In-Class Segmenting Activity

Niche 1: School Librarians

Current Trends for this niche:

 Library v. “Libary”
 “I like big books and I cannot lie”
 “We don’t get summer break”

Niche 2: People with guinea pigs

Current Trends for this niche:

 “We came, we saw, we pooped everywhere”

 Napping, eating, napping, eating
 “Get piggy with it”

Niche 1 Facebook Analysis:

Filters you applied on Facebook for this niche (e.g. Interests = marathons, Location = Ohio):

 Locations = Ohio
 Interests = School Library
 Job = Education and Library
 Age = 30-64

Monthly active users in this segment:

 0-500

Lifestyle segments most common:

 Schools & Shopping

 Outward Bound
 On the Go
 Firm Foundations
 Tenured Proprietors

Most common jobs:

 Education and Library

 Community and Social Services
 Personal Care

Top Page Likes:

  Ellen DeGeneres
 Amazon
 Barack Obama
 Kohl’s
 Starbucks

Income levels relative to average American:

 Mid-range: avg. in the $50-250 range

Top Purchases:

 Kid’s Products
 Health and Beauty
 Household Products
 Pet Products
 Sports and Outdoors

Include a screenshot of your Audience Insight page below:

Niche 2 Facebook Analysis:

Filters you applied on Facebook for this niche (e.g. Interests = marathons, Location = Ohio):

 Location = Ohio
  Age = 18-25

Monthly active users in this segment:

 15k-20k

Lifestyle segments most common:

 Children First
 Rural Parents
 Country Comfort
 Firm Foundations
 Mid-America

Most common jobs:

 Food Preparation and Services

 Farming, Fishing and Forestry
 Sales
 Transportation and Moving

Top Page Likes:

 Walmart
 Subway
 Facebook
 Adam Sandler
 Hot Topic

Income levels relative to average American:

 Lower, 30% in the $50-75 range

Top Purchases:

 Food and Drink

 Clothing
 Pet Products
 Health and Beauty
 Household Products

Include a screenshot of your Audience Insight page below: