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MARCH

Food Processing 2013

For updated information, please visit www.ibef.org 1


MARCH
Food Processing 2013

Contents
 Advantage India

 Market overview and trends

 Growth drivers

 Success stories: Operation Flood, Amul

 Opportunities

 Useful information

For updated information, please visit www.ibef.org

2
MARCH
Food Processing 2013

Advantage India

2020E
Strong demand growth Food processing hub
Domestic
• Demand growth for processed food • India benefits from a large food
has been rising with growing agriculture sector, abundant spending:
disposable income, urbanisation, a livestock, and cost
young population and nuclear families competitiveness USD318
billion
• Household consumption is set to • Investment opportunities will
double by 2020 arise in agriculture, food
infrastructure, and contract
farming
Advantage
India
Increasing investments Policy support
• Sops to private sector participation;
• Government expects USD21.9 billion 100 per cent FDI under automatic
of investments in food processing route
infrastructure by 2015
• Agri Export Zones have been set up;
under the government’s Vision 2015
• Investments, including FDI, will rise plan, mega food parks to be
2009 with strengthening demand and established
supply fundamentals • Approval of National Mission on Food
Domestic Processing
food
spending:
USD181 billion Notes: 2020E - Estimate for 2020; estimates are from
Flavours of Incredible India (Ernst & Young, 2009)
FDI - Foreign Direct Investment
For updated information, please visit www.ibef.org ADVANTAGE INDIA 3
MARCH
Food Processing 2013

Contents
 Advantage India

 Market overview and trends

 Growth drivers

 Success stories: Operation Flood, Amul

 Opportunities

 Useful information

For updated information, please visit www.ibef.org

4
MARCH
Food Processing 2013

The food processing sector comprises


six major segments
Fruits and vegetables India is the world’s second largest producer of fruits and
vegetables

Milk and milk products India is the largest producer of milk in the world

India was the largest producer of buffalo meat (1.4 MT) and the
Meat and poultry
Food second largest producer of goat meat (0.5 MT) in FY10
processing
Marine products India is the third largest producer of fish in the world

India is estimated to have produced about 250 million tonnes of


Grain processing
food grains in FY12

Consumer food Among the fastest growing segments in India; it includes -

Source: Indiabusiness.nic.in, Ministry of Agriculture, Meat & Packaged


Poultry Processing Board, FAOSTAT Packaged Aerated Alcoholic
drinking
Note: FY - Indian financial year (April - March) food soft drinks beverages
MT - Million Tonnes water

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MARCH
Food Processing 2013

Total output of food products and


beverages totalled USD93.1 billion in FY10

→ The food processing industry has emerged as a key Processed food output
component of Indian manufacturing; while the sector’s
100 30%
total output stood at USD93.1 billion in FY10, it
accounted for nearly 7.5 per cent of aggregate gross 80 25%
value added of major industries during that year
20%
60
→ The size of the sector has been growing fast; output 15%
expanded at a CAGR of 16.9 per cent over FY05-10 40
10%
20 5%
Source: Ministry of Food Processing Industries ( MOFPI),
Annual Survey of Industries 2009-10, Aranca Research 0 0%
Notes: CAGR - Compound Annual Growth Rate, FY05 FY06 FY07 FY08 FY09 FY10

Processed food output (USD billion) Growth - right axis

Source: Annual Survey of Industries (ASI) 2009-10,


Aranca Research

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MARCH
Food Processing 2013

Strong growth in the sector also evident


from trends in IIP

→ Although figures for output of food products and Annual growth of ‘food products and beverages’
beverages from ASI are not available post FY10, data from IIP (%)
from the Index of Industrial Production (IIP) suggest 20
strengthening growth momentum in ‘food products
and beverages’ in FY11-12 15

10
→ Growth for ‘food products and beverages’ shot up to
14.8 per cent in FY12 from 8.9 per cent in FY11; the 5
sector was the second-fastest growing sub-segment 0
within manufacturing in FY12 and its growth far FY06 FY07 FY08 FY09 FY10 FY11 FY12
outpaced that of the overall manufacturing sector in -5
the fiscal year
-10

Annual growth of Food products & beverages as per IIP


Source: Ministry of Statistics and Programme Implementation Annual growth of overall manufacturing sector as per IIP
(MOSPI), Aranca Research
Notes: ASI - Annual Survey of Industries
IIP - Index of Industrial Production

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MARCH
Food Processing 2013

Exports of processed food and related


products has also been rising steadily

→ Exports of processed food and related products* Exports of processed food and related items
stood at USD19.7 billion in FY11, thereby recording an (USD billion)
average annual growth of 14.7 per cent since FY09

→ Exports of APEDA products have grown to USD17.9


billion in FY12 as compared to USD11.5 bllion in FY11
11.5
→ Main export destinations for food products have been
8.3
the Middle East and South East Asia 7.4

6.7 8.2
6.2
* includes APEDA products (processed fruits and vegetables,
animal products, cereals, and other processed food items) and
Non - APEDA products (oil meals, marine products, spices, sugar FY09 FY10 FY11
and molasses, tea, coffee, etc.)
Export of APEDA products Export of Non APEDA products

Source: Agriculture & Processed food products Export


Development Authority (APEDA,) Aranca Research;

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MARCH
Food Processing 2013

Shares in exports of processed food and


related products

→ In FY11, APEDA products had 41.6 per cent share in total exports; non-APEDA products made up the rest

→ Within APEDA products, cereals had the highest share (36 per cent) while for non-APEDA products marine
products dominated with a share of about 21 per cent

Shares in APEDA exports (FY12) Shares in non-APEDA exports (FY11)

1%
Cereals
Marine Products
6% 14%
Animal products 21%
Sugar &
36% Mollasses
Processed Fruits & 11%
Oil Meals
35% Vegetables
Other processed Spices
foods 20%
14%
Fresh Fruits & Tea & Coffee
Vegetables
5% 17% 20%
Floriculture & Others
Seeds

Source: APEDA, Aranca Research Source: APEDA, Aranca Research

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MARCH
Food Processing 2013

Large presence of the unorganised


sector … (1/2)

→ The unorganised sector accounts for 42 per cent of Unorganised sector has the largest share in the sector *
India’s food processing industry

→ The sizeable presence of small scale industries points 33%


to the sector’s role in employment generation
Unorganised sector

25% Organised sector

Small scale
industries
42%

Source: Ministry of Food Processing Industries, Aranca Research


* The figures have been taken from MOFPI’s annual report for
FY10 where FY indicates Indian financial year (April - March)

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MARCH
Food Processing 2013

Large presence of the unorganised


sector … (2/2)

→ Rice mills account for the largest share of processing Shares in production by value and volume (FY11)
units in the organised sector

→ The government’s focus on infrastructure is likely to 30%


see a sharp rise in the number of cold storage units in 50%
the years ahead

70%
50%

By Volume By Value

Unorganised sector Organised sector

Source: Ministry of Food Processing Industries,


Aranca Research

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MARCH
Food Processing 2013

Food processing is a key contributor to


employment generation in India

→ In FY09, the sector employed 48 million people Healthy contribution to employment generation
(FY09)
→ Policymakers have identified the food processing
sector as a key one in encouraging labour movement Direct
from agriculture to manufacturing employment
(13 million)
Food processing
Notes: FY - Indian financial year (April - March)
industry
Indirect
employment
(35 million)

Source: Ministry of Food Processing Industries,


Aranca Research

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MARCH
Food Processing 2013

Notable trends in the Indian food


processing sector

• Wide array of products, coupled with increasing global connectivity has led to a
Changing consumer change in the tastes and preference of domestic consumers
tastes • This trend has been bolstered by rising incomes, increasing urbanisation, a
young population, and the emergence of nuclear families

• Liberalisation and growth of organised retail have made the Indian market
Entry of international more attractive for global players
companies • With a large agriculture sector, abundant livestock, and cost competitiveness
India is fast emerging as a sourcing hub of processed food

• Companies have been moving up the value chain; for example, cooperatives are
transitioning from being pure producers of milk to offering a wide range of
Rising business and dairy products
product innovation
• Firms, both domestic and global, have been focussing on product innovation to
cater to domestic tastes, while also introducing international flavours

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MARCH
Food Processing 2013

Cooperatives dominate dairy sector;


private players lead others

Fruits, vegetables,
processed grain

Milk and milk products Cooperative societies: Gujarat (GCMMF), Andhra Pradesh (APDDCF), Karnataka (KMF),
Maharashtra (Mahasangh), Punjab (MILKFED), Tamil Nadu (TCMPF), Delhi (NDDB)

Meat, poultry and marine


products

Alcoholic beverages

Consumer food Aerated soft drinks and


packaged drinking water

Packaged food

For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 14
MARCH
Food Processing 2013

Contents
 Advantage India

 Market overview and trends

 Growth drivers

 Success stories: Operation Flood, Amul

 Opportunities

 Useful information

For updated information, please visit www.ibef.org

15
MARCH
Food Processing 2013

Strong fundamentals and policy support


aiding growth

Rising export
Strong domestic
Growing demand
demand Supply-side advantages Policy support
opportunities
Strong
government
support

Favourable Vision 2015 plan


India’s greater
Rising disposable integration with the climate for targets trebling of
incomes global economy agriculture; wide food processing
variety of crops sector

Growing middle Mega food parks,


Proximity to key Large livestock base
class, Agri Export Zones
export aids dairy and meat
urbanisation, a to attract FDI and
destinations processing sector
young population aid infrastructure

Expected spike in Inland water


Changing global demand as Approval of
bodies, long
lifestyles and food emerging markets National Mission
coastline help
habits grow at a fast pace on Food Processing
marine products

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MARCH
Food Processing 2013

Income growth is a key driver of growing


domestic demand for processed food

Rising disposable incomes Rising per-capita income in India

• Strong growth in per-capita income has resulted in greater 3,000 30%


demand for food items 25%
2,500
• Per capita income is expected to expand at a CAGR of 8.5 20%
per cent over 2010-2017 to USD2,428 2,000
15%
• There has also been a shift in demand - 1,500
10%
• From carbohydrates to meat products (in line with
1,000
the various phases of economic growth) 5%
• To convenience foods, organic and diet foods 500 0%
0 -5%

2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011E
2012F
2013F
2014F
2015F
2016F
2017F
Per capita income, USD, LHS Annual growth rate, RHS

Source:, Aranca Research


Note: E - estimate, F - forecast

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MARCH
Food Processing 2013

A growing middle class and urbanisation


has also aided growth in the sector

Growing middle class, urbanisation Changing wealth dynamics of India’s population

Seekers: annual
• Strong economic growth since the 1990s has led to - 70
million income
• Rapid urbanisation and a growing middle class 60 households INR200,000 -
Aspirers: 500,000
• Nuclear families and dual income households 50 annual income Strivers: annual
• Coupled with a young population and increasing media INR90,000 - income
40 200,000
penetration, this has led to a surge in demand for packaged INR500,000 -
food, alcoholic and non-alcoholic beverages, snacks, 30
1,000,000
savouries, etc Deprived
20 annual income Globals: annual
<INR90,000 income
10 >INR1,000,000

0
2005 2010 2015 2020 2025

Strivers Seekers Deprived Aspirers Globals

Source: McKinsey Quarterly, Aranca Research

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MARCH
Food Processing 2013

Exporters gaining from rising global


demand and location advantages … (1/2)

Rising demand from rest of the word Growth in key regions of the global economy

16
%
• Share of exports in total output of processed food stood at
21.2 per cent in FY11 12

• This has primarily resulted from -


8
• Greater exports to advanced economies
• More demand from emerging/ developing 4
economies as they experience strong growth
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
-4
Emerging & developing economies Central & Eastern Europe
Developing Asia Latin America & the Caribbean
Middle East & North Africa

Source: IMF WEO (April 2012), Aranca Research

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MARCH
Food Processing 2013

Exporters gaining from rising global


demand and location advantages … (2/2)

Supply-side advantages Top ten destination countries of India’s exports of


processed food and agriculture related products
• Growth in food product exports has been aided by - (in USD million)
• Significant improvements in product and packaging
quality
1,079
• Greater private sector participation 967

• India has a location advantage - it is geographically close to 672


650
key export destinations (Middle East, South East Asia) 591
• United Arab Emirates was the top export destination of 401 464 502
338
processed food and agriculture related products, followed 298
by Saudi Arabia and the United States

Malaysia

UAE
Indonesia
Kuwait

Iran

Saudi Arabia
Bangladesh

United States
Pakistan

Vietnam
Source: Ministry of Food Processing Industries,
Aranca Research

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MARCH
Food Processing 2013

India has a distinct competitive


advantage over peers

→ India’s comparative advantage lies in its favourable


Production Global rank
climate, large agriculture sector and livestock base,
(million tonnes) (2011)
long coastline, and inland water resources
Milk (Cow &
107.2 1
Buffalo)
→ India also has an edge in cost of production
compared to its competitors in Asia and the Pulses (nes) 7 1
developed world
Fruits (fresh, nes) 7.6 1

Units Global rank Bananas 29.6 1

Arable land (million hectares) 157.9 2*


Tea 0.96 2
Area under Irrigation (million
63.1 1* Rice (Paddy) 155.7 2
hectares)
Sugarcane 342.3 2
Coast line ('000 kilometers) 7 18#
Vegetables (fresh,
27.5 2
nes)
Cattle (million) 210.2 1**
Wheat 86.8 2

Source: World bank, FAOSTAT, CIA World Fact book, Potatoes 42.3 2
Aranca Research
Notes: * - for the year 2009; # - for the year 2011, ** - for the year 2010

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MARCH
Food Processing 2013

Strong policy support gives food


processing sector a boost … (1/2)

• 100 per cent export-oriented units are allowed to sell up to 50 per cent of their
Encouragement to produce in the domestic market
private sector
• Export earnings are exempted from corporate taxes

• Import duty scrapped on capital goods and raw materials for 100 per cent export
- oriented units
Tax incentives and • 100 per cent tax exemption for 5 years followed by 25 per cent tax exemption
other sops for the next 5 years for new agro-processing industries
• Full excise duty exemption for goods that are used in installation of cold storage
facilities

• 100 per cent FDI under automatic route (except for alcohol, beer, and sectors
Relaxed FDI norms reserved for small scale industries)
• Repatriation of capital and profits permitted

Notes: FDI - Foreign Direct Investment

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MARCH
Food Processing 2013

Strong policy support gives food


processing sector a boost … (2/2)

• Assigned priority sector for bank credit


• 60 Agri Export Zones (AEZ) have been set up across the country
• According to Vision 2015, formulated by MoFPI, the government plans to
Focus on infrastructure establish 30 mega food parks in public-private partnership mode across the
country; out of these 10 have already been approved in the first phase
• Government has also announced setting up of 15 Mega Food Parks in its FY12
Budget, as part of the third phase of Mega Food Park Scheme

• Investment-linked tax incentive of 100 per cent deduction of capital expenditure


Incentives for
for setting up and operating cold chain facilities (for specified products), and for
development of
setting up and operating warehousing facilities (for storage of agricultural
storage facilities
produce)

Notes: MoFPI - Ministry of food processing industry

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MARCH
Food Processing 2013

Agri Export Zones in India Uttaranchal: Basmati rice,


aromatic and medicinal plants

Uttar Pradesh: Basmati rice,


Jammu & Kashmir: Apples, potatoes, mangoes, vegetables
walnuts

Himachal Pradesh: Apples


Assam: Ginger
Punjab: Basmati rice, vegetables

Rajasthan: Coriander, cumin

Gujarat: Mangoes, vegetables,


sesame seeds West Bengal: Pineapple, litchi,
Darjeeling tea, vegetables
Madhya Pradesh: Onions,
Maharashtra
garlic, seed spices, lentils
4
4 West Bengal
Maharashtra: Grapes, grape
Andhra Pradesh wine, mangoes, flowers, onion
4 20
Madhya Pradesh Andhra Pradesh: vegetables,
4 mango pulp, grapes, gherkins
Karnataka
Karnataka: Gherkins, rose,
Uttaranchal onions, flowers, vanilla
5
Uttar Pradesh Tamil Nadu: Flowers, mangoes,
5 8 Tamil Nadu cashew nuts
6
Other States

Source: APEDA, Aranca Research

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MARCH
Food Processing 2013

Foreign investments flowing in; rise in


plan expenditure … (1/2)

→ FDI inflows into agriculture and food processing Cumulative FDI inflows (Apr 2000 - Aug 2012)
between April 2000 and August 2012 stood at USD4.7 into the food and agriculture sector
billion 1,600 40%
1,400
→ Demand growth, supply advantages, and policy 1,200 30%
support have been instrumental in attracting FDI
1,000
800 20%
Notes: FDI - Foreign Direct Investment,
600
400 10%
200
0 0%

Vegetable oil
Agri services

Tea and Coffee

Sugar
Agri machinery
Food processing

Fermentation
Cumulative FDI inflow (USD million)
Share of total FDI inflow (%) - right axis

Source: Department of Industrial Policy & Promotion,


Aranca Research

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MARCH
Food Processing 2013

Foreign investments flowing in; rise in


plan expenditure … (2/2)

→ The government’s main focus is on supply-chain 12th Five Year Plan (2012-17) outlay shares:
related infrastructure like cold storage, abattoirs and food processing
food parks
1.3% Infrastructure
5.5% development
Notes: GOI - Government of India
11.5%
National Mission on
36.3% Food Processing

Strengthening of
institutions

Food Safety, R&D and


45.4% Promotional Activities

Innovation Fund
Scheme
Plan allocation to the food processing sector:
USD2.9 billion

Source: Ministry of Food Processing Industries (2009-10


Annual Report), Aranca Research

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MARCH
Food Processing 2013

Rising Private Equity (PE) funding;


M&A activity stable … (1/2)
PE investments in the food and agriculture totaled USD650 million during 2008-11
Deal value (USD
Company Investor Type of business
million)
Nuziveedu Seeds Blackstone Group Floriculture 80.0

Prakash Snacks Pvt Ltd Sequoia Capital Snacks 30.0

Non-citrous fruit
Amalgamated Beans Coffee Trading Co Darby Asia Investors 25.0
farming
Jan 2010 - Nov 2012

Bush Foods Overseas Pvt Ltd Standard Chartered Pvt Eq Ltd Rice milling 25.0
PE deals

Tirumala Milk Products Carlyle Group Milk production 22.0

General food
The CREMICA Group Motilal Oswal Private Equity Advisors 15.0
products

Nashik Vinters Verlinvest SA Wine and liquor 15.0

Parag Milk & Milk Products Motilal Oswal Private Equity Advisors Dairy products 14.1

Godrej Tea IL&FS Investment Managers Coffee Coffee and tea 13.5

Bakers Circle India Pvt. Ltd Frozen doughs


GEM India Advisors Ltd 2.82
and desserts

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MARCH
Food Processing 2013

Rising Private Equity (PE) funding;


M&A activity stable … (2/2)

M&A activity was steady in 2011

Deal value
Target company Acquirer company Type of business
(USD million)

United Spirits Ltd Relay BV Liquor 2,045

GMR Industries Ltd EID Parry Sugar 114.8


Jan 2010 - Nov 2012

Jay Mahesh Sugar Industries NSL Sugars Ltd Sugar 51.99


M&A deals

Eastern Condiments McCormick & Co Seasonings, sauces 35.0

Krishidhan Seeds Summit Partners Agricultural seeds 30.0

Bajaj Hindustan Sugar & Ind Bajaj Hindusthan Sugar, ethanol 14.1

Associated Distilleries Globus Spirits Liquor 14.0

Candico India Keventer Agro Candy items 11.2

Source: Thompson One Banker, Aranca Research


Notes: M&A - Mergers and Acquisitions

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MARCH
Food Processing 2013

Sector has been attracting foreign JV


partners for a long time

→ Players like McCormick had identified India as a strategic market way back in the 1990s

→ Global players like Hershey are now keen on entering the increasingly attractive Indian market

→ Established players like Nestle and Coke are extending their global JVs to India

Foreign Players Indian Partner Type of business Stake ratio Year

Dan Cake Phadnis Group Cake and biscuits 66:34 2011

McCormick Kohinoor Foods Ltd Basmati and food products 85:15 2011

McCormick Eastern Condiments Seasonings 26:74 2010

Nestle, Coca Cola -- Beverage 50:50 2010

Hershey Godrej Chocolates 51:49 2007

McCormick AVT Spices 50:50 1994

Source: Thompson ONE Banker, Aranca Research


Note: JV - Joint Venture

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MARCH
Food Processing 2013

Contents
 Advantage India

 Market overview and trends

 Growth drivers

 Success stories: Operation Flood, Amul

 Opportunities

 Useful information

For updated information, please visit www.ibef.org

30
MARCH
Food Processing 2013

Operation Flood: India gains self


sufficiency in milk production … (1/2)

→ Operation Flood was initiated in 1970 by the National Dairy Development Board to achieve national self sufficiency
in milk production by creating nationwide milk grids; under Operation Flood -

→ India’s milk production rose to 127.3 million metric tonnes (mmt) in FY12 from 21.2 mmt in FY1969

→ India retained its position as the world’s largest milk producer in 2011-12 with an annual production of 127.3
million metric tonnes
→ Dairy cooperatives offer employment opportunities to about 12 million farm families

Source: National Dairy Development Board, GCMMF


(www.amul.com), Aranca Research

For updated information, please visit www.ibef.org SUCCESS STORIES: OPERATION FLOOD, AMUL 31
MARCH
Food Processing 2013

Operation Flood: India gains self


sufficiency in milk production … (2/2)

PHASE I PHASE II PHASE III


(Jul-1970 to (Oct-1979 to (Jul-1985 to
Mar-1981) Mar-1985) Mar-1996)

Dairy cooperative
13.3 34.5 72.5
societies (‘000)

Members (million) 1.8 3.6 9.3

Milk procurement
(million kg/ day) 2.6 5.8 11.0

Liquid milk marketing


(million litres/ day) 2.9 5.0 10.0

Milk drying capacity


(million tonnes/ day) 261 507.5 842

Source: GCMMF (www.amul.com), Aranca Research

For updated information, please visit www.ibef.org SUCCESS STORIES: OPERATION FLOOD, AMUL 32
MARCH
Food Processing 2013

The Amul saga: a cooperative


movement leads the way … (1/2)

→ Gujarat Cooperative Milk Marketing Federation GCMMF (Amul) sales (USD billion)
(GCMMF) is the largest food products marketing
3.0
organisation in India
2.4
2.5
→ Set up in 1967, it is India’s largest exporter of dairy 2.0
products and has been accorded ‘trading house’ 2.0
1.7
status
1.5 1.4
1.1
1.0 0.9
0.8
0.5 0.6 0.6 0.6
0.5

0.0
FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12

Source: GCMMF (www.amul.com), Aranca Research


Notes: CAGR - Compound Annual Growth Rate
FY - Indian financial year (April - March)

For updated information, please visit www.ibef.org SUCCESS STORIES: OPERATION FLOOD, AMUL 33
MARCH
Food Processing 2013

The Amul saga: a cooperative


movement leads the way … (2/2)

→ Main brand: Amul

→ Products: milk (including flavoured), butter, margarine, cheese, curd, desserts, infant food

Facts and Features Notable Awards Authority

Producer members (million) 3.18 Excellent performance in dairy product exports


APEDA
for 11 consecutive years
Village societies 16,117
CIO International IT Excellence Award (2003)
IDG’s CIO
Milk handling capacity (million litres/day) 13.67 for positive business performance through
Magazine
resourceful IT management and best practices
(USA)
Total milk collection (FY12, billion litres) 3.88

International Dairy Federation Marketing


Daily milk collection (FY12, million litres) 10.6 International
Award (2007) for Amul’s pro-biotic ice cream
Dairy
launch
Milk drying capacity (million tonnes/day) 647 Federation

Source: GCMMF (www.amul.com), Aranca Research

For updated information, please visit www.ibef.org SUCCESS STORIES: OPERATION FLOOD, AMUL 34
MARCH
Food Processing 2013

Contents
 Advantage India

 Market overview and trends

 Growth drivers

 Success stories: Operation Flood, Amul

 Opportunities

 Useful information

For updated information, please visit www.ibef.org

35
MARCH
Food Processing 2013

Opportunities

Untapped market with strong Potential global outsourcing Supply chain infrastructure and
growth potential hub contract farming

• Fragmented market leads to • Global supermarket majors • Both firms and the
lower processing levels and are looking at India as a government are eager to
value addition major outsourcing hub boost efficiency and access
to markets
• The government plans to • India enjoys favourable
raise value addition to 35 supply-side fundamentals • Investment potential of
per cent by 2015 (from 20 (abundant raw materials USD22 billion in food
per cent in 2005) supply, cost advantages) processing infrastructure;
100 per cent FDI in this area
• PPP modules ideal for the • The government has helped
private sector by investing in AEZs, mega • Firms increasingly taking
food parks, easier credit recourse to contract farming
• Strong demand growth - in order to secure supply
household consumption set
to double by 2020

Notes: PPP - Public Private Partnership,


AEZ - Agri Export Zones
FDI - Foreign Direct Investment

For updated information, please visit www.ibef.org OPPORTUNITIES 36


MARCH
Food Processing 2013

Contents
 Advantage India

 Market overview and trends

 Growth drivers

 Success stories: Operation Flood, Amul

 Opportunities

 Useful information

For updated information, please visit www.ibef.org

37
MARCH
Food Processing 2013

Industry Associations

Agricultural and Processed Food Products Export Development


Authority (APEDA)
NCUI Building 3, Siri Institutional Area,
August Kranti Marg, New Delhi - 110 016
Phone: 91-11-26513204, 26514572, 26534186
Fax: 91-1126526187
E-mail: headq@apeda.com

Marine Products Export Development Authority (MPEDA)


MPEDA House, Panampilly Avenue
PB No 4272, Cochin - 682 036
Phone: 91-484 2311979/2311803
Fax: 91-484-2313361
e-mail: mpeda@vsnl.com, mpeda@mpeda.nic.in

For updated information, please visit www.ibef.org USEFUL INFORMATION 38


MARCH
Food Processing 2013

Glossary
→ AEZ: Agri Exports Zones
→ MFP: Mega Food Parks
→ CAGR: Compound Annual Growth Rate
→ FDI: Foreign Direct Investment
→ MT: Million Tonnes
→ IIP: Index of Industrial Production
→ FY: Indian Financial Year (April to March)
→ So FY12 implies April 2011 to March 2012
→ GOI: Government of India
→ INR: Indian Rupee
→ PPP: It could denote two things (mentioned in the presentation accordingly) -
→ Purchasing Power Parity (used in calculating per-capita GDP)
→ Public Private Partnership (a type of joint venture between the public and private sectors)
→ PE: Private Equity
→ APEDA: Agriculture & Processed food products Export Development Authority
→ GCMMF: Gujarat Cooperative Milk Marketing Federation
→ USD: US Dollar
→ Conversion rate used: USD1= INR48
→ Wherever applicable, numbers have been rounded off to the nearest whole number
For updated information, please visit www.ibef.org USEFUL INFORMATION 39
MARCH
Food Processing 2013

Disclaimer

India Brand Equity Foundation (IBEF) engaged Aranca to presentation to ensure that the information is accurate to
prepare this presentation and the same has been the best of Aranca and IBEF’s knowledge and belief, the
prepared by Aranca in consultation with IBEF. content is not to be construed in any manner whatsoever
as a substitute for professional advice.
All rights reserved. All copyright in this presentation and
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The same may not be reproduced, wholly or in part in specific products or services that may have been
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IBEF. Neither Aranca nor IBEF shall be liable for any direct or
indirect damages that may arise due to any act or
This presentation is for information purposes only. While omission on the part of the user due to any reliance
due care has been taken during the compilation of this placed or guidance taken from any portion of this
presentation.

For updated information, please visit www.ibef.org DISCLAIMER 40

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