Professional Documents
Culture Documents
Mr. Avnish Parihar Store Manager Pantaloon Fashion Retail LTD (Saket, New Delhi)
Mr. Avnish Parihar Store Manager Pantaloon Fashion Retail LTD (Saket, New Delhi)
Presented To-
Mr. Avnish Parihar Presented By-
Store Manager Suman Kumar
PGDM (Trimester - 4)
Pantaloon Fashion Retail G.L.Bajaj Institute of Management &
Ltd Research
Sumankumar.glbimr@yahoo.com
(Saket, New Delhi) (Greater Noida)
Project On
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1. Introduction of Pantaloon-4 to 6
19. What is Payback- 58
2. Vision & Mission -7 to 8 20. Benefits of Pantaloon through Pay Back-
3. History- 9 to 10 59
4. Major Players- 11 21. Benefits of Customers through PBGC-
60 to 63
5. Pantaloon Retail Mktg-12 to 13
22. Growth of Honey- 64
6. Offering Products- 14 to 15
23. Consumer Behavior Defined- 65
7. C.R.M- 16 to 18
24. Consumer Behavior during Purchasing-
8. SWOT Analysis- 19 to 22 66 to 68
9. Leadership & Styles – 24 to 3125. Marketing Mix Defined- 69 t0 70
10. Honey At a Glance- 32 to 33 26. SOP at Pantaloons- 72
11. Honey Product Line- 34 27. Sales Analysis & Customer Entry- 73 to
12. U.S.P of Honey – 35 to 40 76
13. Retail Floor Process- 41 28. Hot Spot Products & Places- 77
14. Visual Merchandising- 42 to 4629. Research Methodology & Objectives- 78
15. Merchandise Presentation- 47 to 79
16. Retail Fixtures- 48 to 52 30. Data Analysis & Interpretation- 80 to 96
17. STP of Honey 31. Finding through Data Analysis- 99 to 100
18. Customer Loyalty Program- 5732. My Contribution during SIP- 101
33. Suggestions for Pantaloons- 102 to 103
Sumankumar.glbimr@yahoo.com 34. Thank You- 104
19.
Pantaloon Fashion Retail Limited, is India‟s leading
retailer that operates multiple retail formats in both the
value and lifestyle segment of the Indian consumer
market
Headquartered in Mumbai (Mumbai),
The company operates over 12 million square feet
of retail space
1000 stores across
73 cities in India and
Employs over 35,000 people
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Pantaloons is the among India's
largest chains of fashion stores
Pantaloons Fresh Fashion,
with its focus on 'fresh look,
feel and attitude'
Pantaloon offers, trendy and hip
collections that are in sync with
the hopes and aspirations of
discerning young and 'young-at-
heart' consumers.
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Pantaloons Fresh Fashion stores
have presence with stores not just in
Metros but also in smaller towns
All stores have a wide variety of
categories like casual wear, ethnic
wear, formalwear, party wear and
sportswear for Men, Women and
Kids.
Pantaloons Fresh Fashion stands
out as a fashion trendsetter, on the
lines of how fashion is followed
internationally
This 'fresh fashion' destination allows
customers to shop for the latest in
fashion apparel and accessories
throughout the year in an attractive
and visually stimulating ambience
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Company Vision:
Pantaloons shall deliver Everything, Everywhere, Every
time for Every Indian Consumer in the most profitable
manner
Indian Consumer in the most profitable manner
Company’s Mission :
We shall infuse Indian brands with confidence and
renewed ambition
We shall be efficient, cost- conscious and committed to
quality in whatever we do
We shall ensure that our positive attitude, sincerity,
humility and united
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determination shall be the driving force to make us
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Originally incorporated as Manz Wear Private
Limited on October 12, 1987.
The Company‟s name was changed to Manz Wear
Limited on September 20,1991, further to Pantaloon
Fashions (India) Limited on September 25, 1992
and to Pantaloon Retail (India) Limited on July 7
1999
Pantaloon comes from the Italian word pantalone,
which in turn was derived from a character in a
seventeenth century comedy play.
First open showroom in Kolkata
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1987 Company incorporated as Manz Wear Private
Limited, launch of Pantaloons trouser, India‟s first
formal trouser brand
1992 An initial public offer (IPO) was made in the
month of May
1997 Pantaloons, India‟s family store, launched in
Kolkata
2001 Big Bazaar, Is se sasta aur accha kahi nahin,
India‟s first hypermarket chain, launched
2002 Food Bazaar, the supermarket chain, is
launched
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2007 Future Group crosses the $1 billion turnover
Shopper Stop
Lifestyle
Bharti Wal-Mart
Wills Lifestyle
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Any organization selling
goods & service to final
consumer _ it is a
manufacturer wholesaler, or
retailer – is doing retailing.
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Winning the Hearts of Indian Consumers
Pantaloon Retail makes every effort to delight
its customers
Tailoring store formats to changing Indian
lifestyles and adapting products and services to
their desires
Pantaloons operate some of India‟s most
popular retail formats. Across value and
lifestyle segments
Pantaloons multi-format retail strategy caters to
all the consumption needs of a wide cross-
section of Indian consumers
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PRODUCT OFFERINGS
MEN’S WEAR
KID’S WEAR
• John Miller
LADIES WEAR •Chalk
• JM Sports
•Honey •Bare 7214
• Bare Denim •Bare Denim •Aakriti
• Rig •Akkriti
• Ajile
ACCESSORIES
•Annabelle •Cosmetics
• Lombard •Ajile •Stationary for kids
• T-2000 •Rig •Books &
• Bare Leisure Magazines
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Sumankumar.glbimr@yahoo.com
Customer relationship
management (CRM)
A model for managing a company‟s
interactions with current and
future customers
CRM systems for marketing track and
measure campaigns over multiple
channels, such as email, search, social
media, telephone and direct
Customer Relationship Management
(CRM) is an information industry term
for methodologies, software, and
usually internet capabilities that help an
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enterprise manage customer
To survive in the tough competition Pantaloon
uses different strategies to attract customers and to
retain them.
Ex:-
Events
Fests
Loyalty programs
Gift Vouchers
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The activities in Pantaloons over Customer
Relationship Management is
To satisfy the customer and make the customer
to be a loyal customer by providing various
services
Conducting activities in some occasions on
special days like Women„s day, independence
day, Fashion Friday & Holidays
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Sumankumar.glbimr@yahoo.com
STRENGTHS
Pioneer in the industry, largest market share and capitalization
Being financially strong helps pantaloons retail India deal with any
problems, ride any dip in profits and out perform their rivals
To take over, merge with, or form strategic alliances with other global
retailers, focusing on specific markets
Rural Retailing
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THREATS/CHALLENGES
Being number one means that you are the target of competition
Extra competition and new competitors entering the market
A slow economy or financial slowdown could have a major impact on
pantaloons retail India business and profit
Consumer lifestyle changes could lead to less of a demand for
pantaloons retail India products/services
Price wars between competitors, price cuts and so on could damage
profits for pantaloons retail India
The actions of a competitor could be a major threat against
pantaloons retail India, for instance, if they bring in new technology
or increase their workforce to meet demand
Shopping Culture: Shopping culture has not developed in India as
yet. Even now malls are just a place to hang around with family and
friends and largely confined to window-shopping.
If unorganized retailers are put together, they are parallel to a large
supermarket with little overheads, high degree of flexibility in
merchandise, display, prices and turnover.
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Sumankumar.glbimr@yahoo.com
What is Leadership ?
A process by which a person
influences others to
accomplish an objective and
directs the organization in a
way that makes it more
cohesive and coherent
Leadership is a process
whereby an individual
influences a group of
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individuals to achieve a
Mr. Avnish Parihar has Leadership Skills
which make difference from others as :
1. To accomplish goals
2. To conduct meetings
4. To solve problems
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Mr. Avnish Parihar has Leadership Skills
which make difference from others as :
Decision-making skills
Planning skills
Organizing skills
Leading skills
Controlling skills
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Mr. Avnish Parihar has Leadership Styles :
1. Transformational Leadership Style :
Assumption
Situational Leadership is all about The
best action of the leader depends on a
range of situational factors
Style
When a decision is needed, an effective
leader does not just fall into a single
preferred style, such as
using Transactional as well
as Sumankumar.glbimr@yahoo.com
Transformational Leadership.
In practice, as they say, things are not
Honey A Pantaloon Brand, very
frequently selling product
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Honey Power Honey Honey Honey
Pricing T-Shirts T-Shirts Blouse Bottom
MC- 2345 MC- 2290 MC- 2265 MC- 2277
• Trouser
•Colour • Printed
•Printed T- •Printed
Shirts Trouser
•Sleve • Legging
•Graphic T- Less
• PRINTED Shirts • Shorts
T- SHIRTS •All Over • Skirts
•Message T- Floral
• MESSAGE Shirts • Fashion
T-SHIRTS Printed Haram
•Party T- • Smoking
Shirts • Militry
Top Paint
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Sumankumar.glbimr@yahoo.com
The unique selling proposition (USP), or unique
selling point, is a marketing concept
Identifying what is truly unique about any product and
service offering
A unique selling proposition (USP) is a statement that
explains how your business is different from everyone
else in the market
USP tells your customers how you can better meet
their needs and what makes you special
Unique selling propositions to the customer that
convinced them to switch brands
USP must create a real and perceived advantage in
customer‟s mind
USP also define the Features of products that
differentiate from rivals
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POWER PRICING TEES -
MC 2345
Message Tees
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TEE SHIRTS
MC 2290
Message Tees
AOP Tees
Photography Printed
Cru Neck
Sleeve / Sleeve Different Types
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BLOWS
MC 2265
Switch dot/ Colour Flower
Printed
Hem Elastics Cated
Sleeve (Freel)
Printed Blouse
Round Neck
Design Tie-up
Sleeve / Sleeve Different
Types
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BOTTOMS includes Shorts,
Trouser, Leggings, Paints &
Skirts
Printed Bottom
Colorful AOP
Side Pocket/ Back Side Pocket
Plain/ Colorful
Hem Design Paint
Belt Cover
Full/ Ankle length
Skirts- Full Length/ Short Length
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1. Mumbai Warehouse send the
merchandise to Saket Ware House
which is near to the Store
2. Quantity Check & Indoor of
Merchandise
3. Quantity Check & Outdoor of
Merchandise through the Cartoon for
the Floor (D.M. & Security should be
there)
4. Tagging, Hanging, Paper Pilling &
Ironing (if require) on the floor
5. Two Types of Tagging- Hard Tag &
Soft Tag
6. Visual Merchandising
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Visual merchandising is the activity and profession
of developing the floor plans and three-dimensional
displays in order to maximize sales
Visual Merchandising, The physical display of goods in
the most attractive and appealing ways
Goods or services can be displayed to highlight their
features and benefits
Store Layout: The interior arrangement of retail
facilities
Selling areas: Where merchandise is displayed and
customers interact with sales personnel
Sales support areas: Devoted to customer services,
merchandise receiving and distribution, management
offices and staff activities
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Sumankumar.glbimr@yahoo.com
Sumankumar.glbimr@yahoo.com
Sumankumar.glbimr@yahoo.com
Sumankumar.glbimr@yahoo.com
Merchandise Presentation
Merchandise presentation includes the ways that goods
are hung, placed on shelves, or otherwise made
available for sale in retail stores
Shoulder-out presentation: The way most garments are hung in
home closets with only one side showing from shoulder to bottom.
Face-forward presentation (face-out presentation): Hanging of
clothing with the front fully facing the viewer. This should always be
done at entrances and aisles.
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Retail Fixtures
Carousels: Circular racks that turn.
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Retail Fixtures
Four-way rack: A fixture with four extended arms,
that permits accessibility to hanging merchandise
all the way around
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Retail Fixtures
Rounders: Circular racks on which garments are
hung around the entire circumference
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Retail Fixtures
T-stand: Freestanding, two-way stand in the
shape of a T, that holds clothes on hangers,
sometimes with one straight arm and one
waterfall.
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Retail Fixtures
Waterfall: A fixtures with an arm that slants
downward, that contains knobs to hole face-
forward hangers with clothing at various levels.
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Sumankumar.glbimr@yahoo.com
Classifying Customers Into Groups based on customer
characteristics and needs
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•Defining the abilities of the company and resources needed to
enter a market
• Analyzing competitors on their resources and skills
•Considering the company‟s abilities compared to the competitors'
abilities
•Deciding on the actual target markets based on profit
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• A marketing strategy that aims to make a brand occupy a
distinct position, relative to competing brand , in the minds of
customer
•A process by which marketers try to create a n image or identity
in the customer mind for their products
Customer perceived, Honey Brand follows the
latest style trends and forecast with the ongoing
fashion
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Customer Loyalty Program through
PAY BACK GREEN CARD
Membership Card is Free of Cost
Four Types of PAY Back Green Card
One Star- Purchasing is must
Three Star- Purchasing of Eight Thousand is
must in one day or in a Year
Five Star- Purchasing of Twenty Thousand is
must in one day or in Year
Seven Star- Purchasing of Forty Thousand is
must in one day or in a year
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PAYBACK is Europe's leading customer loyalty program
Headquartered in Germany
In India, PAYBACK consolidated its position after taking a major stake in I-Mint.
It‘s the only program which works with market leading pan-India players from
the banking, travel, petroleum and online sectors such as ICICI Bank, HPCL,
BookMyShow and MakeMyTrip
Works in such formats like Big Bazaar, Food Bazaar, Pantaloons, Central,
HomeTown, eZone, Brand Factory and Future Bazaar
These points can then be redeemed for air miles, movie tickets, air tickets and
vice versa.
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Benefits of PANTALOONS Through
PBGC
Customer satisfaction and make the customer to be a loyal customer
by providing various services
Profit Maximization
Customer Retention
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Benefits of Customer Through Pay Back Green Card:
1. One Star Pay Back Green Card
Complementary Parking
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Benefits of Customer Through Pay Back Green Card:
2. Three Star Pay Back Green Card
Three Percent discount every day
Complementary Parking
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Benefits of Customer Through Pay Back Green Card:
3. Five Star Pay Back Green Card
Five Percent discount every day
Ten percent discount on every Friday (5% + 5 %)
Complementary Parking
Home Delivery Service
Complementary Shipping Across India
Relax Return Policy (90 Days)
Exclusive Billing Counter
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Benefits of Customer Through Pay Back Green Card:
4.Seven Star Pay Back Green Card
Complementary Parking
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Consumer Behavior Defined
The American Marketing Association
has defined consumer behavior as,
The dynamic interaction of affect and
cognition, behavior, and the
environment by which human beings
conduct the exchange aspects of their
lives
Consumer behavior refers to the
actions and decision processes of
people who purchase goods and
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services for personal consumption.”
Women’s/ Girls - They try much
merchandise which they don‟t
purchase as they see many and go trial
room (front of mirror) and choose one
products to purchase.
Do not sure what they have to purchase
Ask many questions as:
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Men’s/ Boys –
They try selected merchandise
99 % sure what to purchase, how
to purchase
No any confusion
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Foreigner-
Frequently bye the product
Do not ask more question
Very interesting to assist
him/her
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The marketing mix is a
business tool used
in marketing and by
marketing professionals
The marketing mix is often
crucial when determining a
product or brand's offering
Often synonymous with
the Four Ps: Product,
Price, Promotion,
and place
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1. Product- A product is seen as an item that satisfies
what a consumer needs or wants. It is a tangible good
or an intangible service
2. Price- The amount a customer pays for the product &
the price is very important as it determines the
company's profit and hence, survival
3. Place- Providing the product at a place which is
convenient for consumers to access
4. Promotion- All of the methods of communication that a
marketer may use to provide information to different
parties about the products.
Promotion comprises elements such
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as: advertising, public relations, personal
1. Product- Merchandise Industry inspire from
WESTERN Culture, Able to full-fill young girls
aspiration
2. Price- Affordable Price Equal to specification of
the merchandise & Company is able to maximize
the profit
3. Place- At Pantaloon Store, Ground Floor, Near
the gate, Place is able to attract the customer
4. Promotion- Advertising by young girls, Theme
on fashion Friday, Through the facebook pages
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also include public relation
STANDARD OPERATAION MODULE
39 Module to handle the floor operations
1. Front- 20 module such as
How a Cashier/F.A. interact or behave with
customer in a good manner
F.A. Tool such as Namaste, Welcome, Thank You
2.
19 Module for Back office as
Stock Management
Replenishments
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Monday to Thursday (All in Approx)
Customer Entry- 2300 to 2600
Total Sales- Eight Lacks to Nine Lacks
Total Bills- 480 to 525
Total Quantity- 1150 to 1350
Ticket Size- 1700 to 1800 (Total Sales / Total no.
of bills)
Basket size- 2.3 to 2.6 (Total no. of quantity / Total
no. of bills)
Conversion-19 to 20 % Total Customer Entry /
Total Bills * 100
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Friday
Customer Entry- 2600 to 2900
Total Sales- Nine Lacks to Eleven Lacks
Total Bills- 600 to 650
Total Quantity- 1550 to 1700
Ticket Size- 1790 t0 1900 (Total Sales / Total no.
of bills)
Basket size- 2.5 to 2.7 (Total no. of quantity / Total
no. of bills)
Conversion-21 to 22 % Total Customer Entry /
Total Bills * 100
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Saturday to Sunday
Customer Entry- 5000 to 7500
Total Sales- Sixteen Lacks to Twenty Lacks
Total Bills- 1000 to 1200
Total Quantity- 2600 to 3100
Ticket Size- 1700 t0 1900 (Total Sales / Total no.
of bills)
Basket size- 2.6 to 2.7 (Total no. of quantity / Total
no. of bills)
Conversion-22 to 24 % Total Customer Entry /
Total Bills * 100
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The future of any company is guided by the
success of product sales efforts
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SCOPE OF THE RESEARCH
Some Stores of New Delhi
Select City Mall
Some Stores of Noida
DATA COLLECTION
Primary Data
With the help of Questionnaires
Personal Interaction
SAMPLE SIZE
100 Respondents
POPULATION
Customer of Lifestyle/Fashion segment of retail stores in Delhi
and Noida
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To compare the various stores under the Lifestyle
segment
To find out which stores customers visit for
different purposes (Men‟s wear, women wear, and
kid‟s wear)
To find out the store considered best on the basis
of membership benefits
To find out the best store among the 5 stores on
the basis of product and service quality
To suggest means of improving “shoppers
experience by enhancing the deliverable
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parameters
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44%
Male
Female
56%
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AGE
GROUP
4% 4%
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MONTHLY FAMILY INCOME (In Rs)
21%
29%
15-30 thousand
30-50 thousand
50 thousand and above
50%
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OCCUPATION
2%
28%
31% Student
Businessman
Professional
Govt Service
Private Service
Housewife
4% 14%
21%
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How frequently do you shop for
garments?
At lea st onc e a
month, 36
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Out of the following stores which Lifestyle store are you
most likely to visit when looking for:
46
37
24
9 10
25 24
15
11
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10 Kid's Wear
9
7 7
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When you think of shopping, which factors out of
following have importance in your decision
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51
28
11
4 6
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47
18
18
10
7
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43
21
16
9 7
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39
29
19
8
4
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You are a member of which company‟s
customer loyalty program
70 63
60 50
50 43
40
30
16 15
20
7
10
0
Pantaloons Shopper's Westside Lifestyle Globus None
Stop
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Is there any benefit of being a
member
19% Ye
s
No
81%
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Globus
10%
Pantaloons
Lifestyle 36%
22%
Westside
4%
Shoppers Stop
28%
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Most of the respondents said that pantaloons is
most consistent/similar in quality followed by
Shoppers‟ stop
It was found that, the preference of customers in
the Kid‟s section does not vary too much. Because
of availability of similar brands in all stores.
It was found that most of the respondents said that
Pantaloons provides maximum value to their money
Sumankumar.glbimr@yahoo.com
In the survey, maximum of the respondents
said that Pantaloon is having best Store of
Select City Mall
It is found out that, most of the respondents
preferred Shopper‟s Stop for providing
maximum membership benefits followed by
Pantaloons
It is found out that Pantaloons is considered
best on the basis of advertisement &
communication in the market
Lifestyle on 2nd rank.
Sumankumar.glbimr@yahoo.com
On the basis of appearance, attentiveness and
knowledge of product of their Sales personnel
Shopper‟s Stop got 1st rank and Pantaloons got 2nd
rank
It is found out that On the basis of Waiting area
provided by different Lifestyle stores, Shoppers stop
got the highest From the research it is found out that
Location of the Store is the most important factor
considered by the customer in their shopping decision
Pantaloons stands 1st among all for providing clean
drinking water to the customers. Shoppers‟ stop got
2nd rank followed by Lifestyle on 3rd rank.
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It is found out that maximum respondents were
having membership cards of more than 1 or 2 stores.
63 respondents were having membership card of
Shopper‟s stop and 50 respondents were having
membership card of Pantaloons
On the basis of membership benefits, 36% of the
respondents said that Shoppers‟ stop is the
best, while 28% respondents said that Pantaloons is
best.
36% of the respondents have favored Pantaloons as
the best Lifestyle store, 28% of the respondents have
favored Lifestyle as the best store under this retail
Sumankumar.glbimr@yahoo.com
format
1. To utilize convincing power created 890 Pay Back
Green Card through Customer Loyalty Program in
two months
Through PBGC, 890 customer is able to make loyal
for Pantaloon
Profit Maximization will be there for Pantaloon
Written most of the customer names, contact
numbers and Card Numbers to show the proof
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Sumankumar.glbimr@yahoo.com