JONATHAN T.
PAGSUGIRAN
STRATEGIC MANAGEMENT
PEST ANALYSIS ABOUT ABS-CBN’S DENIED FRANCHISE
POLITICAL ECONOMY SOCIAL TECHNOLOGICAL
ABS-CBN’s franchise denial is One of the causes why they cannot It’s between yellow and red ABS-CBN uses social medias to
really about political issues. renew their franchise is due to supporters. continue showing and giving news
President Rodrigo Duterte even unpaid taxes but BIR already Many Filipinos had been so and entertainment to the people like in
cleared that they paid billions for youtube, facebook, sky cable and so
told before that he will block the affected due to what happened.
on.
biggest broadcasting company in it. Other citizens in the far-flung areas
Upon using sky cable to operate their
our country which is the ABS- Unemployment rate risen in the doesn’t know where to get news or programs, the National
CBN. Philippines since almost 11,000 information since only ABS -CBN Telecommunications company closed
The network did not air the workers of the network doesn’t regional is the channel that their it.
campaign ads of President Duterte have a job especially that we are in antenna can reach. The charges for their TV Plus are also
last 2016 election. the middle of pandemic. The programs that they have been one of the reasons according to the
There’s 70 Congressman who are The major advertisers of industry offered since before like Bantay NTC why they can’t renew their
in favor to denied the license of ads felt the negative impact of it. -Bata 163 and Sagip Kapamilya franchise.
ABS-CBN and only 11 were not in It is a big loss to our National will not be pursued anymore. The technological basis of the network
favor to close it. treasury since ABS-CBN is one of is widely transforming because of its
partnerships to another IT company,
ABS-CBN’s news reports are the largest taxpayers in our
locally or internationally.
mostly not in favor with the country.
ABS-CBN also covered all areas of
Duterte Administration.
the globe where there are lots of
Also, the denial of their franchise OFW’s.
was always been connected to what
they called yellow tards.