W H AT S H A P E D T H E M

Millennial parents (Generation Y) GENERATION ALPHA THEIR FUTURE

Older siblings to Generation Beta
Born 1980-1994 — aged 26-40
BORN 2010 - 2024 Born 2025-2039

LABELS The Alphas W E E K LY B I R T H S TOP COUNTRIES OF BIRTH TOP BABY NAMES

ABOUT
G E N E R AT I O N
ALPHA
Generation glass

Multi-modals
Upagers

Global Gen
2,740,000
Generation Alphas born globally each week
1

India
2

China
3

Nigeria
Noah
Oliver
William
1
2
3
Olivia
Ava
Amelia

N O W 2020 OLDEST ALPHAS ARE 10 YOU NG E ST ALPHA S TU RN 2 5 2050 THEN

Global population Global median age University graduates University graduates Global population Global median age
7.8 BILLION 30.9 1 IN 3 1 IN 2 9.8 BILLION 36.1

Business context Business context

Largest population FREQUENT DISRUPTION CONTINUOUS VOLATILITY Largest economy
growth by continent CHINA
ASIA
Education outcomes Education outcomes
EMPLOYABILITY ADAPTABILITY
Largest economy Largest population
growth by continent
UNITED STATES Largest population Training Training
AFRICA Largest
CHINA QUALIFICATIONS MICRO-CREDENTIALS population
INDIA
Workplace focus Workplace focus
DIVERSITY WELLBEING

INCOMING
TECHNOLOGY
GoPro 3D Apple Tesla Smart Autonomous Quantum Aerial
iPad Instagram Siri Google glass Fortnite AirPods 5G Biometrics vehicles computing ridesharing
HERO3 printers watch Powerwall speakers

TIMELINE 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Street Fax Landline Car key - Desktop Credit Analogue

OUTGOING Myspace directory Pager MP3 player Blackberry machine phone CD/DVD GPS unit ignition Textbooks computer cards Wallet watch
TECHNOLOGY

MILESTONES First Alphas born 500 million 1 billion 1.6 billion 2.2 billion

Cybersecurity UX Drone Blockchain Data Virtual reality Robotics Sleep Sustainability Driverless Wellbeing AI Life Urban Space tourism
NEW JOBS specialist manager pilot developer designer engineer mechanic technician officer train operator manager specialist simplifier farmer agent

Source: UN, OECD, McCrindle | c b McCrindle 2020 mccrindle.com | generationalpha.com

C AT E G O R Y BUILDERS
The generation that built
the economy, infrastructure
Name origin and society after the
Depression and WW2.
BABY BOOMERS G E N E R AT I O N X
Ironically named after
The post-war baby
Douglas Coupland’s anti-
boom that created an
label moniker - “just call
economic boom.
us X”. Note: spans 15 years.
G E N E R AT I O N Y
The letter that followed X,
also known as Millennials.
G E N E R AT I O N Z
Following from Y, the end
of an era and the end of a
millennium.
G E N E R AT I O N α
Coined by McCrindle to
define the start of a whole
new era. Follows scientific
naming (Greek alphabet).

Be cool Dude Ace Bling Funky lit fam extra flex

We prefer
proper English Peace Groovy Rad As if Doh Foshizz bae slay yeet insta
if you please
Slang terms Way out Wicked Whassup? yass queen GOAT

Born: < 1946 Born: 1946-1964 Born: 1965-1979 Born: 1980-1994 Born: 1995-2009 Born: 2010-2024
Age: 75+ Age: 56-74 Age: 41-55 Age: 26-40 Age: 11-25 Age: under 11

Social markers World War II Moon landing Stock market crash September 11 GFC Trump/Brexit COVID-19
1939-1945 1969 1987 2001 2008 2016 2020

Iconic cars
Model T Ford Ford Mustang Holden Commodore Toyota Prius Tesla Model S Autonomous vehicles
Final, 1927 1964 1978 1997 2012 2020s

Iconic toys
Roller skates Frisbee Rubik’s cube BMX bike Folding scooter Fidget spinner

Music devices
Record player Audio cassette Walkman iPod Spotify Smart speakers
LP, 1948 1962 1979 2001 2008 Now

L L L l L l
L L
Leadership
styles l l l l
Controlling Directing Coordinating Guiding Empowering Inspiring

Screen content

Cinema TV VCR Internet Device Streaming

For more on the generations: For a detailed report: To book a speaker for your next event:
mccrindle.com generationalpha.com mccrindlespeakers.com