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Basic Business Statistics

10th Edition

Chapter 3

Numerical Descriptive Measures

Basic Business Statistics, 10e © 2006 Prentice-Hall, Inc.. Chap 3-1


Learning Objectives

In this chapter, you learn:


 To describe the properties of central tendency,

variation, and shape in numerical data


 To calculate descriptive summary measures for a

population
 To calculate the coefficient of variation and Z-

scores
 To construct and interpret a box-and-whisker plot

 To calculate the covariance and the coefficient of

Basiccorrelation
Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-2
Chapter Topics
 Measures of central tendency, variation, and
shape
 Mean, median, mode, geometric mean
 Quartiles
 Range, interquartile range, variance and standard
deviation, coefficient of variation, Z-scores
 Symmetric and skewed distributions
 Population summary measures
Mean, variance, and standard deviation
 The empirical rule and Chebyshev rule
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-3
Chapter Topics
(continued)

 Five number summary and box-and-whisker


plot
 Covariance and coefficient of correlation
 Pitfalls in numerical descriptive measures and
ethical issues

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-4
Summary Measures
Describing Data Numerically

Central Tendency Quartiles Variation Shape

Arithmetic Mean Range Skewness

Median Interquartile Range

Mode Variance

Geometric Mean Standard Deviation

Coefficient of Variation

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-5
Measures of Central Tendency
Overview
Central Tendency

Arithmetic Mean Median Mode Geometric Mean

∑X i
X G = ( X1 × X 2 ×  × Xn )1/ n

X= i =1
n Midpoint of Most
ranked frequently
values observed
value
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-6
Arithmetic Mean
 The arithmetic mean (mean) is the most
common measure of central tendency

 For a sample of size n:


n

∑X i
X1 + X 2 +  + Xn
X= i=1
=
n n

Sample size Observed values


Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-7
Arithmetic Mean
(continued)

 The most common measure of central tendency


 Mean = sum of values divided by the number of values
 Affected by extreme values (outliers)

0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10

Mean = 3 Mean = 4
1 + 2 + 3 + 4 + 5 15 1 + 2 + 3 + 4 + 10 20
= =3 = =4
5 5 5 5
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-8
Median
 In an ordered array, the median is the “middle”
number (50% above, 50% below)

0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10

Median = 3 Median = 3

 Not affected by extreme values

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-9
Finding the Median

 The location of the median:

n +1
Median position = position in the ordered data
2
 If the number of values is odd, the median is the middle number
 If the number of values is even, the median is the average of
the two middle numbers

n +1
 Note that is not the value of the median, only the
2
position of the median in the ranked data
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-10
Mode
 A measure of central tendency
 Value that occurs most often
 Not affected by extreme values
 Used for either numerical or categorical
(nominal) data
 There may may be no mode
 There may be several modes

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 0 1 2 3 4 5 6

Basic Business Statistics,Mode


10e ©= 9 No Mode
2006 Prentice-Hall, Inc. Chap 3-11
Review Example
 Five houses on a hill by the beach
$2,000 K
House Prices:

$2,000,000
500,000 $500 K
300,000 $300 K
100,000
100,000

$100 K

$100 K
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-12
Review Example:
Summary Statistics

House Prices:
 Mean: ($3,000,000/5)
$2,000,000 = $600,000
500,000
300,000
100,000
100,000
 Median: middle value of ranked data
Sum $3,000,000
= $300,000

 Mode: most frequent value


Basic Business Statistics, 10e ©= $100,000
2006 Prentice-Hall, Inc. Chap 3-13
Which measure of location
is the “best”?
 Mean is generally used, unless
extreme values (outliers) exist
 Then median is often used, since
the median is not sensitive to
extreme values.
 Example: Median home prices may be
reported for a region – less sensitive to
outliers

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-14
Quartiles
 Quartiles split the ranked data into 4 segments with
an equal number of values per segment

25% 25% 25% 25%

Q1 Q2 Q3
 The first quartile, Q1, is the value for which 25% of the
observations are smaller and 75% are larger
 Q is the same as the median (50% are smaller, 50% are
2
larger)
 Only 25% of the observations are greater than the third

quartile
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-15
Quartile Formulas

Find a quartile by determining the value in the


appropriate position in the ranked data, where

First quartile position: Q1 = (n+1)/4

Second quartile position: Q2 = (n+1)/2 (the median position)

Third quartile position: Q3 = 3(n+1)/4

where n is the number of observed values


Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-16
Quartiles

 Example: Find the first quartile


Sample Data in Ordered Array: 11 12 13 16 16 17 18 21 22

(n = 9)
Q1 is in the (9+1)/4 = 2.5 position of the ranked data
so use the value half way between the 2nd and 3rd values,

so Q1 = 12.5

Q1 and Q3 are measures of noncentral location


Basic Business
Q2 =Statistics, 10e © of central tendency
median, a measure
2006 Prentice-Hall, Inc. Chap 3-17
Quartiles
(continued)
 Example:
Sample Data in Ordered Array: 11 12 13 16 16 17 18 21 22

(n = 9)
Q1 is in the (9+1)/4 = 2.5 position of the ranked data,
so Q1 = 12.5

Q2 is in the (9+1)/2 = 5th position of the ranked data,


so Q2 = median = 16

Q3 is in the 3(9+1)/4 = 7.5 position of the ranked data,


Basic
so Business
Q3 = 19.5Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-18
Geometric Mean
 Geometric mean
 Used to measure the rate of change of a variable
over time

XG = ( X1 × X 2 ×  × Xn ) 1/ n

 Geometric mean rate of return


 Measures the status of an investment over time

R G = [(1 + R1 ) × (1 + R 2 ) ×  × (1 + Rn )]1/ n − 1
Where Ri is the rate of return in time period i
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-19
Example

An investment of $100,000 declined to $50,000 at the


end of year one and rebounded to $100,000 at end
of year two:

X1 = $100,000 X 2 = $50,000 X3 = $100,000

50% decrease 100% increase

The overall two-year return is zero, since it started and


ended at the
Basic Business same level.
Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-20
Example
(continued)

Use the 1-year returns to compute the arithmetic


mean and the geometric mean:

Arithmetic ( −50%) + (100%)


mean rate X= = 25% Misleading result
2
of return:

Geometric R G = [(1 + R1 ) × (1 + R 2 ) ×  × (1 + Rn )] − 1
1/ n

mean rate
= [(1 + ( −50%)) × (1 + (100%))]1/ 2 − 1 More
of return:
accurate
= [(.50) ×10e
Basic Business Statistics, (2)] © − 1 = 1 − 1 = 0%
1/ 2 1/ 2
result
2006 Prentice-Hall, Inc. Chap 3-21
Measures of Variation
Variation

Range Interquartile Variance Standard Coefficient


Range Deviation of Variation

 Measures of variation give


information on the spread or
variability of the data
values.

Same center,
Basic Business Statistics, 10e ©
different variation
2006 Prentice-Hall, Inc. Chap 3-22
Range
 Simplest measure of variation
 Difference between the largest and the smallest
values in a set of data:

Range = Xlargest – Xsmallest

Example:

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Range = 14 - 1 = 13
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-23
Disadvantages of the Range
 Ignores the way in which data are distributed

7 8 9 10 11 12 7 8 9 10 11 12
Range = 12 - 7 = 5 Range = 12 - 7 = 5

 Sensitive to outliers
1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,3,3,3,3,4,5
Range = 5 - 1 = 4

1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,3,3,3,3,4,120
Range = 120 - 1 = 119
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-24
Interquartile Range

 Can eliminate some outlier problems by using


the interquartile range

 Eliminate some high- and low-valued


observations and calculate the range from the
remaining values

 Interquartile range = 3rd quartile – 1st quartile


= Q3 – Q1
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-25
Interquartile Range

Example:
Median X
X Q1 Q3 maximum
minimum (Q2)
25% 25% 25% 25%

12 30 45 57 70

Interquartile range
= 57 – 30 = 27

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-26
Variance

 Average (approximately) of squared deviations


of values from the mean
n
 Sample variance:
∑ (X − X)i
2

S =2 i=1
n -1
Where X = mean
n = sample size
Xi = ith value
Basic Business Statistics, 10e of
© the variable X
2006 Prentice-Hall, Inc. Chap 3-27
Standard Deviation
 Most commonly used measure of variation
 Shows variation about the mean
 Is the square root of the variance
 Has the same units as the original data

n
 Sample standard deviation: ∑ (X − X)
i
2

S= i=1
n -1
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-28
Calculation Example:
Sample Standard Deviation
Sample
Data (Xi) : 10 12 14 15 17 18 18 24
n=8 Mean = X = 16

(10 − X)2 +(12 − X)2 +(14 − X)2 + +(24 − X)2


S=
n −1

(10 −16)2 +(12 −16)2 +(14 −16)2 + +(24 −16)2


=
8 −1

130 A measure of the “average”


= = 4.3095
Basic Business
7 Statistics, 10e © scatter around the mean
2006 Prentice-Hall, Inc. Chap 3-29
Measuring variation

Small standard deviation

Large standard deviation

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-30
Comparing Standard Deviations

Data A
Mean = 15.5
11 12 13 14 15 16 17 18 19 20 21 S = 3.338

Data B
Mean = 15.5
11 12 13 14 15 16 17 18 19 20 21 S = 0.926

Data C
Mean = 15.5
11 12 13 14 15 16 17 18 19 20 21 S = 4.567
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-31
Advantages of Variance and
Standard Deviation

 Each value in the data set is used in the


calculation

 Values far from the mean are given extra


weight
(because deviations from the mean are squared)

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-32
Coefficient of Variation

 Measures relative variation


 Always in percentage (%)
 Shows variation relative to mean
 Can be used to compare two or more sets of
data measured in different units

S 
CV =
X
 ⋅100%

 
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-33
Comparing Coefficient
of Variation
 Stock A:
 Average price last year = $50

 Standard deviation = $5

S $5
CVA =   ⋅ 100% = ⋅ 100% = 10%
X $50 Both stocks
have the same
 Stock B: standard
 Average price last year = $100 deviation, but
stock B is less
 Standard deviation = $5
variable relative
to its price
S $5
CVB =   ⋅ 100% = ⋅ 100% = 5%
 X $100
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-34
Z Scores

 A measure of distance from the mean (for example, a


Z-score of 2.0 means that a value is 2.0 standard
deviations from the mean)
 The difference between a value and the mean, divided
by the standard deviation
 A Z score above 3.0 or below -3.0 is considered an
outlier
X −X
Z=
S
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-35
Z Scores
(continued)

Example:
 If the mean is 14.0 and the standard deviation is 3.0,
what is the Z score for the value 18.5?

X − X 18.5 −14.0
Z= = =1.5
S 3.0
 The value 18.5 is 1.5 standard deviations above the
mean
 (A negative Z-score would mean that a value is less
than the Statistics,
Basic Business mean) 10e ©
2006 Prentice-Hall, Inc. Chap 3-36
Shape of a Distribution

 Describes how data are distributed


 Measures of shape
 Symmetric or skewed

Left-Skewed Symmetric Right-Skewed


Mean < Median Mean = Median Median < Mean

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-37
Using Microsoft Excel

 Descriptive Statistics can be obtained


from Microsoft® Excel
 Use menu choice:
tools / data analysis / descriptive statistics
 Enter details in dialog box

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-38
Using Excel

 Use menu choice:


tools / data analysis /
descriptive statistics

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-39
Using Excel
(continued)

 Enter dialog box


details

 Check box for


summary statistics

 Click OK
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-40
Excel output
Microsoft Excel
descriptive statistics output,
using the house price data:
House Prices:

$2,000,000
500,000
300,000
100,000
100,000

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-41
Numerical Measures
for a Population
 Population summary measures are called parameters
 The population mean is the sum of the values in the
population divided by the population size, N
N

∑X i
X1 + X 2 +  + XN
µ= i=1
=
N N
Where μ = population mean
N = population size
Xi = ith value
Basic Business Statistics, 10eof©the variable X
2006 Prentice-Hall, Inc. Chap 3-42
Population Variance

 Average of squared deviations of values from


the mean
N
 Population variance: ∑ (X − μ)
i
2

σ2 = i=1
N

Where μ = population mean


N = population size
Xi = ith value
Basic Business Statistics, 10eof ©
the variable X
2006 Prentice-Hall, Inc. Chap 3-43
Population Standard Deviation
 Most commonly used measure of variation
 Shows variation about the mean
 Is the square root of the population variance
 Has the same units as the original data

N
Population standard deviation:
∑ i − 2

(X μ)
σ= i=1
N
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-44
The Empirical Rule

 If the data distribution is approximately


bell-shaped, then the interval:
 μ ± 1σ contains about 68% of the values in
the population or the sample

68%

μ
± 1σ
Basic Business Statistics, 10eμ ©
2006 Prentice-Hall, Inc. Chap 3-45
The Empirical Rule

μ ± 2σ contains about 95% of the values in
the population or the sample
 μ ± 3σ contains about 99.7% of the values
in the population or the sample

95% 99.7%

μ ± 2σ μ ± 3σ
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-46
Chebyshev Rule

 Regardless of how the data are distributed,


at least (1 - 1/k2) x 100% of the values will
fall within k standard deviations of the mean
(for k > 1)
 Examples:
At least within
(1 - 1/12) x 100% = 0% ……..... k=1 (μ ± 1σ)
(1 - 1/22) x 100% = 75% …........ k=2 (μ ± 2σ)
(1 - 1/32) x 100% = 89% ………. k=3 (μ ± 3σ)
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-47
Approximating the Mean from a
Frequency Distribution
 Sometimes only a frequency distribution is available, not
the raw data
 Use the midpoint of a class interval to approximate the
values in that class
c

∑m f
j=1
j j

X=
n
 Where n = number of values or sample size
c = number of classes in the frequency distribution
mj = midpoint of the jth class
Basic Business Statistics, 10e
fj = number of © in the jth class
values
2006 Prentice-Hall, Inc. Chap 3-48
Approximating the Standard Deviation
from a Frequency Distribution
 Assume that all values within each class interval
are located at the midpoint of the class

 Approximation for the standard deviation from a


frequency distribution:

∑ (m − X)
j =1
j
2
fj
S=
n -1
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-49
Exploratory Data Analysis

 Box-and-Whisker Plot: A Graphical display of


data using 5-number summary:
Minimum -- Q1 -- Median -- Q3 -- Maximum

Example:

25% 25% 25% 25%

Minimum 1st Median 3rd Maximum


Minimum Quartile
1st Median Quartile
3rd Maximum
Quartile Quartile
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-50
Shape of Box-and-Whisker Plots
 The Box and central line are centered between the
endpoints if data are symmetric around the median

Min Q1 Median Q3 Max

 A Box-and-Whisker plot can be shown in either vertical


or horizontal format

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-51
Distribution Shape and
Box-and-Whisker Plot

Left-Skewed Symmetric Right-Skewed

Q1 Q2 Q3 Q1 Q2 Q3 Q1 Q2 Q3

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-52
Box-and-Whisker Plot Example

 Below is a Box-and-Whisker plot for the following


data:
Min Q1 Q2 Q3 Max
0 2 2 2 3 3 4 5 5 10 27

00 22 33 55 27
27
 The data are right skewed, as the plot depicts
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-53
The Sample Covariance
 The sample covariance measures the strength of the
linear relationship between two variables (called
bivariate data)

 The sample covariance:


n

∑ ( X − X)( Y − Y )
i i
cov ( X , Y ) = i=1
n −1
 Only concerned with the strength of the relationship
Basic Business Statistics, 10e ©
 No causal effect is implied

2006 Prentice-Hall, Inc. Chap 3-54


Interpreting Covariance

 Covariance between two random variables:

cov(X,Y) > 0 X and Y tend to move in the same direction

cov(X,Y) < 0 X and Y tend to move in opposite directions

cov(X,Y) = 0 X and Y are independent

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-55
Coefficient of Correlation
 Measures the relative strength of the linear
relationship between two variables
 Sample coefficient of correlation:
cov (X , Y)
r=
SX SY
where
n n n
∑ (X − X)(Y − Y)
i i ∑ (X − X)
i
2
∑ i
(Y − Y ) 2

cov (X , Y) = i=1
SX = i=1
SY = i=1
n −1 n −1 n −1
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-56
Features of
Correlation Coefficient, r
 Unit free
 Ranges between –1 and 1
 The closer to –1, the stronger the negative linear
relationship
 The closer to 1, the stronger the positive linear
relationship
 The closer to 0, the weaker the linear relationship

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-57
Scatter Plots of Data with Various
Correlation Coefficients
Y Y Y

X X X
r = -1 r = -.6 r=0
Y
Y Y

X X X
Basic Business
r = +1 Statistics, 10er ©
= +.3 r=0
2006 Prentice-Hall, Inc. Chap 3-58
Using Excel to Find
the Correlation Coefficient
 Select
Tools/Data Analysis
 Choose Correlation from
the selection menu
 Click OK . . .

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-59
Using Excel to Find
the Correlation Coefficient
(continued)

 Input data range and select


appropriate options
 Click OK to get output
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-60
Interpreting the Result
 r = .733 Scatter Plot of Test Scores

100

95

 There is a relatively

Test #2 Score
90

strong positive linear 85

80

relationship between 75

test score #1 70
70 75 80 85 90 95 100

and test score #2 Test #1 Score

 Students who scored high on the first test tended


to score high on second test, and students who
scored low on the first test tended to score low on
theBusiness
Basic second test
Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-61
Pitfalls in Numerical
Descriptive Measures

 Data analysis is objective


 Should report the summary measures that best meet
the assumptions about the data set

 Data interpretation is subjective


 Should be done in fair, neutral and clear manner

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-62
Ethical Considerations

Numerical descriptive measures:


 Should document both good and bad results
 Should be presented in a fair, objective and
neutral manner
 Should not use inappropriate summary
measures to distort facts

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-63
Chapter Summary

 Described measures of central tendency


 Mean, median, mode, geometric mean
 Discussed quartiles
 Described measures of variation
 Range, interquartile range, variance and standard
deviation, coefficient of variation, Z-scores
 Illustrated shape of distribution
 Symmetric, skewed, box-and-whisker plots
Basic Business Statistics, 10e ©
2006 Prentice-Hall, Inc. Chap 3-64
Chapter Summary
(continued)

 Discussed covariance and correlation


coefficient
 Addressed pitfalls in numerical descriptive
measures and ethical considerations

Basic Business Statistics, 10e ©


2006 Prentice-Hall, Inc. Chap 3-65

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