WEEK 11:

the marketing mix and the 4Ps OF MARKETING

right place- right price, right time
the 4Ps of marketing: product,place,price,promotion
direct channel - producer straight to consumer
indirect channel - producer to one or more intermediaries
exlusive - franchises
intensive - supplier
selective - selective supplier
demand-based pricing
competitiom based pricing
cost-based pricing
GLOSSARY
1:Direct channel
2:indrect channel
3:markdown price
4:markup price
WEEK 12
FACTORS TO CONSIDER WHEN SETTING PRICE
-COST
-COMPETING PRODUCTS
-CONSUMER DEMANDS
-PRODUCT POSITIONING
GENERAL PRICING APPROACHES
1:COST-BASED PRICING:COST-PLUS PRICING
FORMULA:VARBIABLE COST+FIXED COST/UNIT SALES=UNIT COST
PRICING PRODUCTS:PRICING CONSIDIRATION AND APPROACHES
FORMULA:UNIT COST/(1 -DESIRED RETURN ON SALES) = MARKUP PRICE
2:COST-PRICING: BREAK-EVEN ANAYLISIS AND TARGET PROFIT PRICING
3:VALUE-BASED PRICING
4:COMPETITION-BASED PRICING