M2 Resource Box Action Guide Transcripts

From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
Resource Box Secrets
Module 2 Fine Tuning for More Prospects & Profits
Welcome everyone to another Article Guy tele-course. This is Jeff Herring

and I’m so glad to be your host for the afternoon. We’re broadcasting live
from just north of Atlanta, Georgia. Our topic today is Module 2: Resource
Box Makeovers. This is Module 2 of the Resource Box Secrets tele-course
– “Fine Tuning for More Prospects & Profits.” I am so proud of many of you
for taking action on this stuff, creating your resource boxes, using the
resource box templates, and even having the guts to send them in to do
public makeovers today. We’re going to be going through at least five of
those step by step, and they’re all really good. They’ve all got good stuff to
them, and in all of them there are some suggestions I have to make them
even better. I got a tweet just a few minutes ago from one of the people
saying, “You will be gentle, won’t you?” The suspense is building!
Module 1 is waiting for you in your members’ area in audio, not yet in
transcript. That will be any day now. You can get to either module from the
module you’re in. Go to www.TheArticleGuyTeleseminars.com/rbs1 or
/rbs2. Right up there you have a link to Jump To Class… and you can get
to either one. The audio from Module 1 is ready. Transcripts will be in any
day. After this is replayed tonight – and hello to all you who are listening on
the replay at 8:00 tonight – that audio will be up later this evening or
Copyright © Yuyi Communications LLC Page 1

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tomorrow morning by the very latest, and the transcripts will follow as well.
This will be a complete two-module mini-telecourse intensive that you can
come back and listen to, consume, read, and most of all use at any time.
The last part of today is going to be Q&A. That stands for Question &
Answer. Here’s how it works. You supply the Q and I’ll do my very, very
best to supply the A. The box for you to ask questions is right there on your
teleseminar page. I’ll go first to questions from Module 1 two days ago, and
then move into questions from today.
There are a few things coming up. If you’re listening today or tonight – even
if you’re listening tonight to the recording – I invite you to jump over to this
other call, because this will be recorded too. Stu McLaren is doing a really
cool thing for World Teacher Aid. Every year he does a predictions call, and
I’m one of 40+ internet marketers who are talking about what they’ve
learned this year, what they’re going to be doing in the next year, and what
they’re predicting for their particular specialty and their particular niche.
Imagine getting into the inner circle and hearing this kind of stuff from 40
different people. I’ll be on tonight between 7:50 and 8:10 is what Stu tells
me. Folks, the $97 you invest in this, all of it goes to World Teacher Aid, an
organization that Stu and his wife created. None of it goes to overhead.
None of it goes to affiliate commissions.
www.PredictionsCall.com is the straight link right in. There’s no affiliate

commissions involved. I just want you to go over there and support a great

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cause and learn. Saturday is December 20, 2008, which marks the two-
year anniversary – I can’t believe it’s gone by so quickly – of the first
teleseminar I ever did about article marketing, after having just two
modules of Alex Mandossian’s Teleseminar Secrets .I decided, “Oh, what
the heck, let’s give this a whirl.” I had no idea where it was going to take
me.
So each year on December 20 we celebrate the anniversary of that. We did

that just a year ago and that seems like yesterday in my mind. We’ll be
doing it again at noon this Saturday, December 20, and you can register for
that call at www.TheArticleGuyTeleseminars.com. I’ll be talking with you
about five particular things that you can do with article marketing starting
right now and taking it into 2009, and then ways to take that even further.
So come celebrate with us. Even if you can’t make it at noon Saturday,
register anyway so I can send you a link with the audio replay. Let’s dive in
today. Quote of the call: While one person hesitates because he feels
inferior, the other is busy making mistakes and becoming superior. ~ Henry
C. Link
What that means in two words, folks, is do something! Here’s another set of
two words: Take action! Even if you’re scared, even if you’re not sure, even
if you don’t know completely what you’re doing, take action. It’s better to
get it up there and get it going, to see it, to do it, to play it out, than to sit
back and wait for perfection. That’s why I’m so proud of the people that
have taken action and have done some things and put their stuff up there

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for the resource box reviews today. That’s going to be a good thing for you,
and that’s a great predictor of success. Let’s go to page 2. In Module 2 you
will learn & discover –
A hyper-brief review of Module One I just want to take you a little bit
through what we’ve done, just to remind you and just to poke you, just to rib
you a little bit if you haven’t done anything with it yet.
Resource box makeovers – how to make good even better & better! I’m
always tweaking mine. I’m always working on making mine better.
Question & Answer
And of course, just a little bit more!
1. A Hyper-Brief Review of Module One
We looked at what a resource box is and why it matters so much.
The resource box mindset, remember? How you look at this and how
you approach this makes a lot of difference.
5 resource box mistakes, such as making it all about you, or not having a
call to action or what I call an invitation to your reader.
5 resource box strategies, such as making your freebie related to the

article and a sample of a product of yours.
The FIB strategy. Many of you followed that in your examples you sent
me -- Flow, Invite, and Brand.

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The FIA strategy. Again, many of you used that in the samples you have
sent, which stands for Free Instant Access.
Then we went over and I gave you five resource box templates, and
many, many of you have used them and I’m proud of you.
Nothing makes me feel better, nothing makes me more excited than to see
people using this stuff right away and sending it in. First, you’ve had the
guts to use it, which is wonderful, and secondly you’ve had the guts to send
it in. You’ve taken action and put yourself out there. Folks, when you put
yourself out there, doors open for you that you wouldn’t believe, and even
more than that when you put yourself out there and do stuff, doors open for
you that wouldn’t have opened for anyone else. The last two years of my
life have been just living that out, and that’s why we’re celebrating two
years Saturday, just stepping out there trying stuff. It’s been a wonderful
ride and I expect it to get better in 2009, no matter the economy. Let’s
focus on page 4 here and focus on resource box reviews. 2. Resource Box
Makeovers What I’ve done with each one is if in the email you sent me with
your resource box you told me a little bit about what you did, I included that
here. Also if you included the article with the resource box, I included the
end of the article so you can also see how the resource box is flowing out
of the article, and if we can make any tweaks to make that flow even more
powerful.

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#1 – Sharon Hill - http://www.BecomeATopWeddingPlannerBlog.com This

first one is the person who sent me the tweet saying, “I hope you’re going
to be gentle,” so we’ll see, Sharon. This is from Sharon Hill.
Hi Jeff, Here’s an article using Resource Box Template #1. This was so
easy to do with your templates. Did I do it right? Yeah, you did, and I’ll be
asking you for a testimonial about that soon! I also am trying out a “brand,”
as you suggested. Thanks for a great teleseminar, Sharon Hill I’m including
here the last paragraph of the article that flows right into the resource box.
One of the benefits of doing these resource box reviews live like this is as I
read them, you not only get to see it but you get to hear it and read it out
loud, and that can help you tweak it as well. Remember we talked about
that on Tuesday. So here’s the end of Sharon’s article: Mistake #5: Taking
Clients You Know You Will Regret Later You meet with a bride, you feel
like there may be a chance that she may be too demanding or somehow
not the right fit for you. But you’re thinking about how much you need a
client right now and should take her on. Don’t do it, I can assure you that
you will regret it later. Trust your intuition that she is not the right fit for you
and leave the time and space open for a good client.
And now I would like to invite you to claim your Free Instant Access to my
report “The 7 Mistakes New Wedding Planners Make on Their Websites …
And How to Avoid Them” when you visit
http://www.BecomeaTopWeddingPlannerBlog.com From Sharon Hill - The
Wedding Planner Mentor and the Top Wedding Planner Network Nicely

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done in many, many ways! You’re flowing right out of the article, you’re
making the invitation, and you’re staking a claim with your brand about who
you are, so you’re pairing that good information. The tweaks I want to
make, some of them are cosmetic, some of them are flow, some of them
you can take or leave, it’s just wording.
At the end of your article you’ve done a good job with this last sentence…
Trust your intuition that she is not the right fit for you and leave the time and
space open for a good client. You’ve got “and” in that sentence, and really
that’s fine. What you could also do, and just play with it, Sharon, is put a
period where it says, “Trust your intuition that she is not the right fit for you,”
and end that paragraph there, then bring that sentence down and start the
last paragraph with, “And then you get to leave the time and space open for
a good client,” and then it flows right into the resource box. “And now I
would like to invite you…..” That can flow a little bit better. Play with it and
see how it looks. And now I would like to invite you to claim your Free
Instant Access to my report… Just an option there, you maybe could say
free report. Even though you said free instant access, you’re getting to use
that word again to remind them. “….my free report, “The 7 Mistakes….”
Sharon, I would put the word “on” after the word “report,” so it will read,
“Claim your free instant access to my free report on “The 7 Mistakes New
Wedding Planners Make on Their Website….and How to Avoid Them”
when you visit…. And then you have your next paragraph: From Sharon
Hill – The Wedding Planning Mentor and the Top Wedding Planner

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Network With those tweaks, roll with that, lady! You’ve done well. You used
Template #1. It’s flowing out of the article body, it’s related to the article,
and think about this. If you’re a wedding planner and you’re reading this
last one, any of us who have ever had clients in any form know what it’s
like to have that client you wish you didn’t have.
I can honestly say none of those people are on this call, so don’t worry. I’m
not talking about you. What Sharon is doing here that’s really good is
ending it with this tip that shows people that there’s a way out of having to
do that, and gives them confidence that other people will come along so
you don’t have to take the ones that are the energy
vampires and just drain you of your energy, where you spend most of your
time either dealing with them or thinking about them instead of building
your business. So Sharon, good job!
Let’s look at Nancy Farris’ resource box example. We’re on example #2 on

page 5 of our Action Guide. If you don’t have that handy and you’re
wondering where the heck we are, your Action Guide can be found at
www.TheArticleGuyTeleseminars.com/rbs2 Click on that link that says
Module 2 Action Guide. At the very least get this up on your computer so
you can follow along with us. I would really encourage you to print it out so
you can write these notes and make these tweaks along with me.
#2 – Nancy Farris – www.WithinVision.net Hi Jeff, Sample resource box

follows the article below. I still have a number of things to put in place

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(email capture page on website, and getting the Magical Life IQ quiz on my
website.) – Nancy Ferris I certainly can help you with that, Nancy, and
other things we do with the email capture page and those things. Again
we’re reading a little bit about the last part of the article, and Nancy uses an
acronym called CROW for what she’s writing about. The last one is W and
that’s #4, so we’ll start at the end of her article. 4) Cultivate a sense of
Wonder and curiosity about your life and everything in it. Ever watched as a
child discovers the world? There is an innate sense of wonder and curiosity
that carries with it a sense of awe and appreciation. Adopt a sense of
wonder and curiosity and watch as the accompanying awe and
appreciation, bring you more and more to appreciate and be joyful about.
Next time you’re struggling, just CROW a little, and see if you can touch a
bit of magic! And now I'd like to invite you to discover your Magical Life IQ!
Click here (link will go here) to get free instant access to the short 8 item
Magical Life Quotient quiz. Nancy Farris, Your Magical Life coach and <a
href=http://www.withinvision.net/YourMagicalLife.html>InVision
Resources.</a>
She’s put in the correct HTML to make InVision Resources a clickable link.
It’s Template #2 that she’s using. Good job there with using that HTML.
And now I'd like to invite you to discover your Magical Life IQ! Click here
(link will go here) to get free instant access to the short 8 item Magical Life
Quotient quiz. Here’s how I would tweak that. This is okay, but I think it can
be made to flow better. What I would suggest is just tweaking it around a

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little bit. And now I’d like to invite you to claim your free instant access to
the short 8-item Magical Life Quotient Quiz…. I’m having the same
experience I’m afraid the reader is going to have, because you’re saying
“discover your magical life IQ” and people are going to be asking what that
is and may not keep reading. You don’t want to have anything that stops
them, even though you answer that question next. And now I’d like to invite
you to claim your free instant access to the Magical Life Quotient Quiz
when you visit….(and then put the link there), and discover your Magical
Life IQ. The reason I’m doing that is, although you can have “Click here”
like you would on a sales page, what I’ve found is when you put “Click
here” in your resource box it scares some people off. Even though you’ve
said free, even if you’ve said it twice, they’re afraid they’ll be spending their
money or being tricked or whatever. People are scared like that. Every now
and then I’ll get an email from somebody that opted in from one of my
resources boxes and they say, “I just opted in and I’m not sure I spent
anything. Please don’t charge my credit card.” It makes me laugh because
it’s like, “You didn’t give me your credit card. I can’t charge your credit card
and wouldn’t anyway if you didn’t give me permission,” but that’s how
scared people can get on the internet. That’s why I don’t usually put in a
“click here” or recommend putting in a “click here.” It just flows better, and
then they’re finding out right away what this magical quiz is. So with that
tweak, you’ve done a good job with the HTML here in hyperlinking InVision
Resources. Nicely done, Nancy.

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Let’s go to page 6.
#3 – Maritza Parra – www.ProductQueenBonus.com This is Maritza Parra’s

resource box and here’s what she has to say: Homework - (not sure about
the name of the video yet – Instant? But if you actually sit down and do it, it
is instant, isn’t it?) – Maritza Parra Yeah, that’s right. Nicely pointed out.
That’s called going and using this stuff, using it right away. She’s given us
two samples here.
1 - And now I would like to invite you to claim your Free Instant Access to
my Free Video "Instant Product Creation" when you visit
http://www.ProductQueenBonus.com From Maritza Parra - The Product
Creation Queen and Easy Online Marketing Training Nicely done. You
followed Template #1 and you’ve branded yourself and your business. One
tweak I would make, Maritza, is just have it flow a little bit better. Just listen
to these two different versions: And now I would like to invite you to claim
your free instant access to my free video, “Instant Product Creation”
….versus this one with a minor teeny little tweak, but it makes a big
difference in the flow…. And now I would like to invite you to claim your free
instant access to my free video on Instant Product Creation when you visit
(and then have the link) So with that one little tweak you make it flow a little
bit better.
This would be a good resource box to experiment with, as we talked about

at the very end of Module 1, where you could put some more information

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after this first paragraph, Maritza, about what they would be learning about
instant product creation, and maybe something about how so many people
make it hard and you’ve made it instant and
quick for them. And then put “From Maritza Parra – The Product Creation
Queen and Easy Online Marketing Training” Good job! Here’s the second
one where she’s used Template #4 of the resource box templates, the
Bottom Line one. Now imagine, folks, going through an article – and maybe
Maritza has said something about instant product creation in the article –
and now the reader comes to a bold Bottom Line. It just looks like another
sub-heading in your article, so they’re continuing to read. They have no
idea they’re in a resource box. This is one of the best ways to get people
clicking on links and get them back to your website subscribing to your
stuff, opting in, and even buying stuff when they had no intention of doing
that when they first read the article. So let’s read this through –
2 - Bottom Line? The faster you create your product, the more money in
your pocket. And now I would like to invite you to claim your free access to
my Free Video "Instant Product Creation" when you go to
http://www.ProductQueenBonus.com From Maritza Parra - The Product
Creation Queen and Easy Online Marketing Training Good job. Again I’d
suggest making that tweak “free video on Instant Product Creation.” You
don’t always have to say free instant access, especially when you’ve got
instant already in there with your product creation, so free access is fine. In
the first sentence, one of the things you want to do in a bottom line

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sentence, folks, and Maritza has done this here, is make what’s called an
absolute truth. You can’t argue with this. “The faster you create your
products, the more money in your product.” It’s a truism. People are
agreeing with that and you’ve got them saying yes and you’ve got their
agreement, and then you’re inviting them in. More people are going to flow
that way. What you might want to think about doing, Maritza, is changing it
to, “The faster you create your products, the faster you’ll have money in
your pocket.” It continues the thought.
Listen to it this way – “The faster you create your product, the more money
in your pocket.” “The faster you create your products, the faster you’ll have
money in your pocket.” I think that flows a little bit better and continues the
promise of the faster you create your products. So with those tweaks, good
job on both of those -- #1 using the first template and #2 using the fourth
template. You guys have done really, really well here. You’ve followed the
template, like Sharon talked about, making it easy. Remember one of the
things I said in Module 1 two days ago, one of the things I want you guys to
do is go from learning mode to earning mode just as fast as you can, and
this is going to do it – taking this kind of action, doing this kind of stuff, and
building stuff this quickly is how it’s going to be. So awesome folks! Let’s go
from page 6 to page 7.
#4 – Martha Rather – www.MarthaRather.com Now I love this title. She’s

writing about healthy eating during the holidays. Avoid Holiday Bloating –
Strategy Number 3 – Never Go to a Party Thirsty Here we are a week from

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Christmas. We’re well into the crazy season after Thanksgiving and eating
through New Year’s, and everybody’s wondering, “How many pounds am I
going to put on?” I have a bag of cookies right here on my desk. Everybody
worries about putting on weight, but I love the visual here. It’s not “Avoid
Holiday Weight Gain,” it’s not “Avoid the Holiday Extra Five Pounds,” but
“Avoid Holiday Bloating.” Doesn’t that just give you the picture? I love it. I
burst out laughing when I read that title, Martha, so nicely done. Here’s the
beginning of her resource box –
You can make your own delicious snacks easily. I would like to invite you to
gain instant access to a FREE copy of the Holistic Cookie recipe that
teaches you
how to make delicious cookies or energy bars to carry with you or take to
parties. You can download the recipe by visiting
http://www.MarthaRather.com From Martha Rather - The Holistic Cookie -
Enjoy Nutritious Time-tested Recipes You’ve done a lot of things really well
here. You’ve allowed your article to flow right into the resource box. “You
can make your own delicious snacks easily.” That’s a nice promise. What I
would do is add something that makes it flow more. After you say, “You can
make your own delicious snacks easily,” I would put “And…..” Now I know
you’re not supposed to put “And” at the beginning of a sentence. All you
English teachers out there or grammar folks or punctuation people, I hear
you. I know! However, your English teacher is not here. This is writing for

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the internet. Your goal is flow. Your goal is not to win an award at the
English assembly. Your goal is flow. Remember three things:
1. I’m not going to come in and mark this all up with a red pen.
2. Your English teacher is not here.
3. If you’re as old as I am, and some of the other folks on the call, your
English teacher may have already passed, so don’t worry about it.
That’s why I would say to do this - “You can make your own delicious
snacks easily. And now I would like to invite you to gain instant access to a
free copy of the Holistic Cookie recipe that teaches you how to make
delicious cookies or energy bars to carry with you or take to parties. You
can download the recipe….” I would change this to, “You can claim your
free instant access to the recipe by visiting….” Why do I say that? Free
instant access is an understandable phrase to anyone. Download freaks
some people out. Just today, just this morning, I woke up to one of my first
emails of somebody that had ordered two weeks ago, an old relationship
ebook of mine, I think a $27 or $37 ebook, and two weeks later they’re
emailing me and asking, “When is my book going to arrive?”
Now all over the order page it says “This is a digital product. You download
it right away,” and they’re taken to that page with clear instructions. Even
then this happens every now and then, so I tend to avoid using the word
“download” in the resource box just for those folks who are out there. And
you know what, they will always be out there. You and I are familiar with

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this stuff, the internet doesn’t scare us, and download is an easy thing to
do. For some people it just scares them, bless their little hearts, so you’ve
got to take that into account and make allowances for it, even though it
sounds kind of silly. So Martha, good job. I’m reading this and getting
hungry, that’s for sure. You’ve done a nice job about building up to what
they’re going to get. Just a tweak on this, you could start it off following the
template completely and saying, “Now I’d like to invite you to claim your
free instant access to …..” and then give the link, and then say, “This
holistic cookie recipe teaches you how to make delicious cookies or energy
bars to carry with you or take to parties.” So there are lots of ways you can
move this around and play with it. Thank you, Martha. Let’s turn to page 8.
#5 – Steve Shannon – www.ResumeSteve.com Steve Shannon sends us

one. I’m going to again begin with the end of his article. He’s given us three
different examples of a resource box at the end of this one article, so nicely
done. Exceptions - If you are applying for a job as a model or television
announcer or any job where your personal appearance is a key and true
part of the job you will be asked to submit photos, pictures and even a
video of you along with your resume and "credits." In my opinion that's
lawful.
1- And to get your other questions answered on these and other resume
issues you are invited to visit http://resumesteve.com/ to claim Free Instant
Access to my live, and interactive resume and cover letter critique
teleseminars (on the phone or on the web, your choice, and at no charge).

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From Stephen Q Shannon - The Resume Steve Guy and the Principle-
Centered Networking Guy. Nicely done. What Steve is doing there is
inviting them instead of to something in text, to something in audio. He’s
inviting them to a teleseminar. That’s a great thing to do. You can do that,
and I encourage everyone to do that. One of the ways I’ve done it – and
there are people on this call as a result of it – is I wrote several articles in
the last couple weeks about resource boxes. Some of them I wrote by hand
and some of them I wrote with my mouth, as in “write with your mouth, not
with your hands” from the preview call that we did a couple weeks ago.
From that transcript I took some of that material and turned it into articles.
In the resource box they’re invited to listen to that half-hour preview call, so
that’s an audio. Steve is doing the same thing here. I like the way that he’s
got the first part in bold. It looks like another heading – And to get your
other questions answered…. That’s awesome. He says free instant access
and explains what it is. It’s a different wording of it, but it’s one that flows
and it’s one that works. The thing I wonder, Steve, is this part. I understand
that ResumeSteve.com is your website – From Stephen Q. Shannon – The
Resume Steve Guy and the Principle-Centered Networking Guy Two things
there. You’re going to confuse people. The Resume Steve Guy and the
Principle-Centered Networking Guy. It causes a question in my mind. “Is
this the same guy? Gosh, he does a lot of stuff. Which one is he better at?”
People start wondering about you. The other question is, “Is this two people
or one person?” What you may want to do is make it The Resume Steve

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Guy and then the title of your business or the title of your website. From
Stephen Q. Shannon – The Resume Steve Guy….
I don’t know about that, man. The Resume Guy may be taken and that’s
why you’re not using that. The Resume Steve Guy I wonder about, and
what I would suggest you do – and if you’ve already done this, tell me that
in the Q&A and I’ll know – you may have already chatted with some people
and tested it with some people. I would run that by some people, because
that kind of stops me. The Resume Steve Guy, what is that? How about
Steve, the Resume Guy? That could work. So that’s Steve’s first resource
box that we’re looking at here. Let’s look at the second one. Again he’s
starting off bold, which is good –
2 - And now I would like to invite you to claim your Free Instant Access to
my Live and Interactive Resume & Cover Letter Critique Teleseminar when
you visit http://www.resumesteve.com From Stephen Q. Shannon – The
Resume Guy – The Principle-Centered Networking Guy Same issue with
the two “guys.” You took the Steve out of there. That one’s perfect. Well
done. Nice use of bold at the beginning. That’s a nice touch we could all
use, actually, making that first part bold, because it looks like a sub-
heading in your article. The third one is the bonus tip. Steve’s using the
third resource box template. Speaking of templates, a couple days after
Christmas I’m going to have this crazy blow-out sale, following one of my
mentors, Tom Antion. He does this every year right after Christmas. I think
mine is going to be a teleseminar, tele-course, and template liquidation

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sale. I’ve got to move out all the old teleseminars, all the old tele-courses,
all the old templates to make room for the 2009 templates. I’m going to put
a bunch of stuff together for you at ridiculously great prices because I’ve
got to move out all those old teleseminars, tele-courses and templates to
make room for all the great things that are coming in 2009. Back to page 8
of our Action Guide and Steve Shannon’s third suggested resource box.
He’s using resource box template #3.
Exceptions - If you are applying for a job as a model or television

announcer or any job where your personal appearance is a key and true
part of the job you will
be asked to submit photos, pictures and even a video of you along with
your resume and "credits." In my opinion that's lawful. In the reader’s mind
this is still article information.
Bonus Tip - In many European countries not only are photos invited many
companies insist that you hand write your cover letter. And now I would like
to offer you free access to a weekly teleseminar where you'll learn why they
want hand written cover letters and any other employment and career
questions you have. You can get your instant access at
http://www.resumesteve.com From Stephen Q Shannon - The Resume
Steve Guy & The Principle-Centered Networking Guy. “And now I would
like to offer you free access to a weekly teleseminar where you'll learn why
they want hand written cover letters…” I would add “and get the answers to

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any other employment and career questions you have.” You’re making a
promise there. “Get the answers to any other employment and career
questions you have.” I would make that tweak there. Which one of those
would I say you should go with for this article? I like the Bonus Tip one. It
continues the flow, but what you’ve got here, Steve and for everyone else,
here are three different resource boxes. If he’s writing articles all around
the same topic, he could use these resource boxes interchangeably. At
Ezine Articles when you go to your Author’s Area, the middle link across
the top is your profile page. Click on that and click on Edit Resource Boxes.
Steve, if you haven’t already done so – and everyone else you can do this
too – you just copy and paste these right in there, so they’re there waiting
for you every time you write an article, so you don’t have to type this all out
over and over again. Good job, Steve. Thank you for supplying three. So
that’s the five resource box makeovers that we’re doing today. Remember,
you have five templates to choose from. Are there only five? No, I’m
working on some more and you’ll see those shortly, but gave you five
already.
1. The first one is FIB – Flow, Invite, Brand. “And now I’d like to invite you
to claim your free instant access when you visit…..” and then you brand
yourself.
2. The second one we talked about on Tuesday is the very same thing, but
you include two links in there – one in the absolute URL with the http all the
way to .com, and then one in anchor text, like we did with Nancy.

www.JeffHerring.com
3. The third template is the Bonus Tip, like Steve did here, where you begin
the resource box with a Bonus Tip, and it looks as if the article is flowing
right in. It’s part of the article and people read right in.
4. Your fourth template was the one Maritza used on one of hers, Bottom
Line. People love the bottom line. What’s the bottom line? Give me the
bottom line. They’ll read right down there looking as if it’s still part of the
article, and they flow right into the resource box and they’re clicking on your
links before they know that they’re really not even in the article anymore.
Most of the people reading these articles don’t know what we know about
how to construct it. They don’t know it ends with a resource box as a
separate section really. So when you’re crafting your resource box and you
make it flow from the article body, they don’t know. We know that because
we’re on the inside, but they don’t know and they’re reading right into it
thinking it’s part of the article. “Oh cool, isn’t this a great service? An article
that’s going to give me more information.”
5. Then the fifth resource box template that we looked at was the one
where we’ve got the PDF, the two links where you can give them a PDF of
something to show them an example of something you talked about in the
article, but you take them straight to the PDF. There’s no opt in, and there’s
a way to get more information from you and opt in there. You can also have
a second link in there with your opt-in as well. That’s something to
experiment with.

www.JeffHerring.com
Again, good job guys! Way to take action. Now we’re going to go into Q&A.
What I’m going to do first is go to the questions from Tuesday that came in.
Claude in Las Vegas is asking about differences in blogging and article
writing. Personal experiences are under which?
Generally personal experiences will go under blogging. You can talk about
anything on your blog. I will use stories about personal experiences in
articles to make a point, and
I’ve actually taken personal experiences and turned that into an article.
Generally more in blogging, but if it’s teaching something, Claude, certainly
you can use that in your articles. Maritza sent in one from Texas – I’ve
been outsourcing my article stuff to my VA, but I finally realized I was
making a big mistake. In your experience, what is the single best-pulling
invitation for a great resource box? Really any of the ones that start with
the flow, and this question was asked before we did Module 1 on Tuesday.
Anything that starts with, “And now I’d like to invite you to…” because it’s
invitational language, it’s like you’re inviting someone over to your home,
and that is the best pulling one. I heard you use the physical CD freebie.
Did you include this offer in your resource box? Where do you outsource
your CDs now? Sometimes I will have a free CD offer. I’ll offer a free CD on
something. All it is, folks, is a teleseminar put on a CD, and I would include
that in the resource box. To get to that free CD they’re paying like $4.77 for
shipping. Part of that strategy is you’re giving them something in their hand,
and another thing you could add to that strategy is give them something to

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download right away, so they’re getting the instant in there plus they’re
going to get something in their hands. Even though they’re only spending
$4.77, buyers buy. People that are going to pay $4.77 to pay for shipping
are more likely to pay for something else.
I used to fulfill those and make them right here in my office on my

computer. My two sons, Jonothan and Caleb, had a little assembly line
where we put those into CD packets. Caleb at 5 and 6 when we were doing
it had the very important job of putting a business card into each packet.
Sometimes one would get in there and sometimes 10 would get in there if
he was watching TV while we did this. Now I outsource this to Brett
Ridgway at www.SpeakerFulfillmentServices.com. Mike in Sacramento –
Can we send our article to you to review the resource box?
Of course you can, Mike – you and everyone else can do that.
Julie from www.SelfCenteredMoms.com in Layfayette, CA – I was recently

told that submitting my articles to SubmitYourArticle would give me much
better coverage than just submitting to Ezine Articles. Your opinion? I’m
going to be talking about this a lot more in 2009 and just coming out with it,
but let me give you a little history of article marketing to answer that
question, Julie. A few years ago what you wanted to do was get your article
on as many article directories as you possibly could. It gave you backlinks,
which helps your website rank in Google, and there were lots of different
article directories that had a piece of the pie. Places like

www.JeffHerring.com
SubmitYourArticleNow.com, ArticleMarketerNow.com, and other varieties

of submission services would take your article and put it out to all these
different article directories, and there’s thousands of them. There’s one
springing up every day because people want to put Google Adsense on
them and make a little money from other people’s articles. Here’s what’s
happened over the last two years. Some of you who have been around the
internet for awhile remember when there were lots of different search
engines that people would use – AskJeeves.com, Altavista.com,
Yahoo.com – and people would use different ones and everybody had a
piece of the pie. Along came this interesting little search engine with a
really bizarre name, Google. They became obsessed with the user
experience. Some of you who have never heard of any other search engine
are going, “What the heck is Jeff talking about?” That’s the power of
Google. What they did is they rose from nothing to the #1 search engine in
the world. I don’t even use any others any more. They’ve become so
popular and so powerful, Google is now a verb typically used by anybody,
whether you make your living on the internet or not. “Go Google that,” or “I
Googled it.” Think about it. When’s the last time most of you used a phone
book? This seems to be the season for them. They deliver them around
December. I look at these things and I go “Why?” I sit down and Google
something when I want to find it.
This is rapidly becoming the way it is – digital, digital, digital. Did you know
this week that the Detroit Free Press, one of the premier papers that’s run

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my relationship column for years, announced that it is ceasing home

delivery of the paper and it’s going to do everything online. They’re the first
major paper to do that. My prediction is more and more papers are going to
do that. So that’s what Google has done on the internet. They’ve become
the main search engine to where that word has become a verb – go Google
that. The same thing has happened with article directories. Ezine Articles is
the premier article directory. Alexa.com ranks the traffic to a website, and if
you’re in the top million you’re doing okay. If you’re in the top 250,000
you’re doing really good. If you’re hovering around 100,000 you’re doing
great, and on down it goes. Ezine Articles is consistently ranked in the top
300 websites in terms of traffic. Their next closest competitor in article
directories is like 23,000 or something, which is not a bad ranking, but
Ezine Articles swamps them. In other words, Ezine Articles is becoming the
Google of article directories. Just in September they were receiving 10
million unique visitors a month! This is why I’m so big on you getting your
stuff on there. You want your articles on a website that receives 10 million
views a month, don’t you? At the end of November, in a conversation with
Chris Knight, the CEO of Ezine Articles, he told me that that had increased
in the last three months, just from September to the end of November, from
10 million unique visitors a month to 15 million unique visitors a month. If
you break that down, folks, that breaks down to about 500,000 a day! Half
a million eyeballs on a website a day. If you break it down by hour, it comes
out to about 40,000 people in the time we’ll be on this call that will have
visited Ezine Articles. Now I said all that to say this. I have not submitted

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my stuff anywhere else this year except Ezine Articles, and I think I’ve done
pretty well with that. What I’ve done in the past is submit to all the other
places to get those backlinks coming in. So the strategy I’m suggesting
now, Julie, is once you’ve gone deep on Ezine Articles and gotten about 25
articles up, go ahead and use one of those services –
www.SubmitYourArticleNow.com
www.ArticleMarketerNow.com
Do that for a little while to build backlinks and to spread your stuff. Then
you can just use Ezine Articles to spread your articles out there and build
your massive web presence. It’s a bit of a radical view that I have, because
everybody’s all big into these other article directories. Do Ezine Articles and
you’ll do fine after you’ve established some backlinks in other places. The
second part of that strategy is once you’ve used that one article directory,
then take your articles and repurpose them into videos, into audios, into
other things and spread them out into other media besides article
directories – video places, YouTube, and all the different video places.
You’ll be hearing lots more about that kicking off in 2009. Alex Mandossian
and I are developing and building Repurposing University. It will show you
every possible way to repurpose teleseminars and articles. The big launch
of that University will occur at the Teleseminar Secrets reunion in March in
San Francisco, so those of you that are TSS graduates or TSS current
students, there’s just another reason to come to the reunion because Alex

www.JeffHerring.com
and I will be announcing it that day. Julie, basically here’s what you do. Go
deep on Ezine Articles. Get 25 articles up there. Then use some of these
article submission services to spread them all over the place, just to get the
backlinks. Then just use Ezine Articles and get as much as you can up
there – an article a day keeps recession away – and take advantage of
those 15 million unique visitors a month to Ezine Articles. A very true
statement on the internet is you don’t chase traffic. You find out where the
traffic is already going and you stand in front of it. This is a great business
principle. When a McDonald’s come into a city and puts its little restaurant
on a corner or in an area, all the other places don’t have to do all that
market research, because the traffic is already coming in – literal traffic,
cars, are coming to that McDonald’s. So the other places put their burger
joints around it – Burger King, Burger Chef – boy, am I dating myself. Back
in the 70’s I grew up in Orlando and would skip school and go over to New
Smyrna Beach. That was the only hamburger place over there and we had
to back to the mainland. Sorry, I regressed there for a moment.
But when McDonald’s comes in, Burger King, Wendy’s, Hardees, and all
these other places go to where the traffic is and stand in front of it. You
should do the same thing. Get your stuff on Ezine Articles where the traffic
already is, and stand in front of it with your articles, and then repurpose
them into other things. Julie again – For a free report as the bonus, I can
just have it available as a download from a URL that I use in my resource
box rather than having it delivered from the shopping cart? Yeah, you don’t

www.JeffHerring.com
have to turn it into a product and have it delivered from your shopping cart.
You send them to an opt-in page, where they opt in for it, and then you
deliver it to them. Maritza – Thanks for the suggestions. You make it totally
plug and play with the templates. Awesome, thank you. I’ll be asking you
for that testimonial. Yvonne Jones in Port St. Lucie, FL – Would you be
able to comment on mine even at a later date? Yeah sure, send them in.
Also I’d love to get your suggestions on creating a capture page. I already
purchased two domain names. Let me do this, Yvonne. Here’s where you
want to go. Let me give you three places to go to look at opt-in pages, and
feel free to model these. I would suggest putting in your information instead
of mine, unless you’d really like to build my list. Go to these three sites:
www.TheArticleGuyBonus.com
www.7TipsArticleTemplate.com
www.ListBuildingArticleTemplate.com
Those are three opt-in pages that you can model and use and just plug in
your information as well. Roz in the Bronx: SteveTheResumeGuy.com is
available.
Hey Steve, she’s doing some domain name research for you, so you can
go buy www.SteveTheResumeGuy.com It just occurred to me, one can use
a resource box in blog entries. Fabulous teleseminar as always. Thanks
Roz. Yes, you can use your resource box right in a blog entry. It’s a great
thing to do. I stumbled upon this when I was putting together a blog post

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one day. I just was using one of my articles from Ezine Articles. I copied &
pasted it in and broke it up into a couple pages and forgot that I left the
resource box in there. I didn’t even know it until I saw that people were
signing up for the resource box. Yeah, absolutely put a resource box in
your blog. Wonderful. Mona in Bellevue – I hope that’s Washington and not
the other place. Tell us the two other article directories again.
I think you’re asking about the ones that will spread to other article
directories. That’s www.SubmitYourArticleNow.com and
www.ArticleMarketerNow.com.
For a list of other article directories, if you want to see them and just see
what else is out there, go to www.TheArticleGuy.com/ads.htm I think
there’s about 50 or so article directories listed there. One day I got so anal
that I even alphabetized that for you. Usually I lie down till that feeling goes
away. Maritza in TX –
I’m not sure if you covered this. I think I’ve heard you say on a different call
that it’s okay to have duplicate content as long as it’s on different websites,
but I always hear different things from different people about duplicate
content. Can you clarify this for me? Sure. I always laugh when I get this
question because it comes in a lot, so you’re not the only one. People will
give you different opinions on it. All the other opinions you get after today
besides this one are old opinions. They’re based on some of what I’ve
already talked about, about the old days of article marketing, and they’re

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based on something else, Maritza and everyone else. What happens on

the internet that really pisses me off (there’s no other way to say it) is that
someone will identify a problem or a potential problem, and it may be
important but minor, and then they will inflame the problem, blow it up,
scare the death out of people, and then come in and supply their solution to
it. All these article spinners or article wizards that take your article and turn
them into something else worded differently were based on this. Doesn’t
the phrase by itself sound scary? Duplicate content. It’s like you’ll get
accused of that one day and Google will come knocking at your door,
accuse you of duplicate content, tear down your website, and take your
house! I’m exaggerating a little bit, but not a whole lot. Here is the definitive
answer to dealing with duplicate content. Get out a piece of paper and
something to write with. This is high level internet marketing. This is very
technological, so hang onto your hats. I want you to take your pen or pencil
on your piece of paper and I want you to draw two lines. Draw a vertical
line down the middle of your paper, and about a third of the way down that
vertical line I want you to draw a horizontal line through that vertical line.
Basically you’ve just formed a cross. Where those two lines intersect, draw
a circle. We’re going to call that circle Ezine Articles. So you’ve got a
vertical line down the middle of your paper, and about a third of the way
down that vertical line draw a horizontal line, and you’ve drawn a cross.
Where those two lines intersect, draw a circle, and that circle is
EzineArticles. Down at the bottom of the vertical line at the bottom of your
paper I want you to draw another circle. That is your website or blog, or like

www.JeffHerring.com
we were talking about on Tuesday, your great website or blog. So you’ve

got a vertical line, a horizontal line a third of the way down and through it, a
circle in the middle that’s Ezine Articles, and a circle at the bottom of the
vertical line that’s your great website or blog.
On either side of that horizontal bar draw some other circles, squares,
triangles, or whatever you want to make it. Those represent other article
directories, other people’s websites or blogs, video sources like YouTube,
anything. Here’s the rule. Here’s how to avoid duplicate content. If you
have an article on Ezine Articles and in that resource box you have a link
back to your website or blog down there at the bottom of that vertical line,
and on that website or blog you have the same article, here’s what you’ve
got to do to avoid duplicate content. Those two articles – the one you have
on Ezine Articles and the one you have on your own website or blog – they
need to be about 20% different. They don’t need to be completely different,
just 20%. So if it’s a tips article, change the order of the tips. Add a little bit
to a couple tips. Take away from a couple tips. Change the introduction.
Just make it about 20% different. That’s all you’ve got to do to avoid
duplicate content. Having said that, let me say this about duplicate content.
This is another reason why it’s made a bigger deal than it is, because when
Google ranks a website they’re doing it on different points. If you’ve got
duplicate content it’s like one point out of a couple hundred. What Google is
looking for is the black hat people, the people that are trying to scam, so
even if you mess up accidentally it’s not going to be that big a deal, but

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that’s how to avoid it Back up to that horizontal bar with Ezine Articles in
the middle and all your other article directories, websites, blogs,
newsletters, video sites, any place you could put content in text, audio, or
video – they’re all on the horizontal line. You can take that same article and
put it on as many of those sites as your little heart desires and be just fine
and there’s no problem. That’s the whole purpose of article directories and
that’s the whole purpose of repurposing. Alex and I define repurposing as
hyper-sanity. You’ve heard that one definition of insanity is doing the same
thing over and over again and expecting different results. Repurposing is
hyper-sanity. Repurposing is using the same thing over and over again and
getting great results. The whole purpose of repurposing is spreading that
article into as many places as you can.
That’s a long answer, but I’m going to claim it as the definitive answer on
duplicate content. Sharon – Thanks for the upgrades to my resource box. I
know it needed something. Your input will help me with future articles too.
You’re welcome and you’re right on about that. That’s what I want you to
do, is use this for your future stuff. Steve – All three are plugged because
currently I have only three resource boxes available to me. No testing yet.
Branding can be done later. I was just plugging in some tests following the
word “From…” Great branding recommendations, which are a bonus for
me. Thank you. You’re welcome. Somebody was doing some market
research for you in that one domain name, SteveTheResumeGuy. Yvonne
– Thank you, Jeff, for the opt-in pages. Sure. You’re welcome. Mona in

www.JeffHerring.com
Bellevue – Bellevue, Washington – yes. That’s Washington, not the mental

asylum. Thank you, Mona! Steve Shannon – What does Ezine Articles
mean when they use the word “published,” which appears on one of my 12
approved articles?
When you go to Ezine Articles and you’re looking at your stats, there’s a
whole lot of things there. There’s views, URL clicks, comments, votes, and
how many times it’s been published. The two you want to pay attention to
are your views and your URL clicks. Your views are how many times
somebody has looked at your article, and your URL clicks are how many
times somebody has clicked through in your resource box. The published
stat is very misleading because Ezine Articles – and this is the good part –
they have a feature that allows publishers to come and take your article
either in text or HTML and go use it on their website, blog, or newsletter.
It’s a good thing. The reason it’s misleading is most people don’t use it.
Most people just copy and paste it right there from the page where they’re
looking at it, and they don’t use the ezine publisher. Let’s say you’ve got an
article that’s received 50 views and 10 click-throughs but only 1 ezine
publisher. “Oh my gosh, why aren’t people using my article? Maybe I
should do some tweaks on it.” They’re probably using it all over the place,
they’re just not using the ezine publisher feature. Here’s how you find out
where your article is showing up and where it’s being used. Take the article
title – just copy it right from Ezine Articles – and take it over to Google and
paste it in, and then put that article title in quotation marks at beginning and

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end and hit Search. It will show you all the places that article is being used
– all the different websites, blogs, or anywhere on the internet that it’s being
used. Mona – You don’t have to change the content at all to put articles on
these secondary articles sites? You got it. After that long explanation, thank
you for saying it succinctly. Yvonne – Thank you so much for the detailed
information on duplicate content. That was one of my big concerns. You
just cleared it up. I just love your patient method of delivery.
Thank you, Yvonne, and I’m going to take that one and turn it into an audio
of a Frequently Asked Question. Steve’s asking about a place I recommend
to submit articles and can I repeat the name of that site – “I’m terribly
obtuse and just don’t remember what was said.” Steve, I think you’re
talking about Ezine Articles. That’s the #1 article directory. If I’m not
understanding your question, submit again. Maritza – I’m figuring out my
2009 strategy. How many articles should I set as a weekly goal in internet
utopia? I love it! InternetUtopiaSecrets.com. Alright, for the ultimate in
internet utopia, to feel like you’ve gone to heaven without the
inconvenience of dying, as Alex says, I would shoot for an article a day, or
at least five a week. Now that you’ve gotten up off the floor, don’t hurt your
foot again, here’s where you start. One a week to start, just to get into the
flow, especially if you’ve not been doing it, and then build up to two a week,
three a week, four a week. Basically if you did one every other day and
shoot for 15 articles a month, here’s what would happen to you in internet
utopia. You would rapidly become recognized as an expert in your niche. I

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call that upping your expertability. You would quickly develop a massive
web presence, and you would be found everywhere in your niche. And you
would become a content and product creation machine, because every
time you craft a 300- to 500-word article, you’re creating content, and then
you just build it out, build it out, and build it out, or combine those articles
into documents and you create multiple products. So just start with one and
go from there. Steve, I see your clarifying question but I’m not sure what
you’re asking. Maybe send me an email. Nancy in Albuquerque – If I
change a resource box to fit a new article, does it also change the resource
box for the article it was originally affiliated with?
If you take an article and change the resource box in it, yeah, it changes
the original article. You can do that on Ezine Articles. You can take your
article off the web and change the resource box in it. This is really a great
question, Nancy, for everybody. If you’ve got some articles out there and
you’re going, “Oh my gosh, I really messed up the resource box. I’ve got to
use some of Jeff’s strategies,” you can take those articles down from the
net and edit the resource box, or edit anything in the article for that matter.
You then just resubmit it. Here’s what I suggest about that. Because the
article will be offline, if it’s already been pulling for you, don’t do a bunch of
really good pullers all at once. Do them one at a time, and here’s when I
suggest you do it. Do it between Sunday night and Friday morning – in
other words, don’t do it on the weekend. The editors at Ezine Articles have
lives too, and it will take longer for your article to get back up if you do it

www.JeffHerring.com
over the weekend, so do it during the week and they’ll be able to get to it
more quickly. You guys are asking great questions! Maritza – I have a new
thing called Dragon Naturally Speaking and I love it. I can speak my articles
into words, so I think I can do it. Yeah, absolutely you can do that. There’s
a learning curve on it to get it to recognize your language and your
keywords and your voice, but you can certainly do that. Another great way
to do that – and this is how I write a lot of my articles, and I’m writing
articles even as we speak. Folks, every single one of your questions is
going to turn into an article eventually, because this tele-course is being
recorded, it will be transcribed, and I’ll take those transcripts and turn them
into articles. Mona – Can’t you just edit the resource box itself?
Yeah, I understand. I misunderstood your question a little bit. If you’ve got a

resource box saved in those resource boxes that they allow you to have
there when you go to your profile page and edit resource boxes, and those
are the ones that are already
stored there, yeah, if you change that resource box it will change it on all
the ones from that point forward when you choose that resource box. It will
not change the ones before. Thank you for clarifying that. Steve – Of 700
hits on 12 articles, more than 200 are for one article. What should I
understand from this experience? Most of the others are double digits.
Write a heck of a lot more about that one topic, Steve. This is market
research that you can do on Ezine Articles. Pay attention to which ones are
getting the most hits. Write a couple more about that. If people continue to

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respond to it, you’ve got a winner. Write more articles about it and build
your products and teleseminars around that topic. Roz – Can we change
the primary email we created our Ezine Articles account with? I would
imagine so. I don’t know how. I will look into that for you and see if we can.
I think so. The only reason you might not be able to, Roz and everything
else, is that might be a black hat kind of thing people do, a tricky kind of
thing that people do to get multiple Ezine Articles accounts to try to scam
the system, and they may have stopped doing that. I’m not sure, I’ll have to
check. That brings us to the end of the questions and the end of our
resource box makeovers. Thank you guys for some awesome questions
and for the encouragement and the thanks for what we’ve done here. This
will be replayed at 8:00 tonight, and either late tonight or early tomorrow
morning after I take the boys to school it will be up for you to listen to at
your leisure. The transcripts will be coming in any day and you’ll have
complete access to this.
On page 10 of our Action Guide, some of you have just taken this course
and are not part of the AM Teleseminar Club that these courses come with.
I invite you to check it out at www.AMTeleseminarClub.com and come on
board, because 2009 is going to be rocking with this club. We talked about
coming attractions at the beginning of the call and I’ll remind you of them.
The predictions call is tonight. That’s Stu McLaren interviewing me between

7:50 and 8:10, along with a lot of other people tonight. There’s 40+ internet
marketers all between this week and a week in January.

www.JeffHerring.com
Go to www.PredictionsCall.com to read more about it, and you can read

more about it on my blog at www.ArticleMarketingBlog.com and go from
there. The $97 goes to World Teacher Aid, a fundraiser for Stu McClaren
and his wife’s project, where they fund teachers in other countries. You get
to learn all this inside information. Then I saw many of you signing up as
we were talking for the second anniversary call on Saturday at noon. I
know some of you are busy and will be elsewhere. Sign up anyway so you
can get an email from me with the audio replay in it. Everyone, you are now
official graduates of Resource Box Secrets tele-course. Thank you to all
those who sent in their resource box information for the reviews on our call
today. I admire you and appreciate you. As always, Go Use This Stuff!
We’ll catch you next time.

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From the Desk of Jeff Herring

Resource Box Secrets

Module 2 Fine Tuning for More Prospects & Profits

Welcome everyone to another Article Guy tele-course. This is Jeff Herring

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www.PredictionsCall.com is the straight link right in. There’s no affiliate

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So each year on December 20 we celebrate the anniversary of that. We did

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Question & Answer

And of course, just a little bit more!

1. A Hyper-Brief Review of Module One

We looked at what a resource box is and why it matters so much.

5 resource box strategies, such as making your freebie related to the

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#1 – Sharon Hill - http://www.BecomeATopWeddingPlannerBlog.com This

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Let’s look at Nancy Farris’ resource box example. We’re on example #2 on

#2 – Nancy Farris – www.WithinVision.net Hi Jeff, Sample resource box

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#3 – Maritza Parra – www.ProductQueenBonus.com This is Maritza Parra’s

This would be a good resource box to experiment with, as we talked about

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#4 – Martha Rather – www.MarthaRather.com Now I love this title. She’s

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2. Your English teacher is not here.

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#5 – Steve Shannon – www.ResumeSteve.com Steve Shannon sends us

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Exceptions - If you are applying for a job as a model or television

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I used to fulfill those and make them right here in my office on my

Julie from www.SelfCenteredMoms.com in Layfayette, CA – I was recently

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SubmitYourArticleNow.com, ArticleMarketerNow.com, and other varieties

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my relationship column for years, announced that it is ceasing home

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based on something else, Maritza and everyone else. What happens on

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we were talking about on Tuesday, your great website or blog. So you’ve

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Bellevue – Bellevue, Washington – yes. That’s Washington, not the mental

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Yeah, I understand. I misunderstood your question a little bit. If you’ve got a