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  • Ch#12 Promotion Through The Marketing Channel NSU

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    Yazdani Showrav
    19 views34 pages
    Slotting fees are payments made by manufacturers to retailers to stock, display, and promote new products. Potential interfaces exist between promotion management and channel management functions like trade loading, forward buying, and channel stuffing which involve stocking practices. Slotting fees aim to persuade retailers to support new products through payments or merchandise.

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    Ch#12 Promotion through the Marketing Channel NSU

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    Slotting fees are payments made by manufacturers to retailers to stock, display, and promote new products. Potential interfaces exist between promotion management and channel management functions like trade loading, forward buying, and channel stuffing which involve stocking practices. Slotting fees aim to persuade retailers to support new products through payments or merchandise.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    19 views34 pages

    Ch#12 Promotion Through The Marketing Channel NSU

    Uploaded by

    Yazdani Showrav
    Slotting fees are payments made by manufacturers to retailers to stock, display, and promote new products. Potential interfaces exist between promotion management and channel management functions like trade loading, forward buying, and channel stuffing which involve stocking practices. Slotting fees aim to persuade retailers to support new products through payments or merchandise.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 34

    Many potential interfaces exist between

    Promotion management & Channel


    management
    4
    Slotting fees or slotting allowances are payments (either in cash or merchandise) by
    manufacturers to persuade channel members, especially retailers, to stock, display,
    and
    support new products
    Displays & Selling Aids
    trade loading,
    forward buying,
    channel stuffing

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