Societal marketing:

The societal marketing concept is all about the development of human and society’s welfare. The
concept of societal marketing holds that a marketer has to make better marketing strategies by
considering society’s welfare, company requirements, and customer demand.

Examples of Societal Marketing:

Socially based marketing or societal marketing not only helps to create a bigger image of a
company but also increased sales. Recently the super bowl 2017 ads of several companies are the
well-known examples of societal marketing.

There are some examples of societal marketing is given below.

(1) The Body Shop: The body shop is a natural cosmetic, skincare, perfume Company.

The company uses plant-based ingredients to make its products and it does not test its products
on animals. So this product is a perfect example of societal marketing.

(2) Avon products: Avon has raised millions of dollars fund for Breast Cancer in 1993 in a
partnership with NABCO (National Alliance Of Breast Cancer Foundation).

Avon started to sell a pink ribbon pink cost 2$ and started to give 1$ to NABCO for the
treatment of breast cancer. Avon’s 45000 workmen have been trained to discuss the threats of
breast cancer among their customers.

(3) Coca-Cola: Coca-Cola published the song ‘America is beautiful ‘in different languages
which shows the cultural harmony at a larger point of view.

(4) Kia: kiaʼs “Hero’s journey “Melissa McCarthy was a good example of societal marketing.

(5) Airbnb: Airbnbʼs 2017 super bowl ad was an important example of societal marketing.
Objectives of Societal Marketing:
There are some major objectives of societal marketing. which are –

(1) To sow the seeds of a relationship with customers.

(2) To go a step further in the marketing profession.

(3) To fulfill the duty of social responsibility

(4) To make a bigger image of the company to his customers.

(5) Increasing community awareness towards its products.

Advantages of Societal Marketing:

The societal marketing approach has a number of advantages. These include:

(1) It makes sure that the investments are on the right path.

(2) It helps to defeat the competitors in the marketing field.

(3) It helps to give customer satisfaction and helps to maintain long term relationships with
customers.

(4) It helps to increase the companyʼs profit and market shares.

(5) It increases the living standards of people in society.

(6) It makes economical growth more symbolic and more beneficial to a person’s life.