Hypothesis Using various colors for different age (Children, young’s, middle-aged, adults)

consumers. Affects on consumer shopping behavior.

Does packaging colour influence the consumers’ product expectations?

Does packaging colour influence the consumers’ product experience ?

To critically explore the role of color psychology in influencing the consumer behavior.

To understand the relationship between demographic(age)group and choice of colors.

To find out the impact of packaging on the buying behavior decision

To understand and explain how the psychology of colour influences buying behaviour of consumer in
selecting a product with respect to products package and branding.

Colors are inextricably linked with moods and feelings

Do colors help consumers in creating/ increasing brand recall?

Meanings & impact of various Colours

Understanding impact of color psychology on consumers by gender and age.

Color psychology is an area of research that looks at how color influences

ourbehavior and decision-making. When used in marketing, for example,
differentcolors can impact the way buyers perceive a brand in ways that aren't
alwaysapparent, such as how certain hues can increase appetite.

The impact of the color in the information processing process

Color dimensions and impact of preferences on consumer choices
Effects of color on the Exposition, attention, comprehenshion, acceptance & retention of
products

Color preferences vary by gender.

H1.2: Color preferences vary by age.
Color has an effect on the cognitive responses of the consumer.
Color influences the consumer's emotional state.
Color influences perception of quality.
H6.3: Color influences the perception of price.
Color influences consumer perceptions.

does packaging colour influence the consumers’ product expectations?

Does packaging colour influence the consumers’ product experience?