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LAW OFFICE

MANAGEMENT These are tough times for law firms, which


BY MARK E. LASSITER AND LYNDA C. SHELY need all the help they can get to collect their
fees in the current economic malaise.

How To Generate One of the most common reasons lawyers

Bills That Clients


do not get paid is client confusion over
the lawyer’s bill—or not sending a bill on

Understand— a regular basis.


Here are 10 practical—and ethical—

and Pay! tips for writing bills that clients will


understand and hopefully pay. Uncertain
economic times provide all the more reason
to use billing statements as communication
tools with your clients. These should be
tools that effectively convey a clear
chronology of all of the work you
performed during the month.

44 A R I Z O N A AT T O R N E Y O C T O B E R 2 0 1 1
1 Keep Your Time
Each Day
Some studies indicate that lawyers lose as
and leave yourself (or your secretary) a
voicemail with your time entries to remind
you to input your time when you return to
entries are likely to be your firm’s partners
(your bosses!). The exact nature of your
activities as a professional within the firm
much as 50 percent of their billable time the office. should be reflected in the descriptions in
when they forget to record the time each your time entries. Common sense suggests
day. Even if it requires jotting down entries
on a Post-it note and recording it into your
billing software later, at least write it down
2 Know Your Audience
• oTHer lawyers in yoUr firm
that they should be sufficiently detailed to
apprise your boss of the nature of your
billable activities on the firm’s client files
when you finish an activity. If you’re “on With the possible exception of your secre- and thereby aid in justifying your existence
the road” and can’t write it down, then call tary, the first people who will see your time as a lawyer in the firm.

MARK E. LASSITER is a partner in the


Tempe Arizona law firm Davis Miles, PLLC,
where he heads the firm’s Commercial
Litigation and Dispute Resolution
Department. A popular CLE speaker, Mr.
Lassiter has given CLE presentations in 24
major U.S. cities, including programs
sponsored by the Seventh, Eighth and
Ninth Circuit Judicial Conferences, the
National Institute for Trial Advocacy, the
State Bars of Arizona and New Mexico, the
Federal Bar Association and other county
bar associations and legal groups. He
practices in the areas of Business, Real
Estate and Construction Law and
Alternative Dispute Resolution.

LYNDA SHELY is the principal of The


Shely Firm, PC, where she provides pro-
fessional responsibility advice and repre-
sentation to lawyers and law firms. Before
opening her own firm she was the State
Bar of Arizona’s Director of Lawyer Ethics
for 10 years.
ZADOROZHNYI VIKTOR © SHUTTERSTOCK.COM

O C T O B E R 2 0 1 1 A R I Z O N A AT T O R N E Y 45
LAW OFFICE
MANAGEMENT
If you keep poor or unintelligible time The next group of persons that may read a why your attorneys’ fees should be award-
records that require considerable editing firm’s bills are opposing counsel and the ed in an arbitration of any fee dispute with
and revision at the end of each month by judge. In many cases firms must submit fee a client.
the firm’s partners and the accounting applications to opposing counsel and the
staff, then this will cost the firm and others
time, trouble and expense to edit those
entries. Strive to ensure your time entries
judge at the conclusion of the case if the
client prevails in the matter and applies for
its attorneys’ fees and costs as the “prevail-
3 Bill Regularly––
Even When There’s
Nothing To Bill
are accurate, understandable and suffi- ing party” in the dispute. The firm’s billing Most of what lawyers do clients never see
ciently descriptive of your activities for statements will be attached to the firm’s or hear. They don’t see research, they
clients and the firm. China Doll1 affidavits to support and justi- don’t see drafting, and frequently clients
fy the client’s request for attorneys’ fees do not even see negotiations with other
• THe ClienT and costs as the prevailing party in the parties. One way to keep clients informed
Billing statements are the records that jus- action. about what is going on in their legal mat-
tify your professional fees and costs to your Invariably, opposing counsel will scruti- ter is to tell them in invoices—regularly.
clients. As such, they are the firm’s best nize your activity on the file and billings to In addition to keeping clients informed,
opportunity to “make your case” to the the client for the same. If the firm’s profes- regular (i.e., monthly) billing assures regu-
client why the client should use your firm sional staff failed to keep good time lar cash flow and staying on top of clients
instead of another. Ethical Rule 1.5(a) records, then this may be a tremendous who begin to have payment problems.
requires that your fees be “reasonable” for source of embarrassment to the firm and Clients are far more likely to pay monthly
the services performed, based upon the grounds for reducing or refusing an award bills that are moderate than one huge bill
factors set forth in the Rule. of attorneys’ fees to the client. Because the every six months. Failing to keep clients
Billing statements are one of the most firm will “never get a second chance to informed about their mounting fees also
useful communication tools lawyers have make a good first impression” with the could be construed as failing to communi-
to keep clients informed, not just about judge, it is important that attorney fee affi- cate under ER 1.4.
the activities the clients participated in, davits be accurate and thorough. Include “NO CHARGE” entries—
but all of the other services you provide Note that below we describe the detail clients love to see that they are getting
that clients don’t realize go into their rep- that should be included in billing state- something for “free.”
resentation, such as research, communica- ments. Some of that detail may need to be Send a monthly bill even if there was no
tion with other parties, and preparing doc- redacted in a fee award application to pre- new activity for the month, especially if a
uments. Billing statements serve as a serve the firm’s confidential communica- client owes an outstanding balance. It
chronology for the representation; write tions with clients. Do not minimize your serves as a reminder of overdue fees but
down all activities to keep the chronology billing descriptions in anticipation of a fee also tracks for you that you have commu-
accurate. application—it’s easier to redact than to nicated with the client that nothing went
Every billing statement should be con- add after the fact. on this month.
sidered a marketing and promotional
opportunity for the firm. When billing
statements carefully reflect and explain the
nature and extent of the work done for the
• THe sTaTe Bar of arizona and
arBiTraTors of aTTorney fee
disPUTes wiTH THe ClienT
4 Tips for Billing
Descriptions for
Specific Activities
clients, the clients will appreciate your Finally, in those rare instances in which a Distilled to its essence, lawyers and parale-
efforts and have greater comfort and ease dispute arises with a client over your firm’s gals perform three typical categories of
in paying the bills. However, incorrect or fees, your billing records may be evidence tasks and actions in performing their legal
insufficient billing descriptions confuse in a possible fee dispute or client charge services. First, they communicate with
clients, reduce the likelihood that the with the State Bar. In such a case the firm’s clients and others in telephone calls or per-
client will pay the bill and strain client billing practices and records may be sonal meetings, second, they review or pre-
relations. Frequently, clients turn to the reviewed by State Bar Counsel or fee arbi- pare documents and correspondence, and
State Bar when they are frustrated with trators. The firm’s time records can and third, they perform legal and factual
incorrect or unintelligible billing state- should justify and explain why the firm’s research and analysis.
ments. Properly prepared invoices, on the professional fees and charges are proper Although lawyers and paralegals no
other hand, provide communication to and appropriate in the context of the doubt perform other tasks as well, easily
the client to keep them feeling that they client’s unique legal matter. Properly main- more than 90 percent of the work that
are part of the team and can understand tained time entries and records are a lawyers and paralegals do fall into one of
the value of your services. lawyer’s best defense to a State Bar com- the three categories described above. To
plaint about the propriety and reasonable- properly record and state time entries for
• oPPosinG CoUnsel and THe jUdGe ness of your fees and also the best evidence each of the above categories, use the fol-

46 A R I Z O N A AT T O R N E Y O C T O B E R 2 0 1 1 w w w . a z b a r. o r g / A Z A t t o r n e y
LAW OFFICE
MANAGEMENT
lowing rules and present-tense verbs to Include “NO CHARGE”
describe your activities:
entries—clients love to
• CommUniCaTions
In order to properly record a time entry
for a communication, clearly state the fol-
see that they are getting
lowing: First, the manner of the commu-
nication (e.g., “Telephone call from … ” or
something for “free.”
“Meeting with … ”); Second, identify by
name all of the persons with whom you ments that are written communications (as few examples of the correct way to com-
communicated, using the titles “Mr.,” opposed to court documents, pleadings, municate revisions and reviewing docu-
“Ms.,” “Judge” or other appropriate discovery or transaction documents), state ments and the incorrect way to bill these
description; and Third, state a general a general description of the topics or sub- activities:
description of the topics or subjects dis- jects discussed in the communication in a
cussed in the communication in a non- non-narrative way. correct editing example 1
narrative way. Use complete sentences. “Review and revise third draft of
correct example Shopping Center Lease between
correct example 1 “Prepare 6/17/01 letter to Tom Arizona, L.L.C., as Landlord, and
“Telephone call [to/from] [Mr./Ms. Smith, Esq. about ABC, Inc.’s accept- Bagels R Us, Inc. dated 5/27/10 to
Smith] of Plaintiff ABC, Inc. about ance of XYZ, Inc.’s 1/17/01 offer to incorporate the purchase option and
the Defendant’s 1/17/11 offer to set- settle the matter for $47,000.” right of first refusal provisions negoti-
tle the matter for $47,000.” ated by the parties.”
For return telephone calls use the incorrect example
phrase “Return telephone call “Prepared letter to opposing counsel incorrect example 1
[to/from]… ” about client’s acceptance of the settle- “Redraft Shopping Center for the
ment offer.” (Note: Where there have third time.” (Note: When reading this
wrong way to record a call example 1 been multiple settlement offers and entry the client will invariably ask,
“Received call back from the client counter offers exchanged, this entry “Why did you redraft it? Did you
about the settlement of the matter; he would not clearly identify which settle- screw it up the first two times and bill
is calling Mr. Smith and will get back ment offer had been accepted.) me to correct these too?”)
to us and he will prepare a check and Moreover, a judge reading this entry
have it sent to us by Friday; we will would have to pause and ask, “Who is correct review example 1
work out language regarding the the ‘client’ in this fee application?” “Review Plaintiff Smith Plumbing’s
assignment of the copyright infringe- which can be avoided by simply identi- comments to first draft of the 26.1
ment rights before we send a check to fying the client by name in the time Disclosure Statement received
the plaintiff; the client wants to keep record. 7/7/02.”
the settlement agreement simple.”
(Note: This is an improper narrative Sometimes it is necessary to prepare • leGal researCH and analysis
and the reader is unable to determine multiple drafts of a document before it is To clearly record a time entry for perform-
the identity of the person at ABC, Inc. in final form. It is important to identify in ing legal or factual research, whether your
with whom this communication was each of your time entries the draft number research is performed online or in the law
had.) or the date of the draft document to library, lawyers should: First, describe the
apprise the client and the court that the source of the research (e.g., Westlaw); and
• doCUmenT PreParaTion and
review document went through multiple drafts Second, briefly describe the purpose of the
To record a time entry properly for review- before it was finished. Otherwise it will research (e.g., “to locate current address
ing or preparing a document, clearly state appear that the firm is “double billing” the information for all Defendants to be
the following: First, the description of the client for the same work. For example: served”).
action that you performed concerning the “Revise draft #2 of 26.1 Disclosure
document (e.g., “Prepare… ” or “Review …
” or “Analyze … ” or “Revise … ”); Second,
identify by date and title the document
that was the subject of your action (e.g.,
Statement to add ‘facts’ and ’law’ sec-
tions.” If it is not clear what you have
revised or added, it will appear to the
client and the court that the firm is simply
5 Remember: Use
Complete Sentences
and Don’t Abbreviate
Acronyms, abbreviations and too-short time
“Review 6/17/01 letter from Tom Smith, correcting its own mistakes in earlier ver- entries only cause confusion, not payment.
Esq.”); and Third, in the case of docu- sions of the same document. Here are a For example, “Draft document,” “tele-

48 A R I Z O N A AT T O R N E Y O C T O B E R 2 0 1 1 w w w . a z b a r. o r g / A Z A t t o r n e y
LAW OFFICE
MANAGEMENT
be advisable to explain the use of block
Billing statements are billing in the fee agreement.

the firm’s best opportunity 8 Keep Track of Time--


Even For Contingent
and Flat-Fee Matters
to “make your case” to the Law firms are businesses. A firm cannot
quantify whether the lawyers are handling

client why the client matters efficiently, whether a flat fee or


contingent fee accurately reflects the actu-
al costs of performing the services, and
should use your firm whether the firm should consider alternate
billing arrangements unless the lawyers and

instead of another. paralegals keep track of their time.


Even if the firm charges a flat fee for a
service or a contingent fee, all professionals
should record their time. In contingent fee
phone call with RSS,” and “Research” are sloppy—proofread. cases it is crucial to keep time records
insufficient billing entries. What docu- Clients also do not like to be referred because the firm will not be able to make a
ment and for what purpose? What did to in billing statements or in letters as quantum meruit claim if it is terminated
you discuss with “RSS,” and are we sure “client”—use their names. prior to settlement.
that there is only one person with the ini- For flat fee matters firms must regularly
tials “RSS”? And a time entry that just
says “research” without explaining what
issue and for what purpose is pointless.
7 Never Block Bill or
Use Excessive
Minimum Units
reassess whether the flat fee fully reflects
the actual time spent on matters. This
requires recording time for each activity. At
The more explanation added to a bill, the The Ninth Circuit and the Arizona Court least annually firms should review the actu-
more likely the client will understand of Appeals, Division One, have held that al time spent versus the flat fees charged to
what you did and be willing to pay. block billing may inflate a bill and make it determine if the flat fee needs to be
Detailed sentences also help in the event difficult to ascertain the reasonableness of increased.
that the client does not pay and the firm the charges for a particular activity.2 For
must ask a court or arbitrator to decide if
the fee was reasonable for the services
performed.
instance:

8/23/10 TC w/ client; Conf. w/


9 Always Identify
Whether the Money
Is Coming From Trust
Caution new lawyers against attempt- opp. Counsel; R choice of law; office Or Owed
ing to write billing entries like a text mes- conf. w/ co-counsel 15.4 hours. Billing statements must, according to ER
sage—even acronyms for federal or state 1.15 and Supreme Court Rule 43, identify
agencies may be confusing to clients. If The above billing entry is an improper whether client money will be coming out
you must include abbreviations, either block bill. To correctly bill this time, of trust to pay the invoice or whether the
include a glossary of terms or define the try: client must pay the invoice. The Ethical
abbreviation at least once in the statement. Rule and Supreme Court Rule require reg-
Never assume that your understanding 8/23/10 TC w/ client (.4); Conf. ular accountings of how client money
of an acronym will be the same as a w/ opp. Counsel (1.0); R choice being held in trust is disbursed. Thus, if a
client’s. Remember, for example, that of law (11.0); office conf. client has paid an advance fee deposit (aka
“SOL” has one connotation to lawyers w/co-counsel (3.0)15.4 hours retainer) and part of that deposit will be
(statute of limitations, of course) and pos- applied to the bill, the invoice should note
sibly another for clients (a true story). Caution: The Welch decision also upheld how much will be applied and how much
the district court’s 20 percent reduction in will be left in trust.

6 Proofread and
Spellcheck
Clients hate to have their names mis-
the fee request because it found that a
minimum billing unit of .25 hour for
everything was excessive. Lawyers are 10 Enter Time in a Manner
Consistent With
spelled. They frequently will raise this as an warned—do not use .25 as a minimum District of Arizona
objection to fees in fee arbitration hear- unit for everything. Local Rules
ings—both in the billing and if you mis- If you want to use block billing, you Rule 54.2 (e) of the Local Rules of Practice
spell their names in pleadings. Do not be should discuss it with the client. It would for the District of Arizona requires “Task-

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Based Itemized Statement of Attorneys’ Fees any law firm to have a “double standard” the requirements of this Rule 54.2(e)
and Related Non-Taxable Expenses.” That (i.e., one set of rules for federal court cases would surely be welcomed and appreciated
sub-rule is “must reading” for every lawyer and another for Arizona court cases), and by Arizona judges, as well. AZ
AT

and paralegal. It can be downloaded on


the web (www.azd.uscourts.gov/azd/
courtinfo.nsf/local+rules+2004?openview),
endnotes
and it gives practical examples for time
entries (in addition to those shown above) 1. See Schweiger v. China Doll Rest., Inc., 138 Ariz. 183, 673 P.2d 927 (Ariz. Ct. App. 1983)
(holding that attorney fee application submitted by prevailing landlord in suit against tenant was
and states what federal judges expect to see
insufficient, where the fee request failed to specify the agreed upon hourly billing rate between
for such time and billing entries in fee landlord and his counsel, the application failed to identify legal services performed, the attorney
applications submitted to them. that performed the services, and the date on which services were provided).
Although this sub-rule only applies to 2. See, e.g., Welch v. Metropolitan Life, 480 F.3d 942 (9th Cir. 2007); Sleeth v. Sleeth, 244 P.3d 1169
federal court cases, it makes no sense for (Ariz. Ct. App. 2010).

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