Corporate Social Responsibility

-Rahul Baid
Every business has some profit incentives. They work towards achieving their goals, and these
goals are in the field of profit and wealth maximization. However, every business have certain
social responsibility. They work in a society, collect the resources from the society, the market is
a society and the consumer is the society. Hence, every business works complimentary to the
societal benefits and are to an extent liable to provide certain opportunities to the society for the
growth of the latter.
Here, in this document I will be focusing on certain corporates that aims to provide sustainable
development for the society through different policies and measures in the field of livelihood. I
have focused mainly on the field of livelihood that concerns the women, underprivileged and
differently abled people.
Below are certain businesses that understands their responsibility towards the society.
Accenture India Corporate Social Responsibility: Through our Skills to Succeed initiative, we
will equip people with the skills to get a job or launch a business. In India, we deliver livelihood
enhancement solutions with a focus on skilling towards employability, entrepreneurship and
direct livelihood opportunities. Skills to Succeed helps address the need for skills that open doors
to employment and economic opportunity. It does this by drawing on two of Accenture’s unique
capabilities: training talent and convening powerful partnerships to develop collaborative
solutions. We will work to accelerate our impact and continue to make a sustainable difference in
the economic vitality and resilience of individuals, families and communities. Our target groups
are youth, women and persons with disabilities (PwDs).
Our Skills to Succeed livelihood enhancement initiatives will be delivered in urban, semi-urban
and rural India with a focus in locations with an Accenture India presence and also mapping to
the business footprint of our clients and stakeholders. The projects and programs will be
implemented through:
 Vocational skill training NGOs.
 NGOs working in the area of sustainable/rural livelihood.
 Self-help groups to empower women.
 Educational institutes (registered trusts).
 Supported in a significant way by Accenture’s employees volunteer work. We will measure
our impact by tracking our Skills to Succeed results in terms of actual number of people skilled
and number of people successfully gaining employment or starting a business after completion of
the skilling program.
CONTACT INFORMATION: india.csr@accenture.com
BOSCH INDIA:
This pioneering Bosch project helps the National Skill Development Corporation (NSDC) in
achieving its objective of fulfilling the growing need for skilled work force across sectors in
India as part of a national mission. The program’s objective is to combine Bosch skills
development competence with funding from NSDC to develop and deploy a vocation training
model for making underprivileged children employable, thereby providing a pool of high quality
skilled manpower to the industry.
The training module here includes imparting both soft skills, such as communication, personality
development and grooming, and skills for automotive sales and after-sales service. It will also
provide internship and help the trained youth find employment (including in the Bosch
automotive sales and service dealer network). The pilot program under this model was conducted
in Bengaluru from January to April 2013. A second batch was inaugurated exclusively for girls
with the aim of empowering them financially. Soon, the scope of the program will be extended to
Nashik, Jaipur and Pune.
CONTACT INFORMATION: Phone: +91 80 22992429
Website – www.bosch.com
CANARA HSBC ORIENTAL BANK OF COMMERCE LIFE INSURANCE COMPANY:
Their main aim is Promoting education, including special education, consumer education and
awareness, employment enhancing vocation skills especially among children, women, elderly,
and the differently abled and livelihood enhancement projects.
One of the activities that they undertook was Training urban youth especially women from
economically backward sections of the society through Smile Foundation’s Twin e-Learning
Programme (STeP), a national level livelihood programme with market-oriented job skills such
as English, basic computer, personality development, retail management, relevant soft skills etc;
More than 14221 youth have been trained by Smile Foundation and 10207 have been placed in
over 140 companies. This project named as project Saksham was taken in Bangalore. The total
amount spent was about 8 lakhs and the outcome was Qualitative Output - Identifying the right
set of candidates, imparting skills for better employability and self reliance for the beneficiaries
to become contributing members of their families and have a better standard of living and
become role models for the youth in the community Quantitative Output: 190-200 youth from
economically backward sections of the society trained in employability skill; At least 50-55% of
the beneficiaries placed in right kind of jobs.
CONTACT INFORMATION:
Call Center: 1800-103-0003/1800-180-0003
Email ID: customerservice@canarahsbclife.in
TITAN COMPANY:
CSR focus at Titan will be driven by broad themes such as upliftment of the underprivileged girl
child, skill development and support for Indian Arts, Crafts and Indian Heritage. The various
activities taken up by Titan are;
TITAN KANYA – EDUCATION TO DROP OUT CHILDREN/GOVT SCHOOLS , TITAN
SCHOLARSHIP, SCHOOL ADOPTATION
EMPLOYABILITY SKILL DEVELOPMENTVOCATIONAL TRAINING FOR KANYA
GIRLS
SKILL DEVELOPMENT – RETAIL FOCUS
SKILL DEVELOPMENT PILOT FOR LONG TERM IN SELECT AREAS – SCHOOL OF
EXCELLENCE
Creating Pilot Skill centre at Bangalore , targeting employability led skilling of 1000
underprivileged youth in areas of Retail, animation, etc
• Adoption of ITI, having close to 900 students and 100 faculty, building skills and capacity
All of these projects are done in collaboration with different NGO’s. Titan spends about 2% of
its net profit on implementing CSR policies.
CONTACT INFORMATION:
Telephone:+91-(0)80-66609000
+91-(0)80-66609027
+91-(0)80-66609028 
Fax+91-(0)80-25269923
+91-(0)80-25263001 
Email : corpcomm@titan.co.in
INFOSYS FOUNDATION:
The main aim of Infosys foundation is the sustainable development of the rural areas. The
foundation has donated INR 40 crores for the development of the livelihood projects in the rural
areas.
Agastya Foundation, the brainchild of a group of scientists, educators, and executives, instils
creativity and encourages the imbibing of scientific knowledge among its students. Agastya and
Infosys Foundation have together created higher standards of education for the country’s
underprivileged by providing them with training workshops, mobile labs, and a hands-on
educational methodology.
Infosys has established the Infosys leadership institute that aims to develop leadership skills by
the education approach and experience approaches.

CONTACT INFORMATION:
Tel.:+91-80-26534653/41261700
Fax:+91-80-41032140
Email: foundation@infosys.com
WIPRO’S CORPORATE SOCIAL RESPONSIBILITY:
School Education in India: Wipro works on systemic issues in school education in India through
a network of partner organizations. Over the past 14 years, they have associated with 60
organizations at different levels and have worked closely with 35 organizations working in
improvement of school education. This has been through organization-level and project-level
support for 67 projects until now. These organizations have in turn contributed to systemic
improvements at multiple levels including state and central government level educational
reforms in addition to reaching out directly to schools and teachers. More than 47000 children
benefit from the five education projects in five Indian cities.
Education for children with disability: There has been inadequate focus on education for
children with disability, especially those from disadvantaged backgrounds, started in 2014, we
will expand and strengthen our focus in this space.
Sustainability Education: Started in 2011, the program EARTHIAN brings together two of our
key concerns; school education and sustainability. Wipro have reached out to more than 3000
schools, 3500 educators and 15000 students since inception through this national level program.
Run in partnership with the Birla Institute of Technology & Science (BITS), Pilani, India, this
unique program blends rigorous academic exposure with practical professional learning at the
workplace, they run a similar program called WISTA in collaboration with Vellore Institute of
Technology (VIT) for science graduates without a mathematics background. Mission10X, our
countrywide program seeks to improve engineering education in India through faculty capacity
development and curricular improvement. Since 2007, this program, called Mission10X, has
reached out to nearly 27500 faculty across 1300+ colleges in 27 states
Wipro Cares worked with an NGO called MakkalaJagriti to provide an enjoyable, after school,
safe home environment. Their objective was to ensure holistic development of the children. They
provided opportunities for children to study and to explore their interests in arts & culture, dance,
music and sports. The home provided them with a physical space they could call as their own, to
explore and learn.

CONTACT INFORMATION:
Email: info@wipro.com
Phone: +91 80 28440011
Fax: +91 80 28440256
TECH MAHINDRA LIMITED:
The Tech Mahindra Foundation intends to support the Government of India’s larger vision of
skill development of youth through developing their market-oriented skills and linking them to
potential employers. This programme seeks to benefit school dropouts, people with disabilities,
and those unable to go into higher education, among others with specific focus on women. TMF
promotes the concept of “education to employability”, and runs the SMART (Skills-for-Market-
Training) programme to encourage and facilitate employment opportunities for youth from the
marginalized communities. Under this programme, there are SMART and SMART+ (for persons
with disabilities) centers, which are operational across India. The SMART programme targets
school dropouts and addresses the skill gap in areas like retail, hospitality, accounting, nursing
aide, plumbing, electricians, and so on.
CSR Budget = 3 crores (1% of PAT)
CONTACT INFORMATION: Phone:  022 - 22021031
Fax:  022 - 22028780
E-mail:  tmlipo@techmahindra.com
Website            :  www.techmahindra.com
The Karnataka Bank Ltd:
Karnataka Bank is committed to identify and support the projects and programmes aimed at
improving the well beings of the socially and economically disadvantaged sections of the
society. This Policy will serve as a guiding document to help identify, execute and monitor CSR
projects/programmes keeping in mind the spirit of the provision of Section 135 of the Companies
Act, 2013 and the rules framed thereunder. The Policy attempts to adhere to law and best
practices in implementing society oriented programmes/projects.
They aim at Promoting education including special education and employment enhancing
vocation skills especially among children, women, elderly and differently abled and livelihood
enhancement project. Under this category, financial assistance to private /public schools, aided
or unaided, for construction /renovation/modernization of existing school building or other
infrastructure such as purchase of laboratory equipments, computers and other allied equipments,
promotion of financial literacy among the people who are outside the institutional banking
facilities and Promotion of Road Safety awareness programme through print, audio and visual
media, Capacity building for farmers covering best sustainable farm management practices,
Training Agriculture Labour on skill development, Providing effective consumer grievance
redressal mechanism, consumer’s health and safety, consumer service, support and complaint
resolution, Consumer protection activities can be undertaken.
Contact Information: Phone no.: 824 - 2228222
Fax           : 824 - 2228284
E-mail            : info@ktkbank.com   
Website         : www.karnatakabank.com/ktk/Index.jsp
CANARA BANK – PRAGATI (PROJECT NAME)

The Bank has made pioneering efforts in Promoting Rural Entrepreneurship by establishing
Rural Development and Self Employment Training Institute (RUDSETI) in collaboration with
Syndicate Bank and SDME Trust in 1982. Through 27 RUDSETI Centres, 26 Rural Self
Employment Training Institutes (RSETIs) managed by Canara Bank Centenary Rural
Development Trust (CBCRD Trust) and 3 co-sponsored RSETIs, more than 5.50 lakh
unemployed youth & women are trained in residential programmes in various skills &
entrepreneurship. More than 78% of the trained persons have established Micro enterprises,
predominantly in rural areas. Rural & urban youth, who have not been able to access education
& Employment in IT sector are trained through short duration programs in Canara Bank
Information Technology Training Institutes (CBIIT) at 5 centers and facilitated for employment
in IT Enterprises . The project focus is skill development and vocational training and the total
support amount is 7,50,000. The project Creates opportunity for the rural/urban unemployed
youth from economically and socially backward sections of the society to take up self/wage
employment for their livelihood . Need based financial assistance will be extended to the
deserving candidates to take up self employment ventures.

Contact : Ananthayya Achar Secretary Canara Bank HO, (CSR Division, PC & FI Wing) 112 J C
Road, Bengaluru

Email id - hords@canarabank.com canaracsr@canarabank.com

Centenary Rural Development Trust

Phone: 080-22293517

MAHINDRA COMVIVA
Mahindra foundation has initiated certain programs such as Agrasar Foundation (aims at
providing education to the underprivileged), Nele Foundation that provides shelter, food and
shelter to 300 children across 9 centers in Bengaluru, Bharti Foundation that recognizes
companies for their work in the area of corporate responsibility and Tech M Foundation that
provides education, employment and technical education of the underprivileged is the Tech
Mahindra Foundation and Unnati that provides the underprivileged sections the dignity of labor
and economic independence.
Contact details:
Bengaluru Office
Sixth Floor, Kirloskar Business Park
# 50,51 , Hebbala, Kempapura
Next to Columbia Asia Hospital
Bellary Road, Bengaluru – 560024
India
Tel: +91 80 4340 1600
Fax: +91 80 2632 8112
Website: www.mahindracomviva.com

HDFC: HDFC has identified social sectors, which include education, health and sanitation,
community development, child welfare and livelihood and supporting differently abled persons
as important pillars of social and economic development. During the financial year ended March
31, 2015, HDFC supported a number of educational initiatives such as primary and secondary
school education (rural and urban), girl child education, scholarships, alternate educational
programmes, special education, teacher training and vocational skills training for underprivileged
children and youth who have not been able to complete their formal education. In healthcare,
HDFC has been a strong supporter of institutions that work towards the prevention, treatment,
rehabilitation and palliation of cancer patients. HDFC also provided financial assistance to
community based hospitals serving the rural population. Recognizing the health related risks
attached to poor sanitation and hygiene awareness, HDFC associated with organizations focusing
on urban slum sanitation. HDFC supports initiatives towards the health, safety, nutrition and
development of children across India. Support was extended to organizations working with
children of construction laborers, day care and early childhood centers, homes for abandoned and
orphaned children, institutions educating children with physical and mental disabilities for
livelihood, so that these children grow up to become responsible and financially independent
adults. HDFC also supported organizations promoting environment preservation, conservation of
art and culture and Indian athletes competing at an international level.
Vocational Skills & Livelihood Training for Disabled Children & Adults is one of the projects
taken up by HDFC in Bangalore

Most of the companies take up a budget of 2% of their profit for allocating to their CSR or their
budget is based on the activities that are taken upon. This budget might change from project to
project depending upon the activities that are taken.
Most of these CSR is taken in the entire INDIA and not in particular state. They are implemented
in most of the states of the country.