Strength

Strengths are the firm’s positive qualities or attributes. The firm has control over their strengths
and there should be a plan to maintain and expand upon these strengths. Strengths are
leveraged to gain an advantage.

Weaknesses
Weaknesses are the firm’s negative attributes. The firm should incorporate a plan to stop and
prevent further weakness.
 Opportunities
Opportunities are external events that may present new and significant business prospects. It
is a good business practice to investigate potential opportunities and have a plan for how to act
on them.

Threats
Threats are external events that are outside a firm’s control and have a negative impact on
business. It is a good business practice to identify potential threats and have a plan for how to
handle these threats should they come to fruition.
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Nature of Business:

History: