Scribd Logo
Upload

Welcome to Scribd!

  • How To Build A Go-to-Market Strategy

    Uploaded by

    AMAN KHANNA
    5 views1 page
    To build an effective go-to-market strategy, identify your target personas and buying centers, craft messaging through a value matrix, test your messaging through ads and optimize based on results, understand the buyer's journey and implement sales, branding, and content strategies to generate leads and shorten the sales cycle while reducing customer acquisition costs and tapping into existing customers.

    Original Description:

    Original Title

    a.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    To build an effective go-to-market strategy, identify your target personas and buying centers, craft messaging through a value matrix, test your messaging through ads and optimize based on results, understand the buyer's journey and implement sales, branding, and content strategies to generate leads and shorten the sales cycle while reducing customer acquisition costs and tapping into existing customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    How To Build A Go-to-Market Strategy

    Uploaded by

    AMAN KHANNA
    To build an effective go-to-market strategy, identify your target personas and buying centers, craft messaging through a value matrix, test your messaging through ads and optimize based on results, understand the buyer's journey and implement sales, branding, and content strategies to generate leads and shorten the sales cycle while reducing customer acquisition costs and tapping into existing customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    How to Build a Go-to-Market Strategy

    1. Identify the buying center and personas.

    2. Craft a value matrix to help identify messaging.

    3. Test your messaging.

    4. Optimize your ads based on the results of your tests before implementing
    them on a wide scale.

    5. Understand your buyer’s journey.

    6. Choose one (or more) of the four most common sales strategies.

    7. Build brand awareness and demand generation with inbound and/or


    outbound methods.

    8. Create content to get inbound leads.

    9. Find ways to optimize your pipeline and increase conversion rates.

    10.Analyze and shorten the sales cycle.

    11.Reduce customer acquisition cost.

    12.Strategize ways to tap into your existing customer base.

    You might also like