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this is a time of huge uncertainty

it's an uncertainty for governments and

uncertainty for families and a greater

uncertainty for businesses with

uncertainty come problems but also great

opportunities so this is a very

important time for corporate Britain

this recession is different from a

normal recession the companies who won

in this recession had a completely

different approach from the traditional

battening down the hatches and weighting

approach specifically we found three

things they acted much faster they cut

costs quickly but scientifically and in

a focused and measured way and they

consciously planned to take advantage of

all the opportunities that would be

thrown up by this recession so that they

would come out more strongly than they

went in