A BUSINESS PLAN OF “WELCOME BISCUIT INDUSTRIES” In Partial Fulfillment of MBA Program Semester ~ 3 Noble Engineering College, Junagadh Submitted By: Guided By: Name & Enroll No: Prof. Asif Memdani HARSHAD TRADA. (127380592055) Gujarat Technological University (Academic Year: 2012-2014) No GROUP OF INSTITUTIONS ) ——+ NNIGADH » =rDECLARATION T under igned Mr. Harshad Tradh, the student of Sem-IIT (MLB.A.). Here, I declared that the Business Plan Report is my own work and has been carried out under the guidance of Prat. Asif Memdani. Noble group of institutions. - Junagadh Further I declared that this report is nat submitted to any other for appearing any examination. Date: Place: Junagadh Signature of the StudentACKNOWLEDGEMENT Business Plan Report is an essential for business plan that the entrepreneur makes before \enturing into the actual production. Itis also an instrument for acquiring Financial assistance. ‘The preparation of this r:pon helped me a Jot to learn many mere things and helps to develop cenizepreneurial skill, Tam very much thankful to Prof. Asif Memdani, Who has provided me the theoretical and practical knowledge for preparing this report and [am also thankful to all staff members for valuable guidance and co-operation, Tam also sincerely thankful 10 all those who helped me dinceily or indireclly in the preparation of this report, Place : Junagadh Yours Faithfully Date (Harshad V. Trada ) MBA.‘RODUCTION OF INDUSTRY (BUSINESS. [As the technology changes every day in today's fast moving world, new opportunities are pening up in the feld of small sector in India and the world over, Biseuits are consumed by all the human being on earth, I doesn’t matter that they falls into which age group. From a small child 10 the teenagers, adults, mature person or even old peoples wend to eat biscuits, Theve is an unbelievable craze of biscuits fom U.S.A. to Japan, Europe to Asia, and Africa to India, Every country, every person is habituated to have eaten ice-cream, Somebody have in the form to sweet dish, some in the fom of fashion, some in the form of status and some have no-reason, Because biscuits ereates a magic in the minds of everybody. From a lower class people to higher class a biscuit remain its position and also becomes a product to be stored by households, A Biscuits are consumed worldwide at the mate of approximately IS kegs. Per capital. While in India it is near about 0-30 kegs. And biscuits consumption in the country is expected to increase from the present 20 lakhs tenes per annum. The milk producing counties like New Zealand, Denmark, India ete, are expected to give further boost to the biscuits industries process in India and particularly in Gujarat So, the facts figures are clearly defines that biscuits is not just a product but itis also become a part of our life, That day is not so fir when biscuits are declared as a hasie necessityPROJECT DATA (ADDRESS) OF BUSINESS & Name of Unit WELCOME BISCUITS INDUSTRY Address Opp. Reliance petrol pump, junagadh road, Bhesan - 390051 > Name of Product 2 Biscuit > Size of Unit + Small Seale Industry Total Employees 300 Employees © Name of the Partner 40) Hlasshad Trada (2) Virmal Savativa Working Hours 24 Hours Working Days 300 Days > Weekly Om ‘Sunday > Capacity Utilization: ‘75% Capacity Slogan “Always Believe in Good QualiBIO-DATA OF O JERS OR PRINCIPLES “WELCOME BISCUIT INDUSTRIES” is a small scale industiy and there are two partners as per their knowledge and different responsibility, The details about partners are as under, PARTNER-1 > Name Hutshadlv.Trada > Age 27 Years & Address Neur Raneshvar Temple Junagadh Road, Ranpur-362030 Qualification M.B.A. Present Activity The MD. of biscuit Industry > Responsibility CEO > Financial Contribution > Experience > Share in Profit > Name Vinal pSavaliya & age 28 Years © Address 401 Siddhi Apantment, Junagadh Road, Bhesan— 36560 > Qualification M.coM > Present Activity Promoter of biscuit Inlustry > Financial Conuibution 0s Experience s Year Share in Profit 508EXECUTIVE SUMMARY ‘The demand for biscuit is ineveasing day by day. The life style and living standards are changing. ‘our country is furnished with high society culture ‘The fact thing is that, today in this fact generation many of the changes take a place. Especially in the field of biseuit though it was not a new product for people. But it has an important characteristic it may never loses it market, because the word “biscuit” itself is having a deep- mmoted meaning that no consumer can fed up from eating biscuit Louking to the internal and increase in export demand, there is a good scope for starting new manufacturing units indifferent parts of the country. Bhesan is ths starting place af city, where a large number of workers started manufacturing units, The demand for quality goods is increasing, Hence there is a seope for another 10 to 15 new units every year, The raw material required forthe manufact ue of biscuit available and some material also exported from Foreign. ‘The biscuit industey is making and self-performance are improving year after year. The tiscuit industry has a huge verity of biscuit, The Company have huge brand narne locally in Gujarat a good base to expand, The industry has good manifacturing facilities providing excellent quality product, The industry has a well experienced and technically qualified well and succession business plan The biscuit industry has wide matket network with established customer tase, The biscuit industry has brand visibility lower than the major player opportunity in the market in the Gujarat and across the country, A decline in the capacity utilization of biscuit would lead to major segative impact on the biscuit sales parameters in the market, so new creativity and innovation in the business is needed. The manufacturers are Fusing threats from the competition of other tiscuit company who manufacture biscuit and sel to the customer. Flour and sugar are basic raw material for the biscuit industry and their prices are expected upward in the future, so these are ‘one of the threats of bisenit business.The welcome biscuit industiy hus a improve distibution network across Gujarat and India increase a sales of company. The biscuit industry improves his advertising suategy to promote the product and incwase sales, Children market is one of the opportunities for biscuit industry. ‘The demand of the biscuit is derived from demand in two key user young people and childven The industry is largest user segment for Indian biscuit market, The immediately increase in mill prices has resulting in pricing and margin pressure on biscuit manufacturer, MARKET SEGMENTATION Market consists of buyers, and buyers differ in one or more respects. They may differ in their wants, purchasing power, geographical locations, buying attitudes and buying practices. Any of these Variables can be used to segment a market. Iisa process of dividing the total market for goods and services ito small groups, such that the members of each group are similar with respect to factors that influence demand. Ht is a strategy of “divide and conquer’ Lc. dicing market in order to conquer them. Its philosephy is something for everybody within practicable limits. It enables the market to give better attention to the selection of the customer and offer an appropriate marketing plant for each segment fora group of buyers having homogeneous demand In “weloome biscuit industries" they have selected target maiket to satisfy the wants of customers, They have divided the target market in different division, > Children market Youngster generation market > Old generation market,FUTURE OUT LOOK AND TRAND: Biscuit Industry has specified future plans to follow. It has fixed goals to be achiewed in future. Certain future plans of units as under 5 Company wants w increas its sales and profit and be a large scale industry in funre. > Company wants to wider network in whole country. For it they are deciding to estabi branches in most of Staten India To improve or add now flavor of biscuit in future. ‘Thus, this industry has bright future vision and it wants to extend its coverage.PRODUCTION PLAN + PRODUT MANUFACTURING PROCESS OF WELCOME BISCUITS INDUSTRIES Receipt of raw material £ Mixing L ‘Molding Lt Baking L Cooling + Weighting L Packing & dispatched seu. sil SeProduct manufactured process Biscuit is one of the most popular snacks used all aver the world and liked by people of all age groups. The specialty about biscuits is that they can be taken with different things like tea, coffee, milk, ete, Let's know about the munufaetring processes invalved in the production of biscuits. The manufacturing process consists of the following (1) RECEIPT OF RAW MATERIALS: ‘The raw materials received from the supplier are stored in the respective containers which has highly advanced technical inputs for the proper maintenance ef flour through itis a perishable product. There after the raw-materials are taken tothe assembly along withthe milk and then production process stars (2) ME In this process all ingredients like flour, fat, sugar ec.,are put togetherin the right propertion for dough formation, The ingredients are fed into the mixers, where they are mixed property to prepare the dough, Here the dough temperature and] mixing time play an important role in the manufacturing of biscuits. Normally mixing time is bewween 10- 15 min but it usually depends upon flour characteristics, It is performed in two or three stages with different mixing speed (3) MOULDING: Mixing is followed by molding, in which the dough is laminated into sheets and is passed down to gauge rollers and appropriate sheet thickness is achieved for cutting, It is here that biseuits are given a variety of shapes and sizes using cutter or malder, The speed of the molder ar the eutier depends on the variety of the biscuit, Lise of molder or cutter depends on the type of the dot where molder is used for short dough type of biscuit and cutters are used! for sheet variety orhazd dough @) BAK lis the third stage inbiscuit making process, where the molded biscuits are put into the baking ‘oven on required temperatures, There are various baking options with different kinds of ovens available like direct fired, indlizeet fired and hybrid ovens, which ean be used keeping in mind the desired temperatures, the convenience and cost, Various methods of heating like eonduction, convection and radiation are used in the avens. These ovens also have dampers to contral moisture inside the oven section. Generally, the ovens are classified as 4 zone, 5 zone or Geane ‘ovens where length varies from 40 meter to 80 meters. Biscuits are carried on wire mesh band in oven(5) COOLIN After baking biscuits, they are passed on to cooling convey ors far natural cooling prior to packing. These conveyors are generally 300 - 400 ft. and can be of two of 3 deck type as per space availability. In the eonseyors, the temperature is brought down to roo temperature. Natural cooling is preferred to force cooling as it maintains the te ture quality of biscuit, (6) WEIGHTING: Inthis stage, the weight of the particular ornament is made and for this balaneing machine is used. From the weight the price of the ormament is calculated. This calculation is note down ina proper paper from which the customer can know the details, (7) PACKING & DISPATCHED Afier cooling, the biscuits are stacked and fed into packing machine. These biscuits ean be wailed in different packa ging materials in different packs like slug packs, pouch pack a family packs, These packs are then put into secondary packings like cartons for transporting to the retailers. Packing materia! that are used for used for biscuit packaging are BOPP, Laminates (pearliest or metalized), pouches, ‘The readymade biscuits are dispotehed as per the order given, Fur this, we have a storage vans and tucks, The biscuitsare packed in the boxes, packets and other packs as per the requirement ‘Thus, these are the step involving in the production of “biscuits”. One thing that cares of is to whole production process by machines only. The production process fully exempt from the human touch, So we are considered the quality which is the first requireme nt of consumers.Location is one of the most important factors is to be taken into consideration before starting my industty. If the unit is located at a place where all required raw material power, labor transportation etc. facilities are available at lower cost. The location plays a very important role in suecess of business. There are as under, > Availability of Raw Material : The raw material and machine are easily available tat are concerned milk, flavor, sugar, banking, flours, vanilla, liquid milk ete. hence availability of raw material will not be a problem for the unit > Availability of Labor : ‘Out of all the resources available 10 the erganization, Human resources ovcupy a key position that’s why we can say that laboris a key of business, > Availability of Finance := Inhuman body blood is very impartant likewise finance is also life bload for every business ‘organization without finance any organization business cannot star, So, location of the business is selected at that place where banking fueility easily available. > Availability of Traneportation +. I is prerequisite for a unit to have proper transportation facility. It is required for getting raw materials as well as distributing finished goods in terms a transportation facility having good location& Other Facilities = Along with all above mentioned fuciities like the insurance, tele-com munication services, past offices services ete. are available in nearby area. ‘Thus, all the required facilities such as raw material, water, power, transportation etc. are easily available at this location ‘Welcome BISCUITS INDUSTRYDETAILS OF MACHINERY & ‘Name of Value ‘Suppliers Machine Cooling 150000 | Goro seal Industry Plot machinery ‘BIC Sector 25, Mumibai-400002, Packaging Alight Industry machinery New Chamber ~ 6 Ahmadabad. Cold Storage 1800000 2-B, M.G Road, Container Mumbai ~ 400 003. High Tech 125000 Accurate Pvt. Lid. Blenders 225, Bandar Hill, Mumbai ~ 400 053. Molding Holy pack Industry Machinery Capital Comm. Center Ahmadabad ~ 380 009. 6 | Contingencies & | 225000 = Electron Charges (at 10%) ‘Total Cost of Plant MachineryRAW MATERIAL & SUPPLIERS Raw materials are one of the important things for production. If there is no raw material then there would be no product of this unit. The firm obtains most of raw material from the local market ‘The important raw materials requited for the manufacture of biscuits and it is as Follows. xy Milk gy Sugar y Essence ye flours ‘y Cream ¥ Almonds Milk Powder Baking Powder Packing Material y Chocolate > Colures Essence Connector Button Cells and Solar Cells+ Suppliers of Raw Material : (1) “Ayush Flour Conporation” Doodh Sager Marg. Rajkot = 360001 (2) “Ramaksishina Dairy” 7, Bajaj Estate, Silver Avenue Road, Rajkot — 360001 (3) “Krishna Choe6 tid.” Near Shree ram apn, Baroda — 304 004. (4) *Nishvash sugar lid.” Near Shree ram apst Rajkot ~ 362310.MARKETING PLAN Marketing plan consist these four element pricing, distribution, promotion, product forecast, Hear in ease of “WELCOME BISCUIT INDUSTRIES” all elements are present but in history of sources of this industry every element has played different role as we know. “WELCOME BISCUIT INDUSTRIES” producing different types of biscuits product so Less need af promotional tools. ‘The main need of the marketing of “WELCOME BISCUIT INDUSTRIES” Is to deliver the best quality of a product to right Consumers at right place andl for right price, ELEMENTS OF MARKETING PLAN: ‘Marketing plan has four elements > Pricing » Distibution > promotion ® Product forecast(A) PRICING INTRODUCTO! Price is the first p's of marketing plan, Pri enterprise, Pricing governs the very feasibility of any market only element in a musket ing decision has strategic importance in any programmed because it is the ‘Accounting for demand an! sales revenue. Pricing can be change very quickly. So itis one of the most flexible elements of the marketing plan, Pricing is ton cost oriented, itis not revised often enough to capitalize on market ehan to set price is very difficult task of management Right prize decision will lead toward success and profit, while wing and faulty price decision may because the cause of failure. + DEFINITION: “Price is the valuation placed upon the product by the offered.” It has to cover pricing, discounts, allowances and terms of credit. It deals with price competition”. ‘+ SETTING PRICE:- ‘The firm hus to take into account many factor for setting their prieing ‘They are six steps procedure for price setting. 1) Selecting the price objective 2 Determine demand 3 Estimating cost 4) Analyzing competitors price and offers 5) Selecting pricing methods 6 Selecting the final price 1) Selecting the pricing objectives: ‘The first decide what they wast to accomplish with the particular product. They should clear their objectives. It is depended on pricing deeision so it ig necessary 1 select better pricing objectives, “WELCOME BISCUIT INDUSTRIES” Has many objective and they are aware about that,2) Determining demand:- ‘The price of a will lead towanl a different level of demand and therefore they have a different impact in ils marketing objectives, In normal case demand and price are inversely related Le. Higher the price and lower the demand, “WELCOME BISCUIT INDUSTRIE ‘sold their product in different market and their price is formulates according to the different product and demand in the market. 3) Estimating cos In the setting of prices, includes all estimating cost that the can charged, There are two types of floor cost areas under, 1) Fixed cost like salaries wages, bonus toemployees, depreciation, income tas, insurance ete 21. Variable costs awe like repairs of machineries raw materials costs, excises duty ete “WELCOME BISCUIT INDUSTRIES” Includes all the entire production cost, distribution cast and its fair return and also fined and variable cost 3) Analyzing competitor's prices and offers: Prive should be fixed acconding to the analyses to the competitor's prices and offers what is the prices of competitors and what they offer to the customers? It should be know by the, “WELCOME BISCUIT INDUSTRIES” Has to consider the competitors’ price and offer and they fix the price according to the customer abalones, 4) Sclectinga pricing method:- Should select those pricing methods which are suitable for the product. Pricing is affected of the market and also praduet he pricing method are like mark-up/ cost-plus pricing, target return pricing, going rate pricing, ete “WELCOME BISCUIT INDUSTRIES” Accept cost-plus pricing method because it is suitable and favorable method for the produet a election the final prices:- “WELCOME BISC! INDUSTRIES” hus produced different types of product and their eost is, depending on product, They are exporting their product in biscuits market, Prices of their Gfferemt product are not same, Fixed the price according to the different types of product cost and their delivery eost4 Components of promotion mix. Markets have adopted a communication view of their firm's promotional activities, Reosiver is now reganled as an active participant in the proces) of communication, All marketing communications must be planned as part of total system, not as independent pieces. The promotion mix includes four ingredients which are shown below Advertsing Personal selling Sales promotions Publicity All form of promotion try ta influence consumer's attitudes, beliefs, ways of living of life style, vulues and preference towards a and its product, and there by influence his / her behavior, ADVERTISING:. + INTRODUCTION:- Advertising is the most important component or tool of the mutketing promotion plant ‘Advertising is the use of paid media by a seller to communicate persuasive information about its product services or its organization In simple term the important of advertising has been summed up in the simple strategy statement. “WELCOME BISCUITS INDUSTRIES" Is telling and selling ‘ DEFINITION ‘Advertising is a salesmanship without personal salesman.” . -Manson & sath, “Advertising is any Paid finn of non-personal presentation and promotion of ideas and services by an identified sponsor.” a -American marketing associationADVERTISING OBJECTIVE: The main goal of advertising is to inform persuade and remind. There can be number of objective of advertising like building up brand performance, create market for new product, selaining customer ete, as advertising is an integral part of promotion is must have one or more of the specific objectives, “WELCOME BISCUITS INDUSTRIES” Producing different types of product so they know that itis necessary ta advertise for their product so they are used media: + Media Advertising media is a vehicle, which carries the sales message of an advertiser to the prospects by that way they said in closing the gap between producers consumer, Effective advertising refers to informing the public about the right product at the right time through the right medium. Conveying a right message through a wrong medium atthe wrong time would be definite waste of resourees. Right media selection is therefore the erux of the suceess of the entire advertising campaign Media selection refers only 10 the selection of a spevific medium of advertising from the following: MEDI > ADVERTISING MEDL > BRCODCAST MEDI > NEWS PAPERS > MAGAZINES > HORDINGS >» POSTURE > DIRECT > PRESS In “WELCOME BISCUITS INDUSTRIES” since starting there is less need for adventisi because their brand loyalty high in the market. The buyers have total trust on the good will of On the other view point is producing product, which is raw material for other industry. Therefore, they need not to increase awareness of their product, as there is enough demand in the market, Therefore, they need less advertising for their product. However for new product mainly uses these Medias ic. advertising media direct, posture & hording,+ PERSONAL SELLING: INTRODUCTION Personal selling refers to oral face 0 face interaction or conversation between a sales representative and prospective customer for the purpose of making sales. Basically, personal selling is promotional tool used by a firm with the help of a well-trained and competitive spirited sales person. Personal-selling is a unique tool as it is a face to Face transaction hetween a sales person and prospective customer, ‘+ DEFINITION:- “Personal selling is an effective communicative instrument used by a business from through trained sales force to obtain the best result”. “WELCOME BISCUITS INDUSTRIES” Know the abjective and important personal selling. But the industries is famous in the market so itis not required selling. It does not use this tool. “> SALES PROMOTIONS: Aceon to sales department, they use sales promotion, as it is one of the effective market efforts, which stimulates the consumer purchasing and dealer's coupon public display ete. ELCOME BISCUITS INDUSTRIES" gives sales promotion at consumer level and dealer level. > PUBLIC) ¢ INRTODUCTION:- Publicity is anather important communication of promotional tool, It is non-personal stimulation of demand for a produet, service or a business unit by placing commercially significant news about it in a publication or obtaining Favorable presentation of it upon radio, television, or stage is not paid for by the sponsor. ‘+ DEEINITION: “Publicity is a marketing tool instruments any group that has an setual or potential interest on ability to achieve its objectives”. Acconling in “WELCOME BISCUITS INDUSTRIES” always accept any sponsorship of cultural programs imagination of sports like Cricket tournament ete. to tw them good & favorable publicity ean provide you lols of benefits,(FORECASTS) 4 INTRODUCTION Product is the four from of the four p’s of marketing plan it is the mast tangible and important single component of the marketing programmers, The meaning of product is: “Anything that can be offered to satisfy a need or want of the customer “OR “Product is an entity which serves the benefits to the customers” Which a produst, there marketer products are the building blocks of a marketing plan good product are the key to market nothing ta distribute, nothing to promote, noth to price, To the success, product decision are taken first by the marketers and these decisions are cera 10 all ‘ther marketing decision sueh as price lace an promotion product is the vehiele by which a provides consumer satisfaction. Its the engines that pall the rest of the marketing programmed. The product concept according w Philip Kotler is:-"Consumer will favor those praduets that offer most quality performance ar innovative feat ure” DEFINATION “The product may be a good a service or just an idea”. ‘A product is all thing offered toa market. Those things include physical objects, des ckage, label, price, services, supportive literature, amenities and satisfaction not only from physical product and services offered but also from ideas, personalities and organizations. In shot, a product is the sum total of physical, economic, social and psychological benefits Marketers must define their market in terms of product functions ~ what the custemer expects, from the product + Product is abasic clement of marketing. Two important of the product strategy are. > ‘Toplace a new producti the madket .¢. product innovation, > To make change in the existing product ie. product planning and development.Produetis the thing possessing utility. Product range Product variety Product quality Feature Brand name Packaging ete Ithas many components like:++ COMPOSITIOT Total Solids 40% to 41% Milk Fat 13.5% to 14.5% Sugar 15% Appros, Flours 0.17% to 0.19% Protein 3.99% to 4.19% + ROOD ENERGY VALUI * Calories per 100 rl -196.7 keal + SWEET BISCUITS: > ALMOND NUTS > BIG BANG > SMALL GOODAY > CRUNCHY CRACKER > SWEET SOFTY > SALTY CRUNCHY > KAIUCREM > NAIUK NAMKIN > BUTTER COOKIES > HAPPY HAPPY “+ ELAVOURS: > VANILLA > ELAICHI > PINAPLE » MANGO > CHOCOLATE > SAULTY > BUTTER MILK > ORANGE > STRAWBERRY+ DIFFERENT PACAGING: “> SWEET BI ALMOND NUTS. = SRS. BIG BANG = SRS. SMALL GOODAY — :- SRS. ‘CRUNCHY CRACKER :- LORS. SWEET SOFTY = IRS. SALTY CRUNCHY ORS. KAIJU CREM = 25RS. NAIUKNAMKIN —:- 25RS, BUTTER COOKIES: - SORS. HAPPYHAPPY = SORS,ORGANIZATIONAL PLAN MANAGING DIRECTOR Mr.HARSHAD TRADA 4 DIRECTOR VIMAL SAVALIYA, 71 PRODUCTION 1. FINANCE MARKETIN DEPARTMENT DEPARTMENT DEPARTSMEN | | DEPARTMENT mamiaesa] TRasener TR MANAGER MARKETING wanes | | sasore KETANBHAT [ARASSHJOSH xasiow | | : Tecan, SLES OF, rou. wes || peRoorFL | | 3 akon (OFFI. KISHOR Se ROeAE “MUJARIVA, Borys CLERK TYPIST “ASSEMBLY & MAINTENANC INCHARGE PACAGING | | DISINING PEON ASSISTAN WORKERSMANPOWER REQUIREMENTS Manpower is a key of the business. It is very important deeision to decide how many people require into the business, Following given number of employer and employees are required Sr.No. | Particular Production Manager Engineer ‘Supervisor ‘Skilled Warkers Unskilled Workers Guand ‘Managing Director ‘Marketing Manager ‘Personnel Manager Finance manager Clerk & Typist Peon ‘TotalFINANCIAL PLAN SALARY & REMUNERATION (1) Factory Staff : Sr. | Designation ‘Total | Monthly Salary | Total Yearly No. No. Salary T Production Manager ‘550000 Engineer 450000 Supervisor 00 324000 | Skilled Workers 18000 84000 Unslled Workers 3000 8000 Guard 10300 126000 Total 2952000 Add : 20% Bonus ‘90400 ‘Total Cost of Factory Staff 3542400, (2) Office Staff : Sr. | Designation ‘Monthly Salary | Total Yearly No. . Salary T_| Managing Director 540000 ‘Marketing Manager 450000 Personnel Manager 450000 Finance manager 270000 Clerk & Typist 270000 Peon 70 ‘30000 Total 2070000 Add: 20% Bomis) 414000! Total Salary of Office Staff| 2484000REQUIRED FIXED ASSETS > Land and Building : Particulars Sq. Mts. Rate (Rs.) 3100 2000 3000 300 “ Plant and Machinery : Sr.No. | Name Cooling Machinery ‘Kir Compressor Cold Storage Container High Tech Blenders Molding Machinery Contingencies and Electron Charges Computer Particulars Land Building: Plant and Machinery Other Asset TotalWORKING CAPITAL REQUIREMENT Details Period ‘Amt. Raw Material 25 Days 3000000 Work — In — Progress 2 Days Finished Goods 10 Days Bill Receivable 30 Days Current Expenses : Electricity Bill 2 Month Salary 1 Month Water 1 Month Repairs and Maintenance 5 Days ‘Transporation 10 Days Total Working CapitalCOST SHEET Particular | Raw ~ Material Consumed Purchase Les: Closing Stock Add Utilities Direct Wages Prime Cost (A) | Add Repairs Manager's Salary ‘Supervisor's Salary ‘Watehinan’s Wages Dep. On Machines Dep. On Building ‘Total Factory Cost (B) | Add “Accountant's Salary ‘Clerk's Salary Postage and Telephone Exp. ‘Telegram Exp. Insurance Exp. “Medical Exp. Legal Exp. Dep. On Other Assets Int.On Capital ‘Total Admin. Exp. (C) Cost of Production (A+B+C) 65000 26500 32000 25000 1590000 1858500 | 6585500 ‘Add = Opening Stock of Finished Goods 585000SALES AND PROFIT DETAILS Year Sales 2013-2015 6000000 2012015 ‘9000000 2015-20156 5000000 2016-2017 3017 BREAK EVEN ANALYSIS Particulars Sales 2015-16 8000000 2017-18 | 9500000 ‘Less: Variable Cost / Exp. Raw Material Electricity Bill Sales Exp. ‘Total Variable Exp. 3500000 65000 50000 3615000 Contribution 4385000 Less: Fixed Cost / Exp. Depreciation Salary & Wage Repairs Admini, Exp. 500000 500000 8000 1500000 460000 850000 10000 1300000 ‘Total Fixed Cost Profit 2503000 1877000 3120000 2260000MARKETING RESEARCH + INTRODUCTION: Research is common parlance refers to search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on specific topic. Research is also called as scientific investigation, Some people think that research ax a movement, from the known 10 unknown, Research is an essential and powerful tool in leading man towards progress. Without systemic research there would have been very litle progress ‘The advanced learner's dictionary of current English lays down the meaning of research as “A careful investigation or inquiry especially through search for new facts in any branch of knowledge.” In short, search of knowledge through objectives and systematic method of finding solution to a problem is called research Marketing esearch is the systematic and exhaustive search for study of the fuets relevant 10 any problem in the field of marketing. It is a systematic and intelligent investigation about unsatisfied needs and wants of potential buyers, Marketing research is very important because it gives knowledge regarding changing altitude of consumers towards their product and itis also important while formulation ofmmarketing strategies. ‘There are many methods of marketing research such as: Survey Method Mail Method Field Method Panel Method Observation approach “WELCOME BISCUITS INDUSTRY” is dealing with industial products: the seach is restrited to the actual and potential buyers, location, volume af purchase and motives, Marketing research becomes important for this company also because it gives the real idea solve any problem that comes in the way of marketing for changing the attitude of customers. The total murketing research is made of research of total 7 different parts, product, price, market, sales advertising eteAs for marketing research is concemed “WELCOME BISCUITS INDUSTRY” has recently adopted it in south region because south India is the best marketing field of automobile in India and also company wants to-find aut the gold apportunities or possibilities of development in that field, In researching the market this company had adopted a survey und observation techniques in allocating the date. MARKETING RESEARCH PROCESS Every company has a particular goal, A study without objectives cannot reach the destination. My project work programmed was also directed 10 some particular targets and the main objectives of the study are as bellow: Marketing research is to provide information that will assist marketing manages in recognizing and reuet to masketing opportunities und problems, Marketing research is the function, whiel Tinks the consumer, customer and public 10 the marketer through infomation. Research as a movement, a movement from the known to the unknown, Marketing Research study is the way to find out the hidden assets of the organization, which should be implemented in proper way to expand the business with the help of our prospective customers Marketing research is an art of scientific investigation, A careful investigation or inquiry expecially through search for new facts in any branch of knowledge. Systematized to effort to gain a new knowledge, Business reseaich as systematic inquiry that provides information to guide business decision, “} DATA COLLECTION ‘There are mainly two types of method for data collection je. primary and secondary. The primary data are those which are collected aftesh and for the first time, and thus happen to be original character. Secondary data, on other hand, are those which have already collected by someone else and which have already passed through the statistical process. For our research analysis we used primary data collection method. In this method we collect our data though question naires,We have fill up questioner to our 30 customer at different area of India To find out “eustomersatisfaction of “welcome industries”, the one way is Research Methadology ta deal with the customer and their preferences, oh We have select 9 parameter according to “welcome biscuits industries” product it's given below. Qual ity-wise satisfaction, Prive-wise satisfaction Packing- wise satisfaction Delivery-wise satisfaction Response af staff & communication sutistietion, Complaint handling satisfaction Overall reputation of our Brand satisfaction. Technical support during Enquisies satisfaction, Post delivery service satisfaction vvDATA COLLECTION INSTRUMENT Date: CUSTOMER FEED BACK FORM NAME Ee eee co seeeeee GENDER, ose eeveneeeenene AGE wceeeee CITY/ TOWN : wish to improve our service and quality of our product. Therefore, please let us know where we stand in salisfying your require ments Parameters Quality-wise Price-wise Packing-wise [Delivery-wise | Response of staff & communication | 6 | Complaint handling 7 | Overal reputation of our Brand 8 | Technical support during Enquiries 9 | Post delivery Suggestions for improving satisfaction level : Rating Criteria: 5=Excellent. 4=Very Good. Please (1) tick mark in appropriate rating, =Average. 1=Poor. “WELCOME BISCUITS INDUSTRIES” ‘ANALYSIS AND INTERPRETATION:- Dats analysis and interpretation are conduct uecording to customer feedback. The eriteria € satisfied or dissatisfied according customer rating of parameter. Over here the unit of measurement is percentage. We have fill up questioner to our 30 customer at different area of India, Acconling questioner data we hase conduct biefly analysis and interpretation of all 9 parameters and overall satisfaction and dissatisfaction,AVARAGE OF ALL CUSTOMER RATING All_(30) Customers’ rating User's satisfaction | 5 4 3 parameters Very Excellent good Quality-wise 42.86 (33.33 Good Price-wise 14.290 57.14 Packing-wise 38.10 | 42.86 Delivery-wise 23.81 | 42.86 Response of staff & Communication ‘Complaint handling Overall reputation of our Brand Technical support | y 55 76.19 during Enquiries Post delivery service 33.33 | 52.38 23.81 9/57. 19,05 | 61.90 4.76 76.19 Overall average 23.28% | 55.56% percentage“> Overall average percentages:- | (30)Customers' rating Overall average We percentage | Excellent 28.28% | 55.56% | 18.52% | 212% | 089% | 100.00% feweatenr — |very gos 5 4 eT ET ‘The analysis and interpretation of above data we ean say's in above bar chart that the response sven by the respondents about excellent overall percentage according to 23%, very good according to 57%, goad according to 18%, average according to 2% and poor according to 1. ‘So we can say thal according to the is criteria customers 97% are satisfied and 3% customers are dissatisfied in overall average percemtage.CONCLUSIO! In the business plan Report on Welcome Biscuits industries, I have discussed all financial data and othe: relevant information, ‘The market of Biscuits indusiries is expanding its demand for the product is increasing day by day. Th return in this business is also satisfactory. AtLast it ean be said that future of this praduet is very bright, With the expectation of high profitability and good completing of high is assumed that it would be th perfect product to be manufacturing in today’s environment,vv vv ¥ ng BIBLIOGRAPHY Marketing Management (4 p's of marketing) - Philip Kotler Marketing and Sales Promotion + S.A. Sherlekar New Entrepreneurs =P.C.Jain Financial Management LM, Pandey & Prasanna Chandra Link ; business plan (project report) com Reference of previous research data. Website: welcome.Biscults@industeies.in