Target Market

A target market refers to a group of potential buyers to whom a business wishes to offer its
goods and services. This category also involves unique consumers to whom a company
directs its marketing efforts. A target market is one section of the total market for a product
or service. Based on type of this business, which is home construction, our target customer
is derived from members of the group that consist primarily of homeowners, building owners,
landlords and individuals who are essentially highly interested in owning property and
looking for real estate for the future. Moreover, these services are open for general while the
customer must be 18 years old and above. In addition, our targeted customer also consists
of people who have retired, married and want to have their own dream home