Chumbak was founded by Shubhra Chadha and Vivek Prabhakar in 2010.

It was founded
with inspiration to have Indian designs for fun souvenirs and collectibles. Since
then, Chumbak has positioned itself as a brand for design-led lifestyle, creating
joyful products in several categories across home décor, fashion, accessories and
personal care.

PERFORMANCE
In five years Chumbak has expanded to categories like bags and wallets,
stationeries, jewellery, apparel, key chains, and home furnishings. The biggest
fans of Chumbak were realised to be young Indians who liked to wear India on their
clothes and sleeves. The company realised that their customers wanted more and
Chumbak went from being a souvenir brand to being representative of this new India.

Quality
Customers view this brand has having good designs, attractive products and they
think that the brand could have a good offering in terms of gifting unique products
to their friends. However, they seem to be very disappointed by the quality of
products received. They often feel like the prices are too high and the value
received is not worth the price they have paid.

Credibility
Customers seem to have very high regard for the innovativeness and creativity that
this brands makers showcase. Their reviews often praise the design of the products.
Customers seem to have be impressed by the kind of products available for sale and
they feel like the product range suits their needs very well, especially when
purchasing gifts for loved ones. Customers seem to be intrigued by the brand and
its offering but are often disappointed after purchase. All of these issues lead to
decent credibility in the brand