S K Patel Institute of Management and Computer Studies

MBA SEM 3, Internal Examination

Strategic Management- CC 303

Date: 11/07/2020

Time: 10.30 am to 12.00 pm Total Marks: 30 (6*5 marks)

Please read and analyse the Strategic Group Map Provided of the U.S. Beer Industry and
answer the following questions:

Q1. What is a Strategic Group? How many strategic groups are there in the given map?

Q2. As per the Strategic Group provided to you, who are Yuengling & Sons closest
competitors? Why do you think so?

Q3. Between which groups is the competition strongest? Give reasons for your answer?

Q4. For which groups is the competition weakest? Give reasons?

Q5. Why do you think there are no beer producers positioned in the lower left corner of the
map?

Q6. Make a forecast of the changes you foresee in the strategic groups, five years from now?