Lesson 1 Module 2

A. Mission

Is to create a marketing project.

Vision

To be a successful small business marketers.

Goals

Grow customer satisfaction

Objectives

To reach PHP 50,000

B.L& O Breweries

Strength

capital stock: We have maintain and establish a strong capital base.

Marketing;All focused and aggressive marketing campaign with clear goals and strategies.

Management Team: We have experience in product and businesses know-how.

Weakness

No tech-savvy: Establishing a reputation on the internet will be challenging.

Quick expansions: There are lot of new hires to train a organizational structures to learn.

New: Don’t have the reputation or money of big products.

Opportunities

Packaging: New generation of consumers appreciate high-end bottling and labeling.

Craft beer niche: There is a growing community of a craft beer appreciators in PNG.

Government program: Promotions of and initiatives to support PNG exports.

Threats

Vertical integration: Major breweries have control of supply and distribution channels to corner the
market.

Price fluctuation: Fluctuation in prices of suppliers may occur.

Competitive market: Expensive new marketing campaigns.

 C.

Program/Proj Performance Implementing Investment

ect(Brief Indicators
Strategies Target Requirements
Description)

Is all about 2020 2021 2022 2023 2024 2020 21 22 23 24

using the
Implementing Team work
skills in the
a qualitative
house of 10k 10K 10k 10k 10k 5k 10k 15k 20k 25k
ground.
marketing.

D.Operational Plan.

Program/Proj Objectives Strategic Performance Target Time Frame Persons Budget

ect/Activity Initiatives Indicators responsible Requirement.

Selling Grow our Sell out more Collect 50,000 4 Years BOD&Finance 90.000
Breweries profit. beer 10,00/Month Team.

Products.