Step III: Critical evaluation of the CR Strategy

This critical evaluation is to determine the authenticity of the CR of The Hershey

Company and whether they are good or not. Below are three sets of criteria that are used to
carry out the assessment.

1. Ethical Criteria
Ethical criteria of The Hershey Company is further used upon evaluating the entity’s CR,
which business-specific responsibilities, effectiveness, and credibility of the strategy will be
assessed.
a. The degree to which the CR strategy meets business-specific responsibilities of the
company
In initially identifying the business-specific responsibilities of HSY, instead of
doing a thorough analysis of the entity’s ELCA/ESA, it is adequate that ethical issues
and main responsibilities of HSY are given attention. Identified major ethical issues in
consideration with the company involve child labor and slavery in sourcing its products,
discrimination of employees and staff, and environmental impacts of its operations and
product waste. In correspondence with this, ALI’s general responsibilities are to (i)
ensure that the sourcing of their products is done in a responsible way considering the
prevalent industry issues of child labor. Also, (ii) to establish adequate controls, policies,
rules, and an organizational culture that protects staff and employees within the
manufacturing company and likewise, imposing of employee programs that supplement
their growth and potential. And (iii) it is their responsibility as a big corporation to take
action to reduce their environmental impacts.