The evolution of advertising …

in pictures

info@IntoTheMinds.com ©2015
www.IntoTheMinds.com Reproduction interdite
 Methodology

• Brands among TOP 50 (according

to Forbes’ ranking)
• Focus on brands more than 70
years old
• Comparaison of same product
line when possible
• The ad selection is based on
order of appearance
 Coca-Cola

TODAY: The bottle has become the central object of attention in the ad.
 Louis Vuitton

Today : Everything is suggested rather than explained

 BMW

Today : the car has changed but the layout hasn’t.

 Mercedes-Benz

Today : A massive and powerful image has replaced a leaflet-like ad.

 Gillette

Today : Beckham has replace Kojak but the Man is still central to the ad.
 Pepsi

Today : The product has gained in size and centrality, but the star is still
the woman
 Nestlé

Today : No more blabla. The color identity is the central piece of the
advertising message.
 L’Oréal

Today : except the b&w colors, the message hasn’t evolved much in its
form. Still short and the woman is the star rather than the product.
 Audi

Today : Emotions and visual power have replaced technical explanations.

 Ford

Today : Everything is suggested rather than explained

 Danone

Today : Like in the past , the product is king. The message conveyed
today is more subtle and words have disappeared
 Hermes

Today : No more words. The specialties of the house Hermes are not
mentioned anymore. It’s the Hermes universe which is evoked.
 Pampers

Today : The ads are still functional and texts is there to reassure on the
actual “performances” of the product. The baby is nowadays the star.
 IntoTheMinds

• Marketing agency accredited by

Belgium’s federal authorities
• 50% B2B / 50% B2C
• 80% SME / 20% Large corporations
• Expertise :
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• Sectors served : Hospitality, Logistics,
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