Professional Documents
Culture Documents
Cream Branding PDF
Cream Branding PDF
Cream celebrates
femininity and offers
a unique signature look
that speaks directly to
the heart of the
woman who adores
bohemian luxury.
BOHEMIAN LUXURY
PLAYFUL
UNIQUE FEMININE LOOK
LOVELY DETAILS EXTRAVAGANZA
FLATTERING FITS
& SILHOUETTES
brand dna
Cream celebrates femininity and offers a unique signature look that speaks
directly to the heart of the woman who adores bohemian luxury.
Each style represents the playful spirit of the brand,
expressed through lovely details extravaganza.
With flattering fits and silhouettes,
the Cream woman always looks and feels amazing.
history
Cream is a vibrant international designer brand - founded in 2004.
Cream was quickly popular with the individual style, the bohemian look,
the unique materials and the palette of beautiful colors.
Cream is a part of DK Company, one of Europe’s leading suppliers of fashion and lifestyle brands.
Founded in 2001 in the heart of the Danish fashion and textile industry in Ikast,
DK Company employs + 1000 people, including sourcing offices in
the East and the people in our own stores.
Cream is fashion for
the modern woman.
She likes to follow the
new trends
- in the lovely Cream way!
Cream promise:
it IS ALL ABOUT PERSONAL
FEMININE STYLE
& AUTHENTICITY.
This is done by creating styles with curiosity, credibility, ambition,
and daring to play with shapes and colors.
The collections are carefully designed with our main focus:
F l at t e r i n g f i t s
Price
Quick deliveries
Available in 28 Countries
D e n m a r k / N o r w ay / S w e d e n / F i n l a n d / E s t o n i a / R u s s i a
B e l g i u m / T h e N e t h e r l a n d s / F r a n c e / S pa i n / I ta ly / I c e l a n d Cream-shop Oslo
Wa l e s / c h i n a / o m a n / L i t h u a n i a / l u x e m b o u r g Cream-shop Kuwait
Cream-shop Palma
Cream Shops
Cream Gothenburg
C r e a m K u wa i t
C r e a m M a l l o r c a Pa l m a
Collection overview
Cream has eight annual collections which are delivered as follows:
Spring Opening
Delivery December - January
Main Spring
Delivery February - March
High Summer
Delivery March - April
May Express
Delivery April - May
Autumn Opening
Delivery June - July
Main Autumn
Delivery August - September
Year End
Delivery September - October
DK C o m p a n y CSR
Our main production countries are China, India and Turkey.
In each of these countries we have dedicated CSR persons who visit the factories on a daily basis.
loVely
She is attracted to the soft dusty color palette
and playful spirit of the brand.
detail
She likes to mix and match to create
her own unique feminine expression.
extraVaganZa
CREAM DESIGN
PHILOSOPHY
Cream designs unique feminine styles with a luxurious bohemian feel,
expressed through great attention to details, flattering fits and silhouettes.
Every collection is a celebration of femininity and a testimony to the true Cream spirit:
DK C o m p a n y A / S / La Cours vej 6
DK - 7 4 3 0 I k a s t / P: +45 97 21 62 66
Cream & Cream deluxe
DK C o m p a n y A / S / La Cours vej 6
DK - 7 4 3 0 I k a s t / P: +45 97 21 62 66
w w w. c r e a m - c l o t h i n g . c o m
www.facebook.com/ www.instagram.com/
pages/cream-clothing cream_dkcompany