which
young, single black mothers are often saddled.
Other non-race-based stereatypes abound. The
traditional “endo-ecto-meso” body typing system is
nothing more than’a less politically charged stereotype.
And yes, there is undoubtedly some truth te it. But believe
me; a8 a mat with’a large build I am anything but jolly
and it offends me when peopie assume that’s how Fm
going to act. Regardiess of what comes out of your mouth
after that point, i'm pretty much going to turn it off
because it has been made cigar to me that you were not
evaluating me on my own merits,
Safe stereotypes to consider are the life path
paradigms detailed by Gail Sheehy. I know, I know, every
cold reading book references this text, but there’s a good
reason for it. A new book on the market is “Quarter Life
€risis” by Alexandra Robbins. This book concentrates
on the changes “twenty-somethings” must go through
and the issues they face. It is a cold readers bonanza for
case studies and concerns
The Dance 65
ire
Again we must use caution because young people
often hate having their insecurity of station called into
question, and believe me ne forty year old wants to be
tabeled as just another guy going through a mid-life crisis.
Look instead ta the generai themes of complacency, fear,
and frustration as opposed to the specific solutions and
thought paitérns the majority choose to adopt in their
search for solutions.
Lastly, is the stereotype of time. Many readers
cefer summing up & client's life by saying the past was
bad, the present is changing and the future will be good.
‘This is stupid.
Sometimes people come to a reading because they
are stuck iri a rat. Thet’s not a changing present.
Sometimes people have had extraordinarily happy pasts
but because of a decision ar accident the present is very
negative. These cases happen more often than we might
think, Just remember that most people come to a reader
because there is a problem in their life, Things can only
be bad when compared to something that at one time
was good, i.e. the past. I know it may sound as if fm
splitting hairs, but we need to be aware of the many
situations in which we may find ourselves, truthfully
consider the systems we have been taught, and honestly
evaluate them for their practical effectiveness. Of course,
leaving your‘client on the positive note that the future
offers changes and a sunny outlook will never be argued
with.56 The Dance
Crafted Communication
¢ reader should always choose his words with
great care, Words are malleable. Their exact meanings
are often difficult te pin down, Furthermore, some words
are more easily spun into different meanings than others.
First, the psychic should adopt the regular habit
of using non-committal language, “This would indicate’
is a perfect example. Indicate means “points to", but not
“actually is.” I we say something would indicate a sense
of trust in others but the sitter responds negatively, we
can immediately spin the statement to a hit. “This card
indicates a strong trust in others (pause, quizzical lock
from sitter) however for you I see this trust going in a
different direction. Because it is reversed, if points to a
strong will and self-reliant nature (pause. with affirmative
reaction from the sitter] so this trust ! speak of is a trust
in yourself. You've come to realize the importance of
stepping to the fore...”
When making a prediction it is also valuable to
limit the amount of specificity in one of the cogent
domains. For example, we can be specific to activity but
not to time, “E see, in the next few months, a new person
coming into your life. She will be blonde, and perhaps
wears glasses.” 'm sure in the next few months to a year
this person will meet someone fitting the descriptio
Likewise, we can be specific with time but not
action. “Next month I see something happening, look on
or around the 25° of that month, I'm seeing something
unexpected but pleasant. Maybe an opportunity will
present itself. Take it, you deserve the change.”
The Dance 67
cna
‘An unexpected opportunity? Perhaps this is
winning the lottery, or just going to dinner with an old
friend. Let the sitter ascribe the importance,
Lasily, choose words that can have multiple
meanings. “Vehicle” is one of my favorites. It could mean
a form of transportation, or some type of conduit. Another
is “divorce.” While it most often carries a specific meaning
that if it applies to our sitter’s situation will be read as
major hit, it simply means to separate from and could
apply to almost anything, An “investment” can be
financial, emotional, or dealing with the attribute of time.
“Journeys” can be literal trips, or figurative changes in a
person's outlook or mindset. “I'm seeing a journey for
you. One in which you will be tested, that will change
you. Does this make sense? (no) I'm riot taliding about a
literal trip. this is a journey of the soul...”
Data Collection (a.k.a. clip boards are for wussies}
Mediumship has a rich history of “devious
techniques.” Many attempt to discover the questions the
sitter seeks and the facts that they desire to be revealed.
1 personally believe these to be a waste of time, I must
admit howevér that an external method, when properly
constructed, can quite nicely incorporate one of these
data gathering processes in a manner that appears both
jogical and psychically consistent. It almost seems a
shame to waste such a perfect opportunity.
On a side note, [ should point out, that many texts
that advocate the “pure psychic man” approach in one
breath, and the use of a billet or clipboard in the other,68 The Dance
clearly have never thought seriously about the
philosophical hypocrisy in this combination.
Do what works for you, but heed the advice of
gamblers. If you are using equipment, and you are
caught, there is no deniability. Pure skill techniques (such
as billet reading) that leave no evidence are always to be
preferred if some sort of data collection process must be
used. But if anything in the handling, timing, or
performance of your system raises suspicion, a negative
light will be cast upon your entire credibility. They can
never be allowed to “detect, let alone suspect” there are
secret devices at work,
is it worth it?
We have ways of making you talk
In an effort to provoke the sitter into providing
verbal and non-verbal clues, we posses a number of tools
to encourage responses. Obviously, there is body
language. By reaching out and touching the sitter on
the shoulder or arm, we produce a feeling of
connectedness and warmth. it will relax the sitter and
snake them more conducive to “two-way” communication.
A simple touch can break down the “us-them” barrier
and foster an instant spirit of teamwork.
Touch is one of the most powerful tools, along with
eye contact, im the arsenal af any performer. Stage, parlor,
or one-on-one te touch someone js to connect with them.
in today’s world of distance, it can be intimidating to
The Dance 69
reach out to.a stranger, as intimidating as ir is to allow a.
stranger to reach out to you. But with the right attitude,
and a conscientious use of touch, you can create a
working environment much more guickly then if words
alone were used,
By reinforcing our language with the words “yes,
perfect, wonderful, etc.” adding eye contact; smiling; and
nodding, we can pull the sitter along into similar states
of non-verbal communication. Further, these words all
imply success and make us as a reader appear confident
in the information we are receiving, Confidence goes a
Jong way in reading,
Finally, watch your words. | once spent a weekend
pitching Svengali decks with two other magi. ! was the
only performer who sold any. I wondered why this was.
I started watching the other performers. One of
whom had the habit of answering the spectator’s
purchasing objections during his presentation, Normally,
this is considered good marketing,
Imagine, however, you're standing in a crowd. it's
difficult to hear, and this spiel is going on in the
background:
“Some people wonder if this trick is hard to do?
No, [tell them. Is it expensive? No. Would a child have
ifficuity performing it? No, anyone cart do it. fs there
sleight of hand involved? No.
Wanna buy one?70 The Dance
alka
All the audience reaily heard was his fulling, ‘no,
no, no.” over top of the din. Now, couple this with the
fact that most of our audience primarily spoke Spanish,
a language in which “no means no.” | think you can see
‘how this negative approach may have had an impact on
his sales.
Some may argue that I've given in to NLP nonsense.
Again, this is a technique | believe works, but not for the
reasons NLP'ers want us te believe. { think it works purely
for aesthetic reasons: the rhythm, the sound, and the
energy, not cognitive technology.
When you read, avoid negative language uniess
used intentionally, as in a negative question. {see
“Negative Question and the Method.)
Feel free to take one’s time in considering the
mithod’s indicators, It's amazing how silence, often more
than anything else. can be a fabulous instigator of
conversation.
When carefully. used these techniques can elicit
information from the subject and can also imbue the
sitter’s experierice with a positive, friendly hue. These
techniques are equally effective for maximizing impact
during a performance reading as well
There is a plethora of books written for the public
on this topic, some good, and some silly, Read everything
You will be rewarded for your diligence,
Backpedaling
Sometimes the sitter confronts the reader when a
statement is. deemed wholly inaccurate. First, avoid
confrontation and acknowledge the fact that the
information does not agree with the sister's experience.
Next, reiterate exactly what was said and identify what
in the method “indicates” that this should be true. Take
your time and see if perhaps the sitter’s memory might
need jogging.
Silence is golden. if you must say something, keep
restating the claim in different ways as if trying to clarify
something that should be obvious. It’s amazing haw often
a sitter can be encouraged to remember the details you
have just suggested to them.
+ If there is no change, then the reader should
expound on what was said. In the course of exploring
the allegedly false statement, the reader takes its meaning
into an opposite direction, It should appear as if the fault
lay in the interpretation of what the reader said or with
the reader’s understanding of what the method seemed
to indicate. At no time, should the sitter ever be blamed
or made to feel inferior. Instead, the performer should
mention that the nature of the method is symbolic and
that he is doing his best to “translate” this type of
information dite words and accurately communicate it
to his client. Sometimes the images and analogies used
can be confusing. This backpedaling trapdoor and the
non-aggressive nature of the reader will allow us to
continue aur reading afong this new track without a loss72 ‘The Dance
Cl
of credibility. This is an example of reiving on the two-
pronged nature of the reading process,
“Vin seeing a new business venture. It’s coming to
you from someone outside of your office thougi; does
this make sense to you? (No.} Really? The Chariot in
conjunction with the Wheel of Fortume indicates a change
in finances, usually through some sort of new vehicle, (1f
they mention they soid a car, you have a hit resulting
from the double meaning of wards, but let's pretend they
still don’t understand). Are you sure no one hes
approached you abeut any money matters lately? Fm
seeing a conversation concerning money. The money
issue is coming through quite strongly. (Well, [did meet
with a loan officer yesterday}. Yes, that's the investment
Pm speaking of. You were going outside your workplace
in order to make an investment...”
Notice again the use of “Investment.” It has
multiple meanings and could apply to a new car, a house,
or a business opportunity.
‘The method as Method
The beanty of using the “method as the Method”
is that one becomes infallible. Allow me to explain.
Hf you sit across from someone and say. honestly,
“when you walked in I got the feeling you were quiet and
reserved". Regardiess.of what they say, if that is indeed
what you “got from them’, that’s the truth. Now they
may not consider themselves quiet and reserved, but
the fact is they were giving off that vibe. You are now in
‘The Dance 73
« position +o explore that, to talk about why they seemed
to give off that vibe. There is value to the sitter, in learning
how it is others perceive them.
How we are perceived influences how others act
around us. How others act around us determine in no
small part the environment in which we live. By
influencing the signals we give off, we in effect can change
our current environment and future that will inevitably
follow,
Project Misses into the Future
If, as in our first example, we are still met with
reluctance on ihe part of the sitter to accept our
statements, then we can always, as a last resort, project
our claim inte the future where it becomes protected
from the condition of immediate falsification. When.
projecting a miss into the future one should do so with
great confidence and a matter of fact tone. “Look for this.
It will be coming to you within a month or so.” Play it as
if the cards are very clear that this is true, and that you
are somewhat amazed that it has yet t come to pass.
The sting of the miss will be completely anesthetized,
and the sitter will experience the excitement of having
part of their future definitively foretold,74 The Dance
Projecting inio the Shadows of the Past
Of course, we ean also go backward in time. John
Edward is 2 master of this technique. If a claim is met
with resistance simply slate something like, “Though you
may not recail this happening I'm confident that
something was stolen ar lost, 4 ring or piece of jewelry,
when you were young. | don't know if maybe you were
very little and they thought you may have misplaced it,
or if it was your ring and it went missing, But ]encourage
you to ask around about this lost ring and see if anyone
can help you figure ont what this card is pointing to."
An Anecdote for the Probiem
Let’s face it. People are easily manipulated. f'm
not talking about psychic fraud; Pm talking about
marketing, if we think we are receiving a top line, brand-
name product, we will value that product more highly
even if it was manufactured at the same plant, in the
same manner, with the same materials as a generic
‘brand. Particularly when it comes te subjective qualities,
it is often the image and price that directly influence a
consumer's opinion of a product. Psychis readers are no
different. A $10 psychic will never posses the credibility
of 2 $1000 reader. Likewise, a reader who comes with
glowing recommendations already begins on a plane of
credibility higher than a “no name” reader.
Of course, to capitalize on this phenomenon
we need to do is offer credentials and sprinkle anecdotes
of past successes throughout our reading. Bthically.
‘The Dance 75
ee
these credentials and anecdotes should be based in
trath. For those who choose to present readings in a
performance setting. the power of a well-written
introduction will do wonders for your credibility. Keep it
simple, but let them know they are dealing with someone
whose level of success is above reproach.
Let’s say we seem stuck with a client. We leok at
the Runes and say, “That's unusual. f once had a client
puil these same three runes. | then knew that she believed
her husband was having an affair...though in your
case...” Notice that you have been able to make a stab at
a specific without having any credibility placed at stake,
after all you were talking about someone else. The pause
allows her to react, for if you've hit the nail on the head
not only you, but alse the method, score a major hit.
Lastly, she will remember that you have successfully told
people such specific things as affairs and the Tike. Ever
if this particular reading fails a bit short on the side of
specifics, she has been conditioned to accept the belief
that you can'provide very specific readings.
‘This anecdotal approach is particularly good for
group performance reading situations. It becomes quite
likely that at least some members of the group will
misremember events and credit you with having delivered
the goods right there. Memory is extraordinarily
malleable. Take advaniage of this fact and paint the
picture you want remembered, not necessarily what
actually occurred.76 The Dance
_— .
The Ethical Issue
What should we charge? If we charge $5 a reading,
there’s little point. In addition to being financially
unrewarding, our clients will pay little attention to our
words, they will be more likely to challenge us, and we
open up the door to skeptical zesiots who wish to waste
our time. However, if we charge $1000 a reading, every
word we say will be taken with tremendous gravity, and
people may make life-changing decisions based on the
information we provide
Everyone makes mistakes: doctors, psychiatrists,
plumbers, everyone, However, | do not wish to grant such
high authority to myself that someone would be afraid
to maintain personal responsibility for making their own.
decisions.
This was one of the reasons t originally stopped
giving psychic readings. But then, | found a happy
compromise. Instead of charging a set amount for the
reading, | would read for the client and then ask them
what value they thought the reading had for them. They
were to pay me according to that value, the value they
themselves determined. If they were accustomed to
paying $50 a reading, and | was more informative they
should set the fee accordingly. If less informative, se be
it,
‘The power and authority now rests entirely in their
hands. Whether or not they choose to listen or give weight
to my opinions is up to them. Further, by making this
The Dance 77
offer up front, I discovered people are generally nicer
and equally as accepting. Since you're clearly not uying
ro con them gut of their money, they will listen with a
more open mind, And | mean truly open, not biased one
way or the other. And that’s what I wanted.
For the record, | believe there is value in having
someone listen to your concerns and provide honest
feedback. This is fundamentally what [believe a psychic’s
job is. It is not a con game. It is a desired service for
which we receive fair compensation.
Recapitulation
When everything is said and done, all that matters
is what the sitter takes away with him or her from the
reading. | have always said, *Magic results not from the
manipulation, of objects, but from the manipulation of
people’s perceptions." Of course, to manipulate their
perceptions, one of the tools at the magician’s disposal
is the maniptlation of objects.
‘The some is true of a finished “reading.” Readings
are not the manipulation of the words themselves, but
are the sitter’s perception of what those words mean. To
do this we manipulate words. This is the means te an
end.
Being so, the most powerful tool the reader has at
his disposal is that of conscientious recapitulation. At
the conclusion of a reading, the reader should review all
of the information revealed during the reading as
concisely as possible, He should be sure to reference the