Selling Concept Differentiated (segmented) marketing

Marketing concept Concentrated (niche) marketing

Societal marketing concept Micromarketing
Customer-engagement marketing Local marketing
product development individual marketing
Diversification product position
Market segmentation Competitive advantage
Market targeting Value proposition
positioning Product
Differentiation Service
Marketing mix Consumer product
geographic segmentation Convenience product
Demographic segmentation Shopping product
age and life-cycle segmentation Specialty product
gender segmentation unsought product
income segmentation Industrial product
psychographic segmentation Social marketing
Behavioral segmentation Product quality
Occasion segmentation Brand
Benefit segmentation Packaging
target market Product line
undifferentiated (mass) marketing Product mix (or product portfolio)
Brand equity Value delivery network
Brand value Vertical marketing system (VMS)
Co-branding Corporate VMS
Line extension Contractual VMS
Brand extension horizontal marketing system
Crowdsourcing Multichannel distribution system
Commercialization Shopper marketing
Customer value–based pricing Shopper marketing
good-value pricing Omni-channel retailing
Value-added pricing Showrooming
Market-skimming pricing (price skimming)
advertising
Market-penetration pricing Sales promotion
product line pricing personal selling
Optional-product pricing public relations (pr)
product bundle pricing Direct and digital marketing
Discount Content marketing
Segmented pricing Integrated marketing communications (
psychological pricing personal communication channels
reference prices Word-of-mouth influence
promotional pricing Buzz marketing
Geographical pricing Nonpersonal communication channels
Dynamic pricing push strategy
pull strategy Viral marketing
Informative Advertising Mobile marketing
Persuasive Advertising Direct-mail marketing
Reminder Advertising telemarketing
Madison & Vine Direct-response television (DrtV) marketing
Native advertising Competitive advantage
Creative concept Competitive marketing strategies
advertising media market leader
public relations (pr) market challenger
product sales force structure market follower
Social selling market nicher
Follow-up product adaption
Sales promotion product invention
Consumer promotions communication adaption
event marketing (or event sponsorships)Sustainable marketing
Trade promotions Consumer-oriented marketing
Business promotions Customer value marketing
Online marketing Innovative marketing
Marketing website Sense-of-mission marketing
Online advertising Societal marketing
email marketing
Spam
DrtV) marketing