To sell to your customer, you must know your customer.

You cannot solve your customer’s

needs or appeal to their wants and desires without having some understanding of what
they are. Market segmentation is a core marketing technique that can help you accomplish
precisely that.

By subgrouping existing and potential customers in the market, so that members of each
group share similar or common characteristics such as shared needs, shared interests, or
similar lifestyles

Also Market segmentation enables a business to conduct strong market research into
customers. It also enables in-depth market-based research. It reveals consumer experience
insights, product development innovation approaches, suggestions for boosting customer
loyalty, and more.

So the marketing segmentation consist of five ways to break down your customer profile
into unique segments

Demographic Segmentation

Demographic segmentation is one of the most popular and commonly used types of
market segmentation. It refers to statistical data about a group of people.

Demographic Market Segmentation Examples

 Age
 Gender
 Income
 Location
 Family Situation
 Annual Income
 Education
 Ethnicity

Psychographic Segmentation

Psychographic segmentation categorizes customers by factors that relate to their

personalities and characteristics.

Psychographic Market Segmentation Examples

 Personality traits
 Values
 Attitudes
 Interests
 Lifestyles
 Psychological influences
 Subconscious and conscious beliefs
 Motivations
 Priorities
  Geographic Segmentation
 Geographic segmentation is the simplest type of market segmentation. It
categorizes customers based on geographic borders. Geographics are the study
of your customer based on their physical location, which can affect more
physical interactions in the market. Consumers grouped together in similar
locations may share similar preferences.

Geographic Market Segmentation Examples

 ZIP code
 City
 Country
 Radius around a certain location
 Climate
 Urban or rural

Behavioral Segmentation: A Customer’s Choices

Behavioral segmentation digs deeper into customer habits. This type of market
segmentation is comprised of behavior patterns, like customer loyalty or engagement
level.

Behavioral Market Segmentation Examples

 Purchasing habits
 Spending habits
 User status
 Brand interactions