Site Health Overview and SEO Audit Report

Auditing a site is our first and most prioritized approach to identifying a

culprit that hinders your site’s SEO visibility. After a complete site audit, we
will start fixing the most critical errors that are hurting your site’s SEO.
For instance, as per a site audit report, the most critical error that needs
quick fix includes:

Errors
● Pages with duplicate meta description
● Pages with empty meta description
● HTTPS page leads to HTTP

Warning
● Pages with too much text on title tags
● 114 links have no anchor text
● 58 links on this page have non-descriptive anchor text
● 48 pages have more than one H1 tag
● 48 outgoing external links contain nofollow attributes
● 11 orphaned pages in sitemaps
● 11 URLs with a permanent redirect
Our Standard SEO Process/Approach

Our SEO approach is a foundational step taken in order to secure expected

results. It’s a result-driven approach where a task is broken down into small
chunks in a well-managed order:

Our phases include:

Phase 1: Research
Phase 2: Audit
Phase 3: Optimize
Phase 4: Promote
Phase 5: Measure
Research & Analysis
Thoroughly understanding the nature of business is crucial as it empowers
for effective SEO planning & implementation.

Before starting any SEO campaign and after defining our goals, we will
conduct our in-depth research and analysis that will help formulate our
strategies and understand audiences better. Even more, assessing
competition and defining their pain points so that campaign has more
chances to be successful.

Defining Goals
● Here defining goals means what are we trying to accomplish, what
pages do we want to see more traffic in (prioritized
products/services), what kind of conversions do we want to have. We
will also investigate different keywords based upon personas or the
different portions of the sales funnel that we might want to target.
● Goal Setting & Conversion Tracking: Setting up a goal in GA (via
GTM or GA itself)

Evaluating a competitive landscape

● Analysis of ranking, page authority, domain authority, links, etc. of the
competitor’s website. It can provide a clear view of where the site
stands in terms of overall content, backlinks, authority, and relevancy.
Moreover, it can help us to assess a ranking potential for our targeted
keyword.
Keyword Assessment, Selection & Development
● It's all about how we prioritize keywords.
○ Are they most relevant to your business?
○ Have a sufficiently high search volume?
○ Have low competition (e.g. are rankable)
○ Have a decent organic search traffic potential

Audit
Identifying the position within the landscape. It’s a process of evaluating the
search engine friendliness of a website. Like how well a site is performing
in a search engine, factors affecting the performance, and what areas can
be improved that enhance the visibility of your website.

● Technical SEO Audit

● On-Page SEO Audit
● Content Audit
● Site Structure Audit
● Backlink Audit
○ Traffic gains quickly can lose quickly and the same implies backlink
building. After a quick backlink overview, the nature of the backlink
velocity looks suspicious and needs a quick backlink audit. Building low
quality links on a massive scale is considered as a negative SEO and it
will ultimately harms more than a good.

Image: Backlinks pattern looks suspicious

What are other specialty audits we cover that help to dive deeper and
give a better insight on improving site organic traffic?
SEO Signals Audit

The audit provides a clear view of where the site stands, evaluating a
competitive landscape in terms of overall SEO signals using content, links,
authority, and relevancy.

Power Pages Audit

The audit provides a look into which existing web pages have the most
SEO ranking equity suitable for ongoing SEO work. We can further
leverage power pages as an internal linking to topically relevant pages and
targeted pages as well.

Image: Total No. of Pages in Google Index

Image: Top Pages based on backlink profile

Comparative and Competitive Analysis Audit

The audit compares competing sites for any noteworthy differences and
provides investigative insights. Some of the metrics include referring
domains, overall traffic trend, keywords visibility, indexation, schema, and
content.
Optimize
It’s time for implementation. Execution can be done as per planned task
depending upon time, duration, and priority.
● On-Site Optimization
● Content Optimization
● Technical Optimization
● Off-Page Optimization

What is our approach to optimizing Safely Delicious For improving

Organic Search Traffic?

𐀀 Fix Technical Issues as reported in Audit Tools

● Our SEO audit comprises two-approach namely manual audit and
automated audit. In a manual audit, we will inspect an entire site
analyzing site structure, usability, accessibility, and possible fix and
SEO recommendation. Then we will further dig deeper using tools
such as Google search console, screaming frog, Ahrefs & SEMrush
e.t.c.

𐀀 Content Audit

● Analyzing a site top keywords, most of the keywords are branded

queries rather than the non-branded query. It means the site is
lagging behind the right keyword targeting, content optimization, and
content marketing strategy.

Most of the visitors from organic search come to the site with terms related
to the branded query.
Though these terms might produce quality traffic deserving online sales,
these keywords do little to attract new visitors who are unfamiliar with the
brand.

From here we can assume how this site fails to take advantage of non-
branded terms with a high search volume to help the site attract and
accommodate new visitors.

● Prioritization: Keyword Research (KWR), Keyword Matrix (KWM), and

Content Gap Analysis (CGA). Assuming that we can improve every
page content after competitor content reverse engineering.

● After complete keyword research comparing with competing sites, we

will prioritize them in the keyword matrix based on search volume and
relevancy. Then we will optimize title tags, meta descriptions, and on-
page copy for key pages. Likewise, we will include a content gap
analysis to propose new pages if applicable.

● Content Audit - An Eye To Improve For Quick Wins: We will

determine
○ What content needs to be improved on the site to avoid Google
Penalty?
○ What content needs to be improved for business goals? In this
part, we will determine the pages that need (rewrite/improve) all
low-quality content?

● Avoiding Future Penalty (Panda mantra = Improve It or Remove It).

We will prioritize the content(pages) that needs to be removed or
improved. In some cases, it might need to rewrite the entire page
content if we feel it is needed. We will determine(improve or remove)
based on a content gap analysis and through assessing competing
pages. We will decide on:
○ What content/pages need to be improved on the site for quick
wins?
 ○ What content needs to be improved for business goals and
KPIs?
○ What are the most prioritized products and services that can
have a greater ROI? What are those pages?

At this size, we will identify those pages that need to rewrite/improve

comparing low-quality content and pages.
𐀀 Improve Website Speed as per Google Core Web Vitals Guidelines

● Since page speed is a Google ranking factor, we need to make sure

a site loads as fast as possible(<3 seconds). Furthermore, we need
to make sure site speed is well optimized according to a Google Core
Web Vitals.

Image: Poor Speed Performance

𐀀 Implementing Product/Service Schema, FAQ Schema, on relevant

pages.

● Implementing schema helps to improve CTR and even more, helps

Google understand the overall content of the pages.
Image: Missing Schema on products pages

Image: How similar sites are leveraging product schema

𐀀 On-Site Optimization/Content Optimization
● In this phase, we need to make sure content is well written and SEO
optimized and a way that it can reach the largest possible target
audience. The process of optimizing content includes maintaining a
proper heading hierarchy, making sure associated keywords are
present, adding meta and title tags, adding relevant links, and so on.

Image: Unoptimized meta tags

𐀀 Product Category Optimization
● When it comes to e-commerce SEO, category pages rank better than
product pages. Within our strategy, we need to be well focused on
the things that can have a greater impact on ranking. The most
important pillar of an E-Commerce strategy is category page content
creation and optimization.
Note: For user experience and in SEO perspective better to place
category content under product sections.

𐀀 Improved Internal Linking/SILO Internal Linking

● A silo structure refers to a way of organizing website pages and
internally linking throughout the pages. It's also a great way of
improving website SEO and user experience perspective. So the
secret here is to create a topical SILO and link to target pages. For
instance linking products to category pages, category to category
pages without breaking the SILO rules.
Promote
In this phase, we help your site to improve SEO visibility and ranking by
creating high-value links from authoritative or reputable sites. This could
include doing backlink analysis and identifying a different source
for link building opportunities.
● Link building/Inbound links
● Trust
● Social Signals
● Content Marketing

Building links is one of the major tactics used in search engine

optimization (SEO) because links are a signal to Google that your site is a
quality resource worthy of citation. Therefore, sites with more backlinks
tend to earn higher rankings.
Total Backlink Per Post

Web 2.0 7
Guest Posting 5
Press Release 5
Pdf Submission 10
Social Bookmarking 10
Quora 3
Total 40
* 1 Post per Week
● 1 Blog Post Outreach to relevant Website Per Month
● 1 Broken Link Outreach to relevant Website Per Month

𐀀 Content Marketing through Blog Posts & Recipe Posts

● Blog posts are basically written in an informative or conversational

form. Awareness of potential prospects through content marketing is
a must.
● Likewise creating recipe posts is highly recommended as it helps to
connect a potential customers.
Image: How some of the big players are using recipes as a killer content marketing
strategy?
Crafting a complete content strategy from keyword research &
Reverse Engineering a Competitor Content

How do we prioritize keywords?

● Are they most relevant to your business?
● Have a sufficiently high to medium search volume?
● Have low competition (e.g. are rankable)
● Have a decent organic search traffic potential
● Once we have a complete list of relevant keywords to target, we can
create a plan for building content around those keywords. This is
called a content strategy or content roadmap.
● After a selection of a keyword, we can start to answer questions like:
○ What are my main topics, and what are my child-topics?
○ When can I target multiple keywords on a single page, and
when should I split them into separate pages?
○ What kind of content do users expect when searching for each
phrase?
○ Where does each phrase fall in my visitor's journey (i.e.
awareness > interest > Desire>purchase)?
Measure
It’s time for evaluating, measuring, and monitoring results after a certain
time frame or after the completion of an SEO campaign. This is the last
phase with the practice of measuring and reporting an SEO performance.
Our process includes:
● Monitor
● Measure
● Report