Points of creative brief:

 Build profitable customer relationships by creating environmentally better

products and getting them to market faster at lower cost, earning profits
and maintaining customer relationship. • Building & maintaining customer
relationship • Give better products to customer & satisfaction from it. •
Capturing value in return from the customer.
 Shangrila's Positioning: At Shangrila, they continuously aim to satisfy
customers and consumers by providing them Halal, Tayyab/Hygienic,
Nutritious, and Convenient food that are produced with international
quality standards, through continuous research and development, to give
best value for their money, through a customer driven and service oriented
dynamic team.
 Shangrila as a brand has evolved through time and has developed a
relationship with its customers as the brand ranked high in terms of
reliability, convenience, quality, health, hygiene, halal and nutrition. Also,
the consumer can only feel proud if a brand delivers what it promises and
Shangrila feels proud as being able to deliver so far what Shangrila stands
for.
National
Knorr
Heinz
Mitchells
Ahmed
 Shangrila's potential audience lies middle age young consumer and
housewives aged b/w 25-40 and young couples. Through sales on the
particular shelves and % of Facebook subscriber’s shares, likes and
comments we monitored and analyzed the campaign. Sms marketing was
also used to promote the campaign the data gathered from the taste test
and collaboration with mobile network was used to send sms to targeted
segments.
 We had to build a relationship to create an emotional appeal. We had
designed the advertisement for the same purpose to associate good times
and memories.
 Big Idea: Local Fast Food Restaurants and houses promoting Shangrila
Ketchup
 (Direct Marketing): To create an awareness and better perception.
Ketchups given with the meals in Local Fast Food restaurants would be of
Shangrila.