SUBJECT: Partnership Pitch: [influencer name] & [brand name] on [social network name]

Dear [insert name of PR or social media manager contact],

My name is [insert name] and I’m [describe yourself in 5 words or less]. [Describe what you do in 2
sentences or less].

In the past [insert number of years], I’ve grown my following on [insert social network with link to your
profile] to [insert number of followers]. My average engagement rate is [insert %].

I’m reaching out because I’m planning content for [insert time period]. In particular, [describe content
in more detail].

Would [insert brand] be interested in partnering with me to create this content? My audience is highly
interested in [describe specific products or something about the brand that your followers connect to]
and would love to learn how [brand] can improve their [insert benefit, e.g., wardrobe, shopping
habits, bike safety, workout routine, etc.].

As well, your values of [specify] align with my own. I’ve admired [brand] and [insert genuine
compliment].

I’ve worked with [insert industry] brands in the past on similar kinds of content. Here are some
examples with accompanying results:
[Brand 1]
● [Insert links to campaign content]
● [Insert positive results]

[Brand 2, if available]
● [Insert links to campaign content]
● [Insert positive results]

If you’re open to working together, I’d love to set up a time to talk further over the phone [or in
person, if you’re located in the same location].

Until then, thank you for your time and have a great day!

[influencer name]