Colgate `Disha’: The BoP Distribution Strategy ( PPP )

Questions:

1.Why do you think the youth entrepreneur was chosen as a channel partner? Who or what other form
of distribution can be chosen in their place in your team’s opinion. Why, give a 5-point comparison
chart with 2 other closest alternatives for the same job?
2.What were the key success factors of project DISHA?
3.Do you think this model in sustainable and scalable? Can it be replicated by other players? What
could be the possible point of consideration for others? Give arguments to support your choice.
4. Which OTHER product categories and players (give atleast 2, both from different categories) can
replicate this model for Rural Distribution? Give explanation for your groups views?