These are short captions I came up using the content pillars advertising the program.

I was
thinking mostly of twitter and Instagram.

Donate

1. Don’t have the time? Give back with just a few clicks.
2. We appreciate when you automate. Empower through monthly contributions
3. Make your money work for you (and others)
4. The price of take out on a Friday night
5. Get to know our matchmaker program! A monthly contribution in the amount of your choosing
is a tax-deductible gift transforming lives and empowering others.

Commit

1. Your monthly contribution guarantees change. Click to see how

2. Think of it as a monthly subscription with real world results
3. See your dollars at work in your community
4. Your contribution can be long term. Now and into their future

Advocate

1. Let’s create change today!

2. Already a MatchMaker? Talk about it! Share how the program has affected you and your
community for the better.
3. Too busy to give your time. A contribution is the next best thing.
4. Get to know our Matchmakers program.
Q: What is it?
A: Our monthly giving program that generates life changing relationships around the metro
Atlanta area. Every month you will be contributing to the wellbeing of children facing adversity
in our communities. Because of you, we will generate more matches every month.
Q: Why should I become a MatchMaker?
A: Kids will be taken off the wait list. Just like that you create active change in someone’s life.
5. See the results of your contribution. Receive invites to annual MatchMakers events and monthly
match stories showing your dollars at work.