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Monopoly
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1. Supernormal Profit
Profit earned by a firm when its Total Revenue (TR) is greater than Total Cost (TC) or
when Price (P) is greater than Average Total Cost (ATC).
Profit maximizing level occurs when MR = MC, firm achieve the profit maximizing output
at 10 units.
To find the profit maximizing price, use the same vertical line with output up to the
demand curve where profit maximizing price is RM200.
2. Normal Profit
Achieved when Total Revenue (TR) is equal to Total Cost (TC) or when Price (P)
equals to Average Total Cost (ATC).
3. Subnormal Profit
Losses incurred when Price (P) is lower than Average Total Cost (ATC) or when Total
Revenue (TR) is less than Total Cost (TC).
At price RM150 firm suffer losses if price is below than ATC (P less than ATC)
In this situation, firm suffers economic losses or subnormal profit shown in the
rectangle shaded area.
At the equilibrium output of 10 units, firm suffer a loss of RM 500 as TR less than
TC.