You are on page 1of 86

Logistics Technology and Management

UNIT - III

Master of Business Administration


(Global Logistics & Supply Chain Management)
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Why study Business Logistics?

 Wide career prospect


 Manufacturing & trading firms
 Service firms e.g. 3PL, freight forwards
 Learning institutions
 Government agencies
 Other service institutions e.g. restaurants, hospitals, etc

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

2
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Logistics Management

The process of planning, implementing and controlling the


efficient, effective flow and storage of goods, services, and
related information from point of origin to point of
consumption for the purpose of conforming to customer
requirements.
 Council of Logistics Management
 a leading organization for logistics professionals

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

3
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Logistics Management
many names including:

 Business logistics
 Channel management
 Distribution
 Industrial logistics
 Logistical management
 Materials management
 Physical distribution
 Quick-response systems
rL
n
E
em
y
istcS
g
o
-  Supply chain management
 Supply management
5
.9
3
2
6

4
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Systems Approach/Integration

 Logistics is, in itself, a system


 It is a Network of activities with the purpose of managing
the orderly flow of materials and personnel within the
logistics channel.

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

5
GITAM SCHOOL OF INTERNATIONAL BUSINESS

The system approach

 All functions or activities need to be understood in terms of how they


affect, and are affected by, other activities.
 The sum, or outcome of a series of activities, is greater than its individual
parts.
 Eg. High inventory level good or bad?
-Bad: warehouse cost, obsolete, cash flow, insurance, currency fluctuation
-Good: support demand

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

6
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Logistics role in the Economy

 Logistics is an important component of GDP

 Adds value by creating TIME and Place Utility(value)

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

7
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Logistics role in the Organization

 Supports Marketing
“Marketing management philosophy holds that achieving
organizational goals depends on determing the needs and
wants of target markets and delivering the desired
satisfactions more effectively and efficiently than
competitors.”

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

8
GITAM SCHOOL OF INTERNATIONAL BUSINESS

4 P’s of the Marketing Mix

 Products- the set of utilities or characteristics a customer


receives as a result of a purchase
(quality, features, customer service, warranty)
 Price- the amount of money a customer pay for a product or
service
(discount, rebates, customers)
 Promotion- a product or service encompasses both personal
rL
n
E
em
y
istcS
g
o
- selling and advertising
5
.9
3
2
6
 Place- component of the marketing mix support the levels of
customer service provided by the organization
9
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Types of Utility

 Logistics Types of Utility


Time utility
value created by making product or service availability when it is needed
Place utility
value created or added to product or service availability where it is needed

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

10
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Logistics allows efficient movement


to the customers

7 Rights of Logistics
Move the Right Materials/Products
In the Right Quantity
In the Right Service
At the Right Time
To the Right Place
At the Right Cost
To the Right Customers, Associates, Suppliers and Stockholders.
rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

11
GITAM SCHOOL OF INTERNATIONAL BUSINESS

The Logistics Evolution

 Fragmentation1960

 Evolving Integration 1980

 Total Integration2000
nrL
E
yem
ogistcS
-
623.95

12
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Factors Impacting the


Development of Logistics

 Advances in Computer Technology


 Quantitative techniques
 Development of the systems approach
 Total cost analysis concept
 Recognition of logistics role
 Erosion of firm’s profits
 Profit leverage
 Economic condition
rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

13
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Key Logistics Activities

 Customer Service • Parts & Service Support


 Demand forecasting • Plant & warehouse site
planning selection
 Inventory management • Procurement
 Logistics • Return goods handling
Communications • Reverse logistics
 Material handling • Traffic & transportation
rL
n
E
em
y
istcS
g
o
-  Order processing • Warehousing & storage
5
.9
3
2
6  Packaging

14
GITAM SCHOOL OF INTERNATIONAL BUSINESS

CASE STUDY - 1

L
E
ym
gstcS
erin
-o
623.95
15
GITAM SCHOOL OF INTERNATIONAL BUSINESS

CONTENTS

 Introduction
 Problem Statement
 Solvent for Problem
 Results
 Conclusion
 References
rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

16
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Traffic Telematics ?

 Structure of Telecommunications and


Informatics
 Also known as ICT (Information and
Communications Technology)
 It is the science of sending, receiving
and storing information thru devices
(telecommunication).
 It have been applied specifically GPS
technology integrated with
Information processing system and
rL
n
E
em
y
istcS
g
o
- mobile communications technology in
Automotives Systems.
6
5
.9
3
2 The primary standard that addresses
and enhances as (ITS).
Source: http://www.whnet.com/4x4/radio/contitel01.jpg

17
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Some practical applications of Traffic


telematics
Trailer
Vehicle tracking Tracking

Fleet management

Emergency warning system


rL
n
E
yem
ogistcS
-

623.95

Satellite navigation Mobile data & Television 18


GITAM SCHOOL OF INTERNATIONAL BUSINESS

Some practical applications of Traffic


telematics

Intelligent vehicle technologies


Car clubs

rL
n
E
yem
ogistcS
-

623.95

19
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Problem Statement

 Major urban transport problems in India

Roadway congestion
Inadequate public transport

Traffic injuries and fatalities


rL
n
E
em
y
istcS
g
o
-
fuel use

5
.9
3
2
6

Environmental pollution To reduce congestion, pollution, fuel use


20
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Problem Statement

 Traffic Congestion is probably the most Visible,


Pervasive and Immediate transport problem in India’s
cities on a daily basis
 It affects all modes of transportation and all
socioeconomic groups
 For Example
 Speeds for motor vehicles in Mumbai fell by half from
1962 to 1993, from 38 km/h to only 15–20 km/h
(Gakenheimer, 2002)
 In Delhi, speed fell from 20–27 km/h in 1997 to only
15 km/h in 2002 (Times of India, 2002)
nrL
E
yem
ogistcS  Moreover, the periods of peak congestion in Delhi
-
now last 5 h: from 8:30 to 10:30 in the morning and
from 4:30 to 7:30 in the evening.
 In Chennai, average speed is 13 km/h
623.95
 Kolkata it ranges from 10 to 15 km/h overall but falls
to only 7 km/h in the center (Times of India, 2003)
 In Hyderabad, average speed is 14 km/h (The Hindu,
2006) 21
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Problem Statement

rL
n
E
yem
ogistcS
-
623.95
Source: http://www.seas.harvard.edu/TransportAsia/workshop_papers/Padam-Singh.pdf
22
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Problem Statement

rL
n
E
yem
ogistcS
-
623.95 India's proved oil reserves are currently estimated (as of January 2005) at about 5
billion barrels, or about 4.5% of the world total

Source: http://www.cslforum.org/india.htm
23
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Vehicle Sales

rL
n
E
yem
ogistcS
-
623.95
Source: http://www-03.ibm.com/industries/automotive/doc/content/bin/auto_inside_india.pdf
24
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Automotive Investments in India

rL
n
E
yem
ogistcS
-
623.95
Source: http://www-03.ibm.com/industries/automotive/doc/content/bin/auto_inside_india.pdf
25
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Percent distribution of urban trips

ersE
in
g
m
y
tcS
o
L
-
5
.9
3
2
6
Source: http://policy.rutgers.edu/faculty/pucher/FINALarticleTransportPolicy.pdf (Pendakur
2002 and World Bank 2002.)
26
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Solution

 Transportation systems worldwide are undergoing a shift from


supply side techniques to demand management

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6
Road Pricing and Congestion Charging

27
Road Pricing in Urban Region
GITAM SCHOOL OF INTERNATIONAL BUSINESS

What is it ?

 Road pricing: used to cover the various charges


includes fuel taxes, license fee, tolls and congestion
charges, where applied for the use of roads
 Road pricing has two distinct objectives Charge for
use of road or area
 Fixed or time-of-day fees
 Paid in a variety of ways: Congestion pricing
 Electronic payment like (HOT) lanes or
Revenue restricted area of a
 Cash payment
generation such city
 Prepayment
as Tolls Roads
nrL
E
yem
ogistcS
-

623.95

28
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Why ?

 Curb traffic demand to reduce


congestion, pollution, fuel use
 Manage road space for highest
productive capacity to reduce
congestion, pollution, GHG emissions,
and fuel use
 Generate revenue for roads, public
transportation, impact mitigation, other
things

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

29
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Aim

 Discouraging Driving: Making journeys less polluting and more efficient


 Management: Congestion pricing/value pricing. Controlling when and
where people drive, e.g. London congestion charge, peak/off-peak charges
 Encouraging use of public transport as a greener way of getting around
 Financing: raising money to pay back the construction of the road, or to
build new facilities for the public
 SOME DISADVANTAGES
rL
n
E
em
y
istcS
g
o  Perceptions of fairness: is charging for a once “free” good unfair
-
 Burden falls more heavily on the poor drivers than the rich –
regressive taxation
5
.9
3
2
6
 New toll roads in a largely free system may be seen as unjust
 Revenue use – can consumers be sure that their money is being well
spent 30
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Why Implement Congestion Pricing?

 To boost the environmental performance


 To reduce the illness rate.
 If we consider the Stockholm, as an example their implemented the same
telematic solution to reduce the congestion and pollution level. The
outcome result is as follows:
 Traffic reduced overall by ¼
 Queue times down 30-50%
 Emissions down 14%

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

31
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Why & Where Road Pricing and


Congestion Charging

 Traveler response to changes in price of travel changes:


 When travel is done
 How travel is done
 Where goods and people travel
 Incidence of total travel
 Urban centers facing serious traffic congestion
 Motorways where current or future congestion threatens loss of peak period
capacity
 Corridors or regions where added revenue is needed from vehicle users
rL
n
E
em
y
istcS
g
o  Corridors where road user fees may achieve other objectives – e.g., emission
-
based fees to manage pollution hot spots, truck tolls to divert goods
movement to rail or other corridors
5
.9
3
2
6

32
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Road Pricing and Congestion Charging:


How Much?

 Coin machine & attended toll collection: 300 vehicles/hour capacity


 Automated toll collection: 1600+ vehicles/hour per lane capacity
 using Direct Short Range Communication (DSRC) transponders

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

33
GITAM SCHOOL OF INTERNATIONAL BUSINESS

RESULTS Some Recent Developments

 1970s: Singapore cordon charge, full electronic road pricing (ERP) in 1996
 1986: Bergen, Norway, toll ring
 1990-2003: Oslo, Trondheim & other Norwegian cities adopt toll rings
 1995-96: Southern California high occupancy toll lanes (I-15, SR-91)
 2000: Congestion pricing of NY bridges
 2002-2004: Swiss, Austrian truck tolls
 2004: London cordon charge
 2005: Germany tolls autobahn trucks
 2006: Stockholm congestion charge
 2005: Minnesota, Colorado HOT lanes
rL
n
E
yem
ogistcS
-

623.95

34
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Approaches for congestion charging

 Cordon entry permit


 Payment at toll plaza – e.g. Norway cordon systems
 Area License
 Paper license or Transit Pass for visual inspection, database option – e.g.,
Singapore 1970s
 Virtual license with digital camera enforcement – e.g., London Congestion
Charge
 Electronic Road Pricing – e.g., truck pricing systems Swiss, Austrian, German
 Corridor or spot tolls approach - e.g., most toll lanes
 Workplace parking levy, parking excise tax, and cash-in-lieu-of-parking incentives
 How much they charge
nrL
E
yem
ogistcS
-

623.95

35
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Some Cost-Effectiveness Matters

rL
n
E
yem
ogistcS
-
623.95

36
GITAM SCHOOL OF INTERNATIONAL BUSINESS

For Implementing Road Pricing steps

 Articulate system objectives


 Affirm legal authority: who can implement? Under what conditions? On
which facilities?
 Determine implementation framework: Area license fee? Cordon
charge? Corridor time-of-day tolls? Use of toll revenues?
 Design & evaluate road pricing plan
 Adopt system plan, financing scheme
 Procure management & technology services: system development,
integration, operation, enforcement, evaluation, marketing
rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

37
GITAM SCHOOL OF INTERNATIONAL BUSINESS

CONCLUSION

 The development of cooperative telematics services increases the value of


telematics services and can speed up the above mentioned expansion of
the market.
 The key challenge is to overcome the network effect and it requires a
complex partnership between the various stakeholders including public
authorities to create conditions for the establishment of a mass market.

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

38
GITAM SCHOOL OF INTERNATIONAL BUSINESS

‘E’, Logistics and Supply


Chain Management
Coordination
nrL
E
yem
ogistcS
-
623.95
39
GITAM SCHOOL OF INTERNATIONAL BUSINESS

E-Commerce, Logistics and Supply Chain


Management

Supply Chain: a network of activities that deliver a finished


product or service to the customer.
 The connected links of external suppliers, internal
processes, and external distributors.

External Internal External


Suppliers Functions Distributors
rL
n
E
m
ye
istcS
g
o
-
5
.9
3
2
6
INFORMATION
40
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Logistics

 The process of planning, implementing, and controlling the


efficient, cost-effective flow and storage of goods,
services, and related information, from point of origin to
point of consumption, for the purpose of conforming to
customer requirements.
 Components of an Integrated Logistics System
 External Supply: links suppliers to operations process
rL
n
E
em
y
istcS
g
o
-  Internal Operations: manages in-process material
flow
5
.9
3
2
6  Physical Distribution: links operations process to
customers
41
GITAM SCHOOL OF INTERNATIONAL BUSINESS

External Suppliers

 External suppliers provide the necessary raw materials,


services, and component parts.
 Purchased materials & services frequently represent 50% (or
more) of the costs of goods sold.
 Suppliers are frequently members of several supply chains –
often in different roles.
 Tier one suppliers: Directly supplies materials or services
to the firm that does business with the final customer
rm
n
eE
y
istcS
g
o
L
-  Tier two suppliers: Provides materials or services to tier
one suppliers
5
.9
3
2
6  Tier three suppliers: Providers materials or services to tier
two suppliers
42
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Developing a Supply Base

Criteria for Choosing Suppliers


 Cost: Cost per unit & transaction costs
 Quality: Conformance to specifications
 On-time delivery: Speed & predictability

Size of Supplier Pool: 1 or many per item

rL
n
E
em
y
istcS
g
o Partnering with Suppliers
-

5
.9
3
2
6

43
GITAM SCHOOL OF INTERNATIONAL BUSINESS

One Supplier per Item


 May only be one practical source for the item
 Patent issues, geography, or quality considerations
 The supply chain is integrated to support JIT or EDI
 Making multiple suppliers impractical
 Availability of quantity discounts
 Supplier may be more responsive if it’s guaranteed all your
business for the item
rm
n
eE
y
istcS
g
o
L
-  Contract might bind you to using only one supplier
 Deliveries may be scheduled more easily
5
.9
3
2
6

44
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Multiple Suppliers per Item

 No single supplier may have sufficient capacity


 Competition may result in better pricing or service
 Multiple suppliers spreads the risk of supply chain
interruption
 Eliminates purchaser’s dependence on a single source of
supply
 Provides greater volume flexibility
rL
n
E
em
y
istcS
g
o  Government regulation may require multiple suppliers
-
 Antitrust issues
5
.9
3
2
6  Allows testing new suppliers without risking a complete
disruption of material flow
45
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Partnering with Suppliers

 Involves developing a long-term, mutually-beneficial


relationship:
 Requires trust to share information, risk, opportunities,
& investing in compatible technology
 Work together to reduce waste and inefficiency &
develop new products
 Agree to share the gains
rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

46
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Internal Functions

 Vary by industry & firm, but might include:


 Processing
 Purchasing
 Production Planning & Control
 Quality Assurance
 Shipping

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

47
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Distribution

Getting the right material to the right place at the right time in the
right quantity:
 Traffic Management:
 The selection, scheduling & control of carriers (e.g.:
trucks & rail) for both incoming & outgoing
materials & products
 Distribution Management:
 The packaging, storing & handling of products in
transit to the end-user.

nrL
E
yem
ogistcS
-

623.95

48
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Trends in Logistics Management

 Increased awareness of strategic benefits of integrated logistics


management
 Third-party logistics services
 Just-in-time logistics
 Environmental sensitivity
• NOW: Supply chains create tremendous amounts of waste material to
protect goods in shipment and storage.
rL
n
E
em
y
istcS
g
o
- • FUTURE: Distribution will use reverse logistics, the recycling or
proper disposal of cardboard, packing material, strapping, shrink wrap,
pallets, etc...
5
.9
3
2
6

49
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Supply
Chain for
Milk
rL
n
E
m
ye
istcS
g
o
- Products
5
.9
3
2
6

50
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Supply Chain Management

 A philosophy that describes how organizations should manage


their supply chains to achieve strategic advantage
 The objective is to synchronize requirements of the final
customer with the flow of materials and information along the
supply chain to reach a balance between high customer service
and low cost
 Supply Chain Management entails:
 Coordinating the movement of goods and delivery of
services.
rL
n
E
em
y
istcS
g
o
-  Sharing information between members of the supply chain.
 For example: sales, forecasts, promotional campaigns,
5
.9
3
2
6 and inventory levels.

51
GITAM SCHOOL OF INTERNATIONAL BUSINESS

SCM: the need to reduce variability or the impact of


variability on the supply chain

 Supply network variability


 late deliveries: weather, equipment breakdown
 quality problems
 Manufacturing process variability
 machine reliability and equipment failure
 changeovers / setups / part expediting
 design and quality problems
 Customer network variability Carrying safety
rL
n
E
em
y
istcS
g
o  cancellations and irregular orders
inventories are the most
- common approach to
 equipment failure dealing with variability
5
.9
3
2
6  scheduling

52
GITAM SCHOOL OF INTERNATIONAL BUSINESS

CASE STUDY - 2

rL
n
E
yem
ogistcS
-
623.95
53
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Mobility Services in Urban Region

rL
n
E
yem
ogistcS
-
623.95

54
54
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Objective

 Required progress in human transit to achieve a more efficiency and to


meet the minimum service level of different stakeholders have different
objectives
 The service should cover the whole Urban Area
 Reduction of “non - full” driving vehicles
 Safe journey with minimal price
 Provide service till End User
rL
n
E
em
y
istcS
g
o
-
Optimize the transit services by considering the
5
.9
3
2
6 costs and benefits of schemes, within both
urban and intercity area by using well informed
quality services Source: http://www.camden.gov.uk/ccm/cms-
service/stream/image/?image_id=338326

55
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Introduction

 Transport, or Transportation, is the movement of people and goods


from one place to another
 Two kinds of transportation
 Freight transportation
 Load with goods
 As a ship, or vehicle of any kind, for transporting
 Provide reliable delivery and pick up of goods
 Traveler transportation

rL
n
E
em
y
istcS
g
o  Urban Transit Source: http://ocw.mit.edu/NR/rdonlyres/9576C84F-B3CB-
- 4926-BC7D-10050C2F4BB2/0/chp_transport.jpg

 Intercity Transit

5
.9
3
2
6  International Transit

56
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Introduction (2)

 Transit commonly refers to Public transport, the passengers use transportation


systems to travel
 Alternative calls: Public Transit or Mass Transit
 Transit can usefully be classified in a variety of ways (wikipedia.org):-
 Larger urban areas with multiple interconnected
 uses Metro/underground, bus, taxi, tram and ferry
 Smaller urban areas
 uses buses and taxis
 Rural areas
 rely on buses, taxis and share taxis
rL
n
E
em
y
istcS
g
o
-  Inter-urban and regional transport
 based on the train, coach and the plane

5
.9
3
2
6  Long haul destinations
 uses the plane
 Alternative infrastructure (Road, rail, water and air)
57
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Introduction (3)

 Confusion about Urban Terms


 The City as a Municipality or Local Authority Area
 The City as a Metropolitan Area
 The City as an Urban Area
 Urban Area means
 Never be the same as a municipality
 It include many municipalities, though in the case of many geographically
large municipalities
 The urban area will be smaller than the core city
rL
n
E
em
y
istcS
g
o  Traveler
-
 One who travels or has traveled, as to distant places

5
.9
3
2
6

58
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Stakeholders in Transportation

 Stakeholders are groups, who have an interest in the business activities


 In Transport, stakeholders objectives include:
 Passengers or freight users:
 desire low prices/costs and reliable safe predictable journeys
 Employees:
 who seek high wages and good working conditions
 Operators:
 who want minimum costs, maximum profits and also to meet government targets
 Managers:
 who seek bonuses and promotion
 Shareholders or Owners:
 who want maximum profits, dividends and growth
nrL
E
yem
ogistcS  Local communities:
-
 who want excellent transport infrastructure and services with minimal negative externalities
 Government:
 who want satisfied voters, investment in new infrastructure (from the private sector) low expenditure and high
623.95
tax receipts Source: http://tutor2u.net/default.asp

59
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Stakeholders in Transportation (2)

rL
n
E
yem
ogistcS
-
623.95
Source: http://ops.fhwa.dot.gov/program_areas/special_events_mgmt/mng_trvl_exsum/images/fig3_2.jpg
60
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Stakeholders in Transportation (3)

 In overall context, consider the three main stakeholders in transportation


 Customers,
 Society and
 Service Operators
 Each stakeholder has its own level of services to meet their requirements
 Level of service in Transportation
 It is a measure by transportation planners to determine the quality of service on transportation
infrastructure.
 LOS of each stakeholder:
 Customer
 Travel/Trip time
 Flexibility
 Comfort
 Availability
 Cost
nrL
E
yem
ogistcS  Society
-
 CO2
 Noise
 Providing space
623.95  Service Operators
 Reliability
 Business profits

61
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Stakeholders in Transportation (4)

Travel/Trip time Represented in simplified form


Flexibility
Comfort
Availability
Cost
Customer

Service
Operators
Reliability
Business gains

rL
n
E
yem
ogistcS
-

623.95 Society
CO2
Noise
Providing space Unmotorized
Motorized
62
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Problem Identified

 Consider the existing and future urban traffic

 Problems identified:
 Traffic Congestion and environmental effects
 Inflexibility for traveler
 Imbalance for customer demand and available service

 In urban mobility service, stakeholders causing conflicts because of having


different service objectives
rL
n
E
em
y
istcS
g
o
-  Fixed tariff even in having less demand

5
.9
3
2
6

63
GITAM SCHOOL OF INTERNATIONAL BUSINESS

An example...

 Consider an issue which shows necessity of


logistics in urban areas for human mobility:
 Mr.‘X‘ wish to travel from University to südpark.
 To reach his destination having different mobility
sources
 If ‘X‘ takes cab, it costs around 50 € & 30 mins
journey time
 If ‘X‘ walks to bus stop and takes bus, it costs
around 30 € & 50 mins journey time
 If ‘X‘ travel by train, it costs around 40 € & 35 mins
journey time
nrL
E
yem
ogistcS  If ‘X‘ rent a car then it costs around 100 € & 20
- mins journey time.
 Finally, Mr.X has to reach his destination with less
monetary value, comfortable journey with
623.95
minimum travel time.

64
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Motivation

 If customer make out his objectives


 Less pay even in urgency
 Comfort
 Any time service accessibility
 Quality based service
 The other stake holders were unable to meet their objective
 Traffic congestion
 Air pollution
 Parking problem with more custom vehicles
 More usage of natural resources like petrol, diesel
nrL
E
yem
ogistcS  Environmental effects like pollutants, noise level
-
 Increasing accidents
 Stakeholder conflicts
623.95  Different stakeholders have different objectives
 Optimize stakeholder objectives

65
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Various Modes

 The action of human mobility in urban area


 Why to move
 Continuous change required in the position of a body relative to a
reference point.
 Where to move
 home, workplace, stadium, production facility, warehouse,
department store, with that destination always being the place of
activity, e.g. staying at home, working, running, producing, storing,
distributing.
rL
n
E
em
y
istcS
g
o
-  Mobility is not a static concept it always unstable and change position
from one place to another.
 Various modes of mobility
5
.9
3
2
6 Pedestrian Motor cycle Taxi Bus

Bicycle Personal car Rent a car Car pool


66
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Present urban area structure

Population (billions)
Year 1950 1975 2000 2005 2030
Total 2.52 4.07 6.09 6.46 8.20
Urban 0.73 1.52 2.84 3.15 4.91
Rural 1.79 2.56 3.24 3.31 3.29
Urban %
29.0 37.2 46.7 48.7 59.9

 In the last 50 years, 30% of the world’s population is increased


rL
n
E
yem
ogistcS  Closely 750 million people were city-dwellers
-
 People run their own vehicles to meet their objectives
 Due to this society gets effect with increase traffic and environment effects
623.95
 Getting business loss for transport service providers

67
GITAM SCHOOL OF INTERNATIONAL BUSINESS

An Overview

Let us evaluate the level of services Unmotorized


Motorized

Travel/Trip time
Flexibility
Comfort
Availability
Cost
Cost Customer

rL
n
E
yem
ogistcS
-

623.95

68
GITAM SCHOOL OF INTERNATIONAL BUSINESS

An Overview

 Let us evaluate the level of services Unmotorized


Motorized
 Conceived stakeholders with Human mobility modes

Travel/Trip time
Flexibility
Comfort
Availability
Cost
Cost Customer

rL
n
E
yem
ogistcS
-

623.95 Society
CO2
CO2
Noise
Noise
Providing space
Providing space

69
GITAM SCHOOL OF INTERNATIONAL BUSINESS

An Overview

 Let us evaluate the level of services Unmotorized


Motorized
 Conceived stakeholders with Human mobility modes

Travel/Trip time
Flexibility Service
Comfort Operators
Availability
Cost
Cost Reliability
Reliability
Customer Business
Businessgains
gains

rL
n
E
yem
ogistcS
-

623.95 Society
CO2
CO2 Between Customer, Society and Transport
Noise
Noise
Providing
Providingspace
space service operators causing conflicts because
of having different service objectives 70
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Comparative statement of Mobility mode in urban


transportation

Travel Time Depends on person energy Comfort Less CO2 Nil Space Not Required
Flexibility No Availbility Any time Noise Nil Business gain No Serivce provider

Travel Time Depends on person energy Comfort Less CO2 Nil Space Not Required

Flexibility No Availbility Any time Noise Nil Business gain No Serivce provider

Travel Time Less but no long drivers Comfort Better CO2 Min Space Fully
Flexibility Least possible Availbility Any time Noise Min Business gain Run by own

Travel Time Very Less Comfort Best CO2 More Space required
Flexibility possible Availbility Request Noise More Business gain Yes, to provider
rL
n
E
yem
ogistcS
-

Travel Time Very Less Comfort More CO2 More Space required
Flexibility good Availbility Any time Noise More Business gain Run By own
623.95

Travel Time Medium time interval Comfort Better CO2 More Space required
Flexibility Less possible Availbility Some time Noise More Business gain Yes, to provider
71
GITAM SCHOOL OF INTERNATIONAL BUSINESS

A Root for over Conflicts

 Since research began by conceiving the issues like car emissions, traffic congestion,
time delay and cost criteria for urban people etc., from which developed a concept
called car pooling
 Car Pooling
 It is ridesharing of individuals who are going to the same destination
 It saves environment (significant pollution and noise reduction)
 It saves economy (fuel, parking, road investment)
 Social benefits (car accidents reduction, socialization benefits)

Travel Time Less Comfort Better CO2 Minimum Space required

Flexibility Possible Availbility Some time Noise Minimum Business gain to provider and customer

rL
n
E
yem
ogistcS  Some of the most identified benefits points are:
-
 Economize money on the costs of running personal car and buying fuel
 Economize on parking cost
623.95  Riding can be quite stressful, both mentally and physically, but this service can give an
interruption from stress
 Be like a passenger and can go other things like paper reading, have a relax or do some
work etc
 Reduction in pollution and congestion. 72
GITAM SCHOOL OF INTERNATIONAL BUSINESS

A Root for over Conflicts (2)

 Here typical variable costs for a 3.7-miles (6 km) round trip for
different modes:
 From the previous example

Car Pool Service Conventional Rental Private Car Taxi Bus

2€ 10 € 3€ 4€ 1.5 €

 Noise, safety and security issues are same as personal


car, but concept is to reduce the personal cars and to
control the congestion from their
 The additional benefits like
rL
n
E
yem
ogistcS
-
 Provides cost savings
 Reduces parking problems
623.95  Reduces congestion and pollution
 Provides a more sociable commute
 Reduces the number of single occupancy cars
73
GITAM SCHOOL OF INTERNATIONAL BUSINESS

A model

Carpool
Beneficial to society and users

Trip Generation Modal choice


4-Step Model
Trip Distribution Traffic Assignment

A transport model is a simplified representation of a complex transport system


rL-
n
E
em
y
istcS
g
o

.95
23
6

74
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Four-Step Transportation Model

 Divide study area into study zones


 4 steps
 Trip Generation
 Decision to travel for a specific purpose (eat lunch)
 Trip Distribution
 Choice of destination (a particular restaurant? The nearest restaurant?)
 Mode Choice
 Choice of travel mode (by bike)
 Network Assignment
 Choice of route or path (Elwood to Lincoln to US 69)

Trip Generation What trips will they make?


nrL
E
yem
ogistcS
-
Trip Distribution Where will they travel?

623.95
Modal spilt How will they travel?

Traffic Assignment What routes will they use?


What happens to travel times?
75
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Trip generation

 Trip Generation –to predict the number of trips beginning from


and destined for each zone based on population
 Model estimation
 Estimate new trip production and attraction rates
 Perform statistical tests to measure significance of differences
between existing and new rates
 Model structure options
 New variables like travelers, distance, trip purpose etc.,
rL
n
E
em
y
istcS
g
o
-  Model implementation
 Identify weaknesses and improve functionality
5
.9
3
2
6  Determine desired interface and program features
 Recode existing program with new input data

76
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Trip generation Model

 Calculate number of trips generated in each zone


 500 Households each making 2 morning trips to work (avg. trip ends ~ 10/day!)
 Worker leaving job for lunch
 Calculate number of trips attracted to each zone
 Industrial center attracting 500 workers
 McDonalds attracting 200 lunch trips
 Number of trips that begin from or end in each zone
 Trips for a “typical” day
 Trips are produced or attracted
 3 variables related to the factors that influence trip production and attraction (measurable
variables)
 Density of land use affects production & attraction
 Number of dwellings, employees, etc. per unit of land
nrL
E
yem
ogistcS  Higher density usually = more trips
-  Social and socioeconomic characters of users influence production
 Average family income
 Education
623.95  Car ownership
 Location
 Traffic congestion
 Environmental conditions
77
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Trip generation Model (2)

 Trip purpose
 Zonal trip making estimated separately by trip purpose
 School trips
 Work trips
 Shopping trips
 Recreational trips
 Travel behavior depends on trip purpose
 School & work – regular (time of day)
 Recreational & shopping - highly irregular
 Forecast # of trips that produced or attracted by each zone for a “typical” day
 Usually focus on Monday – Friday
 Forecast – function of other variables
 Attraction
 Number and types of retail facilities
nrL
E
yem
ogistcS  Number of employees
-  Land use
 Production
 Car ownership
623.95
 Income
 Population (employment characteristics)

78
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Trip generation Model (3)

 Trips are estimated by purpose (categories)


 Work
 School
 Shopping
 Social or recreational
 Others (medical)
 Travel behavior of trip-makers depends somewhat on trip purpose
 Work trips
 regular
 Often during peak periods
 Usually same origin/destination
nrL
E
yem
ogistcS
-  School trips
 Regular
 Same origin/destination
623.95
 Shopping recreational
 Highly variable by origin and destination, number, and time of day

79
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Trip generation Model (4)

 Trips based on “households” rather than individual


 Individual too complex
 Theory assumes households with similar characteristics have similar trip making
characteristics
 However
 Concept of what constitutes a “household” (i.e. 2-parent family, kids, hamster)
has changed dramatically
 Domestic partnerships
 Extended family arrangements
 Single parents
nrL
E
yem
ogistcS
-  Singles
 roommates
623.95

80
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Explanatory variables in trip generation model

 Socio-economic variables
 Car ownership
 Number of persons
 Age of head of household
 Distance
 Land use variables
 Offices
 Industry
 Commerce
 Shops
nrL
E
yem
ogistcS  Education and health
-
 Public buildings
 Open space
623.95  Transport and utilities
 Vacant land

81
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Other Models

 Trip Distribution
 Predicts where trips go from each TAZ
 Determines trips between pairs of zones
 Tij: trips from TAZ i going to TAZ j
 Different methods but gravity model is most popular
 Mode Choice/Split
 In most situations, a traveler has a choice of modes
 Transit, walk, bike, carpool, motorcycle, drive alone
 Mode choice determines # of trips between zones made by auto or other mode, usually
transit
nrL
E
yem
ogistcS  Trip Assignment
-
 Trip makers choice of path between origin and destination
 Path: streets selected
623.95  Transit: usually set by route
 Results in estimate of traffic volumes on each roadway in the network

82
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Technical infrastructure

 The following structure defines the service flow between demander and Offerer
Demander - 1 Demander - 2 Demander - 3

Desktop, PC, Laptop, Mobile Pagers,


Demande Terminal softphone
rInterface
Database
Service
Provider

Offerer - 1 Offerer - 2 Offerer - 3

AGENT
S
rL
n
E
yem
ogistcS Payment
- Banks Service
Offerer Desktop, PC, Laptop, Mobile
Pagers, Terminal softphone
Interfac
Integrate with other e
providers
623.95
Other issues (weather forecasting,
Routing, Entertainment)
Using
Web
Services
83
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Conclusion

 Increasing mobility generates economic development,welfare and social


freedom
 It remove negative effects in terms of congestion, environmental, noise,
energy use, space use, accessiblity and other problems
 Developing this type of service is not only for human mobility and even
for goods to improve the heavy vehicle congenstion in city areas and can
improve the financial growth

rL
n
E
em
y
istcS
g
o
-

5
.9
3
2
6

84
GITAM SCHOOL OF INTERNATIONAL BUSINESS

Future Work

 Continuous data updation such as demander


information, offeror information, other
clients
 Make connectivity for different
communication sources (such as mobile,
internet etc.)
 Generating different reports such as daily
profit, daily credits earned by each service
provider and all other transactions
rL
n
E
em
y
istcS
g
o
-  Affiliate with reputed banks to make better
customer payment transaction
5
.9
3
2
6

85
GITAM SCHOOL OF INTERNATIONAL BUSINESS

rL
n
E
yem
ogistcS
-

623.95

86

You might also like