*****************************************************************************

FIRM 1: DWCONSULWARE INDUSTRY P

MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 16
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS )
═════════════════════════════════════════════════════════════════════════════

CURRENT QUARTER CUMULATIVE

──────────────────────── YEAR-TO-DATE
DIVIDENDS EARNINGS EARNINGS
─────────── ─────────── ────────────

FIRM 2 0 44,033,094 123,403,837

FIRM 3 0 37,249,303 81,511,863
FIRM 4 0 9,652,065 18,508,485
FIRM 5 0 -5,456,743 -11,751,042
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 17
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 3 (INDUSTRY SALES FORCE SIZE )
═════════════════════════════════════════════════════════════════════════════

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

REG. 1 (LATIN AM) 300 230 230 260 150

REG. 2 (U.S. ) 320 320 320 370 250
REG. 3 (U.K. ) 280 260 240 210 210
REG. 4 (EUROPE ) 300 350 320 320 320
REG. 5 (PACIFIC ) 0 0 0 0 300
TOTAL 1,200 1,160 1,110 1,160 1,230
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 18
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 5 (INDUSTRY SALES FORCE COMPENSATION )
═════════════════════════════════════════════════════════════════════════════

ALL REGION 1 REGION 2 REGION 3 REGION 4

REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────

Salaries 2,500 2,500 2,500 2,500 2,500

Commissions 2,932 3,200 8,383 2,073 1,262
Compensation 5,432 5,700 10,883 4,573 3,762
Compensation (SD) 4,261 3,701 8,420 3,388 723
Commission Rate 1.3 1.3 1.4 1.2 1.2

REGION 5
(PACIFIC )
──────────

Salaries 2,500
Commissions 641
Compensation 3,141
Compensation (SD) 439
Commission Rate 1.2
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 19
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 7 (INDUSTRY R&D )
═════════════════════════════════════════════════════════════════════════════

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

AVERAGE R&D 250,000 250,000 284,615 323,076 361,538

*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 20
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #11 (CUSTOMER BRAND AWARENESS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 20.36 12.42 26.75
Product 3-2 9.01 13.17 14.23 14.59
Product 3-3 9.66 16.28 18.07 18.14 22.49
Product 5-1 28.25 28.21 30.37 31.53 31.78

REGION 2 (U.S. )
Product 2-2 21.82 24.99 25.04 24.76 21.73
Product 3-1 10.50 10.48 10.87 11.77 14.11
Product 4-3 34.69 22.03 17.17 15.92
Product 5-1 13.10 13.39 14.01 14.99 14.59

REGION 3 (U.K. )
Product 1-3 31.46 51.03
Product 3-3 36.73 54.23 57.03 58.90 58.57
Product 4-1 48.62 41.75 33.97 33.87 30.27
Product 5-1 53.59 54.54 54.63 54.01 56.03

REGION 4 (EUROPE )
Product 1-1 21.18 21.74 21.88 16.97 10.75
Product 1-3 11.37 16.73 19.80 15.41
Product 2-3 14.07 23.02 18.46 6.72 15.30
Product 3-1 17.63 17.76 18.23 18.38 20.74
Product 4-1 21.94 18.49 15.08 14.10 11.80
Product 4-2 34.67 33.28 27.91 25.57 22.30
Product 5-1 21.18 21.59 21.80 22.98 22.85

REGION 5 (PACIFIC )
Product 1-2 2.99
Product 2-2 3.24
Product 2-3 2.43
Product 3-1 2.02
Product 4-3 3.40
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 21
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #17 (BRAND QUALITY RATINGS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

Product 1-1 56.35 55.55 56.34 55.45 44.55

Product 1-2 33.80 43.64 48.29 51.55 52.79
Product 1-3 21.91 37.68 45.87 49.40
Product 2-1 55.24 57.03 53.79 44.53 56.46
Product 2-2 37.73 46.40 56.99 65.35 69.13
Product 2-3 22.19 37.48 54.59 61.68 64.62
Product 3-1 52.43 53.18 53.79 60.80 64.23
Product 3-2 25.31 38.74 46.31 48.55
Product 3-3 21.65 37.56 45.16 49.79 56.93
Product 4-1 57.19 57.19 54.91 55.66 54.76
Product 4-2 37.79 44.76 49.02 52.54 51.90
Product 4-3 21.29 37.58 44.43 48.57
Product 5-1 56.98 55.42 55.81 55.62 54.40
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 22
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #19 (COMPETITIVE INFORMATION - BALANCE SHEETS)
═════════════════════════════════════════════════════════════════════════════
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 23
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 2, QUARTER 8
***********************************************

ASSETS
──────
CASH 16,943,731
MARKETABLE SECURITIES 31,953,106
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 28,286 Units) [$ 850.30 Per Unit] 24,051,693
PRODUCT 2 ( 17,072 Units) [$ 342.97 Per Unit] 5,855,112
PRODUCT 3 ( 70,865 Units) [$ 645.30 Per Unit] 45,728,888
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 172,917] 129,687,835
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 254,220,365

LIABILITIES AND EQUITY

──────────────────────
LOANS 0
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 30,816,528
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 123,403,837
TOTAL LIABILITIES AND EQUITY 254,220,365
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 24
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 3, QUARTER 8
***********************************************

ASSETS
──────
CASH 13,149,530
MARKETABLE SECURITIES 0
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 33,765 Units) [$ 381.50 Per Unit] 12,881,485
PRODUCT 2 ( 7,710 Units) [$ 693.68 Per Unit] 5,348,241
PRODUCT 3 ( 38,893 Units) [$ 459.97 Per Unit] 17,889,548
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 236,229] 177,171,750
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 226,440,554

LIABILITIES AND EQUITY

──────────────────────
LOANS 30,094,719
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 14,833,972
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 81,511,863
TOTAL LIABILITIES AND EQUITY 226,440,554
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 25
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 4, QUARTER 8
***********************************************

ASSETS
──────
CASH 10,105,023
MARKETABLE SECURITIES 34,793,286
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 15,538 Units) [$ 284.33 Per Unit] 4,417,887
PRODUCT 2 ( 2,538 Units) [$ 609.78 Per Unit] 1,547,617
PRODUCT 3 ( 217 Units) [$ 735.13 Per Unit] 159,524
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 112,985] 84,739,290
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 135,762,627

LIABILITIES AND EQUITY

──────────────────────
LOANS 0
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 17,254,142
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 18,508,485
TOTAL LIABILITIES AND EQUITY 135,762,627
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 26
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 5, QUARTER 8
***********************************************

ASSETS
──────
CASH 753,382
MARKETABLE SECURITIES 0
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 249,642 Units) [$ 328.87 Per Unit] 82,098,876
PRODUCT 2 ( 0 Units) [$ .00 Per Unit] 0
PRODUCT 3 ( 0 Units) [$ .00 Per Unit] 0
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 72,250] 54,187,500
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 137,039,758

LIABILITIES AND EQUITY

──────────────────────
LOANS 31,475,141
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 17,315,659
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) -11,751,042
TOTAL LIABILITIES AND EQUITY 137,039,758
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 27
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #21 (BRAND PERCEPTUAL RATINGS )
═════════════════════════════════════════════════════════════════════════════

CORRELATION BETWEEN VOLUME MARKET SHARE AND ..

────────────────────────────────────────────────
PREVIOUS PERFOR CONVEN
Data DEALER VOLUME PER PER
Points PERFOR CONVEN PRICE MK SHARE $000 $000
────── ────── ────── ────── ──────── ────── ──────
REGION 1 (LATIN AM) 11 .62 .66 .36 .88 .67 .42
REGION 2 (U.S. ) 10 .70 .48 .72 .78 .64 .13
REGION 3 (U.K. ) 9 .87 .64 .60 .82 .87 .42
REGION 4 (EUROPE ) 14 .30 .74 .27 .80 .37 .22
REGION 5 (PACIFIC ) 5 .40 .06 -.66 .00 .56 .62

MEAN SELF-REPORTED IMPORTANCE WEIGHTS

─────────────────────────────────────────
PERFORMANCE CONVENIENCE DEALER
PERCEPTION PERCEPTION PRICE SUM
─────────── ─────────── ────── ──────
REGION 1 (LATIN AM) 29.74 27.29 42.97 100.00
REGION 2 (U.S. ) 31.00 19.34 49.66 100.00
REGION 3 (U.K. ) 28.67 26.77 44.55 100.00
REGION 4 (EUROPE ) 23.72 32.33 43.94 100.00
REGION 5 (PACIFIC ) 21.03 21.85 57.11 100.00
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 28
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ E │ │ │
│ │ │ │
67│ J │ │ │
│ │ │ │
│ │ │ │
50│ C-├────────Q─┼E─────────┤C+
│ │ J│ │
│ │ │ │
33│ │ │ K│
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ KQ P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P/$000 ──────────────────────────────────────────────────────────────────
49.3│
│ P+
│ E ┌──────────┬──────────┐
40.6│ │ │ │
│ │ │ │
│ J │ │ │
31.9│ │ │ E │
│ │ │ │
│ │ │ │
23.2│ C-├────────Q─┼──────────┤C+
│ │ J│ │
│ │ │ │
14.5│ │ │ K│
│ │ │ │
│ │ │ │
5.8│ │ │ │
│ └──────────┴──────────┘
│ K Q P-
┼──────────────────────────────── C/$000
3.0 6.0 8.9 11.9

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 29
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ │ │ │
│ O │ │ │
│ │ │ │
50│ F C-├──────────Q────────O─┤C+
│ I │ FI │
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ Q P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P/$000 ──────────────────────────────────────────────────────────────────
34.2│
│ P+
│ O ┌──────────┬──────────┐
28.2│ │ │ │
│ │ │ │
│ F │ │ │
22.1│ I │ │ │
│ │ │ │
│ │ │ │
16.1│ C-├──────────Q─F──────O─┤C+
│ │ │I │
│ │ │ │
10.1│ │ │ │
│ │ │ │
│ │ │ │
4.0│ │ │ │
│ └──────────┴──────────┘
│ Q P-
┼──────────────────────────────── C/$000
2.7 5.4 8.1 10.7

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 30
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ K │ │ │
│ │ Q │ M │
│ │ │ │
50│ C-├──────────C──────────┤C+
│ │ │ K│
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│C M Q P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P/$000 ──────────────────────────────────────────────────────────────────
40.8│
│ P+
│ K ┌──────────┬──────────┐
33.6│ │ │ │
│ │ │ │
│ │ │ │
26.4│ │ │ │
│ │ Q │ M │
│ │ │ │
19.2│ C-├──────────┼──────────┤C+
│ │ │ K│
│ │ C │ │
12.0│ │ │ │
│ │ │ │
│ │ │ │
4.8│ │ │ │
│ └──────────┴──────────┘
│ C M Q P-
┼──────────────────────────────── C/$000
5.3 10.7 16.0 21.4

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 31
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ A │ │
│ │ │ │
│ G │ │ │
67│ │ │ │
│ │ │ │
│ │ N │
50│ C-├─────────QI──────────┤C+
│ │ CMG │
│ I │ │ │
33│ │ │ │
│ N │ │ │
│ AC │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ MQ P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P/$000 ──────────────────────────────────────────────────────────────────
36.4│
│ P+
│ G ┌──────────┬──────────┐
30.0│ │ A │ │
│ │ │ │
│ │ │ │
23.5│ │ │ │
│ │ │ │
│ │ │N G │
17.1│ A C-├─────────QIM─────────┤C+
│ I N │ C│ │
│ │ │ │
10.7│ C │ │ │
│ │ │ │
│ │ │ │
4.3│ │ │ │
│ └──────────┴──────────┘
│ M Q P-
┼──────────────────────────────── C/$000
4.6 9.2 13.9 18.5

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 32
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 5 (PACIFIC )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ IB│
│ │ │ FG│
│ │ │ O │
67│ │ │ │
│ │ │ │
│ │ │ │
50│ C-├──────────┼──────────┤C+
│ │ │ │
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ IFBGO P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 5 (PACIFIC )

P/$000 ──────────────────────────────────────────────────────────────────
1.4│
│ P+
│ F ┌──────────┬──────────┐
1.1│ B │ │ IB│
│ │ │ FG│
│ │ │ O │
.9│ │ │ │
│ │ │ │
│ │ │ │
.6│ O C-├──────────┼──────────┤C+
│ │ │ │
│ │ │ │
.4│ │ │ │
│ │ │ │
│ │ │ │
.2│ │ │ │
│ └──────────┴──────────┘
│ I G P-
┼──────────────────────────────── C/$000
3.0 6.0 9.1 12.1

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 33
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #24 (MARKET SHARES )
═════════════════════════════════════════════════════════════════════════════

OVERALL VOLUME MARKET SHARES [CURRENT]

──────────────────────────────────────
FIRM 1 OVERALL MARKET SHARE = 8.61 [Previous Market Share = 19.71]
FIRM 2 OVERALL MARKET SHARE = 28.98 [Previous Market Share = 21.83]
FIRM 3 OVERALL MARKET SHARE = 39.59 [Previous Market Share = 37.15]
FIRM 4 OVERALL MARKET SHARE = 18.94 [Previous Market Share = 15.26]
FIRM 5 OVERALL MARKET SHARE = 3.89 [Previous Market Share = 6.06]

VOLUME MARKET SHARES

────────────────────

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 7.45 6.33 22.84
Product 3-2 46.10 70.18 76.40 74.09
Product 3-3 14.02 10.38 2.78 3.32 2.20
Product 5-1 7.85 3.41 2.17 1.25 .88

REGION 2 (U.S. )
Product 2-2 32.76 52.41 54.38 37.00 44.55
Product 3-1 30.00 18.50 15.45 20.45 32.34
Product 4-3 6.41 8.16 11.66 22.79
Product 5-1 5.93 2.27 .92 .45 .32
REGION 3 (U.K. )
Product 1-3 .67 .53
Product 3-3 23.39 54.39 37.08 72.26 82.84
Product 4-1 17.35 9.84 17.11 9.15 5.18
Product 5-1 19.61 11.73 25.10 17.29 11.45

REGION 4 (EUROPE )
Product 1-1 16.93 13.15 12.13 12.97 14.09
Product 1-3 2.17 4.82 9.63 10.06
Product 2-3 6.14 11.68 17.00 13.44 15.19
Product 3-1 11.09 10.76 12.22 17.61 18.39
Product 4-1 17.97 13.58 10.32 8.46 6.47
Product 4-2 13.08 17.13 19.78 23.99 23.43
Product 5-1 16.28 13.23 12.22 13.90 12.37

REGION 5 (PACIFIC )
Product 1-2 49.24
Product 2-2 15.56
Product 2-3 4.44
Product 3-1 9.01
Product 4-3 21.75
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 34
*****************************************************************************

OVERALL DOLLAR MARKET SHARES [CURRENT]

──────────────────────────────────────
FIRM 1 OVERALL MARKET SHARE = 6.46 [Previous Market Share = 15.39]
FIRM 2 OVERALL MARKET SHARE = 31.88 [Previous Market Share = 28.86]
FIRM 3 OVERALL MARKET SHARE = 40.13 [Previous Market Share = 37.40]
FIRM 4 OVERALL MARKET SHARE = 19.10 [Previous Market Share = 14.56]
FIRM 5 OVERALL MARKET SHARE = 2.44 [Previous Market Share = 3.79]

DOLLAR MARKET SHARES

────────────────────

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 6.55 8.45 22.21
Product 3-2 44.09 74.69 76.86 75.25
Product 3-3 13.19 9.84 2.16 3.03 2.01
Product 5-1 6.89 3.01 1.37 .74 .53

REGION 2 (U.S. )
Product 2-2 30.27 48.66 52.29 44.96 45.77
Product 3-1 40.20 24.98 18.87 20.44 31.84
Product 4-3 6.41 9.25 11.65 22.22
Product 5-1 4.26 1.64 .61 .24 .17

REGION 3 (U.K. )
Product 1-3 .48 .53
Product 3-3 27.56 59.51 44.11 78.78 87.15
Product 4-1 16.35 8.77 15.84 7.88 4.36
Product 5-1 18.52 10.43 21.79 12.31 7.97

REGION 4 (EUROPE )
Product 1-1 14.70 10.99 9.29 8.59 9.75
Product 1-3 2.57 5.33 9.11 10.03
Product 2-3 8.14 14.82 21.30 21.76 19.53
Product 3-1 17.62 15.03 15.87 19.61 21.54
Product 4-1 15.53 11.30 8.61 6.94 5.53
Product 4-2 13.95 17.68 21.25 24.68 24.95
Product 5-1 14.09 11.02 9.43 9.30 8.67

REGION 5 (PACIFIC )
Product 1-2 40.86
Product 2-2 18.85
Product 2-3 5.21
Product 3-1 9.62
Product 4-3 25.46
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 35
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #25 (DEALER PRICES )
═════════════════════════════════════════════════════════════════════════════

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 1,037 2,336 1,680
Product 3-2 1,126 1,758 1,762 1,755
Product 3-3 1,109 1,115 1,283 1,602 1,585
Product 5-1 1,034 1,040 1,046 1,038 1,044

REGION 2 (U.S. )
Product 2-2 1,287 1,283 1,459 2,252 1,941
Product 3-1 1,867 1,865 1,852 1,852 1,860
Product 4-3 1,381 1,720 1,851 1,842
Product 5-1 1,001 999 1,009 1,003 1,001

REGION 3 (U.K. )
Product 1-3 1,077 1,543
Product 3-3 1,332 1,329 1,472 1,656 1,635
Product 4-1 1,065 1,082 1,145 1,308 1,307
Product 5-1 1,067 1,080 1,074 1,082 1,082

REGION 4 (EUROPE )
Product 1-1 1,108 1,108 1,095 1,104 1,100
Product 1-3 1,572 1,584 1,576 1,586
Product 2-3 1,694 1,683 1,792 2,699 2,046
Product 3-1 2,030 1,853 1,858 1,856 1,863
Product 4-1 1,104 1,104 1,194 1,368 1,359
Product 4-2 1,362 1,368 1,537 1,715 1,693
Product 5-1 1,105 1,104 1,104 1,115 1,114

REGION 5 (PACIFIC )
Product 1-2 1,318
Product 2-2 1,924
Product 2-3 1,863
Product 3-1 1,697
Product 4-3 1,860
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 36
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #26 (DEALER REBATES )
═════════════════════════════════════════════════════════════════════════════

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 0 0 0
Product 3-2 70 110 110 110
Product 3-3 35 35 40 100 100
Product 5-1 0 0 0 0 0

REGION 2 (U.S. )
Product 2-2 0 0 0 0 0
Product 3-1 60 120 120 120 120
Product 4-3 0 0 0 0
Product 5-1 0 0 0 0 0

REGION 3 (U.K. )
Product 1-3 10 10
Product 3-3 40 40 45 100 100
Product 4-1 0 0 0 0 0
Product 5-1 0 0 0 0 0

REGION 4 (EUROPE )
Product 1-1 0 0 0 0 0
Product 1-3 10 10 10 10
Product 2-3 0 0 0 0 0
Product 3-1 60 110 110 110 110
Product 4-1 0 0 0 0 0
Product 4-2 0 0 0 0 0
Product 5-1 0 0 0 0 0

REGION 5 (PACIFIC )
Product 1-2 10
Product 2-2 0
Product 2-3 0
Product 3-1 110
Product 4-3 0
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 37
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #27 (DEALER PROMOTION AWARENESS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 33.01 32.16 51.42
Product 3-2 32.87 32.14 32.67 32.08
Product 3-3 13.36 12.82 12.74 12.50 19.72
Product 5-1 32.95 32.69 32.60 31.90 31.64

REGION 2 (U.S. )
Product 2-2 77.85 83.61 81.32 80.86 81.38
Product 3-1 40.34 39.46 38.32 39.11 37.53
Product 4-3 71.21 37.68 31.89 32.43
Product 5-1 39.16 39.54 38.76 38.70 38.13

REGION 3 (U.K. )
Product 1-3 76.29 88.21
Product 3-3 81.16 79.43 79.09 80.66 79.30
Product 4-1 89.97 84.85 19.97 8.46 68.72
Product 5-1 90.11 88.59 88.25 90.21 87.75

REGION 4 (EUROPE )
Product 1-1 26.70 26.50 26.02 25.29 11.90
Product 1-3 26.18 25.15 24.92 25.03
Product 2-3 65.91 45.05 25.96 24.77 44.38
Product 3-1 26.88 25.78 25.09 25.47 24.41
Product 4-1 25.89 20.79 4.32 1.88 9.05
Product 4-2 4.14 5.04 3.84 5.77 5.80
Product 5-1 26.25 25.64 25.23 24.91 24.34

REGION 5 (PACIFIC )
Product 1-2 44.40
Product 2-2 75.15
Product 2-3 45.24
Product 3-1 44.21
Product 4-3 59.07
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 38
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #31 (INDUSTRY SALES VOLUME FORECASTS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

[History] [History] [History] [Forecast +/- Error]
────────── ────────── ────────── ────────────────────

REGION 1 (LATIN AM) 65,319 72,299 75,035 77,314 +/- 1,826

REGION 2 (U.S. ) 289,056 260,543 290,373 321,468 +/- 8,736
REGION 3 (U.K. ) 60,158 91,591 73,485 57,308 +/- 1,214
REGION 4 (EUROPE ) 107,857 99,526 106,487 114,651 +/- 2,616
REGION 5 (PACIFIC ) 0 0 51,285 154,198 +/- 4,091

*** NOTE ***

"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 39
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #32 (BRAND SALES VOLUME FORECASTS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

[History] [History] [History] [Forecast +/- Error]
────────── ────────── ────────── ────────────────────

REGION 1 (LATIN AM)

REGION 2 (U.S. )

REGION 3 (U.K. )
Product 1-3 0 617 389 230 +/- 11

REGION 4 (EUROPE )
Product 1-1 13,087 12,905 15,000 17,325 +/- 892
Product 1-3 5,194 9,584 10,713 12,049 +/- 616

REGION 5 (PACIFIC )
Product 1-2 0 0 25,251 229,836 +/- 9,679

*** NOTE ***

"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 40
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES)
═════════════════════════════════════════════════════════════════════════════

DEALER ADVERTISING PROMOTION SALES

───────────── ─────────────────── ─────────────── FORCE
Price Rebate $ Amount MC Media $ Amount Type SIZE
────── ────── ────────── -- ───── ────────── ──── ─────

REGION 1 (LATIN AM)

Product 2-1 1,680 0 1,500,000 11 91519 1,000,000 10 50
Product 3-2 1,755 110 1,000,000 3 55555 500,000 10 35
Product 3-3 1,585 100 1,500,000 4 55555 300,000 10 15
Product 5-1 1,044 0 1,000,000 1 55555 500,000 10 50

REGION 2 (U.S. )
Product 2-2 1,941 0 2,500,000 13 91519 2,500,000 10 50
Product 3-1 1,860 120 1,500,000 1 55555 500,000 10 50
Product 4-3 1,842 0 1,500,000 13 92539 2,500,000 67 100
Product 5-1 1,001 0 1,000,000 1 55555 500,000 10 50

REGION 3 (U.K. )
Product 1-3 1,543 10 1,000,000 13 55999 500,000 10 50
Product 3-3 1,635 100 1,500,000 4 55555 300,000 10 50
Product 4-1 1,307 0 375,000 1 92539 200,000 10 60
Product 5-1 1,082 0 1,000,000 1 55555 500,000 10 50
REGION 4 (EUROPE )
Product 1-1 1,100 0 500,000 13 55999 250,000 10 35
Product 1-3 1,586 10 1,000,000 13 55999 500,000 10 35
Product 2-3 2,046 0 2,000,000 13 33311 1,000,000 10 50
Product 3-1 1,863 110 1,200,000 1 55555 500,000 10 50
Product 4-1 1,359 0 375,000 1 92539 200,000 10 40
Product 4-2 1,693 0 525,000 7 92539 700,000 67 60
Product 5-1 1,114 0 1,000,000 1 55555 500,000 10 50

REGION 5 (PACIFIC )
Product 1-2 1,318 10 1,000,000 13 55999 500,000 10 50
Product 2-2 1,924 0 2,500,000 12 22112 1,500,000 10 25
Product 2-3 1,863 0 500,000 12 22112 500,000 10 25
Product 3-1 1,697 110 1,200,000 1 55555 500,000 10 50
Product 4-3 1,860 0 2,000,000 13 92539 2,500,000 67 100
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 41
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #37 (COMPETITIVE INFORMATION - SFC STATISTICS)
═════════════════════════════════════════════════════════════════════════════

ALL REGION 1 REGION 2 REGION 3 REGION 4

REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────

FIRM 1
Salaries 2,500 0 0 2,500 2,500
Commissions 814 0 0 24 938
Compensation 3,314 0 0 2,524 3,438
Commission Rate 1.0 .0 .0 1.0 1.0
Sales Force Size 170 0 0 50 70

FIRM 2
Salaries 2,500 2,500 2,500 0 2,500
Commissions 6,224 1,199 21,558 0 1,293
Compensation 8,724 3,699 24,058 0 3,793
Commission Rate 1.8 1.0 2.0 .0 1.0
Sales Force Size 200 50 50 0 50

FIRM 3
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 7,013 8,373 15,025 8,116 2,871
Compensation 9,513 10,873 17,525 10,616 5,371
Commission Rate 2.0 2.0 2.0 2.0 2.0
Sales Force Size 250 50 50 50 50

FIRM 4
Salaries 2,500 0 2,500 2,500 2,500
Commissions 1,169 0 2,647 169 1,015
Compensation 3,669 0 5,147 2,669 3,515
Commission Rate 1.0 .0 1.0 1.0 1.0
Sales Force Size 360 0 100 60 100

FIRM 5
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 200 28 40 364 571
Compensation 2,700 2,528 2,540 2,864 3,071
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 250 50 50 50 50

INDUSTRY
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 2,932 3,200 8,383 2,073 1,262
Compensation 5,432 5,700 10,883 4,573 3,762
Compensation (SD) 4,261 3,701 8,420 3,388 723
Commission Rate 1.3 1.3 1.4 1.2 1.2
Sales Force Size 1,230 150 250 210 320

REGION 5
(PACIFIC )
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 42
*****************************************************************************

──────────

FIRM 1
Salaries 2,500
Commissions 1,430
Compensation 3,930
Commission Rate 1.0
Sales Force Size 50

FIRM 2
Salaries 2,500
Commissions 847
Compensation 3,347
Commission Rate 1.0
Sales Force Size 50

FIRM 3
Salaries 2,500
Commissions 677
Compensation 3,177
Commission Rate 2.0
Sales Force Size 50

FIRM 4
Salaries 2,500
Commissions 446
Compensation 2,946
Commission Rate 1.0
Sales Force Size 100
FIRM 5
Salaries 2,500
Commissions 0
Compensation 2,500
Commission Rate 1.0
Sales Force Size 50

INDUSTRY
Salaries 2,500
Commissions 641
Compensation 3,141
Compensation (SD) 439
Commission Rate 1.2
Sales Force Size 300
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 43
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #39 (COMPETITIVE INFORMATION - UNFILLED ORDER)
═════════════════════════════════════════════════════════════════════════════

ALL REGION 1 REGION 2 REGION 3 REGION 4

REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────

FIRM 1
Product 1-1 2,824 2,824
Product 1-2 0
Product 1-3 0 0 0
Firm 1 Total 2,824 0 0 0 2,824

FIRM 2
Product 2-1 0 0
Product 2-2 0 0
Product 2-3 0 0
Firm 2 Total 0 0 0 0 0

FIRM 3
Product 3-1 0 0 0
Product 3-2 0 0
Product 3-3 0 0 0
Firm 3 Total 0 0 0 0 0

FIRM 4
Product 4-1 0 0 0
Product 4-2 0 0
Product 4-3 0 0
Firm 4 Total 0 0 0 0 0

FIRM 5
Product 5-1 0 0 0 0 0
Firm 5 Total 0 0 0 0 0

INDUSTRY 2,824 0 0 0 2,824

REGION 5
(PACIFIC )
──────────

FIRM 1
Product 1-1
Product 1-2 0
Product 1-3
Firm 1 Total 0

FIRM 2
Product 2-1
Product 2-2 0
Product 2-3 0
Firm 2 Total 0
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 44
*****************************************************************************

FIRM 3
Product 3-1 0
Product 3-2
Product 3-3
Firm 3 Total 0

FIRM 4
Product 4-1
Product 4-2
Product 4-3 0
Firm 4 Total 0

FIRM 5
Product 5-1
Firm 5 Total 0

INDUSTRY 0
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 45
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS )
═════════════════════════════════════════════════════════════════════════════

ESTIMATED [PER UNIT] PRICES,

COSTS, AND MARGINS
─────────────────────────────
BRAND FORMULATION [and Dealer Manuf Unit
Reformulation Quarter] Price Price Cost Margin
─────────────────────── ────── ───── ────── ──────

REGION 1 (LATIN AM)

Product 2-1 **/**/**/**/**/*/* [**] 1,680 1,050 502 548
Product 3-2 **/**/**/**/**/*/* [**] 1,755 1,097 502 595
Product 3-3 **/**/**/**/**/*/* [**] 1,585 990 502 488
Product 5-1 **/**/**/**/**/*/* [**] 1,044 652 502 150

REGION 2 (U.S. )
Product 2-2 **/**/**/**/**/*/* [**] 1,941 1,252 502 750
Product 3-1 **/**/**/**/**/*/* [**] 1,860 1,200 502 698
Product 4-3 **/**/**/**/**/*/* [**] 1,842 1,188 502 686
Product 5-1 **/**/**/**/**/*/* [**] 1,001 645 502 143

REGION 3 (U.K. )
Product 1-3 44/11/20/44/ 5/5/5 [ 4] 1,543 935 408 527
Product 3-3 **/**/**/**/**/*/* [**] 1,635 991 502 489
Product 4-1 **/**/**/**/**/*/* [**] 1,307 792 502 290
Product 5-1 **/**/**/**/**/*/* [**] 1,082 656 502 154

REGION 4 (EUROPE )
Product 1-1 32/30/30/32/ 5/5/5 [ 7] 1,100 647 515 132
Product 1-3 44/11/20/44/ 5/5/5 [ 4] 1,586 933 408 525
Product 2-3 **/**/**/**/**/*/* [**] 2,046 1,203 502 701
Product 3-1 **/**/**/**/**/*/* [**] 1,863 1,096 502 594
Product 4-1 **/**/**/**/**/*/* [**] 1,359 799 502 297
Product 4-2 **/**/**/**/**/*/* [**] 1,693 996 502 494
Product 5-1 **/**/**/**/**/*/* [**] 1,114 655 502 153

REGION 5 (PACIFIC )
Product 1-2 51/30/63/51/ 5/5/5 [ 3] 1,318 850 563 287
Product 2-2 **/**/**/**/**/*/* [**] 1,924 1,241 502 739
Product 2-3 **/**/**/**/**/*/* [**] 1,863 1,202 502 700
Product 3-1 **/**/**/**/**/*/* [**] 1,697 1,095 502 593
Product 4-3 **/**/**/**/**/*/* [**] 1,860 1,200 502 698

*** NOTES ***

(1) "Brand Formulation" refers to the last "recorded" formulation of a brand.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 46
*****************************************************************************

Formulations are only "recorded" when a firm executes Marketing Research

Study #2 ("Brand Composition Analysis") or Marketing Research Study #33
("Reformulation Activity - Detailed").
(2) "Reformulation Quarter" refers to the quarter in which the last recorded
major reformulation occurred. Quarter "**" refers to brands that have
not had a major reformulation since quarter 0.
(3) "Dealer Price" is the price at which dealers sell brands to customers.
(4) "Manuf Price" is the price at which manufacturers sell brands to dealers.
(5) "Unit Cost" is the raw materials, production, labor, plant depreciation
(assuming full capacity usage), and transportation and shipping costs.
Experience curve cost reductions and smoothing cost adjustments, if any,
in production and labor are not included within these "Unit Cost"
figures. Other components of variable costs (dealer rebates and sales
commissions) are also not included in these "Unit Cost" figures.
(6) "Margin" equals "Manuf Price" minus "Unit Cost.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 47
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 1 (LATIN AM), QUARTER 8 (FALL )

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║296,449,312│297,198,176║ .3║
║Consumer Price Index ║ 1,159│ 1,176║ 1.5║
║Per Capita Income ║ 6,674│ 6,747║ 1.1║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 72,299│ 75,035║ 3.8║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 5,800,000│ 5,000,000║ -13.8║
║Industry Average D_Price║ 1,560│ 1,728║ 10.7║
║Industry Promotion ║ 2,900,000│ 2,300,000║ -20.7║
║Industry Average R&D ║ 323,076│ 361,538║ 11.9║
║Industry Sales Force ║ 260│ 150║ -42.3║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 1 (LATIN AM), QUARTER 8 (FALL )

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║2-1 ║22.8 ++│███████████ ║$1,680 --║79.7 ║ 6.3 +║
║3-2 ║74.1 │▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,755 ║68.6 -║17.9 -║
║3-3 ║ 2.2 --│██ ║$1,585 ║ .3 --║10.0 ++║
║5-1 ║ .9 --│▒ ║$1,044 ║ .0 ║11.3 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 16% 33% 51% 69%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 48
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 2 (U.S. ), QUARTER 8 (FALL )

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║266,595,744│266,921,840║ .1║
║Consumer Price Index ║ 1,065│ 1,075║ 1.0║
║Per Capita Income ║ 27,464│ 27,739║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 260,543│ 290,373║ 11.4║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 8,500,000│ 6,500,000║ -23.5║
║Industry Average D_Price║ 1,433│ 1,889║ 31.9║
║Industry Promotion ║ 7,000,000│ 6,000,000║ -14.3║
║Industry Average R&D ║ 323,076│ 361,538║ 11.9║
║Industry Sales Force ║ 370│ 250║ -32.4║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 2 (U.S. ), QUARTER 8 (FALL )

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║2-2 ║44.5 +│██████████████████████████████████ ║$1,941 -║52.6 -║16.8 ║
║3-1 ║32.3 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,860 ║44.4 -║18.2 +║
║4-3 ║22.8 ++│██████████████████ ║$1,842 ║60.7 ║11.5 ++║
║5-1 ║ .3 --│▒ ║$1,001 ║ .0 ║ 9.2 ║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 9% 20% 31% 41%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 49
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 3 (U.K. ), QUARTER 8 (FALL )

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║ 60,036,312│ 60,369,176║ .6║
║Consumer Price Index ║ 1,149│ 1,166║ 1.5║
║Per Capita Income ║ 19,810│ 20,015║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 91,591│ 73,485║ -19.8║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 3,800,000│ 3,875,000║ 2.0║
║Industry Average D_Price║ 1,511│ 1,554║ 2.9║
║Industry Promotion ║ 1,600,000│ 1,500,000║ -6.3║
║Industry Average R&D ║ 323,076│ 361,538║ 11.9║
║Industry Sales Force ║ 210│ 210║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 3 (U.K. ), QUARTER 8 (FALL )

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-3 ║ .5 -│█ ║$1,543 ++║ .0 ║ 7.1 ║
║3-3 ║82.8 +│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,635 ║64.2 ║31.8 ++║
║4-1 ║ 5.2 --│███ ║$1,307 ║ .0 +║11.6 ++║
║5-1 ║11.4 --│▒▒▒▒▒▒ ║$1,082 ║ .0 ++║17.8 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 17% 37% 57% 77%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 50
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 4 (EUROPE ), QUARTER 8 (FALL )

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║262,884,720│263,891,328║ .4║
║Consumer Price Index ║ 1,102│ 1,118║ 1.4║
║Per Capita Income ║ 15,253│ 15,406║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 99,526│ 106,487║ 7.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 4,700,000│ 6,600,000║ 40.4║
║Industry Average D_Price║ 1,667│ 1,590║ -4.6║
║Industry Promotion ║ 3,500,000│ 3,650,000║ 4.3║
║Industry Average R&D ║ 323,076│ 361,538║ 11.9║
║Industry Sales Force ║ 320│ 320║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 4 (EUROPE ), QUARTER 8 (FALL )

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-1*║14.1 +│█████████████████████ ║$1,100 ║20.7 ++║13.2 --║
║1-3 ║10.1 │▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,586 ║20.9 -║15.0 -║
║2-3 ║15.2 +│███████████████████████ ║$2,046 -║71.6 -║22.8 +║
║3-1 ║18.4 │▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,863 ║37.1 ║22.2 ║
║4-1 ║ 6.5 -│██████████ ║$1,359 ║ 1.5 -║14.7 ║
║4-2 ║23.4 │▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,693 ║28.8 +║23.7 ║
║5-1 ║12.4 -│███████████████████ ║$1,114 ║ 1.6 ║18.7 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 5% 11% 16% 22%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 51
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 5 (PACIFIC ), QUARTER 8 (FALL )

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║225,506,496│226,404,080║ .4║
║Consumer Price Index ║ 1,300│ 1,314║ 1.1║
║Per Capita Income ║ 12,000│ 12,127║ 1.1║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 0│ 51,285║ .0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 0│ 7,200,000║ .0║
║Industry Average D_Price║ 0│ 1,589║ .0║
║Industry Promotion ║ 0│ 5,500,000║ .0║
║Industry Average R&D ║ 323,076│ 361,538║ 11.9║
║Industry Sales Force ║ 0│ 300║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 5 (PACIFIC ), QUARTER 8 (FALL )

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-2 ║49.2 ++│██████████████████████████████████ ║$1,318 ++║ 1.6 ++║14.5 ++║
║2-2 ║15.6 ++│▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,924 ++║ 2.5 ++║12.7 ++║
║2-3 ║ 4.4 ++│████ ║$1,863 ++║ .0 ++║15.9 ++║
║3-1 ║ 9.0 ++│▒▒▒▒▒▒▒ ║$1,697 ++║ .1 ++║12.4 ++║
║4-3 ║21.8 ++│████████████████ ║$1,860 ++║ 1.3 ++║14.2 ++║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 10% 22% 34% 46%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 52
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 1 (LATIN AM) REGION 1 (LATIN AM)

┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│24.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#1, 20│34.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Syntech 32│26.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│10.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 2.6%│▒▒▒▒ │
│ 68│ .4%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .0%│▒ │
│#2, 20│ .3%│▒ │
│Plumbo 32│ 2.1%│▒▒▒▒ │
│ 44│ 8.1%│▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│19.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│27.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│27.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│15.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│48.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#3, 20│38.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│11.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│ 1.2%│▒▒ │
│ 56│ .0%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 3.4%│▒▒▒▒▒ │
│#4, 20│18.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│40.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│28.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 8.2%│▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ .8%│▒▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 53
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 2 (U.S. ) REGION 2 (U.S. )

┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ .0%│▒ │
│#1, 20│ .6%│▒▒ │
│Syntech 32│ 5.8%│▒▒▒▒▒▒▒▒ │
│ 44│22.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│36.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│25.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 7.8%│▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 1.1%│▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 8.6%│▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│19.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│30.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│25.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│12.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 3.8%│▒▒▒▒▒▒ │
│ 80│ .6%│▒▒ │
│ 92│ .1%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .1%│▒ │
│#3, 20│ .7%│▒▒ │
│Glomp 32│ 4.2%│▒▒▒▒▒▒ │
│ 44│13.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│24.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│29.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│20.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 7.3%│▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .0%│▒ │
│#4, 20│ .2%│▒ │
│Trimicro 32│ 3.5%│▒▒▒▒▒▒ │
│ 44│19.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│37.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│30.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 8.4%│▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ .9%│▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 54
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 3 (U.K. ) REGION 3 (U.K. )

┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│47.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#1, 20│46.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│Syntech 32│ 6.6%│▒▒▒▒▒▒▒▒▒ │
│ 44│ .1%│▒ │
│ 56│ .0%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 4.5%│▒▒▒▒▒▒▒ │
│#2, 20│14.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│30.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│30.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│14.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 4.7%│▒▒▒▒▒▒▒ │
│ 80│ .7%│▒▒ │
│ 92│ .1%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│47.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#3, 20│35.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│13.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│ 2.9%│▒▒▒▒▒ │
│ 56│ .4%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│15.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#4, 20│38.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│33.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│10.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 1.4%│▒▒▒ │
│ 68│ .1%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 55
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 4 (EUROPE ) REGION 4 (EUROPE )

┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ 1.4%│▒▒▒ │
│#1, 20│ 6.3%│▒▒▒▒▒▒▒▒▒ │
│Syntech 32│15.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│26.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│24.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│17.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 6.8%│▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 1.7%│▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│13.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│27.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│32.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│19.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 5.6%│▒▒▒▒▒▒▒▒ │
│ 68│ .8%│▒▒ │
│ 80│ .1%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│15.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#3, 20│17.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│18.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│15.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│13.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 9.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 6.4%│▒▒▒▒▒▒▒▒▒ │
│ 92│ 4.0%│▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 5.1%│▒▒▒▒▒▒▒▒ │
│#4, 20│ 9.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│14.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│19.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│18.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│16.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│10.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 5.5%│▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 56
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 5 (PACIFIC ) REGION 5 (PACIFIC )

┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ .0%│▒ │
│#1, 20│ .3%│▒ │
│Syntech 32│ 3.7%│▒▒▒▒▒▒ │
│ 44│17.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│35.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│30.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│10.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 1.7%│▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 7.6%│▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│19.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│29.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│25.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│14.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 4.1%│▒▒▒▒▒▒ │
│ 80│ .7%│▒▒ │
│ 92│ .1%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .0%│▒ │
│#3, 20│ .0%│▒ │
│Glomp 32│ .0%│▒ │
│ 44│ .0%│▒ │
│ 56│ .3%│▒ │
│ 68│ 4.3%│▒▒▒▒▒▒ │
│ 80│26.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│69.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 2.3%│▒▒▒▒ │
│#4, 20│ 5.8%│▒▒▒▒▒▒▒▒ │
│Trimicro 32│10.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│15.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│19.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│20.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│15.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│10.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 57
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #48 (BRAND SATISFACTION RATINGS )
═════════════════════════════════════════════════════════════════════════════

Brand Satisfaction, Relative To Current Brands

──────────────────────────────────────────────

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 2.92 24.59 35.51
Product 3-2 27.95 40.75 57.35 57.20
Product 3-3 17.86 9.34 5.59 3.21 2.39
Product 5-1 2.90 1.37 .71 .47 .35

REGION 2 (U.S. )
Product 2-2 49.30 55.74 63.05 62.31 60.16
Product 3-1 43.09 52.83 57.12 55.52 56.80
Product 4-3 26.13 41.47 46.29 54.90
Product 5-1 .11 .09 .09 .08 .09

REGION 3 (U.K. )
Product 1-3 .46 .65
Product 3-3 13.45 31.85 50.67 49.82 59.33
Product 4-1 9.33 5.47 3.33 2.35 1.95
Product 5-1 9.73 6.02 3.98 3.16 2.65

REGION 4 (EUROPE )
Product 1-1 18.10 13.66 11.38 10.29 17.13
Product 1-3 11.32 19.53 24.76 27.21
Product 2-3 25.76 42.63 56.74 62.63 65.79
Product 3-1 37.25 38.04 38.41 42.75 44.90
Product 4-1 17.39 13.22 10.06 8.77 8.15
Product 4-2 18.67 23.93 27.52 32.86 38.03
Product 5-1 17.12 13.27 10.56 9.54 8.73

REGION 5 (PACIFIC )
Product 1-2 13.10
Product 2-2 13.77
Product 2-3 4.14
Product 3-1 5.13
Product 4-3 12.97

Brand Satisfaction, Relative To "Ideal" Brand

──────────────────────────────────────────────

QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 58
*****************************************************************************

Product 2-1 2.19 20.49 28.89

Product 3-2 22.15 34.30 45.11 46.71
Product 3-3 14.83 7.59 4.71 2.70 2.08
Product 5-1 2.28 1.03 .53 .36 .27

REGION 2 (U.S. )
Product 2-2 42.60 49.45 52.09 53.56 51.99
Product 3-1 34.41 42.95 43.52 44.64 46.04
Product 4-3 22.63 33.25 37.82 44.07
Product 5-1 .10 .08 .07 .07 .07

REGION 3 (U.K. )
Product 1-3 .39 .52
Product 3-3 11.01 26.11 41.15 40.13 48.64
Product 4-1 7.25 4.36 2.81 2.00 1.70
Product 5-1 8.00 4.98 3.37 2.65 2.16

REGION 4 (EUROPE )
Product 1-1 14.00 11.09 8.97 7.76 14.10
Product 1-3 9.90 16.71 20.21 22.29
Product 2-3 20.14 32.63 44.29 48.91 51.26
Product 3-1 32.29 32.37 34.58 35.27 37.93
Product 4-1 12.77 9.99 8.20 7.15 6.73
Product 4-2 14.94 19.92 22.97 26.69 29.71
Product 5-1 13.68 10.61 9.19 7.76 7.10

REGION 5 (PACIFIC )
Product 1-2 9.97
Product 2-2 10.72
Product 2-3 3.00
Product 3-1 4.01
Product 4-3 9.29
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 8 (FALL ) PAGE 59
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
TABLE OF CONTENTS FOR THIS MARKETING RESEARCH STUDY OUTPUT
═════════════════════════════════════════════════════════════════════════════

MR STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS ) .......... page 16

MR STUDY # 3 (INDUSTRY SALES FORCE SIZE ) .......... page 16
MR STUDY # 5 (INDUSTRY SALES FORCE COMPENSATION ) .......... page 17
MR STUDY # 7 (INDUSTRY R&D ) .......... page 18
MR STUDY #11 (CUSTOMER BRAND AWARENESS ) .......... page 19
MR STUDY #17 (BRAND QUALITY RATINGS ) .......... page 21
MR STUDY #19 (COMPETITIVE INFORMATION - BALANCE SHEETS) .......... page 21
MR STUDY #21 (BRAND PERCEPTUAL RATINGS ) .......... page 27
MR STUDY #24 (MARKET SHARES ) .......... page 33
MR STUDY #25 (DEALER PRICES ) .......... page 35
MR STUDY #26 (DEALER REBATES ) .......... page 35
MR STUDY #27 (DEALER PROMOTION AWARENESS ) .......... page 37
MR STUDY #31 (INDUSTRY SALES VOLUME FORECASTS ) .......... page 37
MR STUDY #32 (BRAND SALES VOLUME FORECASTS ) .......... page 38
MR STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES) .......... page 39
MR STUDY #37 (COMPETITIVE INFORMATION - SFC STATISTICS) .......... page 41
MR STUDY #39 (COMPETITIVE INFORMATION - UNFILLED ORDER) .......... page 43
MR STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS ) .......... page 44
MR STUDY #41 (REGIONAL SUMMARY ANALYSIS ) .......... page 47
MR STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES ) .......... page 52
MR STUDY #48 (BRAND SATISFACTION RATINGS ) .......... page 57