5.

COMMUNICATION OBJECTIVES:

6.TARGET AUDIENCE:

a. Demography:

Age: 25 -35

Sex : Both male and female (specially male)

Occupation : Corporate

Income: Upper middle Class to Upper Class

b. Psychographic:

d. Behavioristic Segmentation :

Consumers are much satisfied because it is not so easy to bat continuously over 30 minutes in front of
140 kmph or above speedy ball. Responses are superb, that’s why most of the customers come back
again and again to their most favorable entertaining lounge.