Graphic Design Theory

Graphic Design – organization and presentation of information developed through the creative
processes for a particular function.
Graphic – Visual
 Art
 Imagination
 Expression
 Visual Elements
o Line
 Some Types
 Thick
 Thin
 Horizontal
 Vertical
 Zigzag
 Diagonal
 Curly
 Curved
 Spiral
 o Color

 Color Rules
 Monochromatic
 Grayscale
 Analogous
 Complimentary
 Triadic
 Hue (Pure Color)
 Tint (Add White)
 Shade (Add Black)
 Tone (Add Gray)
o Shape (Proximity)
 Geometric Shapes
 Organic Shapes
o Texture
o Space
o Form
o Typography
Design – Purpose
 Thinking
 Problem solving
 Practicality
 Principles of Design
o Contrast
o Hierarchy
o Alignment
o Balance
o Proximity
o Repetition
o Simplicity
o Function