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Related Articles
1Create a Standard Operating Procedure
2The Guidelines on Writing Procedure Manuals
3Simple Example of Standard Operating Procedures
4Standard Operating Procedures of Customer Service
A business or organization can more effectively facilitate training of new employees with the use of well-
written standard operations procedures. Beyond training, an SOP manual gives existing team members a
resource for less-frequently used procedures, ensuring procedures are done with the correct protocol,
maintaining quality control. Writing a standard operating procedures manual requires having a clear
understanding of the steps involved in any particular process.
Look at all of the core processes that your company has. Start to define which processes will be outlined and
mapped in the SOP maual. While you might not map every last process, it is important to establish the most
fundamental and important ones. For example, a restaurant might define core processes as to how a particular
signature dish is made. Just as important is the process for cleaning the restaurant. Create a list of your core
processes so you can integrate each one into the SOP manual after mapping it.
For example, say you are creating an SOP for the sales process of an internet inquiry. First, map how the lead
is initially contacted after requesting information: phone call, email or text. Map how many times your sales
team conducts follow-ups if the prospect can't be reached initially, with specific scripts for each contact. Map a
different script for when the prospect is reached, as well as a set of follow-ups depending on whether the
prospect buys your product or service or decides to hold off. Once mapped, write out the process in simple
steps.
For any process, it is easier for team members to follow a form or checklist. Develop a comprehensive
template based on the mapped process. If you need to collect specific information at the client intake, make
sure the template has all required information laid out succinctly. Don't assume team members remember
everything in the SOP, especially when a client is sitting in front of them. Integrate the checklists and forms as
an addendum to your process map and steps.
Once you've mapped each process and created all supporting document templates, integrate them into a full
SOP manual. Organize the manual based on departments. For example, you might have "Sales," "Operations"
and Distribution" sections in the SOP manual. Each section would then be broken down further into the core
processes of that department, generally in the order each core process takes place in the overall delivery of
goods. In the "Distribution" section, you could have several core processes that include "Getting the Order,"
"Packaging for Delivery," "Shipping" and "Follow-Up."
Organize the SOP manual with a table of contents, and clearly list each procedure in a bold title header. You
might even include tabs for team members to easily flip through the manual, to help them locate pertinent
SOPs in their departments
Standard Operating Procedures of Customer Service
by Patrick Gleeson, Ph. D.,; Updated June 30, 2018
Related Articles
1How Do I Write a Standard Operations Procedures Manual?
2Standard Operating Procedures for Sales
3Simple Example of Standard Operating Procedures
4Create a Standard Operating Procedure
Ultimately, every business succeeds or fails, according to how well it meets the needs of current and potential
customers. Meeting customer needs has many aspects, such as developing an attractive product line and
making customers aware of what your company offers. Nothing, however, is more important than developing
procedures that provide good customer service. One U.S. company that has developed a enviable reputation for
best customer service is Amazon. It has succeeded, first, by developing clear standard operating procedures for
customer service, and second, by ensuring that they are consistently carried out. Here is Amazon CEO Jeff
Bezos' take on some well-known customer service procedures:
The Bezos version of another customer service SOP is "We start with what the customer needs and work
backward." It's easy for a large, successful company to develop a mindset where all the good ideas start within
the company. Bezos insists that it's the opposite -- everything begins with the customer and what she wants.
Apple is another company whose success is attributable, in part, to its focus on customers, rather than on
products. When other computer companies were slow to get into the smart phone business -– a different kind
of product in their opinion -– Apple recognized that, nevertheless, the potential computer customer also needed
a range of products, from iPads to iPhones. By 2016, iPhone sales accounted for more Apple sales than any
other product.
Many companies approach customer satisfaction statistically, aiming for "above average" customer satisfaction
metrics. Bezos sees it differently, and believes that the aim should always to achieve for 100-percent customer
satisfaction. To emphasize its importance, Bezos sometimes brings an empty chair to executive meetings,
explaining that it represents the customer. Nordstrom, another company that consistently ranks high in
customer satisfaction, has spent more on high-tech solutions to customer service than has most companies,
which has enabled Nordstrom to respond quickly to customer complaints and to provide time-sensitive
remedies.
Be patient. Too often when speaking to a customer service rep you can feel their impatience level rising.
The unspoken message is: "Just go away." One customer support specialist noted that it is important for
service reps to slow down and listen. Rather than immediately focusing on solving the problem, focus first on
what the customer is saying.
Make sure your support reps really know the products. If your customer support reps don't inspire
confidence, their solutions become irrelevant.
Use positive language. When your customer service rep seems genuinely happy with her job and happy to
be able to help you, it makes you feel good about the company and its products.
Be cheery to grumpy customers. Some customers might not ever be satisfied. The customer service rep
needs to respond to grumpiness with good cheer. Call it "acting," but it works.
Remain calm. Similarly, some customers may be so agitated by the time they reach customer support that
the service rep similarly agitated. The solution -- although sometimes difficult to achieve -- is simple: above
all, remain calm.
Be a closer. Closing is often associated with sales, but every customer support interface needs to end with a
closing, as well: as one support specialist put it, every support call needs to end with the customer's "confirmed
satisfaction."
Venture away from the script. When every customer support interaction ends with the rep asking, "And
have I given you excellent customer support and service today?" the meaning gradually goes away. Encourage
support reps to use their imagination; instead of reading the script, make it a real conversation.
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Administrative Procedures
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New Hire Checklist
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Agenda Template for Site Visits
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