ROLAND BARTHES
The Rustle
of Language
Translated by Richard Howard
HILL anp WANG + New york
p Straus and GirousLeaving the Movie Theater
‘There is something to confess: your speaker likes 10 leave a
‘movie theater. Back out on the more oF less empty, more oF
less brightly fit sidewalk (is invariably a night, and ding the
Week, that he gas), and heading uncerainly for some eaié or
‘other, he walks in silence (he doesnt lke discussing the film
t's just seen) a ial dazed, wrapped up in himself, feeling the
‘old—he's sep, that’s what he's thinking, his body has become
Something sopitive, soft limp, and he feels a lle dlsjointed,
even (for a moral organization, relief comes only from this
quarter) iresponsible. In other words, obsiously, he's coming,
‘out of hypnosis. And hypnosis (an old psychoanalytic device
‘one that psychoanalysis nowadays seems to treat quite conde-
scendingly) means only one thing to him: the most venerable
‘of powers: healing. And he thinks of music ist there such
thing as hypnotic musi? The castato Farnell, whose mesia di
increible for its duration a for its emission,”
felicved the morbid melancholy of Philip V of Spain by singing
him the same aria every night for fourteen years.
‘This is often how he leaves a movie theater. How does he go
in? Except for the—increasingly frequent—case of a specifi
cultural quest (a selected, sought-or, desired film, object of a
veritable preliminary alert), he goes to movies as a response to
idlenes, leisure, free time. It's a if, even before he went into
the theater, the classic conditions of hypnosis were in force:
‘vacancy, want of occupation, lethargy: its notin front of the
film and because of the film that he divans offivs without
knowing it, even before he becomes a spectator. There is a
enema situation," and ths situation is pre-hypnotc. According
usea Environs ofthe Image
toa true metonymy, the darkness of the theater is prefigured
by the “twilight reverie” (a prerequisite for hypnoss, according
to Breuer-Freud) which precedes it and leads him from street
to street, from poster to poster, finally burying himself in dim,
‘anonymous, indifferent cube where that festival of affects known
8 film will be presented.
‘What does the "darkries” of the cinema mean? (Whenever I
hear the word cinema, I can't help thinking Aall, rather than
{film Not only is the dark the very substance of reverie fin the
Dprethypaoid meaning of the term; itis also the “eoloe” of a
diffused eroticism; by ies human condensation, by its absence of
worldlness (contrary to the cultural appearance that has to be
pt io at any “legitimate theater), by the relaxation of postures
{hiow many members of the cinema audience side down into
ther seats as if into a bed, coats oF feet thrown over the rove i
front), the movie house (ordinary model is a site of availability
(even more than cruising) the inoccupation of bodies, whieh
best defines modern etoticia—not that of advertising or strips
tease, but that of the big city Tis im this urban dark chat the
body's freedom is generated; this invisible work of posible
affects emerges from a veritable cinematographic cocoon; the
movie spectator could easly appropriate the sikworm’s motto)
Inchusos labor iltuara; ics because I am enclosed that L work:
and glow with all my desire.
In this darkness of the cinema (anonymous, populated le
merous—oh, the boredom, the frustration of so-called priya
showings) lies the very fascination ofthe fil (any film) Tt
‘of the contrary experience: on television, where films are
‘shown, no fascination; here darkness is erased, anon
represied; space is familiar, articulated (by furniture,
jects), tamed: the eroticism—no, to put it better, to Ket
the particular kind of lightness, of unfulillment We
‘raticzatio of the place is foreclosed: television
‘the Family, whose household instyument i has
the hearth used to be, Hanked by is
_
Leaving the Movie Thaler 7
In that opaque cube, one light: the film, the screen? Yes, of|
course. But alto ), visible and unperceived, that
dancing cone which pletees the darkness like a laser beam. This
‘beam is minted, aceoning to the rotation ofits particles, into
changing figures) we Wir our face toward the currency of a
Bleaming vibration whose imperious jet brushes our skull,
slancing off someone's halt, someone's face. As in the old
hypnotic experiments, weare fascinated without seeing it head>
‘on—by this shining ste, motionless and dancing.
ts exactly as if a long stem of light had outlined a keyhole,
and then we all pered, flabbergasted, through that hole. And
nothing in this ecstasy is provided by sound, music, words?
Usually—in current productions—the audio protocol can pro-
‘duce no fascinated listening; conceived to reinforce the ielieness
of the anecdote, sound is merely 4 supplementary instrument
of representation; itis meant to integrate itself unobirusively
ito the object shown, isin no way detached from this object
Yetit would take very litle in order to separate this sound tack
fone displaced or magnified sound, the grain ofa voice milled
in our eardrums, and the fascination begins again; for it never
‘comes except from artifice, or beter sil: from the arifact—ike
the dancing beam of the projector—which comes from overhead
‘or to the side, blurring the scene shoxen by the screen jt widhnd
soting ts mage (is getal, its meaning.
For such isthe narrow range—at least for me—in which ean
function the fascination of fm, the cinematographic hypnosis
| must be inthe story there must be versie), but 1 must
also be elsrwhire: a slightly disengaged image-repertore, that i
‘what I must have—tike 2 scrupulous, conscientious, organized,
ina word difficult feishist, that is what I require ofthe film and
‘of the situation in which I go looking for it
‘The film image (including the sound) is what? A tere. 1 ara
image as FL were hell in dhat famous dust8 Environs ofthe Image
‘elation which establishes the image-repertote. ‘The image is
there, in front of me, for me: coalescent (its signified and is
‘Sigoifier melted together), analogical total, pregnant; itis a
perfect lure: I fing myself upon it like an animal upon the
Scrap of "lifelike" rag held out wo him: and, of course, it sustains
in me the misreading attached to Ego and to image-repertoire
Tin the movie theater, however far away Iam siting, I press my
rose against the screen's mirror, against that “other” image>
repertoire with which I narcisistially identify myself iis said
that the spectators who choose to sit as close tothe screen as
possible are children and movie buff) te image captivates me,
‘aptures me: Tam glued to the representation, and itis this glue
which established the natwalnes (the pseudonature) of the
filmed scene (@ glue prepared with all the ingredients of
technique”) the Real know’ only distances, che Symbolic knows
‘only masks the image alone (the image-repertoire)is clove, only
‘the image is "(can produce the resonance oftruth). Actually,
has not the image, statutorily, all the characteristics of the
deological? The historical subject ke the cinema spectator Lam
imagining, i also glued to ideological discourse: he experienc
its coalescence, its analogical secu, its naturalness, its “ruth
its hae (ou hte, for who escapes it): the Ideological would
actully be the image-repertoire of a period of history, the
Cinema of a society; like the film which lures its clientele, it
even his its photograms: is noc the stereotype a fixed image,
‘quotation to which our language is glued? And in the common
place have we not aeual relation: narcissistic and maternal?
How to come wnglued from dhe mitror? 1 risk « pun 0
answer: by faking off (in the aeronautical and nareote sense Of
the term), OF course, iis sll possible 10 conceive of af AFL
‘which vill break the dual ce, the fascination of ily
loosen the glue, te hypnosis of the lifelike (OF the
by some recourse to the spectators crt vision
is this not what the Breebiian alien
Leaving the Movie Theater Mo
ica hypnosis the very metbods of a ep art, te spectator’
Culture rhs ideoogel lnc contrary o casa hy tera
the imagereperate vanes once one observes that exe
‘But ihere is another wy of yolng to the moves besides being
armed by the dour of eter ology) by lecng ones
be fascinated vie oer, bythe image and by ts surroundings —
11 had two bodies athe sate ine nari wich
ses, lon into the engul and a perverse bed
ready wo fetshie no the image but preciely what excel
the texture ofthe sound, the hall, the dark
tas ofthe other bodes they of igh, emering he these
Jewving she hall ahr inorder to dance oder take
off” complicate a "relation by "situation." What 1 use to
Avance myself rom the iage—tat, ultimately is mh fs
tates me: Tam hypnotized by a distance; and this Uatance
‘ot ctl intellectuals ti one might ay. am amorous
disance: would thete be, in the cinema icf and ting the
word at is tymologisiggesion) a possible la of ductans
the obscure
Communication, 1975