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Assignment Marks: 30: Instructions
Assignment Marks: 30: Instructions
Assignment Marks: 30
Instructions:
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. Taking apt examples for every stage, explain the evolution of stages of marketing era?
(10 Marks)
2. Tata Group has various business units under it also called as strategic business units.
Study the business units under tata group and explain importance of SBU’s along with
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing strategy
Internal Assignment Applicable for December 2020 Examination
a. If you are the manager there, what according to you would be the issues that you will
face while making strategic business decisions? (5 Marks)
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