SUBMITTED TO: SIR ALAM

SUBMITTEDBY:SAMEER
SHAHZAD
SAP ID:70057951
CLASS:BBA 7th

ASSIGNMENT OF
BRAND
MANAGEMENT
HOW CUSTOMER EXPERIENCE
DEFINE A BRAND
Case: How Customer Experiences Define a Brand
Answer:

Brand experience is a type of experiential marketing that incorporates a holistic set of conditions
created by a company to influence the feeling a customer has about a particular product or company
name. By connecting and engaging with the target audience, this strategy helps
convert brand awareness to brand loyalty.

A brand customer experience is where the brand’s essence, promise, values, and all that it stands
for, come alive through its customer experience. The brand sets customer expectations for
experience. Customer experience then delivers on those expectations through an intentional and
guided design framework so that the experience that customers encounter is clearly true to the
brand.

These must meet customer needs, demands, and expectations; the companies with the best
customer experience strategies use their knowledge and culture to anticipate customer experience
needs before customers ask for help. An experience may not always be tangible but the elements
that create it are.

Some examples of companies which provide best customer experience with respect to product &
services.

• Coke studio
• Starbucks
• Mobile apps
• Social Media
• Food Panda
• physical fitness centers