*****************************************************************************

FIRM 1: DWCONSULWARE INDUSTRY P

MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 16
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS )
═════════════════════════════════════════════════════════════════════════════

CURRENT QUARTER CUMULATIVE

──────────────────────── YEAR-TO-DATE
DIVIDENDS EARNINGS EARNINGS
─────────── ─────────── ────────────

FIRM 2 0 40,006,269 40,006,269

FIRM 3 0 36,292,277 36,292,277
FIRM 4 0 19,015,128 19,015,128
FIRM 5 0 -6,688,777 -6,688,777
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 17
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 3 (INDUSTRY SALES FORCE SIZE )
═════════════════════════════════════════════════════════════════════════════

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

REG. 1 (LATIN AM) 230 230 260 150 150

REG. 2 (U.S. ) 320 320 370 250 350
REG. 3 (U.K. ) 260 240 210 210 100
REG. 4 (EUROPE ) 350 320 320 320 320
REG. 5 (PACIFIC ) 0 0 0 300 300
TOTAL 1,160 1,110 1,160 1,230 1,220
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 18
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 5 (INDUSTRY SALES FORCE COMPENSATION )
═════════════════════════════════════════════════════════════════════════════

ALL REGION 1 REGION 2 REGION 3 REGION 4

REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────

Salaries 2,508 2,500 2,528 2,500 2,500

Commissions 2,785 2,737 4,972 4,732 1,353
Compensation 5,293 5,237 7,500 7,232 3,853
Compensation (SD) 3,682 2,698 6,081 4,440 967
Commission Rate 1.2 1.3 1.3 1.5 1.2

REGION 5
(PACIFIC )
──────────

Salaries 2,500
Commissions 1,136
Compensation 3,636
Compensation (SD) 982
Commission Rate 1.0
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 19
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 7 (INDUSTRY R&D )
═════════════════════════════════════════════════════════════════════════════

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

AVERAGE R&D 250,000 284,615 323,076 361,538 380,769

*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 20
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #11 (CUSTOMER BRAND AWARENESS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 12.42 26.75 39.48
Product 3-2 9.01 13.17 14.23 14.59 14.88
Product 5-1 28.21 30.37 31.53 31.78 30.77

REGION 2 (U.S. )
Product 1-1 13.67 6.58
Product 1-2 11.50 11.77 13.30 7.61
Product 2-2 24.99 25.04 24.76 21.73 20.42
Product 3-1 10.48 10.87 11.77 14.11 15.15
Product 4-3 34.69 22.03 17.17 15.92 15.01
Product 5-1 13.39 14.01 14.99 14.59 14.82

REGION 3 (U.K. )
Product 3-3 54.23 57.03 58.90 58.57 57.98
Product 5-1 54.54 54.63 54.01 56.03 57.20

REGION 4 (EUROPE )
Product 1-3 11.37 16.73 19.80 15.41 16.15
Product 2-3 23.02 18.46 6.72 15.30 21.73
Product 3-1 17.76 18.23 18.38 20.74 20.76
Product 4-1 18.49 15.08 14.10 11.80 10.84
Product 4-2 33.28 27.91 25.57 22.30 20.21
Product 5-1 21.59 21.80 22.98 22.85 22.85

REGION 5 (PACIFIC )
Product 1-1 2.90
Product 1-2 2.99 3.91
Product 2-2 3.24 4.93
Product 4-1 15.86
Product 4-3 3.40 5.04
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 21
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #17 (BRAND QUALITY RATINGS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

Product 1-1 55.55 56.34 55.45 44.55 38.95

Product 1-2 43.64 48.29 51.55 52.79 53.16
Product 1-3 21.91 37.68 45.87 49.40 51.08
Product 2-1 57.03 53.79 44.53 56.46 61.41
Product 2-2 46.40 56.99 65.35 69.13 70.53
Product 2-3 37.48 54.59 61.68 64.62 64.94
Product 3-1 53.18 53.79 60.80 64.23 65.89
Product 3-2 25.31 38.74 46.31 48.55 58.96
Product 3-3 37.56 45.16 49.79 56.93 61.03
Product 4-1 57.19 54.91 55.66 54.76 54.37
Product 4-2 44.76 49.02 52.54 51.90 53.86
Product 4-3 21.29 37.58 44.43 48.57 51.08
Product 5-1 55.42 55.81 55.62 54.40 56.00
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 22
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #21 (BRAND PERCEPTUAL RATINGS )
═════════════════════════════════════════════════════════════════════════════

CORRELATION BETWEEN VOLUME MARKET SHARE AND ..

────────────────────────────────────────────────
PREVIOUS PERFOR CONVEN
Data DEALER VOLUME PER PER
Points PERFOR CONVEN PRICE MK SHARE $000 $000
────── ────── ────── ────── ──────── ────── ──────
REGION 1 (LATIN AM) 7 .67 .66 .64 .82 .66 .34
REGION 2 (U.S. ) 10 .70 .69 .72 .79 .60 .44
REGION 3 (U.K. ) 6 .82 .75 .59 .83 .82 .60
REGION 4 (EUROPE ) 13 .57 .58 .52 .86 .60 .32
REGION 5 (PACIFIC ) 10 -.23 .50 -.44 .50 -.20 .60

MEAN SELF-REPORTED IMPORTANCE WEIGHTS

─────────────────────────────────────────
PERFORMANCE CONVENIENCE DEALER
PERCEPTION PERCEPTION PRICE SUM
─────────── ─────────── ────── ──────
REGION 1 (LATIN AM) 28.93 25.53 45.55 100.00
REGION 2 (U.S. ) 30.06 21.96 47.98 100.00
REGION 3 (U.K. ) 27.48 28.64 43.88 100.00
REGION 4 (EUROPE ) 27.67 26.31 46.02 100.00
REGION 5 (PACIFIC ) 16.92 31.82 51.26 100.00
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 23
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P ────────────────────────────────────────────────────────
100|
| P+
| +──────────+──────────+
83| | | |
| | | |
| E | | |
67| J | | |
| | | |
| | | |
50| C-+─────────QJ──────────+C+
| | | |
| | | E|
33| | | |
| | | |
| | | |
17| | | |
| +──────────+──────────+
| Q P-
+──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P/$000 ──────────────────────────────────────────────────────────────────
45.3|
| P+
| E +──────────+──────────+
37.3| J | | |
| | | |
| | | |
29.3| | | |
| | | |
| | | |
21.3| C-+─────────QJ──────────+C+
| | | |
| | | E|
13.3| | | |
| | | |
| | | |
5.3| | | |
| +──────────+──────────+
| Q P-
+──────────────────────────────── C/$000
2.8 5.7 8.5 11.4

L +──────+──────+──────+──────+──────+──────+──────+──────+──────+L
E |A 1-1|E 2-1|I 3-1|M 4-1|Q 5-1|U 6-1|Y 7-1|3 8-1|7 9-1| E
G |B 1-2|F 2-2|J 3-2|N 4-2|R 5-2|V 6-2|Z 7-2|4 8-2|8 9-2| G
E |C 1-3|G 2-3|K 3-3|O 4-3|S 5-3|W 6-3|1 7-3|5 8-3|9 9-3| E
N | | | | | | | | | | N
D+──────+──────+──────+──────+──────+──────+──────+──────+──────+ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 24
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P ────────────────────────────────────────────────────────
100|
| P+
| +──────────+──────────+
83| | | A|
| | | B |
| | | |
67| | | |
| B O | | |
| | | |
50| C-+──────────Q--O───────+C+
| F | | I F |
| I | | |
33| | | |
| | | |
| | | |
17| | | |
| +──────────+──────────+
|AQ P-
+──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P/$000 ──────────────────────────────────────────────────────────────────
43.8|
| P+
| B +──────────+──────────+
36.0| | | A|
| | | B |
| | | |
28.3| O | | |
| | | |
| | | |
20.6| F C-+──────────Q--O───────+C+
| I | | I F |
| | | |
12.9| | | |
| | | |
| | | |
5.1| | | |
| +──────────+──────────+
| A Q P-
+──────────────────────────────── C/$000
4.1 8.2 12.4 16.5

L +──────+──────+──────+──────+──────+──────+──────+──────+──────+L
E |A 1-1|E 2-1|I 3-1|M 4-1|Q 5-1|U 6-1|Y 7-1|3 8-1|7 9-1| E
G |B 1-2|F 2-2|J 3-2|N 4-2|R 5-2|V 6-2|Z 7-2|4 8-2|8 9-2| G
E |C 1-3|G 2-3|K 3-3|O 4-3|S 5-3|W 6-3|1 7-3|5 8-3|9 9-3| E
N | | | | | | | | | | N
D+──────+──────+──────+──────+──────+──────+──────+──────+──────+ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 25
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P ────────────────────────────────────────────────────────
100|
| P+
| +──────────+──────────+
83| | | |
| | | |
| | | |
67| | | |
| | Q| |
| K | | |
50| C-+──────────+──────────+C+
| | |K |
| | | |
33| | | |
| | | |
| | | |
17| | | |
| +──────────+──────────+
| Q P-
+──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P/$000 ──────────────────────────────────────────────────────────────────
36.1|
| P+
| K +──────────+──────────+
29.7| | | |
| | | |
| | | |
23.3| | Q| |
| | | |
| | | |
17.0| C-+──────────+──────────+C+
| | K |
| | | |
10.6| | | |
| | | |
| | | |
4.2| | | |
| +──────────+──────────+
| Q P-
+──────────────────────────────── C/$000
5.5 11.1 16.6 22.2

L +──────+──────+──────+──────+──────+──────+──────+──────+──────+L
E |A 1-1|E 2-1|I 3-1|M 4-1|Q 5-1|U 6-1|Y 7-1|3 8-1|7 9-1| E
G |B 1-2|F 2-2|J 3-2|N 4-2|R 5-2|V 6-2|Z 7-2|4 8-2|8 9-2| G
E |C 1-3|G 2-3|K 3-3|O 4-3|S 5-3|W 6-3|1 7-3|5 8-3|9 9-3| E
N | | | | | | | | | | N
D+──────+──────+──────+──────+──────+──────+──────+──────+──────+ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 26
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P ────────────────────────────────────────────────────────
100|
| P+
| +──────────+──────────+
83| | | |
| | | |
| | | |
67| G | | |
| | | |
| | | |
50| C-+─────────MNI─────────+C+
| | Q C G |
| I | | |
33| N | | |
| | | |
| | | |
17| C | | |
| +──────────+──────────+
| M Q P-
+──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P/$000 ──────────────────────────────────────────────────────────────────
35.8|
| P+
| G +──────────+──────────+
29.5| | | |
| | | |
| | | |
23.2| | | |
| | | |
| | | |
16.9| I N C-+─────────MNI───G─────+C+
| | QC |
| | | |
10.5| | | |
| C | | |
| | | |
4.2| | | |
| +──────────+──────────+
| M Q P-
+──────────────────────────────── C/$000
4.5 9.0 13.5 18.0

L +──────+──────+──────+──────+──────+──────+──────+──────+──────+L
E |A 1-1|E 2-1|I 3-1|M 4-1|Q 5-1|U 6-1|Y 7-1|3 8-1|7 9-1| E
G |B 1-2|F 2-2|J 3-2|N 4-2|R 5-2|V 6-2|Z 7-2|4 8-2|8 9-2| G
E |C 1-3|G 2-3|K 3-3|O 4-3|S 5-3|W 6-3|1 7-3|5 8-3|9 9-3| E
N | | | | | | | | | | N
D+──────+──────+──────+──────+──────+──────+──────+──────+──────+ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 27
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 5 (PACIFIC )

P ────────────────────────────────────────────────────────
100|
| P+
| +──────────+──────────+
83| | | A|
| | | |
| | | |
67| | | |
| | | |
| | | |
50| C-+──────────+──────────+C+
| | | M|
| | | |
33| | | |
| | | |
| | | |
17| | FB | O |
| A +──────────+──────────+
| FBM O P-
+──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 5 (PACIFIC )

P/$000 ──────────────────────────────────────────────────────────────────
7.8|
| P+
| A +──────────+──────────+
6.5| | | A|
| | | |
| | | |
5.1| | | |
| | | |
| | | |
3.7| C-+──────────+──────────+C+
| | | |
| | | M|
2.3| | | |
| | | |
| | | |
.9| | FB | O |
| +──────────+──────────+
| F B M O P-
+──────────────────────────────── C/$000
3.2 6.3 9.5 12.7

L +──────+──────+──────+──────+──────+──────+──────+──────+──────+L
E |A 1-1|E 2-1|I 3-1|M 4-1|Q 5-1|U 6-1|Y 7-1|3 8-1|7 9-1| E
G |B 1-2|F 2-2|J 3-2|N 4-2|R 5-2|V 6-2|Z 7-2|4 8-2|8 9-2| G
E |C 1-3|G 2-3|K 3-3|O 4-3|S 5-3|W 6-3|1 7-3|5 8-3|9 9-3| E
N | | | | | | | | | | N
D+──────+──────+──────+──────+──────+──────+──────+──────+──────+ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 28
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #24 (MARKET SHARES )
═════════════════════════════════════════════════════════════════════════════

OVERALL VOLUME MARKET SHARES [CURRENT]

──────────────────────────────────────
FIRM 1 OVERALL MARKET SHARE = 17.20 [Previous Market Share = 8.61]
FIRM 2 OVERALL MARKET SHARE = 25.88 [Previous Market Share = 28.98]
FIRM 3 OVERALL MARKET SHARE = 33.25 [Previous Market Share = 39.59]
FIRM 4 OVERALL MARKET SHARE = 20.26 [Previous Market Share = 18.94]
FIRM 5 OVERALL MARKET SHARE = 3.41 [Previous Market Share = 3.89]

VOLUME MARKET SHARES

────────────────────

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 6.33 22.84 36.83
Product 3-2 46.10 70.18 76.40 74.09 62.60
Product 5-1 3.41 2.17 1.25 .88 .57

REGION 2 (U.S. )
Product 1-1 2.20 .14
Product 1-2 11.78 18.53 30.39 15.83
Product 2-2 52.41 54.38 37.00 44.55 35.26
Product 3-1 18.50 15.45 20.45 32.34 26.90
Product 4-3 6.41 8.16 11.66 22.79 21.69
Product 5-1 2.27 .92 .45 .32 .19

REGION 3 (U.K. )
Product 3-3 54.39 37.08 72.26 82.84 90.43
Product 5-1 11.73 25.10 17.29 11.45 9.57

REGION 4 (EUROPE )
Product 1-3 2.17 4.82 9.63 10.06 11.60
Product 2-3 11.68 17.00 13.44 15.19 22.76
Product 3-1 10.76 12.22 17.61 18.39 21.67
Product 4-1 13.58 10.32 8.46 6.47 5.48
Product 4-2 17.13 19.78 23.99 23.43 25.73
Product 5-1 13.23 12.22 13.90 12.37 12.76

REGION 5 (PACIFIC )
Product 1-1 5.69
Product 1-2 49.24 46.14
Product 2-2 15.56 14.20
Product 4-1 9.28
Product 4-3 21.75 24.69

OVERALL DOLLAR MARKET SHARES [CURRENT]

*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 29
*****************************************************************************

──────────────────────────────────────
FIRM 1 OVERALL MARKET SHARE = 14.30 [Previous Market Share = 6.46]
FIRM 2 OVERALL MARKET SHARE = 28.55 [Previous Market Share = 31.88]
FIRM 3 OVERALL MARKET SHARE = 34.32 [Previous Market Share = 40.13]
FIRM 4 OVERALL MARKET SHARE = 20.68 [Previous Market Share = 19.10]
FIRM 5 OVERALL MARKET SHARE = 2.14 [Previous Market Share = 2.44]

DOLLAR MARKET SHARES

────────────────────

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 8.45 22.21 36.08
Product 3-2 44.09 74.69 76.86 75.25 63.57
Product 5-1 3.01 1.37 .74 .53 .35

REGION 2 (U.S. )
Product 1-1 1.62 .13
Product 1-2 11.93 17.18 22.68 12.06
Product 2-2 48.66 52.29 44.96 45.77 37.80
Product 3-1 24.98 18.87 20.44 31.84 27.66
Product 4-3 6.41 9.25 11.65 22.22 22.25
Product 5-1 1.64 .61 .24 .17 .10

REGION 3 (U.K. )
Product 3-3 59.51 44.11 78.78 87.15 93.67
Product 5-1 10.43 21.79 12.31 7.97 6.33
REGION 4 (EUROPE )
Product 1-3 2.57 5.33 9.11 10.03 11.01
Product 2-3 14.82 21.30 21.76 19.53 25.72
Product 3-1 15.03 15.87 19.61 21.54 24.26
Product 4-1 11.30 8.61 6.94 5.53 4.47
Product 4-2 17.68 21.25 24.68 24.95 26.11
Product 5-1 11.02 9.43 9.30 8.67 8.42

REGION 5 (PACIFIC )
Product 1-1 6.12
Product 1-2 40.86 40.63
Product 2-2 18.85 17.33
Product 4-1 7.28
Product 4-3 25.46 28.63
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 30
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #25 (DEALER PRICES )
═════════════════════════════════════════════════════════════════════════════

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 2,336 1,680 1,682
Product 3-2 1,126 1,758 1,762 1,755 1,743
Product 5-1 1,040 1,046 1,038 1,044 1,046

REGION 2 (U.S. )
Product 1-1 1,014 1,708
Product 1-2 1,399 1,406 1,383 1,390
Product 2-2 1,283 1,459 2,252 1,941 1,956
Product 3-1 1,865 1,852 1,852 1,860 1,876
Product 4-3 1,381 1,720 1,851 1,842 1,871
Product 5-1 999 1,009 1,003 1,001 1,014

REGION 3 (U.K. )
Product 3-3 1,329 1,472 1,656 1,635 1,662
Product 5-1 1,080 1,074 1,082 1,082 1,061

REGION 4 (EUROPE )
Product 1-3 1,572 1,584 1,576 1,586 1,578
Product 2-3 1,683 1,792 2,699 2,046 1,880
Product 3-1 1,853 1,858 1,856 1,863 1,863
Product 4-1 1,104 1,194 1,368 1,359 1,355
Product 4-2 1,368 1,537 1,715 1,693 1,688
Product 5-1 1,104 1,104 1,115 1,114 1,098

REGION 5 (PACIFIC )
Product 1-1 1,708
Product 1-2 1,318 1,399
Product 2-2 1,924 1,938
Product 4-1 1,246
Product 4-3 1,860 1,842
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 31
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #26 (DEALER REBATES )
═════════════════════════════════════════════════════════════════════════════

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 0 0 0
Product 3-2 70 110 110 110 121
Product 5-1 0 0 0 0 0

REGION 2 (U.S. )
Product 1-1 0 10
Product 1-2 10 10 10 10
Product 2-2 0 0 0 0 0
Product 3-1 120 120 120 120 132
Product 4-3 0 0 0 0 0
Product 5-1 0 0 0 0 0

REGION 3 (U.K. )
Product 3-3 40 45 100 100 100
Product 5-1 0 0 0 0 0

REGION 4 (EUROPE )
Product 1-3 10 10 10 10 10
Product 2-3 0 0 0 0 0
Product 3-1 110 110 110 110 121
Product 4-1 0 0 0 0 0
Product 4-2 0 0 0 0 0
Product 5-1 0 0 0 0 0

REGION 5 (PACIFIC )
Product 1-1 10
Product 1-2 10 10
Product 2-2 0 0
Product 4-1 0
Product 4-3 0 0
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 32
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #27 (DEALER PROMOTION AWARENESS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 32.16 51.42 50.64
Product 3-2 32.87 32.14 32.67 32.08 30.66
Product 5-1 32.69 32.60 31.90 31.64 31.47

REGION 2 (U.S. )
Product 1-1 39.40 19.90
Product 1-2 39.34 39.20 38.90 36.94
Product 2-2 83.61 81.32 80.86 81.38 82.61
Product 3-1 39.46 38.32 39.11 37.53 38.50
Product 4-3 71.21 37.68 31.89 32.43 32.13
Product 5-1 39.54 38.76 38.70 38.13 37.26

REGION 3 (U.K. )
Product 3-3 79.43 79.09 80.66 79.30 80.53
Product 5-1 88.59 88.25 90.21 87.75 88.34

REGION 4 (EUROPE )
Product 1-3 26.18 25.15 24.92 25.03 24.82
Product 2-3 45.05 25.96 24.77 44.38 42.62
Product 3-1 25.78 25.09 25.47 24.41 24.68
Product 4-1 20.79 4.32 1.88 9.05 9.06
Product 4-2 5.04 3.84 5.77 5.80 5.60
Product 5-1 25.64 25.23 24.91 24.34 24.77

REGION 5 (PACIFIC )
Product 1-1 24.47
Product 1-2 44.40 45.20
Product 2-2 75.15 74.90
Product 4-1 44.73
Product 4-3 59.07 38.39
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 33
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #31 (INDUSTRY SALES VOLUME FORECASTS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 7 QUARTER 8 QUARTER 9 QUARTER 10

[History] [History] [History] [Forecast +/- Error]
────────── ────────── ────────── ────────────────────

REGION 1 (LATIN AM) 72,299 75,035 69,700 64,140 +/- 1,514

REGION 2 (U.S. ) 260,543 290,373 287,659 284,648 +/- 7,735
REGION 3 (U.K. ) 91,591 73,485 75,891 78,258 +/- 1,659
REGION 4 (EUROPE ) 99,526 106,487 106,656 107,734 +/- 2,459
REGION 5 (PACIFIC ) 0 51,285 99,832 164,340 +/- 4,361

*** NOTE ***

"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 34
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #32 (BRAND SALES VOLUME FORECASTS )
═════════════════════════════════════════════════════════════════════════════

QUARTER 7 QUARTER 8 QUARTER 9 QUARTER 10

[History] [History] [History] [Forecast +/- Error]
────────── ────────── ────────── ────────────────────

REGION 1 (LATIN AM)

REGION 2 (U.S. )
Product 1-1 0 0 395 1,171 +/- 61
Product 1-2 79,184 0 45,536 135,215 +/- 6,966

REGION 3 (U.K. )

REGION 4 (EUROPE )
Product 1-3 9,584 10,713 12,377 14,296 +/- 731

REGION 5 (PACIFIC )
Product 1-1 0 0 5,678 28,295 +/- 1,192
Product 1-2 0 25,251 46,061 71,366 +/- 3,143

*** NOTE ***

"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 35
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES)
═════════════════════════════════════════════════════════════════════════════

DEALER ADVERTISING PROMOTION SALES

───────────── ─────────────────── ─────────────── FORCE
Price Rebate $ Amount MC Media $ Amount Type SIZE
────── ────── ────────── -- ───── ────────── ──── ─────

REGION 1 (LATIN AM)

Product 2-1 1,682 0 1,500,000 11 55555 1,000,000 10 50
Product 3-2 1,743 121 1,000,000 3 55555 500,000 10 50
Product 5-1 1,046 0 1,000,000 1 55555 500,000 10 50

REGION 2 (U.S. )
Product 1-1 1,708 10 1,000,000 13 55999 250,000 10 50
Product 1-2 1,390 10 1,000,000 13 55999 500,000 10 50
Product 2-2 1,956 0 2,500,000 13 91519 2,500,000 10 50
Product 3-1 1,876 132 1,500,000 1 55555 500,000 10 50
Product 4-3 1,871 0 1,500,000 13 92539 2,500,000 67 100
Product 5-1 1,014 0 1,000,000 1 55555 500,000 10 50

REGION 3 (U.K. )
Product 3-3 1,662 100 1,500,000 4 55555 300,000 10 50
Product 5-1 1,061 0 1,000,000 1 55555 500,000 10 50
REGION 4 (EUROPE )
Product 1-3 1,578 10 1,000,000 13 55999 500,000 10 70
Product 2-3 1,880 0 2,000,000 13 33311 1,000,000 10 50
Product 3-1 1,863 121 1,200,000 1 55555 500,000 10 50
Product 4-1 1,355 0 375,000 1 92539 200,000 10 40
Product 4-2 1,688 0 525,000 7 92539 700,000 67 60
Product 5-1 1,098 0 1,000,000 1 55555 500,000 10 50

REGION 5 (PACIFIC )
Product 1-1 1,708 10 1,000,000 13 55999 250,000 10 0
Product 1-2 1,399 10 1,000,000 13 55999 500,000 10 50
Product 2-2 1,938 0 2,500,000 12 22112 1,500,000 10 50
Product 4-1 1,246 0 500,000 1 92539 500,000 10 45
Product 4-3 1,842 0 2,000,000 13 92539 2,500,000 67 105
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 36
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #37 (COMPETITIVE INFORMATION - SFC STATISTICS)
═════════════════════════════════════════════════════════════════════════════

ALL REGION 1 REGION 2 REGION 3 REGION 4

REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────

FIRM 1
Salaries 2,545 0 2,600 0 2,500
Commissions 1,524 0 1,380 0 548
Compensation 4,069 0 3,980 0 3,048
Commission Rate 1.0 .0 1.0 .0 1.0
Sales Force Size 220 0 100 0 70

FIRM 2
Salaries 2,500 2,500 2,500 0 2,500
Commissions 3,303 1,796 8,465 0 1,778
Compensation 5,803 4,296 10,965 0 4,278
Commission Rate 1.0 1.0 1.0 .0 1.0
Sales Force Size 200 50 50 0 50

FIRM 3
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 9,376 6,399 18,567 9,150 3,389
Compensation 11,876 8,899 21,067 11,650 5,889
Commission Rate 2.4 2.0 3.0 2.0 2.0
Sales Force Size 200 50 50 50 50

FIRM 4
Salaries 2,500 0 2,500 0 2,500
Commissions 1,371 0 2,495 0 1,070
Compensation 3,871 0 4,995 0 3,570
Commission Rate 1.0 .0 1.0 .0 1.0
Sales Force Size 350 0 100 0 100

FIRM 5
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 189 17 23 314 589
Compensation 2,689 2,517 2,523 2,814 3,089
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 250 50 50 50 50

INDUSTRY
Salaries 2,508 2,500 2,528 2,500 2,500
Commissions 2,785 2,737 4,972 4,732 1,353
Compensation 5,293 5,237 7,500 7,232 3,853
Compensation (SD) 3,682 2,698 6,081 4,440 967
Commission Rate 1.2 1.3 1.3 1.5 1.2
Sales Force Size 1,220 150 350 100 320

REGION 5
(PACIFIC )
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 37
*****************************************************************************

──────────

FIRM 1
Salaries 2,500
Commissions 3,180
Compensation 5,680
Commission Rate 1.0
Sales Force Size 50

FIRM 2
Salaries 2,500
Commissions 1,173
Compensation 3,673
Commission Rate 1.0
Sales Force Size 50

FIRM 3
Salaries 0
Commissions 0
Compensation 0
Commission Rate .0
Sales Force Size 0

FIRM 4
Salaries 2,500
Commissions 821
Compensation 3,321
Commission Rate 1.0
Sales Force Size 150
FIRM 5
Salaries 2,500
Commissions 0
Compensation 2,500
Commission Rate 1.0
Sales Force Size 50

INDUSTRY
Salaries 2,500
Commissions 1,136
Compensation 3,636
Compensation (SD) 982
Commission Rate 1.0
Sales Force Size 300
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 38
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #39 (COMPETITIVE INFORMATION - UNFILLED ORDER)
═════════════════════════════════════════════════════════════════════════════

ALL REGION 1 REGION 2 REGION 3 REGION 4

REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────

FIRM 1
Product 1-1 0 0
Product 1-2 0 0
Product 1-3 0 0
Firm 1 Total 0 0 0 0 0

FIRM 2
Product 2-1 0 0
Product 2-2 0 0
Product 2-3 0 0
Firm 2 Total 0 0 0 0 0

FIRM 3
Product 3-1 0 0 0
Product 3-2 0 0
Product 3-3 0 0
Firm 3 Total 0 0 0 0 0

FIRM 4
Product 4-1 0 0
Product 4-2 0 0
Product 4-3 0 0
Firm 4 Total 0 0 0 0 0

FIRM 5
Product 5-1 0 0 0 0 0
Firm 5 Total 0 0 0 0 0

INDUSTRY 0 0 0 0 0

REGION 5
(PACIFIC )
──────────

FIRM 1
Product 1-1 0
Product 1-2 0
Product 1-3
Firm 1 Total 0

FIRM 2
Product 2-1
Product 2-2 0
Product 2-3
Firm 2 Total 0
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 39
*****************************************************************************

FIRM 3
Product 3-1
Product 3-2
Product 3-3
Firm 3 Total 0

FIRM 4
Product 4-1 0
Product 4-2
Product 4-3 0
Firm 4 Total 0

FIRM 5
Product 5-1
Firm 5 Total 0

INDUSTRY 0
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 40
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS )
═════════════════════════════════════════════════════════════════════════════

ESTIMATED [PER UNIT] PRICES,

COSTS, AND MARGINS
─────────────────────────────
BRAND FORMULATION [and Dealer Manuf Unit
Reformulation Quarter] Price Price Cost Margin
─────────────────────── ────── ───── ────── ──────

REGION 1 (LATIN AM)

Product 2-1 **/**/**/**/**/*/* [**] 1,682 1,051 502 549
Product 3-2 **/**/**/**/**/*/* [**] 1,743 1,089 502 587
Product 5-1 **/**/**/**/**/*/* [**] 1,046 653 502 151

REGION 2 (U.S. )
Product 1-1 51/32/80/32/ 5/5/5 [ 8] 1,708 1,101 578 523
Product 1-2 51/30/63/51/ 5/5/5 [ 3] 1,390 896 563 333
Product 2-2 **/**/**/**/**/*/* [**] 1,956 1,262 502 760
Product 3-1 **/**/**/**/**/*/* [**] 1,876 1,210 502 708
Product 4-3 **/**/**/**/**/*/* [**] 1,871 1,207 502 705
Product 5-1 **/**/**/**/**/*/* [**] 1,014 654 502 152

REGION 3 (U.K. )
Product 3-3 **/**/**/**/**/*/* [**] 1,662 1,007 502 505
Product 5-1 **/**/**/**/**/*/* [**] 1,061 643 502 141

REGION 4 (EUROPE )
Product 1-3 44/11/20/44/ 5/5/5 [ 4] 1,578 928 408 520
Product 2-3 **/**/**/**/**/*/* [**] 1,880 1,106 502 604
Product 3-1 **/**/**/**/**/*/* [**] 1,863 1,096 502 594
Product 4-1 **/**/**/**/**/*/* [**] 1,355 797 502 295
Product 4-2 **/**/**/**/**/*/* [**] 1,688 993 502 491
Product 5-1 **/**/**/**/**/*/* [**] 1,098 646 502 144

REGION 5 (PACIFIC )
Product 1-1 51/32/80/32/ 5/5/5 [ 8] 1,708 1,102 578 524
Product 1-2 51/30/63/51/ 5/5/5 [ 3] 1,399 902 563 339
Product 2-2 **/**/**/**/**/*/* [**] 1,938 1,250 502 748
Product 4-1 **/**/**/**/**/*/* [**] 1,246 804 502 302
Product 4-3 **/**/**/**/**/*/* [**] 1,842 1,188 502 686

*** NOTES ***

(1) "Brand Formulation" refers to the last "recorded" formulation of a brand.
Formulations are only "recorded" when a firm executes Marketing Research
Study #2 ("Brand Composition Analysis") or Marketing Research Study #33
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 41
*****************************************************************************

("Reformulation Activity - Detailed").

(2) "Reformulation Quarter" refers to the quarter in which the last recorded
major reformulation occurred. Quarter "**" refers to brands that have
not had a major reformulation since quarter 0.
(3) "Dealer Price" is the price at which dealers sell brands to customers.
(4) "Manuf Price" is the price at which manufacturers sell brands to dealers.
(5) "Unit Cost" is the raw materials, production, labor, plant depreciation
(assuming full capacity usage), and transportation and shipping costs.
Experience curve cost reductions and smoothing cost adjustments, if any,
in production and labor are not included within these "Unit Cost"
figures. Other components of variable costs (dealer rebates and sales
commissions) are also not included in these "Unit Cost" figures.
(6) "Margin" equals "Manuf Price" minus "Unit Cost.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 42
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 1 (LATIN AM), QUARTER 9 (WINTER)

+───────────────────────+
| Quarter +──────+
+───────────+───────────+Change|
| Previous | Current | (%) |
+────────────────────────+───────────+───────────+──────+
|Population |297,198,176|297,742,592| .2|
|Consumer Price Index | 1,176| 1,195| 1.6|
|Per Capita Income | 6,747| 6,812| 1.0|
+────────────────────────+───────────+───────────+──────+
|Industry Sales Volume | 75,035| 69,700| -7.1|
+────────────────────────+───────────+───────────+──────+
|Industry Advertising | 5,000,000| 3,500,000| -30.0|
|Industry Average D_Price| 1,693| 1,716| 1.4|
|Industry Promotion | 2,300,000| 2,000,000| -13.0|
|Industry Average R&D | 361,538| 380,769| 5.3|
|Industry Sales Force | 150| 150| .0|
+────────────────────────+───────────+───────────+──────+

BRAND PERFORMANCE STATISTICS, REGION 1 (LATIN AM), QUARTER 9 (WINTER)

+────────────────────────────────────────────+─────────+───────+───────+
| Volume Market Share (%) | D_Price | P_Per | P_Con |
+────+───────+────────────────────────────────────+─────────+───────+───────+
|2-1 |36.8 ++|##################### |$1,682 |73.4 -|13.7 ++|
|3-2 |62.6 -|################################## |$1,743 |68.6 |18.1 |
|5-1 | .6 --|# |$1,046 | .0 |10.0 -|
+────+───────++───────+───────+───────+───────+───+─────────+───────+───────+
0% 13% 28% 43% 58%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 43
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 2 (U.S. ), QUARTER 9 (WINTER)

+───────────────────────+
| Quarter +──────+
+───────────+───────────+Change|
| Previous | Current | (%) |
+────────────────────────+───────────+───────────+──────+
|Population |266,921,840|267,437,200| .2|
|Consumer Price Index | 1,075| 1,087| 1.1|
|Per Capita Income | 27,739| 28,040| 1.1|
+────────────────────────+───────────+───────────+──────+
|Industry Sales Volume | 290,373| 287,659| -.9|
+────────────────────────+───────────+───────────+──────+
|Industry Advertising | 6,500,000| 8,500,000| 30.8|
|Industry Average D_Price| 1,889| 1,824| -3.4|
|Industry Promotion | 6,000,000| 6,750,000| 12.5|
|Industry Average R&D | 361,538| 380,769| 5.3|
|Industry Sales Force | 250| 350| 40.0|
+────────────────────────+───────────+───────────+──────+

BRAND PERFORMANCE STATISTICS, REGION 2 (U.S. ), QUARTER 9 (WINTER)

+────────────────────────────────────────────+─────────+───────+───────+
| Volume Market Share (%) | D_Price | P_Per | P_Con |
+────+───────+────────────────────────────────────+─────────+───────+───────+
|1-1r| .1 ++|# |$1,708 ++| .7 ++| 3.9 ++|
|1-2 |15.8 ++|################ |$1,390 |58.5 ++| 8.9 ++|
|2-2 |35.3 -|################################## |$1,956 |47.1 -|29.3 ++|
|3-1 |26.9 -|########################## |$1,876 |38.7 -|21.8 +|
|4-3 |21.7 |###################### |$1,871 |59.1 |14.3 ++|
|5-1 | .2 --|# |$1,014 | .0 | 9.5 |
+────+───────++───────+───────+───────+───────+───+─────────+───────+───────+
0% 7% 16% 24% 33%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 44
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 3 (U.K. ), QUARTER 9 (WINTER)

+───────────────────────+
| Quarter +──────+
+───────────+───────────+Change|
| Previous | Current | (%) |
+────────────────────────+───────────+───────────+──────+
|Population | 60,369,176| 60,734,736| .6|
|Consumer Price Index | 1,166| 1,182| 1.3|
|Per Capita Income | 20,015| 20,201| .9|
+────────────────────────+───────────+───────────+──────+
|Industry Sales Volume | 73,485| 75,891| 3.3|
+────────────────────────+───────────+───────────+──────+
|Industry Advertising | 3,875,000| 2,500,000| -35.5|
|Industry Average D_Price| 1,478| 1,604| 8.5|
|Industry Promotion | 1,500,000| 800,000| -46.7|
|Industry Average R&D | 361,538| 380,769| 5.3|
|Industry Sales Force | 210| 100| -52.4|
+────────────────────────+───────────+───────────+──────+

BRAND PERFORMANCE STATISTICS, REGION 3 (U.K. ), QUARTER 9 (WINTER)

+────────────────────────────────────────────+─────────+───────+───────+
| Volume Market Share (%) | D_Price | P_Per | P_Con |
+────+───────+────────────────────────────────────+─────────+───────+───────+
|3-3 |90.4 +|################################## |$1,662 |57.7 -|33.5 +|
|5-1 | 9.6 -|##### |$1,061 | .0 ++|15.8 -|
+────+───────++───────+───────+───────+───────+───+─────────+───────+───────+
0% 19% 41% 62% 84%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 45
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 4 (EUROPE ), QUARTER 9 (WINTER)

+───────────────────────+
| Quarter +──────+
+───────────+───────────+Change|
| Previous | Current | (%) |
+────────────────────────+───────────+───────────+──────+
|Population |263,891,328|264,887,120| .4|
|Consumer Price Index | 1,118| 1,134| 1.4|
|Per Capita Income | 15,406| 15,576| 1.1|
+────────────────────────+───────────+───────────+──────+
|Industry Sales Volume | 106,487| 106,656| .2|
+────────────────────────+───────────+───────────+──────+
|Industry Advertising | 6,600,000| 6,100,000| -7.6|
|Industry Average D_Price| 1,435| 1,663| 15.9|
|Industry Promotion | 3,650,000| 3,400,000| -6.8|
|Industry Average R&D | 361,538| 380,769| 5.3|
|Industry Sales Force | 320| 320| .0|
+────────────────────────+───────────+───────────+──────+

BRAND PERFORMANCE STATISTICS, REGION 4 (EUROPE ), QUARTER 9 (WINTER)

+────────────────────────────────────────────+─────────+───────+───────+
| Volume Market Share (%) | D_Price | P_Per | P_Con |
+────+───────+────────────────────────────────────+─────────+───────+───────+
|1-3 |11.6 +|################ |$1,578 |18.1 -|14.9 |
|2-3 |22.8 ++|############################## |$1,880 -|64.9 -|30.7 ++|
|3-1 |21.7 +|############################# |$1,863 |37.1 |23.8 +|
|4-1 | 5.5 -|######## |$1,355 | 1.5 |13.2 -|
|4-2 |25.7 +|################################## |$1,688 |30.6 +|23.5 |
|5-1 |12.8 |################## |$1,098 | 1.6 |17.8 -|
+────+───────++───────+───────+───────+───────+───+─────────+───────+───────+
0% 5% 12% 18% 24%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 46
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 5 (PACIFIC ), QUARTER 9 (WINTER)

+───────────────────────+
| Quarter +──────+
+───────────+───────────+Change|
| Previous | Current | (%) |
+────────────────────────+───────────+───────────+──────+
|Population |226,404,080|226,860,176| .2|
|Consumer Price Index | 1,314| 1,328| 1.0|
|Per Capita Income | 12,127| 12,243| 1.0|
+────────────────────────+───────────+───────────+──────+
|Industry Sales Volume | 51,285| 99,832| 94.7|
+────────────────────────+───────────+───────────+──────+
|Industry Advertising | 7,200,000| 7,000,000| -2.8|
|Industry Average D_Price| 1,353| 1,588| 17.4|
|Industry Promotion | 5,500,000| 5,250,000| -4.5|
|Industry Average R&D | 361,538| 380,769| 5.3|
|Industry Sales Force | 300| 300| .0|
+────────────────────────+───────────+───────────+──────+

BRAND PERFORMANCE STATISTICS, REGION 5 (PACIFIC ), QUARTER 9 (WINTER)

+────────────────────────────────────────────+─────────+───────+───────+
| Volume Market Share (%) | D_Price | P_Per | P_Con |
+────+───────+────────────────────────────────────+─────────+───────+───────+
|1-1r| 5.7 ++|##### |$1,708 ++|12.9 ++| 6.0 ++|
|1-2 |46.1 -|################################## |$1,399 +| .2 --|12.1 -|
|2-2 |14.2 -|########### |$1,938 | .4 --|10.3 -|
|4-1 | 9.3 ++|######## |$1,246 +| .0 |12.1 ++|
|4-3 |24.7 +|################### |$1,842 | .2 --|21.2 ++|
+────+───────++───────+───────+───────+───────+───+─────────+───────+───────+
0% 10% 21% 32% 43%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 47
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 1 (LATIN AM) REGION 1 (LATIN AM)

+─────────────+─────+───────────────────────────────────────────────────────+
|Attribute 8|23.0%|############################## |
|#1, 20|34.1%|############################################# |
|Syntech 32|26.6%|################################### |
| 44|12.8%|################# |
| 56| 3.1%|##### |
| 68| .4%|## |
| 80| .0%|# |
| 92| .0%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| .0%|# |
|#2, 20| .2%|# |
|Plumbo 32| 1.5%|### |
| 44| 6.5%|######### |
| 56|17.3%|####################### |
| 68|27.7%|#################################### |
| 80|29.7%|####################################### |
| 92|17.0%|####################### |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8|47.5%|#######################################################|
|#3, 20|40.6%|##################################################### |
|Glomp 32|10.7%|############### |
| 44| 1.1%|## |
| 56| .0%|# |
| 68| .0%|# |
| 80| .0%|# |
| 92| .0%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| 3.3%|##### |
|#4, 20|17.9%|######################## |
|Trimicro 32|40.4%|##################################################### |
| 44|29.7%|####################################### |
| 56| 7.7%|########### |
| 68| .8%|## |
| 80| .0%|# |
| 92| .0%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| | No results due to vaporware technology constraints. |
|#5, 20| | No results due to vaporware technology constraints. |
|Fralange 32| | No results due to vaporware technology constraints. |
| 44| | No results due to vaporware technology constraints. |
| 56| | No results due to vaporware technology constraints. |
| 68| | No results due to vaporware technology constraints. |
| 80| | No results due to vaporware technology constraints. |
| 92| | No results due to vaporware technology constraints. |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 48
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 2 (U.S. ) REGION 2 (U.S. )

+─────────────+─────+───────────────────────────────────────────────────────+
|Attribute 8| .0%|# |
|#1, 20| .6%|## |
|Syntech 32| 5.2%|######## |
| 44|21.4%|############################ |
| 56|35.0%|############################################## |
| 68|27.6%|#################################### |
| 80| 9.0%|############# |
| 92| 1.2%|### |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| 6.7%|########## |
|#2, 20|18.1%|######################## |
|Plumbo 32|29.2%|###################################### |
| 44|26.4%|################################### |
| 56|14.3%|################### |
| 68| 4.5%|####### |
| 80| .8%|## |
| 92| .1%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| .1%|# |
|#3, 20| .7%|## |
|Glomp 32| 4.1%|###### |
| 44|12.5%|################# |
| 56|25.6%|################################## |
| 68|30.6%|######################################## |
| 80|19.1%|######################### |
| 92| 7.2%|########## |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| .0%|# |
|#4, 20| .2%|# |
|Trimicro 32| 3.4%|##### |
| 44|19.1%|######################### |
| 56|39.1%|################################################### |
| 68|28.6%|###################################### |
| 80| 8.6%|############ |
| 92| .9%|## |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| | No results due to vaporware technology constraints. |
|#5, 20| | No results due to vaporware technology constraints. |
|Fralange 32| | No results due to vaporware technology constraints. |
| 44| | No results due to vaporware technology constraints. |
| 56| | No results due to vaporware technology constraints. |
| 68| | No results due to vaporware technology constraints. |
| 80| | No results due to vaporware technology constraints. |
| 92| | No results due to vaporware technology constraints. |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 49
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 3 (U.K. ) REGION 3 (U.K. )

+─────────────+─────+───────────────────────────────────────────────────────+
|Attribute 8|45.1%|#######################################################|
|#1, 20|46.8%|#######################################################|
|Syntech 32| 7.9%|########### |
| 44| .2%|# |
| 56| .0%|# |
| 68| .0%|# |
| 80| .0%|# |
| 92| .0%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| 4.0%|###### |
|#2, 20|13.8%|################### |
|Plumbo 32|27.6%|#################################### |
| 44|29.5%|####################################### |
| 56|18.2%|######################## |
| 68| 5.9%|######### |
| 80| .9%|## |
| 92| .1%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8|49.4%|#######################################################|
|#3, 20|33.6%|############################################ |
|Glomp 32|13.8%|################### |
| 44| 2.9%|##### |
| 56| .4%|# |
| 68| .0%|# |
| 80| .0%|# |
| 92| .0%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8|15.7%|##################### |
|#4, 20|38.4%|################################################## |
|Trimicro 32|33.6%|############################################ |
| 44|10.9%|############### |
| 56| 1.4%|### |
| 68| .1%|# |
| 80| .0%|# |
| 92| .0%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| | No results due to vaporware technology constraints. |
|#5, 20| | No results due to vaporware technology constraints. |
|Fralange 32| | No results due to vaporware technology constraints. |
| 44| | No results due to vaporware technology constraints. |
| 56| | No results due to vaporware technology constraints. |
| 68| | No results due to vaporware technology constraints. |
| 80| | No results due to vaporware technology constraints. |
| 92| | No results due to vaporware technology constraints. |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 50
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 4 (EUROPE ) REGION 4 (EUROPE )

+─────────────+─────+───────────────────────────────────────────────────────+
|Attribute 8| 1.3%|### |
|#1, 20| 5.7%|######## |
|Syntech 32|14.9%|#################### |
| 44|25.1%|################################# |
| 56|26.7%|################################### |
| 68|17.2%|####################### |
| 80| 7.3%|########## |
| 92| 2.0%|#### |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8|11.4%|################ |
|#2, 20|27.3%|#################################### |
|Plumbo 32|33.2%|########################################### |
| 44|20.2%|########################### |
| 56| 6.8%|########## |
| 68| 1.1%|## |
| 80| .1%|# |
| 92| .0%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8|14.7%|#################### |
|#3, 20|17.3%|####################### |
|Glomp 32|17.9%|######################## |
| 44|16.6%|###################### |
| 56|13.5%|################## |
| 68| 9.7%|############# |
| 80| 6.6%|########## |
| 92| 3.6%|###### |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| 4.6%|####### |
|#4, 20| 9.4%|############# |
|Trimicro 32|15.0%|#################### |
| 44|19.7%|########################## |
| 56|19.4%|########################## |
| 68|15.7%|##################### |
| 80|10.6%|############### |
| 92| 5.6%|######## |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| | No results due to vaporware technology constraints. |
|#5, 20| | No results due to vaporware technology constraints. |
|Fralange 32| | No results due to vaporware technology constraints. |
| 44| | No results due to vaporware technology constraints. |
| 56| | No results due to vaporware technology constraints. |
| 68| | No results due to vaporware technology constraints. |
| 80| | No results due to vaporware technology constraints. |
| 92| | No results due to vaporware technology constraints. |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 51
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════

REGION 5 (PACIFIC ) REGION 5 (PACIFIC )

+─────────────+─────+───────────────────────────────────────────────────────+
|Attribute 8| .0%|# |
|#1, 20| .3%|# |
|Syntech 32| 3.2%|##### |
| 44|16.5%|###################### |
| 56|35.3%|############################################## |
| 68|31.0%|######################################### |
| 80|11.8%|################ |
| 92| 1.9%|### |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| 6.2%|######### |
|#2, 20|16.4%|###################### |
|Plumbo 32|29.7%|####################################### |
| 44|27.9%|##################################### |
| 56|14.2%|################### |
| 68| 4.6%|####### |
| 80| .9%|## |
| 92| .1%|# |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| .0%|# |
|#3, 20| .0%|# |
|Glomp 32| .0%|# |
| 44| .0%|# |
| 56| .2%|# |
| 68| 3.6%|###### |
| 80|24.1%|################################ |
| 92|72.1%|#######################################################|
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| 2.2%|#### |
|#4, 20| 5.3%|######## |
|Trimicro 32|10.1%|############## |
| 44|16.7%|###################### |
| 56|20.4%|########################### |
| 68|19.4%|########################## |
| 80|16.0%|##################### |
| 92| 9.8%|############## |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
|Attribute 8| | No results due to vaporware technology constraints. |
|#5, 20| | No results due to vaporware technology constraints. |
|Fralange 32| | No results due to vaporware technology constraints. |
| 44| | No results due to vaporware technology constraints. |
| 56| | No results due to vaporware technology constraints. |
| 68| | No results due to vaporware technology constraints. |
| 80| | No results due to vaporware technology constraints. |
| 92| | No results due to vaporware technology constraints. |
+─────────────+─────++────────+────────+────────+────────+────────+────────++
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 52
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #48 (BRAND SATISFACTION RATINGS )
═════════════════════════════════════════════════════════════════════════════

Brand Satisfaction, Relative To Current Brands

──────────────────────────────────────────────

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 24.59 35.51 52.10
Product 3-2 27.95 40.75 57.35 57.20 63.96
Product 5-1 1.37 .71 .47 .35 .29

REGION 2 (U.S. )
Product 1-1 .10 .81
Product 1-2 41.73 49.48 56.58 41.27
Product 2-2 55.74 63.05 62.31 60.16 60.97
Product 3-1 52.83 57.12 55.52 56.80 51.98
Product 4-3 26.13 41.47 46.29 54.90 54.51
Product 5-1 .09 .09 .08 .09 .08

REGION 3 (U.K. )
Product 3-3 31.85 50.67 49.82 59.33 62.78
Product 5-1 6.02 3.98 3.16 2.65 2.36

REGION 4 (EUROPE )
Product 1-3 11.32 19.53 24.76 27.21 26.25
Product 2-3 42.63 56.74 62.63 65.79 69.72
Product 3-1 38.04 38.41 42.75 44.90 47.61
Product 4-1 13.22 10.06 8.77 8.15 7.25
Product 4-2 23.93 27.52 32.86 38.03 40.65
Product 5-1 13.27 10.56 9.54 8.73 8.58

REGION 5 (PACIFIC )
Product 1-1 9.39
Product 1-2 13.10 12.44
Product 2-2 13.77 12.30
Product 4-1 2.54
Product 4-3 12.97 14.85

Brand Satisfaction, Relative To "Ideal" Brand

──────────────────────────────────────────────

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8 QUARTER 9

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 2-1 20.49 28.89 41.02
Product 3-2 22.15 34.30 45.11 46.71 50.59
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 53
*****************************************************************************

Product 5-1 1.03 .53 .36 .27 .23

REGION 2 (U.S. )
Product 1-1 .08 .65
Product 1-2 33.52 39.52 44.34 33.97
Product 2-2 49.45 52.09 53.56 51.99 50.16
Product 3-1 42.95 43.52 44.64 46.04 44.32
Product 4-3 22.63 33.25 37.82 44.07 44.89
Product 5-1 .08 .07 .07 .07 .07

REGION 3 (U.K. )
Product 3-3 26.11 41.15 40.13 48.64 54.00
Product 5-1 4.98 3.37 2.65 2.16 1.97

REGION 4 (EUROPE )
Product 1-3 9.90 16.71 20.21 22.29 22.63
Product 2-3 32.63 44.29 48.91 51.26 56.78
Product 3-1 32.37 34.58 35.27 37.93 37.39
Product 4-1 9.99 8.20 7.15 6.73 6.15
Product 4-2 19.92 22.97 26.69 29.71 31.80
Product 5-1 10.61 9.19 7.76 7.10 6.66

REGION 5 (PACIFIC )
Product 1-1 7.17
Product 1-2 9.97 9.32
Product 2-2 10.72 9.60
Product 4-1 2.00
Product 4-3 9.29 11.63
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 9 (WINTER ) PAGE 54
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
TABLE OF CONTENTS FOR THIS MARKETING RESEARCH STUDY OUTPUT
═════════════════════════════════════════════════════════════════════════════

MR STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS ) .......... page 16

MR STUDY # 3 (INDUSTRY SALES FORCE SIZE ) .......... page 16
MR STUDY # 5 (INDUSTRY SALES FORCE COMPENSATION ) .......... page 17
MR STUDY # 7 (INDUSTRY R&D ) .......... page 18
MR STUDY #11 (CUSTOMER BRAND AWARENESS ) .......... page 19
MR STUDY #17 (BRAND QUALITY RATINGS ) .......... page 21
MR STUDY #21 (BRAND PERCEPTUAL RATINGS ) .......... page 22
MR STUDY #24 (MARKET SHARES ) .......... page 28
MR STUDY #25 (DEALER PRICES ) .......... page 30
MR STUDY #26 (DEALER REBATES ) .......... page 30
MR STUDY #27 (DEALER PROMOTION AWARENESS ) .......... page 32
MR STUDY #31 (INDUSTRY SALES VOLUME FORECASTS ) .......... page 32
MR STUDY #32 (BRAND SALES VOLUME FORECASTS ) .......... page 33
MR STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES) .......... page 34
MR STUDY #37 (COMPETITIVE INFORMATION - SFC STATISTICS) .......... page 36
MR STUDY #39 (COMPETITIVE INFORMATION - UNFILLED ORDER) .......... page 38
MR STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS ) .......... page 39
MR STUDY #41 (REGIONAL SUMMARY ANALYSIS ) .......... page 42
MR STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES ) .......... page 47
MR STUDY #48 (BRAND SATISFACTION RATINGS ) .......... page 52