This document provides suggestions for turning invoices into sales and marketing tools by including additional information. It recommends using invoices to promote new products, pricing changes, or business hours. Additionally, it discusses how one company introduced a new staff member each month on invoices to personalize the business and how another included flyers with jokes and affirmations, creating a positive experience for receiving bills. The goal is to make invoices more than just statements and encourage quicker payments by giving customers a reason to engage beyond payment details.
This document provides suggestions for turning invoices into sales and marketing tools by including additional information. It recommends using invoices to promote new products, pricing changes, or business hours. Additionally, it discusses how one company introduced a new staff member each month on invoices to personalize the business and how another included flyers with jokes and affirmations, creating a positive experience for receiving bills. The goal is to make invoices more than just statements and encourage quicker payments by giving customers a reason to engage beyond payment details.
This document provides suggestions for turning invoices into sales and marketing tools by including additional information. It recommends using invoices to promote new products, pricing changes, or business hours. Additionally, it discusses how one company introduced a new staff member each month on invoices to personalize the business and how another included flyers with jokes and affirmations, creating a positive experience for receiving bills. The goal is to make invoices more than just statements and encourage quicker payments by giving customers a reason to engage beyond payment details.
Most companies send out invoices and statements on a
regular basis. Invoices are normally passed through a number of hands before they actually reach the person that signs the cheque. This provides the opportunity for you to promote your business to a number of people who are already aware of what you basically do but perhaps not of every facet of what your business has to offer. This is what we call a ‘soft sell’ or ‘positive reinforcement’ of your company message. Perhaps you are going to stock a new range or product, perhaps pricing has changed, or your trading hours are different or you simply want to reinforce the strong corporate message that you are already putting across. A computer software company I dealt with used their company invoice to introduce a new member of staff every month. For example, January’s invoice had a picture of Bill Higgins, Sales Manager, with a brief outline of his career history and what role he played in the company. This gave a very personal feel to their business and increased my level of awareness regarding the people that I was dealing with. The introduction of a company staff member also took the emphasis off the invoice being a bill and I am sure that I paid these accounts much quicker because they had a very personal feel to them. I also felt as if I was a part of that company, a valued customer being shown the inner workings of a successful business. Another company that I used to deal with always sent out a flyer with jokes, positive affirmations, motivational passages and generally interesting material. It was always a joy to get these invoices and I know that these ones were paid early. They put a smile on my face so I believed that they deserved to be paid quickly. How many bills do you look forward to receiving?
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