Technological marketing communications: This is writing used in
How is Technical Writing Different? promotional marketing such as fliers and promotional brochures that • Business Writing would entice a person to purchase a certain product or service. • Workplace Writing The information is organized, presented and communicated in a • Professional Writing specific format. • Informational Writing The writing is concise, clear and accurate. The writing takes into account the audience’s needs, biases and prior Technical writing is communication in any field whose primary aim is to convey understanding. a particular piece of information for a particular purpose to a particular reader or The writing presents information to help readers solve a problem or group of readers. gain a better understanding of a situation. The writing conveys technical, complex, or specialized information The goal of a technical writer is to explain complex technical information clearly, in a way that is easy for a non-technical reader to understand. concisely and in simple language, so the average reader can understand the information. WHY STUDY TECHNICAL WRITING AND PROFESSIONAL COMMUNICATION? THE THREE ESSENTIAL THINGS TO GET STARTED Communication is a means to showcase technical skills wherein of for Information/Topic/Problem many technical professional a written document is the ultimate product Audience of their work A Procedure for Audience Analysis: Technical professionals work in an organizational setting where 1. Identify the communication’s Uses and Routes teamwork is essential; good team work is impossible without good 2. Identify all the possible audiences, current or future, for a given communication. communication (High Tech peers, Low Tech peers, Lay readers) It’s a means to share diverse knowledge to diverse people; 3. Identify the concerns, goals, values, and needs of each Audience It is a means to solve a problem 4. Make your communication accessible ad useful (Be direct to the point) Things to remember about PROBLEMS: 5. Identify the approaches and arguments that will be most effective with - Technical problems are embedded in a kind of organizational your audience ad to anticipate any objections that might be raised. context and are therefore socially conditioned [by the wants and Purpose desires of communities of people/an audience. This means that good communication to this audience will help give the best It is the type of everyday writing that surrounds us from the time we wake until solutions to the problem. we climb in bed at night. - Technical problems are dynamic. It may change before working, • Directions on the toothpaste tube while working, and after working on them. So it’s best to • Nutrition benefits on the cereal box document events/ actions that have been undertaken during the • Business letters and catalogs that come in the mail process • Written instructions for assembling a new product Poor technical communication may lead to legal concerns or • Tax receipts and notices unnecessary dangers • Product safety information It is a means to serve and promote science and technology in order to hasten economic and technological progress in society today. “People read literature for pleasure, essays for enlightenment, journalism for news; People write technical writing to accomplish a job or a task.” WHY DO TECHNICAL PROFESSIONALS COMMUNICATE SO BADLY? PRINCIPLES OF TECHNICAL WRITING Poor training Audience (are intelligent but uninformed) Complexity of the technical communication and the complexity of the Identify whether the following documents are examples of technical writing: Purpose (to inform, to instruct, to persuade) physical process (“It is easy to make things difficult, but difficult to Language (simple, concrete, and familiar) make things easy”) 1. Application Letter Accuracy (tell the reader what you want to tell him, then tell him, then There is an unethical and bias use of information tell him what you’ve told him) 2. Resume Physique/Format (should be attractive) TYPES OF TECHNICAL DOCUMENTS ATTRIBUTES OF TECHNICAL WRITING 3. Sales Letter End-user documentation: This type of writing includes documents Clear/clarity and simple (specific, precise) where the writer explains a topic to a novice so that they can concise and brief (direct to the point) 4. Memorandum understand technical terms and apply them in a real-life situation. coherent and organized Traditional technical writing: This is writing that is geared to an complete and accurate (no room for many interpretation) audience already at least somewhat familiar with a technical field such 5. R.A 7263 objective (formal) and impartial (ethical, unbiased) as engineering or politics. Reader-pointedness 6. Introduction to Quantum Physics Writer’s Voice (Credible, knowledgeable, qualified, dignified) 7. Diary/Memoirs 33. Sayings
8. Bible 34. Journalism
9. Noli Me Tangere 35. Ads and Posters
10. Business Proposal 36. Concert Tickets
11. Advertisement 37. Movie Posters
12. Natasha Catalog 38. Price Tag
13. CSU Mission and Vision 39. Google (Search Engines)
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