Case study

Khaadi - Ready To Wear

Conduct a research on the sizes of RTW category of Khaadi, you are required to evaluate the current
sizes and compare them with International brands. Khaadi is looking for a solution, whether to revise
the sizes globally with one standardized approach or should the brand opt for a focused region wise
sizing?

What option do you think brand should choose?

How will the brand ensure this option is feasible?

What are the possible problems the brand may face when choosing either options. Provide an analysis
for the choice you have made.

You have to submit a PowerPoint presentation by Monday 25TH February 2019.