7) Retail types where product will be available and reason to choose.

Retailers are the persons who received the products from distributors and then supplied to the end
consumers. Olper’s having its distributors across the Pakistan which distributes all its products to
retailers. Profit and risk also shared by the retailer as same as the distributors share. Through the
hands of retailers goods are supplied to final consumers.

Either way, the retailer sells those goods to the end-user at a markup—the difference between
their purchase price and the resale price. This is how retailers make a profit.

Top Retailers of Olper’s in Karachi:

 Naheed Supermarket
 Chase Up
 Imtiaz SuperMarket
 HumMart
 Binhashi
 Metro.pk
 Gomart,pk
 Family Super Market
 Spar
 Shazz Supermarket
 Salma Supermarket

Retail Distribution Strategy

Retail distribution strategies deal with how many and what kind of vendors companies use to
get their products to consumers. The strategy that we have chosen in selecting the retailers:

Intensive distribution floods the market with products by selling them using any and all
available outlets. For a wide variety of products where sales have a direct link to the number
of outlets used, this is a winning strategy. According to business experts, intensive
distribution is typically best employed where customers have a wide variety of brands to
choose form and are willing to settle for another brand if their preferred brand isn’t available.

By using all available outlets, retailers ensure that their products are available to nearly all
potential customers. Companies using this method can develop a wider distribution network
than their rivals, giving them a natural sales edge.