Greenwashing: Relevance of Empirical Study To Understand The Relationship of Green Purchase Behaviour and Green Perceived Risk

Research Article GU J Sci 33 (11):(2020)
[
https://doi: 10.35378/gujs.691625
Gazi University
Journal of Science
https://gujs.org/
GREENWASHING: RELEVANCE OF EMPIRICAL STUDY TO UNDERSTAND

THE RELATIONSHIP OF GREEN PURCHASE BEHAVIOUR AND GREEN
PERCEIVED RISK
LINDA ADENS1, Dr. ARCOT PURNA PRASAD2, Dr. KAVITHA R GOWDA3,
Dr. HEMALATHA RAMAKRISHNAN4
1
Student, Institute of Management, CHRIST (Deemed to be University), Bangalore, Karnataka, India
2
Associate Professor, School of Business and Management, CHRIST (Deemed to be University), Bangalore,
Karnataka, India
3
Assistant Professor, School of Business and Management, CHRIST (Deemed to be University), Bangalore, Karnataka,
India
4
Associate Professor, School of Business and Management, CHRIST (Deemed to be University), Bangalore, Karnataka,
India
Article Info: Received – 19 Aug 2020: Accepted -27 Oct 2020: Published - Nov 2020
Keywords Greenwashing, green purchase behaviour, green products, green marketing, perceived
risk
ABSTRACT
Due to the rise in ecological issues on planet earth, numerous associations are rapidly setting off
to acknowledge the way that practising environmental awareness has rewards. Biodegradable
things are in increasingly vital intrigue, purchasers are picking heavy items, and clients are
rebuffing associations, customers and the money related trade for normally unsound, impractical
or debasing practices. This enthusiasm for green things and green picture suggests that there is
also a relating addition in the tricky everyday way concerning attesting green affirmations when
in truth there is none or hardly anything. This preparation has ended up being known as
'greenwashing', a term that is gotten from 'whitewashing' and 'green' the easygoing name
grasped for everything related to a sound circumstance. Greenwashing is the demonstration of
making an unverified or misleading assurance about the natural preferences of a thing,
organization, and advancement or association practice. In straightforward terms, greenwashing
can create an association radiate an impression of being more earth altruistic than it genuinely
is. A segment of the top corporate associations significantly chips away at greenwashing to raise
their picture. Green advertising, in the end, targets catching the eye of clients to buy green items.
The principle target of this paper is to recognize the components that have an effect of
greenwashing rehearses on the green buy choice of the purchasers.
23 LINDA ADENS/ GU J Sci 33 (11):(2020)
INTRODUCTION
While marketers see demand for green products as an opportunity to build deals by making
possibly damaged regular cases, they may likewise be doing as such attempting to keep up an
irreplaceable average ways from the rule, says Bruno. Despite the FTC's pledges to dealing with
its standards on brand name advancing, logically complete administrative loads reasonably place
progressively fundamental weights on producers to ensure their things are earth sound
(Richard Dahl, June 2010)
Carbon offsets as demonstrating gadgets in different propensities. Any companies buy carbon
changes as vulnerable to carbon since the carbon speculation spares the company's carbon
balances. In this respect, the organization limited the output of carbonless, instead of funding
carbon keeping properties in different regions. Such cases may mislead if purchasers are
convinced that has decreased its carbon yield.The new greenwash? Possible propelling issues
with carbon changes. With an emphasis on the estimation of the continuity of the viewpoint of
lead, the Principle of Expected Behavior will clarify the propelling role of consumers when
making their procurement decisions, which shocks the brands. In the sum of nations, the speed
of claiming the situation which fulfils or "green stuff." (December 2015) (Matić, M.)
Today, various affiliations have seen their devotion not to hurt the earth. Subsequently, things
and age systems become cleaner and more associations "make progress toward ordinary kind
disposition", since they handle that they can diminish sullying and extension benefits at the
same time (Hart, 1997, p. 67). Green progressing is an inventive opportunity to make in
inclinations that have such an impact and simultaneously gain business ground. As critical
methodologies caused countless the everyday issues starting at now and still do, there is an
expanding declaration that business is central during the time spent a reliably stable sensible
society. Affiliations, especially multinationals, envision a fundamental activity on the planet
economy, and they also have the points of interest and capacity to join familiar outlines (Yeow
Kar Yan, R. Y. ,April (2014). Affiliations have a promise to drive the advancement towards
progressively significant, prominent, maintainability and seeing the open door as a greener, with
the objective that a connection's point is to make markets for substantially more earth genial
things and benefits and teach and impact customers to change (KAUR,(July 2016)
A person can be impacted to act or carry on in an anticipated way towards the things, or
affiliations are portrayed as attitudes (Anchor and Kourilova, (2009) Along these lines,
customers' viewpoints on an item and the improvement of making sure about the thing have an
essential linkage (the purchaser influences KAUR, G. July, 2016Shopper need to buy a green
something airs towards these things, for instance, saw benefits. Also, when buyers choose
private brands, they rely on private etching brands to buy stuff. In other words, when customers
decide whether to buy a piece, they have different needs, lifestyle and motivation.
REVIEW OF LITERATURE
According to Monroe (May 2014),The consequences of price introduction for the green buy
choices, a part of the clients supported fabulous things with progressively costly rate Anyway
some of them kept the stuff with more affordable expense while the idea of things remains
unfocused. Varied outlooks towards brands that are private will cause a particular direction
when they are choosing a decision on procuring. The positive attitude of these customers
towards private name brands has promoted the promotion of today's environmentally friendly
things. Furthermore, it is crucial to the temper of customers towards green brands as it impacts
the buyer's goal of purchasing items. There is a close correlation between the direct point and
purchaser auras, which influences and envisages the way consumers shop for private olive oil
prints. As such, the consistency of mood lead was checked with the Theory of Planned Behavior
(Mantiaha, G. F.,(2016).
As per (Sumeda Gupta, September 2017) the primary goal of the paper was to contemplate
buyer purchasing conduct was impacted due to web-based social networking and to evaluate
the impression of ladies clients towards internet based life promoting practices of organizations.
The primary focal point of this paper was the view of present-day instructed ladies towards late
patterns of online experience rehearses towards green items. This paper thought of results on a
critical connection among inclination of brands that are advanced via web-based networking
media dimension and mindfulness on green objects, for example, carefully assembled hoops
from non-plastic things. Yet, ladies clients are not happy in sharing their data through
networking media sites which were web-based because of which web-based life site marketers"
may not get extra data about their imminent clients (Sumeda Gupta (September 2017)
The current evaluation analyses the impact on brand auras and purchasing point of green
advertising and the natural introduction of an Alliance. Results demonstrate that the negative
effect of inadequate management of a company on-brand behaviour was more ingrained in
green ads and that there was little coverage. Moreover, if the daily membership commission is
significant, it is more uncomfortable to brand all green and accessible corporate advancements
than ads. The surprising revelations of the examination are explained in the hypothesis of
attribution. (Angela Paladino, (2013) According to Jacob Vos, Greenwashing is so far good since
greenwashing cases are regularly substantial, despite the way that they may give a purchaser a
ravaged image of an association. Plus, since greenwashing improves an association's essential
concern, standard business ethics report procedure a resounding accomplishment, since an
association's goal under traditional business ethics is to intensify its advantages while staying
inside the rules of "the game." (Jacob Vos (Feb 2014)).
In this paper, as to Assurance, the internal and external assertion must be perceived. Internal
Assurance suggests plans given by the retailer or producer. However External Assurance is
provided by outcasts, for instance, free labs or factual reviewing similarly as inspecting
associations. Such confirmations adequately bring down a buyers' saw risk and have been
seemed to grow trust. In this assessment in-progress paper, an investigation endeavour is
suggested that grants assessing the effect of online advertisements' structure segments to
recognize greenwashing viably. A tremendous scope concentrate among clients was directed to
achieve intelligent destinations, yet moreover to expose issues for the issue. (Matthias
Gräuler,2014) . In trying to pull in new buyers, earth loathed affiliations join a stylish quality to
everyday things. In a period where environmentalism is growing, what are the recommendations
for trademark moral mixed with an assumption of style is inspected in this assessment article.
This article looks at affiliations of three materials that advance their regular care: The Body Shop
Inc, Burt's Bee's Inc., and Tom's of Maine, Inc. Reacting to electronic shopping market, these
affiliations make their premium and propelling materials open on the web, and these online
materials reproduce their printed inventories and indoor advertisements (Anne Marie Todd,
(2004).
Considering the outlook lead setting speculation, this examination revolves around how clients'
greenwashing perceptions sway their green acquiring desires by consolidating and coordinating
green concern activity and the mediating employment of green verbal (WOM) (Dayuan
Li,(2018))
The chance of reasonability recommends a fundamental change in the association between the
association and the system (appreciated in a practically wide) has a spot with. To assess whether
the assignment of a socially careful direct decidedly influences turnover of collecting tries, this
works implies the overall IKEA, among those working in the field of furniture. The creators use a
characteristic framework of the political economy to distinguish the patterns in which exact
subjects are dealt with by T.V. Success. Progress. Three demonstrations – the Clorox Green
Works, Ford's Escape Hybrid and Toyota Prius engines, are analyzed via a multimodal
introductory speech study to de-compile and verify how necessary plug-ins run and how
precarious and characteristic conversations take place. Budinsky (Budinsky), 2013.
In this appraisal, the quality name which is related to packaging also encompasses the legal
aspect that would be sought to identify greenwashing along with "buying choice" of the
consumer. The consumers may also select from customary goods in the industry as well as good-
named products. The quality print of the product includes an external influence that influences
decision-making by consumers. The buying choice of the consumers is seen to have improved by
two, the disposition specifically in terms of consistency and its exact value.
It analyses the social commitments of voluntaries over the last decade and the fact that our
economic behaviour, in particular in the past two centuries, has put our prospects in jeopardy on
this planet. The essay explored the CSR's outlook of the last decade both spoilt up and pushed
the expansion of "greens." This exploration paper targets making a thorough assessment of the
streaming green exhibiting exercises grasped by the top-performing Romanian associations, to
understand the determinant factors that sway their green philosophy and to evaluate the impact
of the practicality procedures executed on their cash related execution. The creators have, in
like manner, researched the effects of associations' estimations on their green performance and
obligation, proving that the size of an association is a significant fantastic variable. The
assessment of the impact of symbolic Action on and meaningful the budgetary introduction of
the associations shows that there is not an essential association between these pointers.
(Siminică, M., Crăciun, L. furthermore, Dinu, A. (2015).
Typically, greenwashing incorporates deceit, untruth, and pietism that reflexively seem, by all
accounts, to be dangerous. Perceiving the genuine wickedness conveyed by specific structures of
greenwashing, regardless, is essentially generally tricky to pinpoint. The last section of the paper
plots a law and money related issues examination to battle that greenwashing may, in the
aggregate, address one of the most certified challenges to achieving corporate social obligation
in business today (MIRIAM A. CHERRY,(2014).
OBJECTIVES OF THE STUDY

Determination of customer greenwashing knowledge.
CONCEPTUAL FRAMEWORK
In the above Conceptual Framework, free factors are green skepticism, green trust and practical
decision. The reliant variable is green buy choice, and the Control variable is Greenwashing.
Green skepticism: Refers to the disarray that a customer has towards the conviction towards a
green item. In short words, clients getting doubtful about the natural execution and advantages
of green things.
Green Trust: Green trust is about depending upon an organization, or a thing or a brand subject
to the conviction or want coming about in light of its legitimacy, liberality, and limit about its
natural presentation
Green perceived risk: Refers to strain and hazard taken by a shopper before buying a specific
green item.
RESEARCH METHODOLOGY
Sampling technique: Convenient Sampling
Sample Size – 216
Statistical tools: SPSS-Correlation, One-way Anova, Chi-square.
Hypothesis:
H1: There is a significant link between green risk and green purchasing decision.
CRONBACH'S ALPHA
Statistics of reliability
Alpha focused on uniform

Alpha of Cronbach N of Items
objects in Cronbach
.867 .461 17
The alpha test of Cronbach was aimed at testing the Questionnaire's inner accuracy. Factors
showed an excellent efficiency estimate of 0.867.
CORRELATION
Green Green
Age Income m Greentrust
sceptics Perceive d Risk
Pearson 1 .339** -.013 -.048 -.230**

Correlation
Age Sig. (2-tailed) .000 .853 .480 .001
N 216 216 216 216 216
Pearson .339** 1 .080 .087 -.283**
Correlation
Income Sig. (2-tailed) .000 .239 .204 .000
N 216 216 216 216 216
Pearson -.013 .080 1 .230** .203**

Correlation
Greenskeptism Sig. (2-
.853 .239 .001 .003
tailed)
N 216 216 216 216 216
Pearson -.048 .087 .230** 1 .299**
Correlation
Greentrust Sig. (2-tailed) .480 .204 .001 .000
N 216 216 216 216 216
Pearson -.230** -.283** .203** .299** 1
Correlation
GreenPerceivedRis Sig. (2-
.001 .000 .003 .000
tailed)
K
N 216 216 216 216 216
**. At a 0.01 stage (2-tailed), the correlation is essential.
As the p-value = .05, all independent variables, green scepticism, green risk perceived, and green
faith is p-valuer > .05, so the perceived risk and green buying decision have a substantial
relationship.
ONE-WAY ANOVA
ANOVA
Sum of Df Mean Square F Sig.

Squares
Intergroup 20.184 10 2.018 6.219 .000
Green Groups Inside 66.537 205 .325
Consumer
Total 86.721 215
Intergroup 52.195 10 5.220 5.472 .000
Green washing Groups Inside 195.553 205 .954
Total 247.749 215
Homogeneity test of variances
Statistic of df1 df2 Sig.

Levene
Green 7.008a 9 205 .000
Consumer
Green washing 4.816b 9 205 .000
a. When determining the homogeneity test for Green Consumer, only one case category is
overlooked.
b. In the measure of homogeneity of variances in Greenwashing categories with only one
exception are overlooked.
CHI-SQUARE
H1:Green purchase decision is due to the effect of Green Skepticism.
H2: Green purchase decision is due to the effect of green trust.
H3: Green purchase decision is due to the effect of Green perceived risk
DESCRIPTION OF CASE PROCESSING
Cases
Valid Missing Total
N Percent N Percent N Percent
Gender * 216 100.0% 0 0.0% 216 100.0%
GreenSkeptism
Gender * GreenTrust 216 100.0% 0 0.0% 216 100.0%
Gender *
GreenPerceivedRisk 216 100.0% 0 0.0% 216 100.0%
Income * 216 100.0% 0 0.0% 216 100.0%
GreenSkeptism
Income * GreenTrust 216 100.0% 0 0.0% 216 100.0%
Income *
GreenPerceivedRisk 216 100.0% 0 0.0% 216 100.0%
Age * GreenSkeptism 216 100.0% 0 0.0% 216 100.0%
Age * GreenTrust 216 100.0% 0 0.0% 216 100.0%
Age * 216 100.0% 0 0.0% 216 100.0%
GreenPerceivedRisk
Chi-Square Tests
Value df Asymp. Sig.

(2- sided)
Chi-Square Pearson 10.019a 11 .529
Ratio Probability 12.407 11 .334
Linear-by-Linear
The Partnership .843 1 .359
N of the Real Cases 216
a. The predicted count is less than 5 for 15 cells (62.5 per cent). The predicted minimum number
is 49.
In the above Chi-square measure, the value is 529, which indicates that the categorical and
continuing portion, e.g. gender and Green, is not significantly differentiated.
Chi-Square Tests
Value df Asymp. Sig. (2-
sided)
Linear-by-Linear
a. The predicted count of 10 cells is less than 5 (45.5 per cent). The predicted minimum number
is 49.
The following Chi-Square Test reveals that gender and green belief, i.e. green trust and gender,
do not differ significantly. This Chi-square test thus has a value of .111.
Chi-Square Tests
(2- sided)
Linear-by-Linear
a. The predicted count is below five for 16 cells (61.5%). The predicted minimum number is 49.
The importance of gender and perceived green risk is 663, according to the above Chi-square
measure, which suggests that the categorical and continuous component, namely green
perceived risk, and gender, is not substantially different.
Chi-Square Tests
(2- sided)
Linear-by-Linear
The Partnership 12.903 1 .000
a. Thirty-eight cells (79.2%) predicted fewer than five. The estimated minimum number is .06.
The above Chi-square test shows that there is an essential disparity in categories and the
continuous variable between revenues and green skepticism
i.e. Green issue and sales.
Chi-Square Tests

(2- sided)
Linear-by-Linear
a. Thirty-three cells (75%) predicted fewer than five. The estimated minimum number is .06.
The meaning of gender and green skepticism is from the test, as mentioned earlier, which shows
that the categorical variable and continuous variable vary greatly. i.e., Green trust and sales.
Chi-Square Tests

(2- sided)
Linear-by-Linear
a. The predicted counts of 41 cells (78.8 per cent) are below 5. The estimated minimum number
is .06.
The value of the perceived risk and income among Green in the above Chi-square test is
.000, meaning that the categorical variable and the continuous variable vary greatly, that is, that
the perceived benefit and advantage is Orange.
Chi-Square Tests
Value Df Asymp. Sig.
(2- sided)
Linear-by-Linear
a. Thirty-eight cells (79.2%) predicted fewer than five. The estimated minimum number is 0.00.
In the latter Chi-square test, the value of .002 relates to the critical gap between the aged and
the green cynicism, i.e. Danger and income interpreted by Orange. It is reasonable the significant
value of 0 to 1
Chi-Square Tests
Value Df Asymp. Sig. (2-
sided)
Linear-by-Linear
a. The predicted count of less than 5 in 42 cells (80.8 per cent). The estimated minimum number
is 0.00.
The value of 083 indicates that the categorical and continuous variables vary considerably in the
above chi-square test from age to Green perceived risk., that is to say. Age and Danger perceived
Green. A significant meaning is appropriate between 0 and 1.
AMOS OR SE
Scalar Projections (Group No. 1-Model Standard)

Maximum estimates of the probability
Weights of regression: (Group number 1-Model default)
Estimate S.E. C.R. P Label

RQ5 <--- RQ1 .200 .113 1.765 .078
RQ6 <--- RQ1 -.454 .137 -3.319 ***
RQ8 <--- RQ1 -.506 .138 -3.657 ***
RQ10 <--- RQ1 .256 .110 2.317 .021
RQ12 <--- RQ1 .016 .106 .147 .883
RQ5 <--- RQ2 -.280 .138 -2.035 .042
RQ6 <--- RQ2 .139 .166 .833 .405
RQ8 <--- RQ2 .234 .168 1.389 .165
RQ10 <--- RQ2 -.127 .134 -.943 .346
RQ12 <--- RQ2 -.049 .129 -.383 .702
RQ5 <--- RQ3 .007 .056 .123 .902
RQ6 <--- RQ3 -.075 .068 -1.100 .271
RQ8 <--- RQ3 -.227 .069 -3.292 ***
RQ10 <--- RQ3 .219 .055 3.998 ***
RQ12 <--- RQ3 .239 .053 4.525 ***
RQ12 <--- RQ4 .102 .075 1.369 .171
RQ10 <--- RQ4 .037 .078 .482 .630
RQ8 <--- RQ4 .278 .097 2.860 .004
RQ6 <--- RQ4 .266 .096 2.768 .006
RQ5 <--- RQ4 -.146 .080 -1.831 .067
Variances: (Group number 1 - Default model)
Estimate S.E. C.R. P Label

e
.370 .036 10.368 ***
1
e
.250 .024 10.368 ***
2
e .749 .072 10.368 ***
4
e
1.497 .144 10.368 ***
3
e
1.021 .098 10.368 ***
5
e
1.489 .144 10.368 ***
6
e
1.525 .147 10.368 ***
7
e
.970 .094 10.368 ***
8
e
.895 .086 10.368 ***
9
Model Fit Summary
CMIN
Model NPAR CMIN DF P CMIN/DF

Model default 29 337.947 16 .000 21.122
Model saturated 45 .000 0
Model Freedom 9 458.872 36 .000 12.746
RMR, GFI
Model RMR GFI AGFI PDF

Model default .256 .710 .185 .253
Model saturated .000 1.000
Model Freedom .321 .625 .531 .500
Baseline Comparisons
NFI RFI IF TLI

Model CFI
Delta1 rho1 Delta2 rho2
Model default .264 -.657 .273 -.713 .239
Model saturated 1.000 1.000 1.000
Model Freedom .000 .000 .000 .000 .000
Parsimony-Adjusted Measures
Model PRATIO PNFI PCFI

Model default .444 .117 .106
Model saturated .000 .000 .000
Model Freedom 1.000 .000 .000
NCP
Model NCP LO 90 HI 90
Model default 321.947 265.859 385.465
Model saturated .000 .000 .000
Model Freedom 422.872 357.478 495.711
FMIN
Model FMIN F0 L.O. 90 HI 90

Model default 1.572 1.497 1.237 1.793
Model saturated .000 .000 .000 .000
Model Freedom 2.134 1.967 1.663 2.306
RMSEA
Model RMSEA LO 90 HI 90 CLOSE

Model default .306 .278 .335 .000
Model Freedom .234 .215 .253 .000
AIC
Model AIC BCC BIC CAIC

Model default 395.947 398.776 493.830 522.830
Model saturated 90.000 94.390 241.888 286.888
Model Freedom 476.872 477.750 507.249 516.249
ECVI
Model ECVI LO 90 HI 90 MECVI

Model default 1.842 1.581 2.137 1.855
Model saturated .419 .419 .419 .439
Model Freedom 2.218 1.914 2.557 2.222
HOELTER
HOELTER HOELTER
Model
.05 .01
Model default 17 21
Model Freedom
28
ANALYSIS AND CONCLUSION

Here in this exploration, the unmitigated factors were; pay, age, sex, and occupation. 48.1% of
the respondents were under the salary bunch Rs.5, 00,000-10,00,000.
47.2% of the respondents were under the occupation Employed.
Regarding discovering a green shopper, 12.5 % of the respondents regularly purchase green
items, 39.8 % of the respondents in some cases buying green items. However, 38% of the
respondents purchase green items every so often. When the respondents were gotten some
information about the importance of greenwashing, 56% of the respondents addressed washing
garments utilizing bio-degradable fixings. Just 16.7% of the respondents knew the genuine
answer that is putting resources into saying that they are green than they are.
Regarding greenwashing, 54.2% firmly differ that they know about the greenwashing rehearses
followed by organizations. Just 6% firmly concurred that they know about the greenwashing
rehearses followed by the organizations. 58.8% of the respondents do not accept green items
that are related to greenwashing.
As for green skepticism, 51.9% of the respondents have expressed firmly differ that they are
incredibly specific on the green items that they buy.
Just 6.9% of the respondents have unequivocally concurred for the same.53. 7 % of the
respondents firmly consent to the explanation that I have been misdirected by the eco-name in
the green items however they were not reasonably made.
56.5% of the respondents have unequivocally concurred that they have been in a problem while
making a green buy because of the real picture and the truth. Just 3.2% have unequivocally
differed that they have been in a situation while making a green buy because of the authentic
image and the fact.
Green purchaser: Only12.5% of the respondents regularly purchase green items. 39% of the
respondents purchase green items once in a while.
Greenwashing:
 Only 16.7% of the respondents knew the real answer that is putting resources into saying
that they are green than they are. 56% of the respondents addressed washing garments utilizing
bio-degradable fixings.
 Only 6% firmly concurred that they know about the greenwashing rehearses followed by
the organizations.
 Green Purchase: 58.8% of the respondents do not accept green items that are related to
greenwashing.
Green Skepticism:
 51.9% of the respondents have emphatically differed that they are incredibly sure on the
green items that they buy. Just 6.9% of the respondents are confident about the green items
they purchase.
 53. 7 % of the respondents unequivocally consent to the explanation that I have been
misdirecting by the eco-name in the green items.
 56.5% of the respondents have unequivocally concurred that they have been in a
problem while making a green buy because of the real picture and the truth. Just 3.2% have
firmly differed that they have been in an issue while making a green buy because of the whole
picture and the fact.
Green Trust:
 Only 10.6% of respondents emphatically concur that green item's ecological picture is
reliable. At the same time, 33% does not accept that green item's raw image is stable.
 58.3% of the respondents concur that the presentation of the green items lives up to
their desires.
 56.9% of the respondents emphatically agree that they are reliable on nature usefulness
of green things.
Green Perceived Risk

 Only 50.5% of the respondents concur that the nature of green items is factual
concerning ecological norms.
 53.7% of the respondents firmly differ that they would purchase green items despite
monitoring greenwashing rehearses.
 50.5% of the respondents firmly concurred that regularly they discover green things to
not reasonably made.
Limitations
 The information gathered is from just 216 respondents. This is because of the limitation
in the constraint of time and geology territory.
 Biased reactions from barely any respondent are the place unbiased were given to not
many inquiries in the poll.
 Lack of attention to the point greenwashing.
 Unauthenticity of the data given by the respondent.
Recommendations
 Companies can report on the green patterns followed and bring mindfulness.
 Focus on the maintainability of the green items made.
 Avoid carelessness of greenwashing rehearses.
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Greenwashing: Relevance of Empirical Study To Understand The Relationship of Green Purchase Behaviour and Green Perceived Risk

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Greenwashing: Relevance of Empirical Study To Understand The Relationship of Green Purchase Behaviour and Green Perceived Risk

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Research Article GU J Sci 33 (11):(2020)

GREENWASHING: RELEVANCE OF EMPIRICAL STUDY TO UNDERSTAND

OBJECTIVES OF THE STUDY

Alpha focused on uniform

Pearson 1 .339** -.013 -.048 -.230**

Pearson -.013 .080 1 .230** .203**

Sum of Df Mean Square F Sig.

Homogeneity test of variances

Statistic of df1 df2 Sig.

Value df Asymp. Sig.

Value df Asymp. Sig.

Value df Asymp. Sig.

Scalar Projections (Group No. 1-Model Standard)

Weights of regression: (Group number 1-Model default)

Estimate S.E. C.R. P Label

Variances: (Group number 1 - Default model)

Estimate S.E. C.R. P Label

Model Fit Summary

Model NPAR CMIN DF P CMIN/DF

Model RMR GFI AGFI PDF

NFI RFI IF TLI

Model PRATIO PNFI PCFI

Model FMIN F0 L.O. 90 HI 90

Model RMSEA LO 90 HI 90 CLOSE

Model AIC BCC BIC CAIC

Model ECVI LO 90 HI 90 MECVI

ANALYSIS AND CONCLUSION

Green Perceived Risk

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Pearson 1 .339 -.013 -.048 -.230

Pearson -.013 .080 1 .230 .203