Problem Worksheet, 1 of 2

In this worksheet you will consider some of the basic elements that are critical to forming a successful
business. As you read in the article “Problem versus Solution”, it is critical to understand a specific
problem that is experienced by a specific set of customers.

You may have the perfect solution already, but it’s unlikely. Most new companies fail because they
commit to a particular product or service too early, before the founders really understand their customers,
or the size of the market.

Now we need to get a sense of the problem you are trying to solve. We will focus on your solution later.
Please answer the following questions as clearly and simply as possible.

What is the problem you are trying to solve?

When does the problem arise?

Where does the problem arise?

What causes the problem?

List some of the symptoms of the problem:

1.

2.

3.

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